{"id":1007068,"date":"2024-03-15T11:00:00","date_gmt":"2024-03-15T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/dijital-deneyim-platformlari-nedir-ve-en-iyi-platformlar\/"},"modified":"2025-02-12T23:44:22","modified_gmt":"2025-02-13T06:44:22","slug":"dijital-deneyim-platformlari-nedir-ve-en-iyi-platformlar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/dijital-deneyim-platformlari-nedir-ve-en-iyi-platformlar\/","title":{"rendered":"Dijital Deneyim Platformlar\u0131: Nedir ve En \u0130yi Platformlar"},"content":{"rendered":"\n<p>M\u00fc\u015fteri beklentileri her zamankinden daha y\u00fcksek. Web sitelerinden mobil uygulamalara ve sosyal medya platformlar\u0131na kadar t\u00fcm dijital kanallarda sorunsuz ve ki\u015fiselle\u015ftirilmi\u015f deneyimler bekliyorlar. Dijital Deneyim Platformlar\u0131, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-bagliligi-tanim-faydalar-ve-ornekler\/\">m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 ve sadakatini<\/a> art\u0131ran dijital deneyimleri y\u00f6netmek i\u00e7in ara\u00e7lar ve yetenekler sa\u011flayarak i\u015fletmeleri bu beklentileri kar\u015f\u0131lama konusunda g\u00fc\u00e7lendirir.  <\/p>\n\n<p>Dijital Deneyim Platformlar\u0131 (DXP&#8217;ler), kurulu\u015flar\u0131n \u00e7e\u015fitli temas noktalar\u0131nda dijital yolculuklar olu\u015fturmas\u0131n\u0131, y\u00f6netmesini ve optimize etmesini sa\u011flamada \u00e7ok \u00f6nemli bir rol oynamaktad\u0131r Bug\u00fcnk\u00fc makalemizde DXP&#8217;leri, baz\u0131 \u00f6nemli kavramlar\u0131 ve piyasadaki en iyi platformlar\u0131n bir listesini tart\u0131\u015faca\u011f\u0131z.<\/p>\n\n<h2 class=\"wp-block-heading\">Dijital Deneyim Platformlar\u0131 Nedir?<\/h2>\n\n<p>Dijital Deneyim Platformlar\u0131 (DXP&#8217;ler), i\u015fletmelerin m\u00fc\u015fterilerine sorunsuz, ki\u015fiselle\u015ftirilmi\u015f deneyimler olu\u015fturmas\u0131na, y\u00f6netmesine ve sunmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. Web siteleri, mobil uygulamalar, sosyal medya ve e-posta gibi birden fazla dijital kanalda \u00e7al\u0131\u015f\u0131r.   <\/p>\n\n<p>Bu platformlar i\u00e7erik y\u00f6netimi, m\u00fc\u015fteri veri takibi ve pazarlama otomasyonu gibi farkl\u0131 ara\u00e7lar\u0131 bir araya getirir. Bu platformlar, i\u015fletmelerin hedef kitleleriyle daha ki\u015fiselle\u015ftirilmi\u015f ve tutarl\u0131 bir \u015fekilde etkile\u015fime girebilmelerini sa\u011flar. <\/p>\n\n<p>Bir m\u00fc\u015fterinin web sitenizi ziyaret etmesi, ard\u0131ndan markan\u0131z\u0131 sosyal medyada g\u00f6rmesi ve son olarak bir takip e-postas\u0131 almas\u0131 gibi. Bir DXP, t\u00fcm bu etkile\u015fimlerin ba\u011flant\u0131l\u0131 ve ki\u015fiselle\u015ftirilmi\u015f hissettirmesini sa\u011flayarak daha ilgi \u00e7ekici bir deneyim yarat\u0131r. Ama\u00e7, <a href=\"https:\/\/www.questionpro.com\/customer-satisfaction.html\">m\u00fc\u015fteri memnuniyetini<\/a> art\u0131rmak, daha g\u00fc\u00e7l\u00fc ili\u015fkiler kurmak ve nihayetinde sat\u0131\u015flar\u0131 ve sadakati art\u0131rmakt\u0131r.  <\/p>\n\n<p>Dijital Deneyim Platformlar\u0131, i\u015fletmelerin m\u00fc\u015fterileriyle ba\u011flant\u0131da kalmas\u0131na yard\u0131mc\u0131 olur ve bu m\u00fc\u015fteriler markayla \u00e7evrimi\u00e7i olarak nerede etkile\u015fimde bulunursa bulunsun, do\u011fru zamanda do\u011fru i\u00e7erik ve mesajlar\u0131 sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\">Dijital Deneyimin D\u00f6rt Unsuru<\/h2>\n\n<p>Dijital Deneyim Platformlar\u0131 (DXP&#8217;ler), i\u015fletmelerin insanlar i\u00e7in harika \u00e7evrimi\u00e7i deneyimler olu\u015fturmas\u0131na yard\u0131mc\u0131 olan s\u00fcper ara\u00e7lard\u0131r. Genellikle \u00f6zellikleri bak\u0131m\u0131ndan farkl\u0131l\u0131k g\u00f6sterseler de, mevcut \u00e7e\u015fitli se\u00e7enekler aras\u0131nda sabit tutulmas\u0131 gereken baz\u0131 unsurlar vard\u0131r; bunlar: <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"1560\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/10\/four-elements-of-a-digital-experience.jpg\" alt=\"dijital-deneyimin-d&#xF6;rt-eleman&#x131;\" class=\"wp-image-990795\"\/><\/figure>\n\n<ul>\n<li><strong>\u0130\u00e7erik: <\/strong>Bu, makaleler veya reklamlar gibi \u00e7evrimi\u00e7i g\u00f6rd\u00fc\u011f\u00fcn\u00fcz e\u011flenceli \u015feylerdir. \u0130yi bir DXP, i\u015fletmelerin h\u0131zla i\u00e7erik olu\u015fturmas\u0131na ve bunlar\u0131 web siteleri, uygulamalar ve e-postalar gibi her yerde payla\u015fmas\u0131na yard\u0131mc\u0131 olur. <\/li>\n\n\n\n<li><strong>Veri:<\/strong> Bu, i\u015fletmelerin kim oldu\u011funuzu ve nelerden ho\u015fland\u0131\u011f\u0131n\u0131z\u0131 anlamalar\u0131na yard\u0131mc\u0131 olan gizli sos gibidir. DXP&#8217;ler bu verileri \u00e7evrimi\u00e7i deneyiminizi daha ki\u015fisel ve keyifli hale getirmek i\u00e7in kullan\u0131r. <\/li>\n\n\n\n<li><strong>Makine \u00d6\u011frenimi: <\/strong>Bu, arac\u0131n \u00e7evrimi\u00e7i yapt\u0131klar\u0131n\u0131zdan \u00f6\u011frendi\u011fini s\u00f6ylemenin s\u00fcsl\u00fc bir yoludur. Tercihlerinizi belirler ve bir sonraki ad\u0131mda nelerden ho\u015flanabilece\u011finizi tahmin ederek \u00e7evrimi\u00e7i zaman\u0131n\u0131z\u0131 daha da iyi hale getirir. <\/li>\n\n\n\n<li><a href=\"https:\/\/www.questionpro.com\/blog\/journey-orchestration\/\">Yolculuk <strong>Orkestrasyonu<\/strong><\/a><strong>:<\/strong> Bu, bir orkestra \u015fefi gibidir ve her \u015feyin sorunsuz bir \u015fekilde birlikte \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar. \u0130ster bir web sitesinde ister bir uygulama kullan\u0131yor olun, kendinizi ba\u011fl\u0131 ve kolay hissetmeniz i\u00e7in sorunsuz bir yolculuk olu\u015fturman\u0131za yard\u0131mc\u0131 olur. <\/li>\n<\/ul>\n\n<p>\u0130\u015fletmeler do\u011fru DXP&#8217;yi kulland\u0131klar\u0131nda, genellikle m\u00fc\u015fterinin ana odak noktas\u0131 oldu\u011fu yepyeni bir olas\u0131l\u0131klar d\u00fcnyas\u0131 ke\u015ffederler. \u0130htiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya yard\u0131mc\u0131 olan ve harika bir deneyim sa\u011flayan ara\u00e7lara eri\u015fim elde ederler. Yeni se\u00e7enekleri ke\u015ffetmek i\u00e7in heyecan verici bir f\u0131rsat!  <\/p>\n\n<h2 class=\"wp-block-heading\">Bilmeniz Gereken En \u0130yi 10 Dijital Deneyim Platformu<\/h2>\n\n<p>\u0130\u015fletmeler, \u00e7evrimi\u00e7i varl\u0131klar\u0131n\u0131 geli\u015ftirmek ve m\u00fc\u015fterilerle etkile\u015fim kurmak i\u00e7in dijital platformlara giderek daha fazla g\u00fcveniyor. \u0130\u015fte i\u015fletmelerin \u00e7al\u0131\u015fma ve <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/hedef-kitle-nedir-ve-nasil-tanimlanir\/\">hedef kitleleriyle<\/a> etkile\u015fim kurma bi\u00e7iminde devrim yaratan en iyi sekiz dijital platform: <\/p>\n\n<h3 class=\"wp-block-heading\">1. QuestionPro CX<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/questionpro-cx-reputation.jpg\" alt=\"questionpro-cx-di&#x307;ji&#x307;tal-deneyi&#x307;m-platformlari\" class=\"wp-image-873455\"\/><\/figure>\n\n<p>QuestionPro CX, i\u015fletmeleri benzersiz ve unutulmaz <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">m\u00fc\u015fteri yolculuklar\u0131<\/a> yaratmaya te\u015fvik eden eksiksiz bir <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimi-yonetim-platformu-yazilim-ve-uygulamalar\/\">m\u00fc\u015fteri deneyimi y\u00f6netim platformudur<\/a>. Kapal\u0131 d\u00f6ng\u00fc geri bildirim ve ki\u015fiselle\u015ftirilmi\u015f anketler gibi \u00f6zelliklerle QuestionPro CX, i\u015fletmelerin <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-sadakati-nedir-ve-nasil-elde-edilir\/\">m\u00fc\u015fteri sadakatini<\/a> ve memnuniyetini art\u0131rmas\u0131na yard\u0131mc\u0131 olur. <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>Sa\u011flam ara\u015ft\u0131rma yetenekleri.<\/li>\n\n\n\n<li>Ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimleri.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f analitik.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>\u00c7ok kanall\u0131 anket da\u011f\u0131t\u0131m se\u00e7enekleri.<\/li>\n\n\n\n<li>Kapal\u0131 D\u00f6ng\u00fc Geri Besleme Mekanizmas\u0131.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>Geli\u015fmi\u015f anket mant\u0131\u011f\u0131 i\u00e7in s\u0131n\u0131rl\u0131 \u00f6zelle\u015ftirme se\u00e7enekleri.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:  <\/strong><\/p>\n\n<p>QuestionPro, \u00fccretsiz bir temel plandan ba\u015flayarak \u00e7e\u015fitli fiyatland\u0131rma planlar\u0131 sunar. Premium planlar ayl\u0131k 99$&#8217;dan ba\u015flar ve \u00f6zel fiyatland\u0131rma i\u00e7in kurumsal d\u00fczeyde se\u00e7enekler mevcuttur. <\/p>\n\n<h3 class=\"wp-block-heading\">2. Bloomreach<\/h3>\n\n<p>Bloomreach, m\u00fc\u015fteri yolculuklar\u0131n\u0131 optimize etmek ve ki\u015fiselle\u015ftirmek i\u00e7in tasarlanm\u0131\u015f lider bir dijital deneyim platformudur. Bu platform, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 analiz etmek, \u00f6zelle\u015ftirilmi\u015f \u00f6neriler sunmak ve genel kullan\u0131c\u0131 kat\u0131l\u0131m\u0131n\u0131 art\u0131rmak i\u00e7in yapay zeka odakl\u0131 algoritmalardan yararlan\u0131r. Bloomreach, sorunsuz ve ki\u015fiselle\u015ftirilmi\u015f dijital deneyimler sunmay\u0131 ama\u00e7layan i\u015fletmeler i\u00e7in m\u00fckemmel bir \u00e7\u00f6z\u00fcmd\u00fcr.  <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>Yapay zeka odakl\u0131 ki\u015fiselle\u015ftirme.<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc kullan\u0131c\u0131 davran\u0131\u015f\u0131 analiti\u011fi.<\/li>\n\n\n\n<li>\u00c7ok kanall\u0131 optimizasyon.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>Etkile\u015fimi art\u0131rmak i\u00e7in dinamik i\u00e7erik \u00f6nerileri.<\/li>\n\n\n\n<li>Platform i\u015flevselli\u011fini geli\u015ftirmek i\u00e7in d\u00fczenli g\u00fcncellemeler ve geli\u015ftirmeler.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>\u0130lk kurulum ve yap\u0131land\u0131rma i\u00e7in \u00f6\u011frenme e\u011frisi.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f \u00f6zellikler ek e\u011fitim gerektirebilir.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:<\/strong> <\/p>\n\n<p>Bloomreach, \u00f6zel ihtiya\u00e7lara g\u00f6re \u00f6zelle\u015ftirilmi\u015f \u00f6l\u00e7eklenebilir plan se\u00e7enekleri ile bireysel i\u015f gereksinimlerine g\u00f6re \u00f6zel fiyatland\u0131rma sa\u011flar.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Jahia DXP<\/h3>\n\n<p>Jahia DXP, i\u00e7erik y\u00f6netimi, ki\u015fiselle\u015ftirme ve pazarlama otomasyonu dahil olmak \u00fczere \u00e7ok \u00e7e\u015fitli yetenekler sunan sa\u011flam bir \u00e7\u00f6z\u00fcmd\u00fcr. Esneklik ve \u00f6l\u00e7eklenebilirli\u011fe odaklanan Jahia DXP, kurulu\u015flar\u0131n birden fazla kanalda dinamik \u00e7evrimi\u00e7i deneyimler olu\u015fturmas\u0131n\u0131 ve y\u00f6netmesini sa\u011flar. <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>Esnek ve \u00f6l\u00e7eklenebilir platform.<\/li>\n\n\n\n<li>\u0130\u00e7erik y\u00f6netimi ve pazarlama otomasyonunun entegrasyonu.<\/li>\n\n\n\n<li>\u00c7ok kanall\u0131 teslimat.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>\u0130\u00e7eri\u011fi bireysel kullan\u0131c\u0131 tercihlerine g\u00f6re \u00f6zelle\u015ftirmek i\u00e7in ki\u015fiselle\u015ftirme \u00f6zellikleri.<\/li>\n\n\n\n<li>\u00d6zelle\u015ftirme ve geni\u015fletilebilirlik i\u00e7in sa\u011flam geli\u015ftirici ara\u00e7lar\u0131.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>Karma\u015f\u0131k \u00f6zellikler ve i\u015flevler.