{"id":1006546,"date":"2024-05-08T11:00:00","date_gmt":"2024-05-08T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/iliski-pazarlamasi-nedir-ornekler-ve-en-onemli-7-faydasi\/"},"modified":"2025-02-12T05:04:42","modified_gmt":"2025-02-12T12:04:42","slug":"iliski-pazarlamasi-nedir-ornekler-ve-en-onemli-7-faydasi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/iliski-pazarlamasi-nedir-ornekler-ve-en-onemli-7-faydasi\/","title":{"rendered":"\u0130li\u015fki Pazarlamas\u0131: Nedir, \u00d6rnekler ve En \u00d6nemli 7 Faydas\u0131"},"content":{"rendered":"\n<p>M\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc ili\u015fkiler s\u00fcrd\u00fcrmek her zamankinden daha \u00f6nemli. Uzun vadeli ba\u011flant\u0131lar kurmaya ve sadakati te\u015fvik etmeye odaklanan bir strateji olan ili\u015fki pazarlamas\u0131, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme arayan i\u015fletmeler i\u00e7in \u00f6nemli bir farkl\u0131la\u015ft\u0131r\u0131c\u0131 olarak ortaya \u00e7\u0131km\u0131\u015ft\u0131r. \u0130li\u015fki pazarlamas\u0131n\u0131n ilkelerini ve kurulu\u015flar\u0131n m\u00fc\u015fteri tabanlar\u0131yla anlaml\u0131 ba\u011flant\u0131lar kurmak i\u00e7in QuestionPro gibi ara\u00e7lardan nas\u0131l yararlanabileceklerini ke\u015ffedin.  <\/p>\n\n<h2 class=\"wp-block-heading\">\u0130li\u015fki Pazarlamas\u0131 Nedir?<\/h2>\n\n<p>\u0130li\u015fki pazarlamas\u0131, m\u00fc\u015fterilerle kal\u0131c\u0131 ili\u015fkiler geli\u015ftirmeye \u00f6ncelik veren m\u00fc\u015fteri merkezli bir yakla\u015f\u0131md\u0131r. Yaln\u0131zca sat\u0131\u015flar\u0131 art\u0131rmaya odaklanan geleneksel i\u015flemsel pazarlaman\u0131n aksine, ili\u015fkisel pazarlama ki\u015fiselle\u015ftirilmi\u015f etkile\u015fimleri, a\u00e7\u0131k ileti\u015fimi ve kar\u015f\u0131l\u0131kl\u0131 de\u011fer yaratmay\u0131 vurgular. \u0130\u015fletmeler m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131, tercihlerini ve davran\u0131\u015flar\u0131n\u0131 anlayarak pazarlama \u00e7abalar\u0131n\u0131 zaman i\u00e7inde g\u00fcven, sadakat ve duygusal ba\u011flar kuracak \u015fekilde uyarlayabilirler.  <\/p>\n\n<p><strong>\u0130li\u015fkisel Pazarlaman\u0131n Temel \u0130lkeleri:<\/strong><\/p>\n\n<ol>\n<li><strong>M\u00fc\u015fteri Odakl\u0131l\u0131k:<\/strong> \u0130li\u015fkisel pazarlama, m\u00fc\u015fteriyi t\u00fcm etkile\u015fimlerin merkezine koyar. \u0130\u015fletmeler, m\u00fc\u015fteri ihtiya\u00e7 ve tercihlerini \u00f6n planda tutarak hedef kitlelerinde yank\u0131 uyand\u0131ran ki\u015fiselle\u015ftirilmi\u015f deneyimler yaratabilir. <\/li>\n\n\n\n<li><strong>G\u00fcven ve \u015eeffafl\u0131k: <\/strong>G\u00fcven olu\u015fturmak, ili\u015fki pazarlamas\u0131n\u0131n <a href=\"https:\/\/trymata.com\/blog\/what-is-foundational-research\/\">temelini<\/a> olu\u015fturur. \u0130\u015fletmeler, g\u00fcven ve inand\u0131r\u0131c\u0131l\u0131k sa\u011flamak i\u00e7in m\u00fc\u015fteri etkile\u015fimlerinde \u015feffafl\u0131k, d\u00fcr\u00fcstl\u00fck ve