{"id":1001563,"date":"2009-11-23T13:24:41","date_gmt":"2009-11-23T20:24:41","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/sonuclarinizi-ikna-edici-bir-sekilde-sunmanin-6-adimi\/"},"modified":"2025-01-22T09:13:44","modified_gmt":"2025-01-22T16:13:44","slug":"sonuclarinizi-ikna-edici-bir-sekilde-sunmanin-6-adimi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/sonuclarinizi-ikna-edici-bir-sekilde-sunmanin-6-adimi\/","title":{"rendered":"Sonu\u00e7lar\u0131n\u0131z\u0131 \u0130kna Edici Bir \u015eekilde Sunman\u0131n 6 Ad\u0131m\u0131"},"content":{"rendered":"

Bir anketi<\/a> ba\u015far\u0131yla ba\u015flatt\u0131n\u0131z, sonu\u00e7lar\u0131 toplad\u0131n\u0131z ve \u015fimdi bunlar\u0131 hedef kitlenizle payla\u015fma zaman\u0131. Biliyorum, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 raporlaman\u0131n k\u0131sa ve \u00f6z olmas\u0131 gerekiyor. Duygu yok, fikir yok, sadece ger\u00e7ekler. Bu akademi ve temel ara\u015ft\u0131rmalar i\u00e7in do\u011fru olabilir, ancak i\u015f d\u00fcnyas\u0131nda her \u015fey sonu\u00e7lar\u0131 “iyi” kararlar almam\u0131za yard\u0131mc\u0131 olacak \u015fekilde kullanmakla ilgilidir. \u0130\u015fte sonu\u00e7lar\u0131n\u0131z\u0131, hedef kitlenizin sonu\u00e7lar\u0131n ne anlama geldi\u011fini kolayca anlamas\u0131na ve ard\u0131ndan bu sonu\u00e7lara dayanarak sa\u011fl\u0131kl\u0131 bir karar vermesine yard\u0131mc\u0131 olacak \u015fekilde sentezlemenin ve \u00f6zetlemenin harika bir yolu.<\/p>\n

Sonu\u00e7lar\u0131n\u0131z\u0131 Nas\u0131l Sunars\u0131n\u0131z ve Tavsiyelerinizi Nas\u0131l Uygulat\u0131rs\u0131n\u0131z?<\/strong><\/p>\n