<\/li>\n\n\n\n<li>\u00d6zelle\u015ftirme teknik uzmanl\u0131k veya geli\u015ftirme kaynaklar\u0131 gerektirebilir.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:  <\/strong><\/p>\n\n<p>Jahia DXP, bireysel ihtiya\u00e7lara g\u00f6re \u00f6zelle\u015ftirilmi\u015f esnek plan se\u00e7enekleri ile belirli i\u015f gereksinimlerine g\u00f6re \u00f6zel fiyatland\u0131rma sunar.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Adobe Deneyim Y\u00f6neticisi<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/adobe-experience-manager-digital-experience-platforms.jpg\" alt=\"adobe-experience-manager-digital-experience-platforms\" class=\"wp-image-873891\"\/><\/figure>\n\n<p>Adobe Experience Manager, web i\u00e7eri\u011fi ve <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/veri-varligi-yonetimi-nedir-ve-nasil-yonetilir\/\">dijital varl\u0131k y\u00f6netimini<\/a> birle\u015ftiren g\u00fc\u00e7l\u00fc bir platformdur. \u0130\u015fletmelerin \u00e7e\u015fitli kanallarda dijital i\u00e7erik olu\u015fturmas\u0131n\u0131, y\u00f6netmesini ve optimize etmesini sa\u011flar. Adobe&#8217;nin sezgisel aray\u00fcz\u00fc ve kapsaml\u0131 \u00f6zellikleri, onu m\u00fckemmel bir \u00e7evrimi\u00e7i deneyim \u00e7\u00f6z\u00fcm\u00fc arayan i\u015fletmeler i\u00e7in tercih edilen bir se\u00e7enek haline getirmektedir.  <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>\u0130\u00e7erik ve varl\u0131k y\u00f6netiminin entegrasyonu.<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc \u00e7ok kanall\u0131 i\u00e7erik sunumu.<\/li>\n\n\n\n<li>Performans optimizasyonu i\u00e7in kapsaml\u0131 analizler.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>Medya varl\u0131klar\u0131n\u0131 etkin bir \u015fekilde y\u00f6netmek ve da\u011f\u0131tmak i\u00e7in dinamik dijital varl\u0131k y\u00f6netimi \u00f6zellikleri.<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc topluluk deste\u011fi ve platform i\u015flevselli\u011fini geli\u015ftirmek i\u00e7in d\u00fczenli g\u00fcncellemeler.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>S\u0131n\u0131rl\u0131 b\u00fct\u00e7eye sahip k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in daha y\u00fcksek giri\u015f maliyetleri.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f \u00f6zelle\u015ftirme ve geli\u015ftirme g\u00f6revleri i\u00e7in yetenekli geli\u015ftiriciler gerekebilir.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:<\/strong> <\/p>\n\n<p>Adobe Experience Manager fiyatland\u0131rmas\u0131, farkl\u0131 fiyatland\u0131rma kademeleri ve lisanslama d\u00fczenlemeleri se\u00e7enekleriyle bireysel i\u015f ihtiya\u00e7lar\u0131na g\u00f6re de\u011fi\u015fir.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Acquia Dijital Deneyim Platformu<\/h3>\n\n<p>Acquia DXP, dijital deneyimler olu\u015fturmak, y\u00f6netmek ve optimize etmek i\u00e7in bulut tabanl\u0131 bir \u00e7\u00f6z\u00fcm sa\u011flayan a\u00e7\u0131k kaynakl\u0131 bir platformdur. Drupal tabanl\u0131 i\u00e7erik y\u00f6netimine g\u00fc\u00e7l\u00fc bir vurgu yapan Acquia, \u00f6l\u00e7eklenebilirlik ve esneklik sunarak her b\u00fcy\u00fckl\u00fckteki i\u015fletme i\u00e7in pop\u00fcler bir se\u00e7imdir. <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>\u00d6l\u00e7eklenebilirlik i\u00e7in bulut tabanl\u0131 \u00e7\u00f6z\u00fcm.<\/li>\n\n\n\n<li>\u0130\u00e7erik y\u00f6netimi i\u00e7in Drupal ile entegrasyon.<\/li>\n\n\n\n<li>\u00c7evrimi\u00e7i deneyimleri optimize etmek i\u00e7in sa\u011flam ara\u00e7lar.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>\u00c7evrimi\u00e7i deneyimleri optimize etmeye ve etkile\u015fimi art\u0131rmaya y\u00f6nelik ara\u00e7lar.<\/li>\n\n\n\n<li>Hassas verileri ve varl\u0131klar\u0131 korumak i\u00e7in g\u00fcvenli ve uyumlu altyap\u0131.<\/li>\n\n\n\n<li>Yard\u0131m ve i\u015fbirli\u011fi i\u00e7in \u00f6zel destek ve topluluk kaynaklar\u0131.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>\u00d6zelle\u015ftirme, geli\u015ftirme kaynaklar\u0131 veya teknik uzmanl\u0131k gerektirebilir.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:<\/strong> <\/p>\n\n<p>Acquia, \u00f6l\u00e7eklenebilirlik se\u00e7enekleriyle birlikte bireysel i\u015f gereksinimlerine g\u00f6re \u00e7e\u015fitli fiyatland\u0131rma planlar\u0131 sunar.<\/p>\n\n<h3 class=\"wp-block-heading\">6. Manolya<\/h3>\n\n<p>Magnolia, ki\u015fiselle\u015ftirilmi\u015f \u00e7evrimi\u00e7i deneyimler sunmada \u00fcst\u00fcn olan bir i\u00e7erik y\u00f6netim sistemidir (CMS). Basitli\u011fi ve esnekli\u011fi ile bilinen Magnolia, kurulu\u015flar\u0131n sorunsuz bir \u015fekilde i\u00e7erik olu\u015fturmas\u0131n\u0131, y\u00f6netmesini ve optimize etmesini sa\u011flar. Mod\u00fcler mimarisi, onu \u00e7e\u015fitli i\u015f ihtiya\u00e7lar\u0131na uyarlanabilir hale getirir.  <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>\u0130\u00e7erik y\u00f6netiminde basitlik ve esneklik.<\/li>\n\n\n\n<li>Uyarlanabilirlik i\u00e7in mod\u00fcler mimari.<\/li>\n\n\n\n<li>Ki\u015fiselle\u015ftirilmi\u015f \u00e7evrimi\u00e7i deneyimler sunmaya vurgu.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>\u0130\u015fbirli\u011fi ve bilgi payla\u015f\u0131m\u0131 i\u00e7in g\u00fc\u00e7l\u00fc toplum deste\u011fi.<\/li>\n\n\n\n<li>Platform i\u015flevselli\u011fini ve performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in d\u00fczenli g\u00fcncellemeler ve geli\u015ftirmeler.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>Di\u011fer CMS platformlar\u0131na k\u0131yasla s\u0131n\u0131rl\u0131 kullan\u0131ma haz\u0131r \u00f6zellikler.<\/li>\n\n\n\n<li>\u00d6zelle\u015ftirme, geli\u015ftirme kaynaklar\u0131 veya teknik uzmanl\u0131k gerektirebilir.