g\u00fcvenilirlik sergilemelidir. <\/li>\n\n\n\n<li><strong>\u0130ki Y\u00f6nl\u00fc \u0130leti\u015fim:<\/strong> Etkili ili\u015fki pazarlamas\u0131, i\u015fletmeler ve m\u00fc\u015fteriler aras\u0131nda a\u00e7\u0131k ve \u015feffaf ileti\u015fim kanallar\u0131 gerektirir. \u0130\u015fletmeler, m\u00fc\u015fteri geri bildirimlerini aktif olarak dinleyerek, endi\u015feleri ele alarak ve girdi talep ederek ili\u015fkilerini g\u00fc\u00e7lendirebilir ve m\u00fc\u015fteri memnuniyetine olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 g\u00f6sterebilirler. <\/li>\n\n\n\n<li><strong>De\u011fer Yaratma:<\/strong> \u0130li\u015fki pazarlamas\u0131, i\u015flemsel al\u0131\u015fveri\u015fin \u00f6tesinde m\u00fc\u015fteri de\u011feri sunmaya odaklan\u0131r. \u0130ster istisnai hizmet, ister ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler veya \u00f6zel teklifler yoluyla olsun, i\u015fletmeler s\u00fcrekli olarak m\u00fc\u015fteri deneyimini geli\u015ftirmek ve ya\u015famlar\u0131na de\u011fer katmak i\u00e7in f\u0131rsatlar aramal\u0131d\u0131r. <\/li>\n\n\n\n<li><strong>Uzun Vadeli Perspektif:<\/strong> \u0130li\u015fkisel pazarlama k\u0131sa vadeli kazan\u00e7larla ilgili de\u011fildir; zaman\u0131n testine dayanan kal\u0131c\u0131 ili\u015fkiler kurmakla ilgilidir. \u0130\u015fletmeler uzun vadeli bir bak\u0131\u015f a\u00e7\u0131s\u0131 benimsemeli ve m\u00fc\u015fterileriyle s\u00fcrekli ba\u011flant\u0131lar kurmaya yat\u0131r\u0131m yapmal\u0131d\u0131r. <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">\u0130li\u015fkisel Pazarlama \u00d6rnekleri<\/h2>\n\n<p>\u0130li\u015fkisel pazarlama, i\u015fletmelerin uzun vadeli m\u00fc\u015fteri ba\u011flant\u0131lar\u0131 geli\u015ftirmek i\u00e7in kulland\u0131klar\u0131 temel bir stratejidir. \u015eirketler g\u00fcven, sadakat ve ba\u011fl\u0131l\u0131k olu\u015fturarak bireysel i\u015flemlerin \u00f6tesine ge\u00e7en anlaml\u0131 ili\u015fkiler kurabilir. Bu makalede, \u00f6nde gelen markalar taraf\u0131ndan uygulanan ba\u015far\u0131l\u0131 ili\u015fki pazarlamas\u0131 giri\u015fimlerinin on ilham verici \u00f6rne\u011fini inceleyece\u011fiz.    <\/p>\n\n<p>Sadakat programlar\u0131 ve ki\u015fiselle\u015ftirilmi\u015f deneyimlerden ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmetleri ve topluluk kat\u0131l\u0131m\u0131na kadar bu \u00f6rnekler, marka-t\u00fcketici ili\u015fkilerini g\u00fc\u00e7lendirmede ve i\u015f ba\u015far\u0131s\u0131n\u0131 art\u0131rmada ili\u015fki pazarlamas\u0131n\u0131n g\u00fcc\u00fcn\u00fc g\u00f6stermektedir. Bu markalar\u0131n kitleleriyle kal\u0131c\u0131 ba\u011flar kurma sanat\u0131nda nas\u0131l ustala\u015ft\u0131\u011f\u0131n\u0131 ke\u015ffedelim. <\/p>\n\n<p>\u0130\u015fte ba\u015far\u0131l\u0131 ili\u015fki pazarlamas\u0131n\u0131n baz\u0131 \u00f6rnekleri:<\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>\u015eirket\/Marka<\/th><th>Ba\u015far\u0131l\u0131 \u0130li\u015fkisel Pazarlama \u00d6rne\u011fi<\/th><\/tr><\/thead><tbody><tr><td>Starbucks<\/td><td>Nike Training Club (NTC) Uygulamas\u0131: Ki\u015fiselle\u015ftirilmi\u015f antrenman planlar\u0131, antrenman ipu\u00e7lar\u0131 ve fitness hedeflerine ula\u015fmak, ba\u011fl\u0131l\u0131\u011f\u0131 ve sadakati te\u015fvik etmek i\u00e7in \u00f6d\u00fcller.