Search Results for: focus group

Research webinar series – Online focus groups

Since the COVID-19 outbreak, the effects of self-quarantine and self-isolation have been daunting. Each of us is grappling with the […]

Focus groups have long been the go-to solution when deciding to conduct a project where market research is needed. Over […]

In 1991, marketing and psychological expert Ernest Dichter coined the name “Focus Group.” The term described meetings held with a […]

Live Discussions You’ve heard the horror story before, I’m sure. In fact, you have probably lived it. All you want […]

All of my marketing life, I’ve dreamed of doing focus groups more often. But those corporate style focus groups were […]