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:  <\/strong><\/p>\n\n<p>Magnolia tipik olarak, bireysel ihtiya\u00e7lara g\u00f6re uyarlanm\u0131\u015f \u00f6l\u00e7eklenebilir planlar i\u00e7in se\u00e7eneklerle birlikte, belirli i\u015f gereksinimlerine g\u00f6re \u00f6zel fiyatland\u0131rma sunar.<\/p>\n\n<h3 class=\"wp-block-heading\">7. Salesforce Pazarlama Bulutu<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/Salesforce-marketing-cloud-digital-experience-platforms.jpg\" alt=\"Salesforce-pazarlama-bulut-dijital-deneyim-platformlar&#x131;\" class=\"wp-image-873879\"\/><\/figure>\n\n<p>Salesforce Marketing Cloud, ki\u015fiselle\u015ftirilmi\u015f ve hedeflenmi\u015f pazarlama kampanyalar\u0131n\u0131 kolayla\u015ft\u0131ran kapsaml\u0131 bir pazarlama otomasyon platformudur. E-posta pazarlamas\u0131, sosyal medya y\u00f6netimi ve analitik ara\u00e7lar\u0131 ile Salesforce Marketing Cloud, i\u015fletmelerin hedef kitleleriyle etkili bir \u015fekilde etkile\u015fim kurmas\u0131n\u0131 sa\u011flar. <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>E-posta pazarlamas\u0131, sosyal medya y\u00f6netimi ve analitik i\u00e7in ara\u00e7lar.<\/li>\n\n\n\n<li>Hedefli pazarlama kampanyalar\u0131 i\u00e7in ki\u015fiselle\u015ftirme.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>Startup&#8217;lardan i\u015fletmelere kadar her b\u00fcy\u00fckl\u00fckteki i\u015fletmeye uyum sa\u011flayacak \u00f6l\u00e7eklenebilirlik.<\/li>\n\n\n\n<li>E\u011fitim, uygulama ve s\u00fcrekli yard\u0131m i\u00e7in \u00f6zel destek ve kaynaklar.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>S\u0131n\u0131rl\u0131 b\u00fct\u00e7eye sahip k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in daha y\u00fcksek giri\u015f maliyetleri.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f \u00f6zellikler ek e\u011fitim veya teknik uzmanl\u0131k gerektirebilir.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:  <\/strong><\/p>\n\n<p>Salesforce Marketing Cloud fiyatland\u0131rmas\u0131, belirli gereksinimlere g\u00f6re \u00f6zelle\u015ftirilmi\u015f \u00f6l\u00e7eklenebilir plan se\u00e7enekleriyle birlikte bireysel i\u015f ihtiya\u00e7lar\u0131na ve se\u00e7ilen mod\u00fcllere g\u00f6re de\u011fi\u015fir.<\/p>\n\n<h3 class=\"wp-block-heading\">8. WordPress VIP<\/h3>\n\n<p>WordPress VIP, y\u00fcksek performans ve kurumsal d\u00fczeyde g\u00fcvenlik i\u00e7in tasarlanm\u0131\u015f tam y\u00f6netimli bir WordPress bar\u0131nd\u0131rma \u00e7\u00f6z\u00fcm\u00fcd\u00fcr. \u0130\u00e7erik y\u00f6netim sistemi olarak WordPress&#8217;e g\u00fcvenen kurulu\u015flar i\u00e7in \u00f6l\u00e7eklenebilir ve g\u00fcvenilir bir altyap\u0131 sa\u011flar. B\u00fcy\u00fck markalar kararl\u0131l\u0131\u011f\u0131 ve deste\u011fi i\u00e7in WordPress VIP&#8217;ye g\u00fcveniyor.  <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>\u0130stikrar i\u00e7in tamamen y\u00f6netilen WordPress bar\u0131nd\u0131rma.<\/li>\n\n\n\n<li>Kurumsal d\u00fczeyde g\u00fcvenlik \u00f6nlemleri.<\/li>\n\n\n\n<li>Y\u00fcksek performans i\u00e7in \u00f6l\u00e7eklenebilir altyap\u0131.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>Uygulama, bak\u0131m ve sorun giderme konular\u0131nda yard\u0131m i\u00e7in \u00f6zel destek ve kaynaklar.<\/li>\n\n\n\n<li>Eklentilere, temalara ve geli\u015ftirme kaynaklar\u0131na eri\u015fim i\u00e7in daha geni\u015f WordPress ekosistemi ile entegrasyon.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>Geleneksel WordPress bar\u0131nd\u0131rma \u00e7\u00f6z\u00fcmlerine k\u0131yasla daha y\u00fcksek giri\u015f maliyeti.<\/li>\n\n\n\n<li>Kendi kendine bar\u0131nd\u0131r\u0131lan WordPress kurulumlar\u0131na k\u0131yasla s\u0131n\u0131rl\u0131 \u00f6zelle\u015ftirme se\u00e7enekleri.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:  <\/strong><\/p>\n\n<p>WordPress VIP, bireysel ihtiya\u00e7lara g\u00f6re \u00f6zelle\u015ftirilmi\u015f \u00f6l\u00e7eklenebilir plan se\u00e7enekleri ile belirli i\u015f gereksinimlerine g\u00f6re \u00f6zel fiyatland\u0131rma sunar.<\/p>\n\n<h3 class=\"wp-block-heading\">9. Sitecore Deneyim Platformu<\/h3>\n\n<p>Sitecore Experience Platform, ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik sunumu ve \u00e7ok kanall\u0131 m\u00fc\u015fteri etkile\u015fimi sa\u011flayan geli\u015fmi\u015f bir dijital deneyim platformudur. \u0130\u00e7erik y\u00f6netimi, pazarlama otomasyonu ve m\u00fc\u015fteri veri y\u00f6netimi i\u00e7in ara\u00e7lar sunarak i\u015fletmelerin sorunsuz ve hedefli dijital deneyimler olu\u015fturmas\u0131na olanak tan\u0131r. <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>Entegre i\u00e7erik y\u00f6netimi ve m\u00fc\u015fteri veri platformu.<\/li>\n\n\n\n<li>Temas noktalar\u0131nda tutarl\u0131 deneyimler i\u00e7in \u00e7ok kanall\u0131 etkile\u015fim.<\/li>\n\n\n\n<li>Performans takibi i\u00e7in geli\u015fmi\u015f analitik.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>Pazarlama otomasyonu ve veri odakl\u0131 ki\u015fiselle\u015ftirme i\u00e7in g\u00fc\u00e7l\u00fc yetenekler.<\/li>\n\n\n\n<li>Her b\u00fcy\u00fckl\u00fckteki ve sekt\u00f6rdeki i\u015fletmeler i\u00e7in \u00f6l\u00e7eklenebilir.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>Kurulum ve geli\u015fmi\u015f \u00f6zelle\u015ftirme i\u00e7in teknik uzmanl\u0131k gerektirir.<\/li>\n\n\n\n<li>Kurumsal d\u00fczeydeki \u00e7\u00f6z\u00fcmler i\u00e7in daha y\u00fcksek maliyetler.<\/li>\n<\/ul>\n\n<p><strong>Fiyatland\u0131rma:<\/strong><\/p>\n\n<ul>\n<li>Sitecore, i\u015fletmenin ihtiya\u00e7lar\u0131na g\u00f6re esnek fiyatland\u0131rma planlar\u0131 sunar ve kurumsal d\u00fczeydeki \u00e7\u00f6z\u00fcmler i\u00e7in \u00f6zel fiyatland\u0131rma mevcuttur.