A community discussion is designed to connect companies and their customers, enabling the creation of valuable conversations that allow users […]
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Agile Market Research: What is & how to start
The agile market research methodology has infiltrated various disciplines in recent years due to its multiple benefits. The agile method […]
Brand research strategy: A guide for success
Brand research helps with the creation, development and strengthening of brands. Using a variety of methods, researchers can discover a […]
Customer segmentation: What it is, types & tips
We know that there are more profitable consumers than others, so companies need to perform customer segmentation that allows them […]
Brand equity: what it is & how to measure it
Today more than ever, brands face the challenge of capturing and maintaining their market share and building customer loyalty. That […]