{"id":1007256,"date":"2024-01-12T11:00:00","date_gmt":"2024-01-12T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-deneyimi-programi-nedir-stratejiler-ve-daha-fazlasi\/"},"modified":"2025-02-13T00:01:15","modified_gmt":"2025-02-13T07:01:15","slug":"musteri-deneyimi-programi-nedir-stratejiler-ve-daha-fazlasi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimi-programi-nedir-stratejiler-ve-daha-fazlasi\/","title":{"rendered":"M\u00fc\u015fteri Deneyimi Program\u0131: Nedir, Stratejiler ve Daha Fazlas\u0131."},"content":{"rendered":"\n<p>\u015eirketler, iyi haz\u0131rlanm\u0131\u015f bir m\u00fc\u015fteri deneyimi program\u0131n\u0131n (CEP) k\u00e2rl\u0131l\u0131klar\u0131 \u00fczerinde yaratabilece\u011fi derin etkinin giderek daha fazla fark\u0131na var\u0131yor. Bu nedenle, m\u00fc\u015fteri odakl\u0131 stratejilerin b\u00fcy\u00fcleyici d\u00fcnyas\u0131nda gezinirken ve i\u015fletmelerin nas\u0131l sadece \u00fcr\u00fcn satmakla kalmay\u0131p deneyim yaratt\u0131klar\u0131n\u0131 ke\u015ffederken kemerlerinizi ba\u011flay\u0131n. <\/p>\n\n<p>Bu blogda, m\u00fc\u015fteri deneyimi programlar\u0131n\u0131n inceliklerini \u00e7\u00f6zmek, ne olduklar\u0131n\u0131 ke\u015ffetmek, etkili stratejileri ortaya \u00e7\u0131karmak ve g\u00fcn\u00fcm\u00fcz\u00fcn dinamik i\u015f d\u00fcnyas\u0131nda neden ba\u015far\u0131n\u0131n temel ta\u015f\u0131 olduklar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in bir yolculu\u011fa \u00e7\u0131k\u0131yoruz.  <\/p>\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri Deneyimi Program\u0131 Nedir?<\/h2>\n\n<p>Bir m\u00fc\u015fteri deneyimi (CX) program\u0131, i\u015fletmelerin m\u00fc\u015fteri yolculu\u011fu boyunca genel m\u00fc\u015fteri etkile\u015fimlerini ve marka alg\u0131lar\u0131n\u0131 y\u00f6netmek ve geli\u015ftirmek i\u00e7in uygulad\u0131klar\u0131 stratejik bir giri\u015fimdir.  <\/p>\n\n<p>Bir m\u00fc\u015fteri deneyimi program\u0131, olumlu ve ak\u0131lda kal\u0131c\u0131 m\u00fc\u015fteri deneyimleri yaratmay\u0131, m\u00fc\u015fteri memnuniyetini, sadakatini ve savunuculu\u011funu art\u0131rmay\u0131 ama\u00e7lar.<\/p>\n\n<p>\u0130yi y\u00fcr\u00fct\u00fclen bir m\u00fc\u015fteri deneyimi program\u0131, m\u00fc\u015fteri sadakatinin artmas\u0131na, olumlu marka alg\u0131s\u0131na ve nihayetinde i\u015f performans\u0131n\u0131n iyile\u015fmesine yol a\u00e7abilir. Ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimleri sunmaya \u00f6ncelik veren ve yat\u0131r\u0131m yapan \u015firketler, rekabet\u00e7i pazarlarda ba\u015far\u0131l\u0131 olmak i\u00e7in daha iyi bir konuma sahiptir. <\/p>\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri Deneyimi Program\u0131n\u0131n Temel Bile\u015fenleri<\/h2>\n\n<p>Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri deneyimi program\u0131 (CEP), her biri bir i\u015fletme ile m\u00fc\u015fterileri aras\u0131nda olumlu etkile\u015fimlerin yarat\u0131lmas\u0131 ve s\u00fcrd\u00fcr\u00fclmesinde \u00e7ok \u00f6nemli bir rol oynayan birka\u00e7 temel bile\u015fen \u00fczerine in\u015fa edilir. \u0130\u015fte sa\u011flam bir m\u00fc\u015fteri deneyimi program\u0131n\u0131n temel bile\u015fenleri: <\/p>\n\n<h3 class=\"wp-block-heading\">1. M\u00fc\u015fteri Yolculu\u011fu Haritalama<\/h3>\n\n<ul>\n<li>T\u00fcm m\u00fc\u015fteri temas noktalar\u0131n\u0131 belirleyin.