Brand research helps with the creation, development and strengthening of brands. Using a variety of methods, researchers can discover a […]
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Customer segmentation: What it is, types & tips
We know that there are more profitable consumers than others, so companies need to perform customer segmentation that allows them […]
Brand equity: what it is & how to measure it
Today more than ever, brands face the challenge of capturing and maintaining their market share and building customer loyalty. That […]
XDay Fall 2021 NAM Recap: What’s coming to QuestionPro in 2022
Our virtual customer conference – XDay Fall 2021 North America – started with a bang on Oct 26, 2021, with […]
XDay Fall 2021 North America Recap
QuestionPro hosted an online conference – XDay Fall 2021, for our customers in North America on Tuesday, October 26, 2021. […]