Search Results for: focus group

Customer Engagement – The Holy Grail of Marketing

Customer engagement has become the holy grail of marketing. Engaging a customer for long term retention and profitability is a […]

Effective online surveys don’t just happen. They are a function of doing some very logical simple things really, really well. […]

Since their first wave of popularity in the 1970s, employee surveys have become sophisticated instruments that provide accurate, timely feedback […]

Research Method Evolution Over the years, the field of market research has evolved from people giving face-to-face interviews to gather […]

Organizational Intelligence Surveys The workforce survey is one of the most prevalent and widely used methods for collecting data and […]