<\/td><\/tr><tr><td>Amazon<\/td><td>Amazon Prime: H\u0131zl\u0131 kargo, \u00f6zel f\u0131rsatlar ve Prime Video ve M\u00fczik&#8217;e eri\u015fim sa\u011flayan, m\u00fc\u015fteri sadakatini art\u0131ran abonelik tabanl\u0131 hizmet.<\/td><\/tr><tr><td>Nike<\/td><td>Zappos&#8217;un Efsanevi M\u00fc\u015fteri Hizmetleri; \u00fccretsiz kargo, sorunsuz iade ve 7\/24 m\u00fc\u015fteri deste\u011fini i\u00e7erir. M\u00fc\u015fteri memnuniyetine \u00f6ncelik verir ve g\u00fc\u00e7l\u00fc ili\u015fkileri te\u015fvik eder. <\/td><\/tr><tr><td>Airbnb<\/td><td>Airbnb Ev Sahibi Garantisi: Ev sahiplerini maddi hasara kar\u015f\u0131 korumak, ev sahipleri aras\u0131nda g\u00fcven ve itimat olu\u015fturmak, platformun s\u00fcrekli kullan\u0131m\u0131n\u0131 te\u015fvik etmek.<\/td><\/tr><tr><td>Sephora<\/td><td>Sephora Beauty Insider Program\u0131: M\u00fc\u015fterileri al\u0131\u015fveri\u015fleri i\u00e7in puanlarla \u00f6d\u00fcllendiren, \u00fccretsiz \u00fcr\u00fcnler veya \u00f6zel deneyimler i\u00e7in kullan\u0131labilen, tekrar sat\u0131n al\u0131mlar\u0131 ve yeni \u00fcr\u00fcnleri ke\u015ffetmeyi te\u015fvik eden sadakat program\u0131.<\/td><\/tr><tr><td>Zappos<\/td><td>Zappos&#8217;un Efsanevi M\u00fc\u015fteri Hizmetleri; \u00fccretsiz kargo, sorunsuz iade ve 7\/24 m\u00fc\u015fteri deste\u011fini i\u00e7erir. M\u00fc\u015fteri memnuniyetine \u00f6ncelik verir ve g\u00fc\u00e7l\u00fc ili\u015fkileri te\u015fvik eder. <\/td><\/tr><tr><td>Patagonya<\/td><td>Patagonia&#8217;n\u0131n Y\u0131pranm\u0131\u015f Giysi Program\u0131: Eski giysilerin onar\u0131lmas\u0131n\u0131 ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini te\u015fvik eden, \u00e7evreye duyarl\u0131 t\u00fcketicilerin de\u011ferleriyle uyumlu, marka yak\u0131nl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendiren giri\u015fim.<\/td><\/tr><tr><td>Spotify<\/td><td>Spotify&#8217;\u0131n Ki\u015fiselle\u015ftirilmi\u015f \u00d6nerileri: Ki\u015fiselle\u015ftirilmi\u015f \u00e7alma listeleri olu\u015fturan ve dinleme al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re m\u00fczik \u00f6neren algoritmalar, kullan\u0131c\u0131 deneyimini ve platformla olan ba\u011flant\u0131y\u0131 geli\u015ftiriyor.<\/td><\/tr><tr><td>REI<\/td><td>REI&#8217;nin A\u00e7\u0131k Hava S\u0131n\u0131flar\u0131 ve Etkinlikleri: \u00dccretsiz a\u00e7\u0131k hava s\u0131n\u0131flar\u0131 ve etkinlikleri, m\u00fc\u015fterilerin markayla etkile\u015fim kurmas\u0131 ve benzer d\u00fc\u015f\u00fcnen bireylerle ba\u011flant\u0131 kurmas\u0131 i\u00e7in f\u0131rsatlar sunar.<\/td><\/tr><tr><td>Trader Joe&#8217;s<\/td><td>Trader Joe&#8217;s M\u00fc\u015fteri Deneyimi: Sadakat olu\u015fturmak i\u00e7in genel m\u00fc\u015fteri deneyimine \u00f6ncelik veren g\u00fcler y\u00fczl\u00fc personel, benzersiz \u00fcr\u00fcn se\u00e7imi ve rahat al\u0131\u015fveri\u015f ortam\u0131.