<\/li>\n\n\n\n<li>Her a\u015famada m\u00fc\u015fteri duygular\u0131n\u0131 ve beklentilerini anlay\u0131n.<\/li>\n\n\n\n<li>\u0130yile\u015ftirme ve optimizasyon i\u00e7in alanlar\u0131 belirleyin.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">2. Veri ve Analitik<\/h3>\n\n<ul>\n<li>\u0130\u00e7g\u00f6r\u00fc kazanmak i\u00e7in m\u00fc\u015fteri verilerini kullan\u0131n.<\/li>\n\n\n\n<li>M\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 ve tercihlerini takip edin.<\/li>\n\n\n\n<li>Geri bildirimleri analiz edin ve temel performans g\u00f6stergelerini (KPI&#8217;lar) \u00f6l\u00e7\u00fcn.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">3. \u00c7ok Kanall\u0131 Entegrasyon<\/h3>\n\n<ul>\n<li>T\u00fcm kanallarda (\u00e7evrimi\u00e7i, \u00e7evrimd\u0131\u015f\u0131, sosyal medya vb.) tutarl\u0131 bir deneyim sa\u011flay\u0131n.<\/li>\n\n\n\n<li>\u00c7e\u015fitli ileti\u015fim platformlar\u0131n\u0131 sorunsuz bir \u015fekilde entegre edin.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">3. \u00c7al\u0131\u015fan E\u011fitimi ve Ba\u011fl\u0131l\u0131\u011f\u0131<\/h3>\n\n<ul>\n<li>\u00c7al\u0131\u015fanlar\u0131 ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmetleri sunma becerileriyle donat\u0131n.<\/li>\n\n\n\n<li>Kurum i\u00e7inde m\u00fc\u015fteri merkezli bir k\u00fclt\u00fcr\u00fc te\u015fvik edin.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">5. Ki\u015fiselle\u015ftirme<\/h3>\n\n<ul>\n<li>Etkile\u015fimleri m\u00fc\u015fteri tercihlerine g\u00f6re uyarlay\u0131n.<\/li>\n\n\n\n<li>Ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler ve promosyonlar sunmak i\u00e7in verileri kullan\u0131n.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Neden Bir M\u00fc\u015fteri Deneyimi Program\u0131 Olu\u015fturmal\u0131s\u0131n\u0131z?<\/h2>\n\n<p>Bir m\u00fc\u015fteri deneyimi program\u0131 (CEP) olu\u015fturmak, bir i\u015fletmenin ba\u015far\u0131s\u0131n\u0131 ve s\u00fcrd\u00fcr\u00fclebilirli\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilece\u011finden, \u00e7e\u015fitli nedenlerden dolay\u0131 gereklidir. \u0130\u015fte kurulu\u015flar\u0131n m\u00fc\u015fteri deneyimi programlar\u0131 olu\u015fturmay\u0131 tercih etmelerinin baz\u0131 temel nedenleri: <\/p>\n\n<ul>\n<li><strong>M\u00fc\u015fteri Memnuniyeti:<\/strong> CEP&#8217;ler, sorunlu noktalar\u0131 ele alarak, m\u00fc\u015fteri beklentilerini kar\u015f\u0131layarak ve m\u00fc\u015fteri yolculu\u011fundaki her temas noktas\u0131nda olumlu deneyimler sa\u011flayarak genel m\u00fc\u015fteri memnuniyetini art\u0131rmak i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri Sadakati:<\/strong> Memnun m\u00fc\u015fterilerin sad\u0131k m\u00fc\u015fteri olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. \u0130yi uygulanan bir CEP, g\u00fc\u00e7l\u00fc m\u00fc\u015fteri ili\u015fkileri kurulmas\u0131na yard\u0131mc\u0131 olarak sadakatin artmas\u0131na ve i\u015flerin tekrarlanmas\u0131na yol a\u00e7abilir. <\/li>\n\n\n\n<li><strong>Rekabet Avantaj\u0131:<\/strong> G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i i\u015f ortam\u0131nda, m\u00fc\u015fteri deneyimi genellikle \u015firketleri farkl\u0131la\u015ft\u0131r\u0131r. \u00dcst\u00fcn bir m\u00fc\u015fteri deneyimi, kalabal\u0131k bir pazarda m\u00fc\u015fterileri \u00e7ekerek ve elde tutarak \u00f6nemli bir rekabet avantaj\u0131 sa\u011flayabilir. <\/li>\n\n\n\n<li><strong>Marka \u0130tibar\u0131:<\/strong> Olumlu m\u00fc\u015fteri deneyimleri olumlu bir marka imaj\u0131na katk\u0131da bulunur. \u0130yi bir m\u00fc\u015fteri deneyiminden kaynaklanan a\u011f\u0131zdan a\u011f\u0131za tavsiyeler ve olumlu \u00e7evrimi\u00e7i yorumlar, bir \u015firketin itibar\u0131n\u0131 ve g\u00fcvenilirli\u011fini art\u0131rabilir. <\/li>\n\n\n\n<li><strong>Gelir Art\u0131\u015f\u0131:<\/strong> Memnun ve sad\u0131k m\u00fc\u015fterilerin tekrar al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir, her i\u015flemde daha fazla harcama yaparlar ve ayr\u0131ca yeni m\u00fc\u015fterileri y\u00f6nlendiren savunucular haline gelebilirler. Bu da i\u015fletme i\u00e7in gelir art\u0131\u015f\u0131na katk\u0131da bulunur. <\/li>\n\n\n\n<li><strong>Azalt\u0131lm\u0131\u015f M\u00fc\u015fteri Kayb\u0131:<\/strong> M\u00fc\u015fteri deneyimine odaklanmak, m\u00fc\u015fteri kayb\u0131n\u0131 (m\u00fc\u015fterilerin bir \u015firketle i\u015f yapmay\u0131 b\u0131rakma oran\u0131) azaltmaya yard\u0131mc\u0131 olur. \u0130\u015fletmeler, m\u00fc\u015fterilerin endi\u015felerini gidererek ve ola\u011fan\u00fcst\u00fc hizmet sunarak uzun vadede daha fazla m\u00fc\u015fteriyi elde tutabilir. <\/li>\n\n\n\n<li><strong>Operasyonel Verimlilik:<\/strong> \u0130yi yap\u0131land\u0131r\u0131lm\u0131\u015f bir CEP, m\u00fc\u015fteri geri bildirimlerinin analiz edilmesini, sorunlu noktalar\u0131n belirlenmesini ve iyile\u015ftirmeler yap\u0131lmas\u0131n\u0131 i\u00e7erir. Bu s\u00fcre\u00e7 operasyonel verimlilik, maliyet tasarrufu ve daha ak\u0131c\u0131 bir m\u00fc\u015fteri yolculu\u011fu sa\u011flayabilir. <\/li>\n\n\n\n<li><strong>\u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131:<\/strong> Kat\u0131l\u0131mc\u0131 ve motive \u00e7al\u0131\u015fanlar, m\u00fckemmel m\u00fc\u015fteri deneyimleri sunmada \u00e7ok \u00f6nemli bir rol oynar. CEP&#8217;ler genellikle \u00e7al\u0131\u015fanlar\u0131n \u00fcst\u00fcn hizmet sunmalar\u0131 i\u00e7in e\u011fitilmelerini ve g\u00fc\u00e7lendirilmelerini, \u00e7al\u0131\u015fan memnuniyetinin ve \u00fcretkenli\u011finin art\u0131r\u0131lmas\u0131n\u0131 i\u00e7erir. <\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri Merkezli K\u00fclt\u00fcr:<\/strong> Bir m\u00fc\u015fteri deneyimi program\u0131 olu\u015fturmak, m\u00fc\u015fteri merkezli bir k\u00fclt\u00fcr\u00fcn