Market research and data analysis go hand-in-hand. After all, what good is collecting data without knowing how to use the […]
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Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Ikea’s success; Radio Shack’s demise; digital is super important; digital is not super important; tech-savvy panelists. That’s this week’s #FridayFive!
From Ikea’s success to Radioshack’s demise, this week, there were some fascinating gems regarding marketing and market research. Check out […]
2015 education industry trends; another 2014 MR article review; marketing to babyboomers and millenials; GRIT; and bigdata – that’s this week’s #FridayFive!
We have another 2014 review, marketing tips for reaching Baby Boomers and Millenials, a forecast for trends in the education […]
Why Failure is a Good Thing
What was your most embarrassing moment? If you couldn’t come up with at least three of them, you are holding […]
