Each business relies on two fundamentals – the nature of their business and the value-added or the problem solved and […]
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Intended audience: What it is & how to identify it
An intended audience helps you focus your marketing efforts and reduce the chances that your marketing campaign will fail. The […]
Participant Recruitment: What it is & Who to do it
Why is Participant Recruitment important in data collection and insight interpretation? Have you ever wondered where the planning of market […]
Audience Research: Level up your Market Research Game
Have you ever wondered what’s the role of your audience in research? Can you identify when an audience choice has […]
Audience Survey: What it is + Free 3-Step Guide
The audience survey is conducted using a variety of methods, including in-person, over the phone, via email, or over the […]