a\u015f\u0131lanmas\u0131na yard\u0131mc\u0131 olur. Bu k\u00fclt\u00fcrel de\u011fi\u015fim, t\u00fcm \u00e7al\u0131\u015fanlar\u0131n ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimlerine \u00f6ncelik vermenin ve bunlar\u0131 sunman\u0131n \u00f6nemini anlamas\u0131n\u0131 sa\u011flar. <\/li>\n\n\n\n<li><strong>M\u00fc\u015fteri \u0130htiya\u00e7lar\u0131na Adaptasyon:<\/strong> Pazarlar ve m\u00fc\u015fteri tercihleri de\u011fi\u015fmektedir. YS\u00d6P, kurulu\u015flar\u0131n de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na uyum sa\u011flamas\u0131 i\u00e7in bir \u00e7er\u00e7eve sunarak \u00fcr\u00fcnlerin, hizmetlerin ve s\u00fcre\u00e7lerin ilgili ve pratik kalmas\u0131n\u0131 sa\u011flar. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Etkili Bir M\u00fc\u015fteri Deneyimi Program\u0131 Olu\u015fturma Stratejileri<\/h2>\n\n<p>Etkileyici bir m\u00fc\u015fteri deneyimi program\u0131 (CEP) ba\u015flatmak ve y\u00fcr\u00fctmek dikkatli bir planlama, uygulama ve s\u00fcrekli izleme gerektirir. \u0130\u015fte s\u00fcre\u00e7 boyunca size rehberlik edecek be\u015f temel ad\u0131m:   <\/p>\n\n<h3 class=\"wp-block-heading\">1. Program Hedeflerini ve \u00d6l\u00e7\u00fctlerini Tan\u0131mlay\u0131n<\/h3>\n\n<p>M\u00fc\u015fteri deneyimi stratejinizin hedeflerini net bir \u015fekilde tan\u0131mlay\u0131n. \u0130ster m\u00fc\u015fteri memnuniyetini art\u0131rmak, ister m\u00fc\u015fteri sadakatini art\u0131rmak veya m\u00fc\u015fteri kayb\u0131n\u0131 azaltmak olsun, belirli hedeflere sahip olmak \u00e7abalar\u0131n\u0131za rehberlik edecektir. Net Tavsiye Skoru (NPS), M\u00fc\u015fteri Memnuniyeti (CSAT) ve elde tutma oranlar\u0131 gibi hedeflerinizle uyumlu temel performans metriklerini (KPI) belirleyin.  <\/p>\n\n<h3 class=\"wp-block-heading\">2. M\u00fc\u015fteri Yolculu\u011funun Haritas\u0131n\u0131 \u00c7\u0131kar\u0131n<\/h3>\n\n<p>\u0130lk temas noktas\u0131ndan sat\u0131n alma sonras\u0131 m\u00fc\u015fteri etkile\u015fimine kadar t\u00fcm m\u00fc\u015fteri yolculu\u011funu anlay\u0131n ve haritalay\u0131n. M\u00fc\u015fteriler i\u00e7in \u00f6nemli olan temas noktalar\u0131n\u0131, sorunlu noktalar\u0131 ve anlar\u0131 belirleyin. Bu haritalama, \u00e7abalar\u0131n\u0131z\u0131 genel m\u00fc\u015fteri deneyimi y\u00f6netimi stratejisini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyen alanlara odaklaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.  <\/p>\n\n<h3 class=\"wp-block-heading\">3. Geri Bildirim Mekanizmalar\u0131n\u0131n Uygulanmas\u0131<\/h3>\n\n<p>M\u00fc\u015fterilerden i\u00e7g\u00f6r\u00fc toplamak i\u00e7in etkili geri bildirim mekanizmalar\u0131 kurun. Buna m\u00fc\u015fteri anketleri, geri bildirim formlar\u0131, \u00e7evrimi\u00e7i incelemeler ve sosyal medya izleme dahil olabilir. Geri bildirim toplama s\u00fcrecinin kullan\u0131c\u0131 dostu oldu\u011fundan emin olun ve m\u00fc\u015fteri alg\u0131lar\u0131n\u0131 kapsaml\u0131 bir \u015fekilde anlamak i\u00e7in nicel ve nitel y\u00f6ntemlerin bir kar\u0131\u015f\u0131m\u0131n\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.  <\/p>\n\n<h3 class=\"wp-block-heading\">4. Eyleme Ge\u00e7irilebilir \u0130\u00e7g\u00f6r\u00fcler i\u00e7in M\u00fc\u015fteri Geri Bildiriminden Yararlan\u0131n<\/h3>\n\n<p>Eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in toplanan geri bildirimleri analiz edin. M\u00fc\u015fteri yan\u0131tlar\u0131ndaki kal\u0131plar\u0131, e\u011filimleri ve ortak temalar\u0131 belirleyin. Bu bilgileri, iyile\u015ftirme alanlar\u0131na \u00f6ncelik vermek ve m\u00fc\u015fteri deneyimini geli\u015ftirmeye y\u00f6nelik stratejiler geli\u015ftirmek i\u00e7in kullan\u0131n. Al\u0131nan geri bildirimlere dayanarak de\u011fi\u015fiklikleri uygulay\u0131n.   <\/p>\n\n<h3 class=\"wp-block-heading\">5. M\u00fc\u015fteri Odakl\u0131 Bir K\u00fclt\u00fcr\u00fc Te\u015fvik Edin<\/h3>\n\n<p>Kurum i\u00e7inde m\u00fc\u015fteri merkezli bir k\u00fclt\u00fcr olu\u015fturun. T\u00fcm \u00e7al\u0131\u015fanlar\u0131n ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimleri sunman\u0131n \u00f6nemini anlamas\u0131n\u0131 ve program\u0131n hedefleriyle uyumlu olmas\u0131n\u0131 sa\u011flay\u0131n. \u00c7al\u0131\u015fanlar\u0131 m\u00fc\u015fteri yolculu\u011funa olumlu katk\u0131da bulunmalar\u0131 i\u00e7in g\u00fc\u00e7lendirmek \u00fczere e\u011fitim ve kaynaklar sa\u011flay\u0131n  <\/p>\n\n<p>Departmanlar aras\u0131ndaki silolar\u0131 y\u0131karak i\u015flevler aras\u0131 i\u015fbirli\u011fini te\u015fvik edin. M\u00fc\u015fteri odakl\u0131 bir k\u00fclt\u00fcr, t\u00fcm temas noktalar\u0131nda sorunsuz ve tutarl\u0131 bir deneyim sa\u011flamak i\u00e7in ekiplerin birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 kolektif bir \u00e7aba gerektirir.   <\/p>\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri Deneyimlerini Geli\u015ftirmek i\u00e7in QuestionPro CX&#8217;ten Yararlanma<\/h2>\n\n<p>M\u00fc\u015fteri deneyimi program\u0131n\u0131z i\u00e7in bir yaz\u0131l\u0131m platformu se\u00e7mek, giri\u015fimlerinizin ba\u015far\u0131s\u0131n\u0131 sa\u011flamada \u00e7ok \u00f6nemli bir ad\u0131md\u0131r. QuestionPro CX, benzersiz ve ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimleri yaratman\u0131za yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015f bir dizi \u00f6zellik sunar.   <\/p>\n\n<p>M\u00fc\u015fteri deneyimi program\u0131n\u0131z i\u00e7in QuestionPro CX&#8217;i de\u011ferlendirirken dikkat etmeniz gereken baz\u0131 \u00f6nemli noktalar ve hususlar a\u015fa\u011f\u0131da verilmi\u015ftir:<\/p>\n\n<ul>\n<li>Benzersiz M\u00fc\u015fteri Deneyimleri<\/li>\n<\/ul>\n\n<p>QuestionPro CX, her temas noktas\u0131nda benzersiz m\u00fc\u015fteri deneyimleri yaratman\u0131za yard\u0131mc\u0131 olmay\u0131 ve m\u00fc\u015fterileri marka savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7lamaktad\u0131r. Platform, m\u00fc\u015fterileri markan\u0131zla olan yolculuklar\u0131 boyunca memnun etmenin \u00f6nemini vurguluyor. <\/p>\n\n<ul>\n<li>M\u00fc\u015fteri Sadakatini