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">10. Madalya<\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2100\" height=\"1254\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/Medallia.jpg\" alt=\"madallia\" class=\"wp-image-870155\"\/><\/figure>\n\n<p>Medallia, i\u015fletmelerin t\u00fcm temas noktalar\u0131nda m\u00fc\u015fteri geri bildirimlerini yakalamas\u0131na ve analiz etmesine yard\u0131mc\u0131 olan g\u00fc\u00e7l\u00fc bir dijital deneyim platformudur. M\u00fc\u015fteri deneyimlerinde iyile\u015ftirmeler sa\u011flayabilecek ve etkile\u015fimi art\u0131rabilecek i\u00e7g\u00f6r\u00fcler sa\u011flamak i\u00e7in ger\u00e7ek zamanl\u0131 verileri kullan\u0131r. <\/p>\n\n<p><strong>Temel \u00d6zellikler:<\/strong><\/p>\n\n<ul>\n<li>Ger\u00e7ek zamanl\u0131 m\u00fc\u015fteri geri bildirimi toplama.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f yapay zeka odakl\u0131 i\u00e7g\u00f6r\u00fcler.<\/li>\n\n\n\n<li>Omnichannel deneyim y\u00f6netimi.<\/li>\n<\/ul>\n\n<p><strong>Art\u0131lar\u0131:<\/strong><\/p>\n\n<ul>\n<li>M\u00fckemmel m\u00fc\u015fteri deste\u011fi ve yard\u0131m\u0131.<\/li>\n\n\n\n<li>Daha eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir geri bildirim i\u00e7in yapay zeka odakl\u0131 i\u00e7g\u00f6r\u00fcler.<\/li>\n\n\n\n<li>Di\u011fer platformlarla g\u00fc\u00e7l\u00fc entegrasyon yetenekleri.<\/li>\n<\/ul>\n\n<p><strong>Eksiler:<\/strong><\/p>\n\n<ul>\n<li>Yeni kullan\u0131c\u0131lar i\u00e7in karma\u015f\u0131k kurulum.<\/li>\n\n\n\n<li>\u00d6zelle\u015ftirme ek kaynak veya uzmanl\u0131k gerektirebilir.<\/li>\n<\/ul>\n<blockquote>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/cx-platformu-musteri-basarisini-artiracak-en-iyi-13-cx-platformu\/\">CX Platformlar\u0131n\u0131<\/a> merak ediyor musunuz? QuestionPro&#8217;nun son makalesi sizin i\u00e7in her \u015feyi a\u00e7\u0131kl\u0131yor!<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">DXP&#8217;nin CMS&#8217;den Fark\u0131 Nedir?<\/h2>\n\n<p>Dijital Deneyim Platformlar\u0131 ve \u0130\u00e7erik Y\u00f6netim Sistemleri (CMS) birbirleriyle ili\u015fkili kavramlard\u0131r ancak dijital ortamda farkl\u0131 ama\u00e7lara hizmet ederler. \u0130\u015fte bir DXP ile bir CMS aras\u0131ndaki temel farklar: <\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Fakt\u00f6r<\/td><td>\u0130\u00e7erik Y\u00f6netim Sistemi (CMS)<\/td><td>Dijital Deneyim Platformu (DXP)<\/td><\/tr><tr><td>Kapsam ve \u0130\u015flevsellik<\/td><td>Bir CMS \u00f6ncelikle i\u00e7erik olu\u015fturma, y\u00f6netme ve yay\u0131nlamaya odaklan\u0131r.<\/td><td>Bir DXP, i\u00e7erik y\u00f6netiminin \u00f6tesine ge\u00e7er ve daha geni\u015f bir yetenek yelpazesini kapsar.<\/td><\/tr><tr><td>Kullan\u0131c\u0131 Deneyimi ve Ki\u015fiselle\u015ftirme<\/td><td>CMS platformlar\u0131 i\u00e7eri\u011fin olu\u015fturulmas\u0131na ve d\u00fczenlenmesine izin verirken, ki\u015fiselle\u015ftirilmi\u015f ve ba\u011flamsal kullan\u0131c\u0131 deneyimleri sunma konusunda s\u0131n\u0131rlamalara sahip olabilirler.  <\/td><td>DXP&#8217;ler son derece ki\u015fiselle\u015ftirilmi\u015f ve ilgi \u00e7ekici dijital deneyimler sunmaya \u00f6ncelik verir.  <\/td><\/tr><tr><td>\u00c7ok Kanall\u0131 Yetenekler<\/td><td>Geleneksel CMS platformlar\u0131 \u00f6ncelikle web i\u00e7erik y\u00f6netimi i\u00e7in tasarlanm\u0131\u015ft\u0131r. Baz\u0131lar\u0131 ek kanallar i\u00e7in eklentiler veya uzant\u0131lar sunsa da, \u00e7e\u015fitli temas noktalar\u0131yla sorunsuz bir \u015fekilde entegre olmayabilir. <\/td><td>DXP&#8217;ler web siteleri, mobil uygulamalar, sosyal medya, e-posta ve daha fazlas\u0131 dahil olmak \u00fczere birden fazla dijital kanalda tutarl\u0131 ve g\u00fc\u00e7l\u00fc deneyimler sunmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. \u00c7e\u015fitli platformlarda i\u00e7erik ve etkile\u015fimleri y\u00f6netmek i\u00e7in birle\u015fik bir yakla\u015f\u0131m sa\u011flarlar. <\/td><\/tr><tr><td>\u00dc\u00e7\u00fcnc\u00fc Taraf Sistemlerle Entegrasyon<\/td><td>CMS platformlar\u0131 genellikle web sitesindeki i\u00e7eri\u011fi y\u00f6netmeye odaklan\u0131r ve di\u011fer i\u015f operasyonlar\u0131 veya uygulamalarla entegrasyon s\u00f6z konusu oldu\u011funda s\u0131n\u0131rlamalara sahip olabilir.<\/td><td>DXP&#8217;ler entegrasyon g\u00f6z \u00f6n\u00fcnde bulundurularak tasarlanm\u0131\u015ft\u0131r. Genellikle \u00fc\u00e7\u00fcnc\u00fc taraf sistemlerle ba\u011flant\u0131 kurmak i\u00e7in g\u00fc\u00e7l\u00fc yeteneklere sahiptirler ve \u00e7e\u015fitli ara\u00e7lar ve platformlar aras\u0131nda sorunsuz bir veri ve i\u015flevsellik ak\u0131\u015f\u0131 sa\u011flarlar. <\/td><\/tr><tr><td>\u0130\u015f \u0130\u015flevselli\u011fi<\/td><td>CMS \u00e7\u00f6z\u00fcmleri, \u00f6ncelikle web sitelerindeki i\u00e7eri\u011fi y\u00f6netmesi ve yay\u0131nlamas\u0131 gereken i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemlidir.  <\/td><td>DXP&#8217;ler, i\u00e7erik y\u00f6netiminin \u00f6tesinde m\u00fckemmel ve ilgi \u00e7ekici dijital deneyimler yaratmay\u0131 hedefleyen i\u015fletmeler i\u00e7in idealdir.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">DXP Se\u00e7erken Nelere Dikkat Edilmeli?<\/h2>\n\n<p>Dijital Deneyim Platformlar\u0131n\u0131 se\u00e7erken, platformun i\u015f ihtiya\u00e7lar\u0131n\u0131z ve hedeflerinizle uyumlu olmas\u0131n\u0131 sa\u011flamak i\u00e7in birka\u00e7 \u00f6nemli fakt\u00f6r g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r:<\/p>\n\n<h3 class=\"wp-block-heading\">Gereksinimlerin Hedeflerle Hizalanmas\u0131<\/h3>\n\n<p>G\u00f6steri\u015fli \u00f6zelliklerin ve son trendlerin etkisinde kalmaktan ka\u00e7\u0131n\u0131n. \u015eirketinizin ihtiya\u00e7lar\u0131 benzersizdir, bu nedenle istek listenizdeki \u00f6zelliklerin trendler veya moda s\u00f6zc\u00fckler taraf\u0131ndan y\u00f6nlendirilmek yerine ger\u00e7ek\u00e7i hedeflere dayand\u0131\u011f\u0131ndan emin olun. Gereksinimleri acil ihtiya\u00e7lar ve gelecek a\u015famalar i\u00e7in sahip olunmas\u0131 gerekenler olarak ay\u0131r\u0131n.  <\/p>\n\n<h3 class=\"wp-block-heading\">Uzman Analizi Yoluyla Do\u011frulama<\/h3>\n\n<p>\u00d6nde gelen teknoloji sat\u0131c\u0131lar\u0131n\u0131 analiz etmek i\u00e7in Gartner ve Forrester gibi kurulu\u015flar\u0131 ke\u015ffedin. Bu uzmanlar dijital deneyim, ticaret ve CMS gibi \u00e7e\u015fitli alanlarda s\u00fcrekli olarak s\u0131ralamalar yay\u0131nlamaktad\u0131r. Ara\u015ft\u0131rman\u0131zda onlar\u0131n g\u00f6r\u00fc\u015flerinden yararlan\u0131n.    <\/p>\n\n<p>M\u00fcmk\u00fcnse, Optimizely gibi bir platformun ihtiya\u00e7lar\u0131n\u0131zla nas\u0131l uyumlu oldu\u011funu anlamak i\u00e7in analistlere dan\u0131\u015f\u0131n ve Gartner Magic Quadrant ve Forrester&#8217;\u0131n Total Economic Impact gibi raporlar\u0131na bak\u0131n.<\/p>\n\n<h3 class=\"wp-block-heading\">Kapsaml\u0131 Referans Sorgulama<\/h3>\n\n<p>Ba\u015far\u0131 \u00f6rneklerini g\u00f6rmek \u00e7ok \u00f6nemli olsa da, referanslar ve vaka \u00e7al\u0131\u015fmalar\u0131 ararken daha derinlere inin. Sekt\u00f6r\u00fcn\u00fcze, kullan\u0131m durumunuza veya m\u00fc\u015fteri profilinize g\u00f6re \u00f6zelle\u015ftirilmi\u015f benzer vaka \u00e7al\u0131\u015fmalar\u0131 talep edin. G\u00fcvenilir bir teknoloji sa\u011flay\u0131c\u0131s\u0131, sizin \u00f6zel ihtiya\u00e7lar\u0131n\u0131zla \u00f6rt\u00fc\u015fen ilgili vakalar\u0131 payla\u015fabilmelidir.  <\/p>\n\n<h3 class=\"wp-block-heading\">Sat\u0131c\u0131 Ekosistemlerinin De\u011ferlendirilmesi<\/h3>\n\n<p>Sat\u0131c\u0131lar\u0131n i\u015f orta\u011f\u0131 ekosistemlerini ve entegrasyon yeteneklerini de\u011ferlendirmenizde \u00f6n planda tutun. Yaz\u0131l\u0131m, operasyonel silolardan ka\u00e7\u0131narak di\u011fer yaz\u0131l\u0131mlarla sorunsuz bir \u015fekilde ileti\u015fim kurmal\u0131d\u0131r.   <\/p>\n\n<p>Belirli bir kurumsal yaz\u0131l\u0131m\u0131 \u00e7evreleyen toplulu\u011fu, belgeleri ve entegrasyon ortaklar\u0131n\u0131 anlay\u0131n. G\u00fc\u00e7l\u00fc bir uygulama pazar\u0131na sahip Optimizely gibi platformlar, sosyal medya entegrasyonu ve \u00f6nceden olu\u015fturulmu\u015f konekt\u00f6rler gibi \u00e7e\u015fitli entegrasyonlar sunar. <\/p>\n\n<h3 class=\"wp-block-heading\">Tavizlerden Ka\u00e7\u0131nma<\/h3>\n\n<p>Ki\u015fisel ili\u015fkilerde oldu\u011fu gibi, teknoloji kararlar\u0131ndan \u00f6d\u00fcn vermek memnuniyetsizli\u011fe yol a\u00e7abilir.  <\/p>\n\n<p>H\u0131z, kalite, maliyet veya destek \u00f6d\u00fcnleriyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda alternatif se\u00e7enekleri ara\u015ft\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u00d6zel gereksinimlerinizden \u00f6d\u00fcn vermeden h\u0131z ve kalite aras\u0131nda bir denge sunarak her iki d\u00fcnyan\u0131n da en iyisini sa\u011flayan bir tedarik\u00e7iyi tercih edin. <\/p>\n\n<h2 class=\"wp-block-heading\">Dijital Deneyim Platformlar\u0131 Ne Zaman Kullan\u0131lmal\u0131?<\/h2>\n\n<p>Dijital deneyim platformunun (DXP) ne zaman kullan\u0131laca\u011f\u0131na karar vermek, bir\u00e7ok tedarik\u00e7i \u00e7\u00f6z\u00fcmlerini tan\u0131tt\u0131\u011f\u0131 i\u00e7in zor olabilir. \u0130deal zamanlama her kurulu\u015f i\u00e7in farkl\u0131l\u0131k g\u00f6sterse de, belirli hedefler bir DXP&#8217;nin faydal\u0131 olabilece\u011fine i\u015faret eder: <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1560\" height=\"837\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-use-digital-experience-platforms.jpg\" alt=\"dijital-deneyim-platformlar&#x131; ne zaman kullan&#x131;lmal&#x131;\" class=\"wp-image-982337\"\/><\/figure>\n\n<h3 class=\"wp-block-heading\">M\u00fckemmel Stratejiler Y\u00fcr\u00fctmek<\/h3>\n\n<p>Her dijital strateji mutlaka bir DXP gerektirmez, ancak uzun vadeli \u00e7ok kanall\u0131 pazarlama hedefleri olan kurulu\u015flar bir an \u00f6nce bir DXP benimsemeyi d\u00fc\u015f\u00fcnmelidir. Dijital stratejiler daha iddial\u0131 hale geldik\u00e7e, neyin etkili oldu\u011funu takip etmek zorla\u015f\u0131yor.   <\/p>\n\n<p>Bir DXP, m\u00fc\u015fteri verilerini t\u00fcm dijital temas noktalar\u0131na ve i\u00e7eri\u011fe ba\u011flayarak veri silolar\u0131n\u0131 ortadan kald\u0131r\u0131r. Bu, pazarlamac\u0131lar\u0131n stratejilerini daha y\u00fcksek h\u0131z, \u00e7eviklik ve g\u00fcvenle y\u00fcr\u00fctmelerine yard\u0131mc\u0131 olur. <\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Ki\u015fiselle\u015ftirilmi\u015f Deneyimler<\/span> Elde Etmek<\/h3>\n\n<p>Teknolojinin yard\u0131m\u0131 olmadan ki\u015fiselle\u015ftirmeyi geni\u015f \u00f6l\u00e7ekte ba\u015farmak zordur. Ancak bir\u00e7ok teknoloji kullan\u0131c\u0131 deneyiminin yaln\u0131zca belirli k\u0131s\u0131mlar\u0131n\u0131 ele al\u0131yor ve b\u00fct\u00fcnsel bir bak\u0131\u015f a\u00e7\u0131s\u0131ndan yoksun.   <\/p>\n\n<p>Bir DXP, t\u00fcm veri ve dijital deneyim ara\u00e7lar\u0131n\u0131 tek bir platformda birle\u015ftirerek bunu \u00e7\u00f6zer. Bu, kurulu\u015flara m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi hakk\u0131nda daha derin bir anlay\u0131\u015f sa\u011flayarak daha alakal\u0131 m\u00fc\u015fteri <a href=\"https:\/\/www.questionpro.com\/cx\/why\/5-pillars.html\">deneyimleri<\/a> i\u00e7in daha ak\u0131ll\u0131 ve daha etkili ki\u015fiselle\u015ftirme taktiklerine olanak tan\u0131r. <\/p>\n\n<h3 class=\"wp-block-heading\"><span style=\"font-family: Raleway, sans-serif; font-size: 24px;\">Etkili Kampanya Y\u00f6netimi<\/span> Olu\u015fturmak \u0130\u00e7in<\/h3>\n\n<p>Kampanyalar h\u0131zl\u0131 i\u00e7g\u00f6r\u00fc ve h\u0131zl\u0131 eylem gerektirir ve bir DXP bu alanda m\u00fckemmeldir. H\u0131zl\u0131 analiz i\u00e7in \u00e7e\u015fitli kaynaklardan gelen verileri birle\u015ftirir ve bunlardan yararlan\u0131r. Bunun \u00f6tesinde, kampanyalar s\u00fcrekli optimizasyon ve <a href=\"https:\/\/www.questionpro.com\/blog\/a-b-testing\/\">A\/B testi<\/a> gerektirir, bu da genellikle pazarlamac\u0131lar\u0131n geli\u015ftiricilerin g\u00fcncelleme yapmas\u0131n\u0131 beklemesini gerektirir.    <\/p>\n\n<p>Bir DXP, pazarlamac\u0131lara bu g\u00fcncellemeleri ba\u011f\u0131ms\u0131z olarak yapma ve de\u011fi\u015fiklikleri gecikme olmadan canl\u0131 yay\u0131nlama ara\u00e7lar\u0131 sa\u011flar.<\/p>\n\n<h2 class=\"wp-block-heading\">Dijital Deneyim Platformunun Avantajlar\u0131<\/h2>\n\n<p>Bir Dijital Deneyim Platformunun potansiyelini ortaya \u00e7\u0131karmak size ve \u015firketinize say\u0131s\u0131z fayda sa\u011flayabilir:<\/p>\n\n<ul>\n<li><strong>Omnichannel \u0130\u00e7erik Y\u00f6netimi: <\/strong>Bir DXP&#8217;nin \u00f6ne \u00e7\u0131kan avantaj\u0131 \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fcd\u00fcr. Geleneksel i\u00e7erik y\u00f6netim sistemleri (CMS) veya web deneyimi y\u00f6netimi (WEM) \u00e7\u00f6z\u00fcmlerinin aksine, DXP&#8217;ler \u00e7e\u015fitli temas noktalar\u0131n\u0131 sorunsuz bir \u015fekilde kapsama konusunda m\u00fckemmeldir. DXP birle\u015fik bir \u00e7\u00f6z\u00fcm olarak hizmet verdi\u011finden, firmalar\u0131n art\u0131k i\u00e7erik y\u00f6netimi i\u00e7in ayr\u0131 ara\u00e7lara ihtiyac\u0131 yoktur.  <\/li>\n\n\n\n<li><strong>\u0130\u015fbirli\u011fi ve Uyumluluk: <\/strong>B\u00fcy\u00fcyen kanallar genellikle y\u00f6netim ekipleri aras\u0131nda kopukluklara neden olarak verimsizli\u011fe ve i\u015fbirli\u011fi zorluklar\u0131na yol a\u00e7ar. Entegre uygulamalar\u0131yla bir DXP bu sorunu \u00e7\u00f6zer. DXP \u00e7\u00f6z\u00fcmlerindeki yerle\u015fik entegrasyonlar sayesinde ekipler aras\u0131ndaki i\u00e7erik silolar\u0131n\u0131 k\u0131rmak \u00f6nemli bir \u00f6zelliktir.  <\/li>\n\n\n\n<li><strong>Ki\u015fiselle\u015ftirilmi\u015f Deneyimler:<\/strong> Sistemler ve kanallar aras\u0131ndaki kesintisiz ba\u011flant\u0131lar sayesinde, her m\u00fc\u015fteri yolculu\u011fu her ad\u0131mda ki\u015fiselle\u015ftirilebilir. Veriler tek bir platform kullan\u0131larak konsolide edilir ve birle\u015ftirilir, b\u00f6ylece \u015firketinize <a href=\"https:\/\/www.questionpro.com\/blog\/360-customer-view\/\">m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131n 360 derecelik eksiksiz bir g\u00f6r\u00fcn\u00fcm\u00fc<\/a> sa\u011flan\u0131r. <\/li>\n\n\n\n<li><strong>Pozitif, Kullan\u0131c\u0131 Merkezli Deneyim: <\/strong>Modern DXP&#8217;ler, sat\u0131\u015f ve pazarlama faaliyetlerini optimize etmek i\u00e7in kullan\u0131c\u0131 verilerini ve davran\u0131\u015flar\u0131n\u0131 analiz ederek ki\u015fiselle\u015ftirilmi\u015f bir yakla\u015f\u0131m benimser. Bir\u00e7ok DXP, son kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 etkili bir \u015fekilde kar\u015f\u0131lamak i\u00e7in i\u00e7erik \u00f6nerileri, A\/B testi ve yapay zeka destekli teknikler sunar. <\/li>\n\n\n\n<li><strong>Esneklik:<\/strong> DXP&#8217;ler \u015firketiniz ve pazar geli\u015ftik\u00e7e esneklik sunar. Yeni bile\u015fenler veya uygulamalar DXP&#8217;ye kolayca eklenebilir, di\u011fer unsurlarla veri payla\u015fmaya devam edebilir ve kurulu\u015f b\u00fcy\u00fcd\u00fck\u00e7e de\u011fer katabilir. DXP&#8217;lerin uyarlanabilir yap\u0131s\u0131, di\u011fer ara\u00e7lar ve API&#8217;ler ile kolay benimsenme ve basit entegrasyon sa\u011flar.  <\/li>\n\n\n\n<li><strong>Her Zaman, Her Yerden Eri\u015fim: <\/strong>Bulut tabanl\u0131 DXP&#8217;ler g\u00fcn\u00fcm\u00fcz\u00fcn uzaktan \u00e7al\u0131\u015fma tarz\u0131 i\u00e7in idealdir. Bir\u00e7ok DXP, esnek ve eri\u015filebilir bir \u00e7al\u0131\u015fma ortam\u0131n\u0131 destekleyen hizmet eri\u015fim politikalar\u0131 sunan ger\u00e7ek zamanl\u0131 uyar\u0131lar ve izleme sistemleri ile birlikte gelir. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Kullan\u0131lacak En \u0130yi DXP Olarak QuestionPro&#8217;yu Se\u00e7mek<\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2024\/05\/QuestionPro-CX-2.jpg\" alt=\"questionpro-cx\" class=\"wp-image-870181\"\/><\/figure>\n\n<p>Do\u011fru Dijital Deneyim Platformunu se\u00e7mek, m\u00fc\u015fterilerine ola\u011fan\u00fcst\u00fc \u00e7evrimi\u00e7i deneyimler sunmay\u0131 hedefleyen i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemlidir. QuestionPro, m\u00fckemmel \u00f6zellikleri, kullan\u0131c\u0131 dostu aray\u00fcz\u00fc ve sa\u011flam yetenekleri nedeniyle bu ba\u011flamda en iyi se\u00e7enek olarak \u00f6ne \u00e7\u0131k\u0131yor. QuestionPro&#8217;nun neden kullan\u0131labilecek en iyi DXP oldu\u011funu ke\u015ffedelim:  <\/p>\n\n<p><\/p><h3>Strong Experience Management<\/h3>\n\n<p>QuestionPro, m\u00fc\u015fteri deneyimi y\u00f6netimine b\u00fct\u00fcnsel bir yakla\u015f\u0131m sunarak i\u015fletmelerin t\u00fcm m\u00fc\u015fteri yolculu\u011funu sorunsuz bir \u015fekilde olu\u015fturmas\u0131na, izlemesine ve optimize etmesine olanak tan\u0131r. QuestionPro, geri bildirim toplamaktan duyarl\u0131l\u0131\u011f\u0131 analiz etmeye kadar dijital deneyimi anlamak ve iyile\u015ftirmek i\u00e7in gerekli t\u00fcm ara\u00e7lar\u0131 sa\u011flar. <\/p>\n\n<p><\/p><h3>Versatile Survey Capabilities<\/h3>\n\n<p>QuestionPro&#8217;nun DXP&#8217;sinin \u00f6z\u00fcnde, i\u015fletmelerin her temas noktas\u0131nda m\u00fc\u015fterilerinden de\u011ferli bilgiler toplamas\u0131na olanak tan\u0131yan sa\u011flam anket platformu bulunmaktad\u0131r. \u00c7ok \u00e7e\u015fitli anket \u00f6zellikleri ve \u00f6zelle\u015ftirme se\u00e7enekleriyle QuestionPro, i\u015fletmelere anketleri \u00f6zel ihtiya\u00e7lar\u0131na g\u00f6re uyarlama ve eyleme ge\u00e7irilebilir geri bildirim toplama yetkisi verir. <\/p>\n\n<p><\/p><h3>Closed-Loop