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0130li\u015fki Pazarlamas\u0131n\u0131n En \u00d6nemli 7 Faydas\u0131<\/h2>\n\n<p>Anlaml\u0131 ba\u011flant\u0131lara ve ki\u015fiselle\u015ftirilmi\u015f deneyimlere odaklanan ili\u015fkisel pazarlama, sad\u0131k ve memnun m\u00fc\u015fteri kitleleri olu\u015fturmak isteyen i\u015fletmeler i\u00e7in g\u00fc\u00e7l\u00fc bir strateji olarak ortaya \u00e7\u0131km\u0131\u015ft\u0131r. \u0130li\u015fki pazarlamas\u0131n\u0131n yedi temel faydas\u0131n\u0131 ve bunlar\u0131n i\u015fletmenizin k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 nas\u0131l olumlu etkileyebilece\u011fini inceleyelim. <\/p>\n\n<ol>\n<li><strong>M\u00fc\u015fteri Sadakati:<\/strong> \u0130li\u015fkisel pazarlama, m\u00fc\u015fterilerle duygusal ba\u011flar ve g\u00fcven yaratmaya odaklanarak sadakatin artmas\u0131n\u0131 sa\u011flar. Sad\u0131k m\u00fc\u015fterilerin, rekabet\u00e7i alternatiflerle kar\u015f\u0131la\u015ft\u0131klar\u0131nda bile bir markadan sat\u0131n almaya devam etme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. <\/li>\n\n\n\n<li><strong>Artan M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri:<\/strong> \u0130\u015fletmeler, m\u00fc\u015fterilerle ili\u015fkilerini geli\u015ftirerek, tekrar sat\u0131n al\u0131mlar\u0131 te\u015fvik ederek ve ek \u00fcr\u00fcn veya hizmetler satarak veya \u00e7apraz sat\u0131\u015f yaparak ya\u015fam boyu de\u011ferlerini en \u00fcst d\u00fczeye \u00e7\u0131karabilir. Kendilerine de\u011fer verildi\u011fini hisseden m\u00fc\u015fteriler zaman i\u00e7inde markaya daha fazla yat\u0131r\u0131m yapma e\u011filimindedir. <\/li>\n\n\n\n<li><strong>Geli\u015ftirilmi\u015f M\u00fc\u015fteri Memnuniyeti: <\/strong>\u0130li\u015fkisel pazarlama, bireysel m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 ve tercihlerini anlamay\u0131 ve kar\u015f\u0131lamay\u0131 i\u00e7erir. \u0130\u015fletmeler, ki\u015fiselle\u015ftirilmi\u015f deneyimler sunarak ve m\u00fc\u015fteri endi\u015felerini derhal ele alarak genel memnuniyet d\u00fczeylerini art\u0131rabilir ve daha g\u00fc\u00e7l\u00fc ili\u015fkiler kurabilir. <\/li>\n\n\n\n<li><strong>Geli\u015ftirilmi\u015f Marka \u0130tibar\u0131: <\/strong>Olumlu etkile\u015fimler ve ki\u015fiselle\u015ftirilmi\u015f deneyimler olumlu bir marka imaj\u0131 yarat\u0131r. M\u00fc\u015fteriler kendilerine de\u011fer verildi\u011fini ve takdir edildiklerini hissettiklerinde, ba\u015fkalar\u0131na marka hakk\u0131nda olumlu konu\u015fmaya daha yatk\u0131n olurlar, bu da itibar\u0131n ve g\u00fcvenilirli\u011fin artmas\u0131na yol a\u00e7ar. <\/li>\n\n\n\n<li><strong>Daha Y\u00fcksek M\u00fc\u015fteri Elde Tutma:<\/strong> G\u00fc\u00e7l\u00fc m\u00fc\u015fteri ili\u015fkileri kurmak, m\u00fc\u015fteri kayb\u0131 olas\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131r. Bir markaya ba\u011fl\u0131 