    \n
  1. Yak\u0131c\u0131 Sorun Olarak Hedefe Odaklan\u0131n. <\/strong>Sunumunuzun ilk otuz saniyesinde, herkese hangi karar\u0131 vermeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 ve projenin en \u00f6nemli sorununun ne oldu\u011funu hat\u0131rlat\u0131n. \u0130\u015fte bir \u00f6rnek:“Rakiplerimiz Wickety Widget’\u0131 \u00e7oktan piyasaya s\u00fcrd\u00fcler ve m\u00fckemmel sonu\u00e7lar elde ettiler, ancak \u00f6nemli bir m\u00fc\u015fteri segmentini ka\u00e7\u0131r\u0131yorlar. \u00d6n\u00fcm\u00fczdeki \u00e7eyrekte 1000 futbol annesinin Wacky Wodget’\u0131m\u0131z\u0131 sat\u0131n almas\u0131n\u0131 sa\u011flayabilir ve bu segmenti kendimize \u00e7ekebilir miyiz?”<\/em> <\/li>\n
  2. Bir hikaye anlat.<\/strong> Bir\u00e7ok karar\u0131 mant\u0131ksal temelden \u00e7ok duygusal temele dayand\u0131rd\u0131\u011f\u0131m\u0131z art\u0131k yeni bir haber de\u011fil. Verileriniz mant\u0131k oldu\u011funa g\u00f6re, hedef kitlenize verilerinizi asabilecekleri duygusal bir \u015fapka verin. Onlara ara\u015ft\u0131rman\u0131z\u0131n amac\u0131n\u0131n arkas\u0131ndaki hikayeyi anlat\u0131n. Bu yak\u0131c\u0131 sorun nas\u0131l geli\u015fti? Ara\u015ft\u0131rmay\u0131 tetikleyen ne gibi g\u00f6zlemler veya f\u0131rsatlar tespit ettiniz? Hangi faydalar\u0131n m\u00fcmk\u00fcn olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fcn\u00fcz… ke\u015fke…? \u0130yi bir hikaye anlatmak verilere ba\u011flam kazand\u0131racak ve hedef kitlenizin bir fikir olu\u015fturmas\u0131na ve karar vermesine yard\u0131mc\u0131 olacakt\u0131r. Verilerinizi hikayenin kilit noktalar\u0131n\u0131 destekleyen kan\u0131tlar olarak kullan\u0131n. Ba\u015fka bir deyi\u015fle, verilerinizi ve grafiklerinizi hikayeyi y\u00f6nlendirmek i\u00e7in kullanmak yerine, hikayeyi verileri ve grafikleri y\u00f6nlendirmek i\u00e7in kullan\u0131n. <\/li>\n
  3. Cevab\u0131 Grafik Ba\u015fl\u0131\u011f\u0131nda Verin.<\/strong> Grafikler genellikle insanlar\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131r\u0131r – \u00f6zellikle de tablo grafikler. Bu nedenle, grafi\u011finizin ba\u015fl\u0131\u011f\u0131n\u0131 grafi\u011fin ne anlama geldi\u011fine dair bir sonu\u00e7 olarak vermek m\u00fckemmel bir stratejidir. \u00d6rne\u011fin “Hedef pazar\u0131m\u0131z\u0131n %85’i mor u\u00e7an fil logosunu tercih ediyor.” Bu \u015fekilde, grafi\u011fi g\u00f6rd\u00fcklerinde kendi analizlerini yapmak zorunda kalmayacaklar, sadece onlara daha \u00f6nce s\u00f6ylediklerinizi do\u011frulayacaklar ve haf\u0131zalar\u0131nda kalacak olan \u015fey bu olacakt\u0131r. <\/li>\n
  4. \u00c7\u00f6z\u00fcm olarak \u00f6nerinizi belirtin.<\/strong> Sunumun tam bu a\u015famas\u0131nda, dinleyicileriniz konuyu anlam\u0131\u015f, hikayenin i\u00e7ine girmi\u015f ve sundu\u011funuz verilerin hikayeyi destekledi\u011fini g\u00f6rm\u00fc\u015ft\u00fcr. G\u00f6rmek istedikleri bir sonraki \u015fey ise bu konuda ne yapaca\u011f\u0131n\u0131zd\u0131r. \u00d6neri ve \u00e7\u00f6z\u00fcm nedir? Sadece verileri sunmakla kalmay\u0131n, yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler, \u00f6neriler ve uygulama stratejileri d\u00fc\u015f\u00fcnmek i\u00e7in bu alt\u0131n f\u0131rsat\u0131 de\u011ferlendirin. \u00c7\u00f6z\u00fcmlerin maketlerini ve di\u011fer fiziksel temsillerini olu\u015fturman\u0131n yarat\u0131c\u0131 yollar\u0131n\u0131 aray\u0131n. Bir \u00e7\u00f6z\u00fcm\u00fc ger\u00e7ekten g\u00f6rmek insanlar\u0131 heyecanland\u0131r\u0131r ve onlar\u0131 bir \u015feyler d\u00fc\u015f\u00fcnme sorumlulu\u011fundan kurtar\u0131r. Bir kahraman gibi g\u00f6r\u00fcn\u00fcrs\u00fcn\u00fcz ve \u00f6neriniz ger\u00e7e\u011fe d\u00f6n\u00fc\u015fme yolunda bir ad\u0131m daha atm\u0131\u015f olur. <\/li>\n
  5. Onlara bir \u00f6deme yap\u0131n.<\/strong> Hedef kitlenize bu fikrin onlar i\u00e7in neden iyi oldu\u011funu anlat\u0131n. Bu \u00f6nerileri uygulamaktan nas\u0131l fayda sa\u011flayacaklar? <\/li>\n
  6. Onlara nas\u0131l harekete ge\u00e7eceklerini anlat\u0131n.<\/strong> Yapmalar\u0131n\u0131 istedi\u011finiz bir eylemle haz\u0131rl\u0131kl\u0131 gelin. Bir b\u00fct\u00e7eyi onaylamalar\u0131 m\u0131 gerekiyor? Evraklar\u0131 orada ve imzalar\u0131 i\u00e7in haz\u0131r bulundurun. Ba\u015fka bir toplant\u0131 i\u00e7in bir araya gelmeleri mi gerekiyor? Bir takvime eri\u015fimleri olsun ve o tarihi planlay\u0131n. Bir daha asla bu kadar heyecanl\u0131 bir dinleyici kitlesine sahip olamayacaks\u0131n\u0131z, bu y\u00fczden bundan yararlan\u0131n. <\/li>\n<\/ol>\n

    Bu tasla\u011f\u0131 haz\u0131rlamak standart Power Point sunumundan biraz daha uzun s\u00fcrecektir, ancak sunumu yaln\u0131zca on dakika s\u00fcrecek ve dinleyicilerinizin \u00f6nerilerinize “EVET” demesini sa\u011flayacakt\u0131r. Deneyin ve nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bize bildirin. Yazar Hakk\u0131nda:<\/strong> Ivana Taylor, k\u00fc\u00e7\u00fck i\u015fletmelerin ideal m\u00fc\u015fterilerini elde etmelerine ve elde tutmalar\u0131na yard\u0131mc\u0131 olan stratejik bir firma olan Third Force’un CEO’sudur. “Excel for Marketing Managers” kitab\u0131n\u0131n ortak yazar\u0131 ve kurum i\u00e7i pazarlamac\u0131lara y\u00f6nelik bir site olan DIYMarketers’\u0131n sahibidir. Blogu Strategy Stew. Kendisine do\u011frudan Ivana@thirdforce.net adresinden ula\u015fabilirsiniz.<\/p>\n

    <\/strong><\/p>\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    Bir anketi ba\u015far\u0131yla ba\u015flatt\u0131n\u0131z, sonu\u00e7lar\u0131 toplad\u0131n\u0131z ve \u015fimdi bunlar\u0131 hedef kitlenizle payla\u015fma zaman\u0131. Biliyorum, ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 raporlaman\u0131n k\u0131sa ve \u00f6z […]<\/p>\n","protected":false},"author":128,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1124],"tags":[],"yoast_head":"\nSonu\u00e7lar\u0131n\u0131z\u0131 \u0130kna Edici Bir \u015eekilde Sunman\u0131n 6 Ad\u0131m\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"Bir anketi ba\u015far\u0131yla ba\u015flatt\u0131n\u0131z, sonu\u00e7lar\u0131 toplad\u0131n\u0131z ve \u015fimdi bunlar\u0131 hedef kitlenizle payla\u015fma zaman\u0131. 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