You might think a customer experience map is not practical or useful for your company. Why do we need another […]
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Behavioral Analytics: What it is and How to Do It
Behavioral analytics lets you learn precisely how your consumers interact with your product. You can use this knowledge to develop, […]
Pricing analytics: What it is + How to use it
Each business relies on two fundamentals – the nature of their business and the value-added or the problem solved and […]
Intended audience: What it is & how to identify it
An intended audience helps you focus your marketing efforts and reduce the chances that your marketing campaign will fail. The […]
Participant Recruitment: What it is & Who to do it
Why is Participant Recruitment important in data collection and insight interpretation? Have you ever wondered where the planning of market […]
