Am I the only one that finds irony in the fact that thousands of people stand in the SAME line […]
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Marketing’s Boll Weevil?
Romi Mahajan · President – KKM Group KKM Group is an Advisory company focused solely on Strategy and Marketing in the Technology, […]
Marketing’s Acupressure Problem
Peanut-Buttered Marketing has little hope for success. Marketing that stems from the “meridian” philosophy of early Chinese medicine is the […]
How to Develop Survey Questions That Help You Make Good Decisions
I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]
5 steps toward turning your commodity into a great customer experience
Engaging with customers is key When a consumer buys a service there are a set of intangible activities carried out […]