hisseden ve deneyimlerinden memnun olan m\u00fc\u015fterilerin rakiplere ge\u00e7me olas\u0131l\u0131\u011f\u0131 daha d\u00fc\u015f\u00fckt\u00fcr, bu da daha y\u00fcksek elde tutma oranlar\u0131 ve daha istikrarl\u0131 bir m\u00fc\u015fteri taban\u0131 ile sonu\u00e7lan\u0131r. <\/li>\n\n\n\n<li><strong>A\u011f\u0131zdan A\u011f\u0131za Pazarlama:<\/strong> Memnun m\u00fc\u015fterilerin bir markay\u0131 arkada\u015flar\u0131na, ailelerine ve i\u015f arkada\u015flar\u0131na tavsiye etme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. \u0130nsanlar tan\u0131d\u0131klar\u0131 ve sayg\u0131 duyduklar\u0131 ki\u015filerin tavsiyelerine g\u00fcvendikleri i\u00e7in olumlu a\u011f\u0131zdan a\u011f\u0131za tavsiyeler yeni m\u00fc\u015fterilere ve organik b\u00fcy\u00fcmeye yol a\u00e7abilir. <\/li>\n\n\n\n<li><strong>Rekabet Avantaj\u0131:<\/strong> G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i pazar\u0131nda, m\u00fc\u015fterilerle anlaml\u0131 ba\u011flar kurmak bir markay\u0131 rakiplerinden farkl\u0131la\u015ft\u0131rabilir. \u0130li\u015fki pazarlamas\u0131na \u00f6ncelik veren i\u015fletmeler, ki\u015fiselle\u015ftirilmi\u015f deneyimler ve ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmetlerine dayal\u0131 benzersiz bir de\u011fer \u00f6nerisi olu\u015fturarak rekabet avantaj\u0131 sa\u011flayabilir. <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">\u0130yi Bir \u0130li\u015fkisel Pazarlama Stratejisinin \u00d6nemi<\/h2>\n\n<p>\u0130yi bir ili\u015fkisel pazarlama stratejisi <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-merkezlilik-ne-dir\/\">m\u00fc\u015fteri odakl\u0131l\u0131\u011fa<\/a> \u00f6ncelik verir, g\u00fcven ve \u015feffafl\u0131\u011f\u0131 te\u015fvik eder, iki y\u00f6nl\u00fc ileti\u015fime olanak tan\u0131r, m\u00fc\u015fteriler i\u00e7in de\u011fer yarat\u0131r ve uzun vadeli bir bak\u0131\u015f a\u00e7\u0131s\u0131 benimser. \u0130\u015fte iyi bir ili\u015fkisel pazarlama stratejisini nas\u0131l belirleyebilece\u011finiz: <\/p>\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Temel Unsurlar<\/th><th>A\u00e7\u0131klama<\/th><\/tr><\/thead><tbody><tr><td>M\u00fc\u015fteri Odakl\u0131 Yakla\u015f\u0131m<\/td><td>Pazarlama \u00e7abalar\u0131n\u0131 etkili bir \u015fekilde uyarlamak i\u00e7in m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131, tercihlerini ve davran\u0131\u015flar\u0131n\u0131 anlamaya odaklan\u0131r.<\/td><\/tr><tr><td>G\u00fcven ve \u015eeffafl\u0131k Vurgusu<\/td><td>G\u00fcven ve inand\u0131r\u0131c\u0131l\u0131k olu\u015fturmak i\u00e7in t\u00fcm m\u00fc\u015fteri etkile\u015fimlerinde d\u00fcr\u00fcstl\u00fck, \u00f6zg\u00fcnl\u00fck ve g\u00fcvenilirli\u011fe \u00f6ncelik verir.<\/td><\/tr><tr><td>A\u00e7\u0131k \u0130leti\u015fim Kanallar\u0131<\/td><td>M\u00fc\u015fteri geri bildirimlerini dinlemek ve endi\u015felerini gidermek i\u00e7in geri bildirim mekanizmalar\u0131, m\u00fc\u015fteri destek kanallar\u0131 ve sosyal medya kat\u0131l\u0131m\u0131 yoluyla iki y\u00f6nl\u00fc ileti\u015fimi kolayla\u015ft\u0131r\u0131r.