{"id":1006797,"date":"2024-05-31T11:00:00","date_gmt":"2024-05-31T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tirmikli-agirliklandirma-dogru-anket-sonuclari-icin-onemli-bir-arac\/"},"modified":"2025-02-12T05:54:32","modified_gmt":"2025-02-12T12:54:32","slug":"tirmikli-agirliklandirma-dogru-anket-sonuclari-icin-onemli-bir-arac","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tirmikli-agirliklandirma-dogru-anket-sonuclari-icin-onemli-bir-arac\/","title":{"rendered":"T\u0131rm\u0131kl\u0131 A\u011f\u0131rl\u0131kland\u0131rma: Do\u011fru Anket Sonu\u00e7lar\u0131 i\u00e7in \u00d6nemli Bir Ara\u00e7"},"content":{"rendered":"\n
Verilerin do\u011frulu\u011funu ve temsil kabiliyetini sa\u011flamak ba\u015far\u0131l\u0131 bir ara\u015ft\u0131rma i\u00e7in \u00e7ok \u00f6nemlidir. Bunu ba\u015farmak i\u00e7in kullan\u0131lan temel tekniklerden biri de taranm\u0131\u015f a\u011f\u0131rl\u0131kland\u0131rmad\u0131r. \u015eimdi bu kavram\u0131, \u00f6nemini ve hem ara\u015ft\u0131rmac\u0131lara hem de t\u00fcketicilere nas\u0131l fayda sa\u011flad\u0131\u011f\u0131n\u0131 inceleyelim. Sonunda, bunun do\u011fru anket sonu\u00e7lar\u0131 i\u00e7in neden kritik bir ara\u00e7 oldu\u011funu a\u00e7\u0131k\u00e7a anlayacaks\u0131n\u0131z. <\/p>\n\n
Yinelemeli orant\u0131l\u0131 uyum olarak da bilinen t\u0131rm\u0131kl\u0131 a\u011f\u0131rl\u0131kland\u0131rma, anket \u00f6rneklem verilerini bilinen n\u00fcfus \u00f6zelliklerine uyacak \u015fekilde ayarlayan istatistiksel bir tekniktir. Bu y\u00f6ntem, anket sonu\u00e7lar\u0131n\u0131n hedef n\u00fcfusu temsil etmesini sa\u011flayarak verileri daha g\u00fcvenilir ve do\u011fru hale getirir. <\/p>\n\n
Bu s\u00fcre\u00e7, anket yan\u0131tlar\u0131n\u0131n a\u011f\u0131rl\u0131klar\u0131n\u0131n ya\u015f, cinsiyet, gelir ve e\u011fitim d\u00fczeyi gibi birden fazla \u00f6zellik a\u00e7\u0131s\u0131ndan n\u00fcfus toplamlar\u0131yla uyumlu olacak \u015fekilde ayarlanmas\u0131n\u0131 i\u00e7erir. Bu a\u011f\u0131rl\u0131klar\u0131n ayarlanmas\u0131yla, anket \u00f6rneklemi n\u00fcfusun ger\u00e7ek da\u011f\u0131l\u0131m\u0131n\u0131 daha iyi yans\u0131tabilir. <\/p>\n\n
Do\u011fru ve temsili anket verileri, i\u015fletmeler, politika yap\u0131c\u0131lar veya ara\u015ft\u0131rmac\u0131lar i\u00e7in bilin\u00e7li kararlar almak a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. \u0130\u015fte taranm\u0131\u015f a\u011f\u0131rl\u0131kland\u0131rman\u0131n neden \u00f6nemli oldu\u011funa dair birka\u00e7 neden: <\/p>\n\n