Feedback Mechanism<\/h3>\n\n<p>QuestionPro&#8217;nun \u00f6ne \u00e7\u0131kan \u00f6zelliklerinden biri, m\u00fc\u015fteri geri bildirimlerinin toplanmas\u0131n\u0131 ve derhal harekete ge\u00e7ilmesini sa\u011flayan kapal\u0131 d\u00f6ng\u00fc geri bildirim mekanizmas\u0131d\u0131r. \u0130\u015fletmeler, olumsuz g\u00f6r\u00fc\u015f bildirenler i\u00e7in destek talepleri olu\u015fturarak ve bunlar\u0131 uygun ekip \u00fcyelerine atayarak sorunlar\u0131 ger\u00e7ek zamanl\u0131 olarak ele alabilir ve <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-memnuniyetinin-en-onemli-10-ipucu-ve-faydasi\/\">m\u00fc\u015fteri memnuniyetine<\/a> olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 g\u00f6sterebilirler. <\/p>\n\n<p><\/p><h3>Personalized Customer Experiences<\/h3>\n\n<p>QuestionPro, i\u015fletmelerin m\u00fc\u015fterilerinde yank\u0131 uyand\u0131ran ki\u015fiselle\u015ftirilmi\u015f \u00e7evrimi\u00e7i deneyimler sunmas\u0131n\u0131 sa\u011flar. Geli\u015fmi\u015f analitik ve segmentasyon yetenekleri sayesinde i\u015fletmeler, i\u00e7eri\u011fi, teklifleri ve etkile\u015fimleri m\u00fc\u015fterilerin benzersiz ihtiya\u00e7lar\u0131n\u0131 ve tercihlerini kar\u015f\u0131layacak \u015fekilde \u00f6zelle\u015ftirerek daha derin ba\u011flant\u0131lar ve sadakat yaratabilir. <\/p>\n\n<p><\/p><h3>Integration Capabilities<\/h3>\n\n<p>QuestionPro, \u00e7ok \u00e7e\u015fitli \u00fc\u00e7\u00fcnc\u00fc taraf ara\u00e7lar ve platformlarla sorunsuz bir \u015fekilde entegre olarak, i\u015fletmelerin \u00e7evrimi\u00e7i deneyimlerini daha da geli\u015ftirmek i\u00e7in mevcut sistemlerden ve verilerden yararlanmas\u0131na olanak tan\u0131r. \u0130ster CRM sistemleri, ister pazarlama otomasyon ara\u00e7lar\u0131 veya analiz platformlar\u0131 ile entegre olsun, QuestionPro sorunsuz ve verimli bir i\u015f ak\u0131\u015f\u0131 sa\u011flar. <\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Dijital Deneyim Platformlar\u0131, i\u015fletmelerin m\u00fc\u015fterilerine sorunsuz ve ki\u015fiselle\u015ftirilmi\u015f dijital deneyimler sunmalar\u0131na yard\u0131mc\u0131 olmada \u00e7ok \u00f6nemli bir rol oynamaktad\u0131r. Yukar\u0131da bahsedilen en iyi 10 DXP, i\u015fletmelerin etkile\u015fimi, sadakati ve geliri art\u0131ran cazip \u00e7evrimi\u00e7i deneyimler olu\u015fturmas\u0131n\u0131 sa\u011flamak i\u00e7in bir dizi \u00f6zellik ve yetenek sunar.   <\/p>\n\n<p>\u0130\u015fletmeler bu DXP&#8217;lerin g\u00fcc\u00fcnden yararlanarak rekabette \u00f6ne ge\u00e7ebilir ve m\u00fc\u015fterilerini her temas noktas\u0131nda memnun edebilir. QuestionPro, \u00e7ok y\u00f6nl\u00fc anket yetenekleri, m\u00fckemmel <a href=\"https:\/\/www.questionpro.com\/blog\/customer-experience-automation\/\">m\u00fc\u015fteri deneyimi otomasyon<\/a> y\u00f6netimi \u00f6zellikleri, kullan\u0131c\u0131 dostu aray\u00fcz\u00fc, geli\u015fmi\u015f analiti\u011fi ve \u00f6zelle\u015ftirme se\u00e7enekleri nedeniyle en iyi Dijital Deneyim Arac\u0131d\u0131r.   <\/p>\n\n<p>QuestionPro&#8217;yu se\u00e7erek, i\u015fletmeler ba\u011flamsalla\u015ft\u0131r\u0131lm\u0131\u015f dijital deneyimlerini geli\u015ftirebilir, m\u00fc\u015fteri memnuniyetini art\u0131rabilir ve g\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i ortam\u0131nda b\u00fcy\u00fcmeyi art\u0131rabilir. Daha fazla bilgi i\u00e7in QuestionPro ekibiyle ileti\u015fime ge\u00e7in. <\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">S\u0131k\u00e7a Sorulan Sorular (SSS)<\/h2>\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1716797055713\"><strong class=\"schema-faq-question\">Q1.  <strong>Dijital Deneyim Platformu (DXP) nedir?<\/strong><\/strong> <p class=\"schema-faq-answer\">DXP, \u015firketlerin \u00e7e\u015fitli kanallarda ilgi \u00e7ekici dijital deneyimler sunmas\u0131n\u0131 sa\u011flayan entegre bir ara\u00e7 paketidir.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716798844157\"><strong class=\"schema-faq-question\">Q2.  <strong>Bir DXP&#8217;nin temel bile\u015fenleri nelerdir?<\/strong><\/strong> <p class=\"schema-faq-answer\">Temel bile\u015fenler aras\u0131nda i\u00e7erik y\u00f6netimi, m\u00fc\u015fteri veri y\u00f6netimi, ki\u015fiselle\u015ftirme, analitik ve \u00e7ok kanall\u0131 da\u011f\u0131t\u0131m yer al\u0131r.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716798865198\"><strong class=\"schema-faq-question\">Q3.  <strong>DXP&#8217;ler k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in uygun mu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Geleneksel olarak b\u00fcy\u00fck i\u015fletmeler taraf\u0131ndan kullan\u0131lsa da, k\u00fc\u00e7\u00fck i\u015fletmelerin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan \u00f6l\u00e7eklenebilir DXP \u00e7\u00f6z\u00fcmleri mevcuttur.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1716798888991\"><strong class=\"schema-faq-question\">Q4.  <strong>DXP&#8217;ler m\u00fc\u015fteriyi elde tutmaya yard\u0131mc\u0131 olabilir mi?<\/strong><\/strong> <p class=\"schema-faq-answer\">Evet, DXP&#8217;ler ki\u015fiselle\u015ftirilmi\u015f ve sorunsuz deneyimler sunarak m\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri beklentileri her zamankinden daha y\u00fcksek. Web sitelerinden mobil uygulamalara ve sosyal medya platformlar\u0131na kadar t\u00fcm dijital kanallarda sorunsuz ve [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":858816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital Deneyim Platformlar\u0131: Nedir ve En \u0130yi Platformlar<\/title>\n<meta name=\"description\" content=\"Do\u011fru dijital deneyim platformlar\u0131n\u0131 se\u00e7mek i\u015f ba\u015far\u0131s\u0131 i\u00e7in \u00f6nemlidir. 2024&#039;teki en iyi 10 dijital platformun 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