<\/td><\/tr><tr><td>De\u011fer Yaratma<\/td><td>Ola\u011fan\u00fcst\u00fc hizmet, ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler, sadakat programlar\u0131 ve \u00f6zel teklifler arac\u0131l\u0131\u011f\u0131yla i\u015flemsel al\u0131\u015fveri\u015flerin \u00f6tesinde de\u011fer sunmaya odaklan\u0131r.<\/td><\/tr><tr><td>Uzun Vadeli Perspektif<\/td><td>Uzun vadeli bir bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 benimser, kal\u0131c\u0131 ili\u015fkilerin, sadakatin ve zaman i\u00e7inde tekrarlanan i\u015flerin geli\u015ftirilmesine \u00f6ncelik verir.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h3 class=\"wp-block-heading\">QuestionPro \u0130li\u015fki Pazarlamas\u0131n\u0131 Nas\u0131l Destekler?<\/h3>\n\n<p>QuestionPro, i\u015fletmeleri ili\u015fki pazarlama \u00e7abalar\u0131nda g\u00fc\u00e7lendirmek i\u00e7in tasarlanm\u0131\u015f bir dizi ara\u00e7 ve \u00e7\u00f6z\u00fcm sunar. G\u00fc\u00e7l\u00fc anket yaz\u0131l\u0131m\u0131ndan g\u00fc\u00e7l\u00fc m\u00fc\u015fteri geri bildirim ara\u00e7lar\u0131na kadar QuestionPro, kurulu\u015flar\u0131n de\u011ferli bilgiler toplamas\u0131na, m\u00fc\u015fterilerle etkili bir \u015fekilde etkile\u015fim kurmas\u0131na ve kal\u0131c\u0131 ba\u011flant\u0131lar kurmas\u0131na olanak tan\u0131r. QuestionPro&#8217;nun ili\u015fki pazarlamas\u0131 giri\u015fimlerini nas\u0131l destekleyebilece\u011fini a\u015fa\u011f\u0131da bulabilirsiniz:  <\/p>\n\n<ol>\n<li><strong>M\u00fc\u015fteri Geri Bildirim Anketleri: <\/strong>QuestionPro&#8217;nun anket yaz\u0131l\u0131m\u0131 ile i\u015fletmeler, her temas noktas\u0131nda m\u00fc\u015fteri geri bildirimi toplayabilir, ihtiya\u00e7lar\u0131, tercihleri ve memnuniyet d\u00fczeyleri hakk\u0131nda de\u011ferli bilgiler edinebilir. M\u00fc\u015fteri geri bildirimlerinden yararlanarak, i\u015fletmeler iyile\u015ftirme alanlar\u0131n\u0131 belirleyebilir ve m\u00fc\u015fteri beklentilerini daha iyi kar\u015f\u0131lamak i\u00e7in tekliflerini uyarlayabilir. <\/li>\n\n\n\n<li><strong>Net Tavsiye Skoru (NPS) Anketleri:<\/strong> QuestionPro&#8217;nun NPS anketleri, i\u015fletmelerin m\u00fc\u015fteri sadakatini ve memnuniyetini \u00f6l\u00e7melerine olanak tan\u0131yarak destekleyicileri, pasifleri ve cayd\u0131r\u0131c\u0131lar\u0131 belirlemelerine yard\u0131mc\u0131 olur. M\u00fc\u015fteri duyarl\u0131l\u0131\u011f\u0131n\u0131 anlayarak, i\u015fletmeler sorunlar\u0131 proaktif olarak ele alabilir, destek\u00e7ilerle ili\u015fkileri g\u00fc\u00e7lendirebilir ve cayd\u0131r\u0131c\u0131lar aras\u0131ndaki kay\u0131plar\u0131 azaltabilir. <\/li>\n\n\n\n<li><strong>Kitle Yan\u0131t Ara\u00e7lar\u0131:<\/strong> QuestionPro&#8217;nun LivePolls ve ger\u00e7ek zamanl\u0131 geri bildirim \u00f6zellikleri gibi izleyici yan\u0131t ara\u00e7lar\u0131, i\u015fletmelerin etkinlikler, sunumlar ve toplant\u0131lar s\u0131ras\u0131nda m\u00fc\u015fterilerle etkile\u015fim kurmas\u0131n\u0131 