Search Results for: focus group

Marketing’s Acupressure Problem

Peanut-Buttered Marketing has little hope for success. Marketing that stems from the “meridian” philosophy of early Chinese medicine is the […]

I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]

Engaging with customers is key When a consumer buys a service there are a set of intangible activities carried out […]

You can’t be all things to all people. Surveys can double as valuable tools to identify specific market niches to […]

All about the professional respondents There is a paradox in the market research industry around respondents. We do all we […]