When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]
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In The Moment Research: Customer Recall At It’s Best
Stop what you’re doing and take a minute to think back to last week. Go on, give it a try. […]
5 most popular fads from 2015
Most Popular Fads A fad, as described by dictionary.com, is a temporary fashion, notion or manner of conduct enthusiastically followed […]
Net Promoter Score needs help from its friends
The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. […]
Survey Length: Tips to Improve Data Quality & Engagement
Have you ever started a survey and given up halfway through because it was simply too long? If so, you’re […]