sa\u011flar. \u0130\u015fletmeler, girdi talep ederek ve etkile\u015fimli tart\u0131\u015fmalar\u0131 kolayla\u015ft\u0131rarak kat\u0131l\u0131mc\u0131 kat\u0131l\u0131m\u0131n\u0131 art\u0131rabilir ve izleyicileriyle ba\u011flant\u0131lar\u0131n\u0131 geli\u015ftirebilir. <\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri Yolculu\u011fu Haritalama: <\/strong>QuestionPro&#8217;nun m\u00fc\u015fteri yolculu\u011fu haritalama ara\u00e7lar\u0131, i\u015fletmelerin u\u00e7tan uca m\u00fc\u015fteri deneyimini g\u00f6rselle\u015ftirmesini ve anlamas\u0131n\u0131 sa\u011flar. M\u00fc\u015fteri temas noktalar\u0131n\u0131, sorunlu noktalar\u0131 ve etkile\u015fimleri haritaland\u0131rarak i\u015fletmeler, m\u00fc\u015fteri yolculu\u011funu optimize etme ve her a\u015famada sorunsuz, ki\u015fiselle\u015ftirilmi\u015f deneyimler sunma f\u0131rsatlar\u0131n\u0131 belirleyebilir. <\/li>\n\n\n\n<li><strong>Ki\u015fiselle\u015ftirilmi\u015f E-posta Kampanyalar\u0131:<\/strong> QuestionPro&#8217;nun e-posta pazarlama ara\u00e7lar\u0131 ile i\u015fletmeler, bireysel m\u00fc\u015fteri tercihlerine ve davran\u0131\u015flar\u0131na g\u00f6re uyarlanm\u0131\u015f ki\u015fiselle\u015ftirilmi\u015f e-posta kampanyalar\u0131 olu\u015fturabilir ve g\u00f6nderebilir. \u0130\u015fletmeler, ilgili i\u00e7erik ve teklifleri do\u011frudan m\u00fc\u015fterilerin gelen kutular\u0131na g\u00f6ndererek ili\u015fkilerini g\u00fc\u00e7lendirebilir ve etkile\u015fimi art\u0131rabilir. <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>\u0130li\u015fki pazarlamas\u0131, kendilerini farkl\u0131la\u015ft\u0131rmak ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme sa\u011flamak isteyen i\u015fletmeler i\u00e7in stratejik bir zorunluluk haline gelmi\u015ftir. \u0130\u015fletmeler, m\u00fc\u015fteri odakl\u0131l\u0131k, g\u00fcven, ileti\u015fim, de\u011fer yaratma ve uzun vadeli ili\u015fkilere \u00f6ncelik vererek m\u00fc\u015fterileriyle anlaml\u0131 ba\u011flar kurabilir ve rekabet avantaj\u0131 elde edebilir. <\/p>\n\n<p>QuestionPro gibi ara\u00e7larla i\u015fletmeler, m\u00fc\u015fterilerle etkile\u015fim kurmak, de\u011ferli bilgiler toplamak ve dijital \u00e7a\u011fda ba\u015far\u0131ya g\u00f6t\u00fcren kal\u0131c\u0131 ili\u015fkiler kurmak i\u00e7in yeni f\u0131rsatlar\u0131n kilidini a\u00e7abilir.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc ili\u015fkiler s\u00fcrd\u00fcrmek her zamankinden daha \u00f6nemli. Uzun vadeli ba\u011flant\u0131lar kurmaya ve sadakati te\u015fvik etmeye odaklanan bir strateji olan [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":870893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130li\u015fki Pazarlamas\u0131: Nedir, \u00d6rnekler ve En \u00d6nemli 7 Faydas\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u0130li\u015fki pazarlamas\u0131n\u0131 ve kurulu\u015flar\u0131n m\u00fc\u015fterileriyle anlaml\u0131 ba\u011flant\u0131lar kurmak i\u00e7in bu gibi ara\u00e7lardan 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