Art\u0131rma<\/li>\n<\/ul>\n\n<p>Platform, de\u011fi\u015fen m\u00fc\u015fteri beklentilerini s\u00fcrekli olarak kar\u015f\u0131layan stratejiler geli\u015ftirmek i\u00e7in ara\u00e7lar sa\u011flar. Yaz\u0131l\u0131mdan elde edilen i\u00e7g\u00f6r\u00fcler, ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri deneyimleri tasarlamak ve uygulamak i\u00e7in \u00e7al\u0131\u015fanlar ve y\u00f6neticilerle payla\u015f\u0131labilir ve sonu\u00e7ta m\u00fc\u015fteri sadakatini art\u0131r\u0131r. <\/p>\n\n<ul>\n<li>Kapal\u0131 D\u00f6ng\u00fc Geri Besleme Sistemi<\/li>\n<\/ul>\n\n<p>QuestionPro CX&#8217;in biletleme sistemi de dahil olmak \u00fczere kapal\u0131 d\u00f6ng\u00fc geri bildirim sistemini kullan\u0131n. Bu sistem, k\u00f6t\u00fcleyenler i\u00e7in bilet olu\u015fturarak, bunlar\u0131 do\u011fru personele atayarak ve sorunlar\u0131 derhal \u00e7\u00f6zerek geri bildirim d\u00f6ng\u00fcs\u00fcn\u00fc kapatman\u0131za olanak tan\u0131r. Bu, m\u00fc\u015fteri kayb\u0131 oranlar\u0131n\u0131n d\u00fc\u015f\u00fcr\u00fclmesine ve k\u00f6t\u00fcleyenlerin destekleyenlere d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesine katk\u0131da bulunabilir.  <\/p>\n\n<ul>\n<li>M\u00fc\u015fteri Yolculu\u011fu Haritalama ve Analiti\u011fi<\/li>\n<\/ul>\n\n<p>SuiteCX by QuestionPro, \u00f6zelle\u015ftirilebilir ve g\u00fcvenli m\u00fc\u015fteri yolculu\u011fu haritalama ve yolculuk analizi sunar. Bu platform, entegre anket verileri, persona geli\u015ftirme, iyile\u015ftirme planlamas\u0131 ve ayr\u0131nt\u0131l\u0131 ileti\u015fim stratejileri kullanarak m\u00fc\u015fteri deneyimlerini planlaman\u0131za ve iyile\u015ftirmenize olanak tan\u0131r. <\/p>\n\n<ul>\n<li>NPS+ Anket Sorusu<\/li>\n<\/ul>\n\n<p>Net Tavsiye Skoru (NPS), temel neden analizi ve yorum sorular\u0131n\u0131n bir kombinasyonu olan NPS+ anket sorusu ile m\u00fc\u015fterilerinizi g\u00fc\u00e7lendirin. Bu \u00f6zellik, destek\u00e7iler i\u00e7in neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 belirlemeye yard\u0131mc\u0131 olur ve sorunlar\u0131 derhal ele al\u0131r. <\/p>\n\n<ul>\n<li>Hepsi Bir Arada CX G\u00f6sterge Tablosu<\/li>\n<\/ul>\n\n<p>QuestionPro CX, tam entegre raporlama widget&#8217;lar\u0131 ile esnek bir g\u00f6sterge paneli sa\u011flar. Bu ara\u00e7lar NPS takibi, Churn Risk analizi ve M\u00fc\u015fteri \u0130novasyon Fikri raporlamas\u0131n\u0131 i\u00e7erir. Farkl\u0131 grafik t\u00fcrleri ve etiket se\u00e7enekleri ile \u00f6zelle\u015ftirilebilir widget&#8217;lar sonu\u00e7lar\u0131 kapsaml\u0131 bir \u015fekilde g\u00f6r\u00fcnt\u00fcler.  <\/p>\n\n<ul>\n<li>Kapsaml\u0131 Alet Kemeri<\/li>\n<\/ul>\n\n<p>Platform, NPS ve kay\u0131p riski analiti\u011fi, duygu analizi, geli\u015fmi\u015f g\u00f6sterge tablolar\u0131, i\u015f ak\u0131\u015f\u0131 kurulumu, e\u011filim \u00f6l\u00e7\u00fcmleri ve kapal\u0131 d\u00f6ng\u00fc sistemleri gibi \u00f6zellikleri i\u00e7eren kapsaml\u0131 bir ara\u00e7 kemeri sunar. Bu ara\u00e7lar, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclerin toplanmas\u0131na ve genel m\u00fc\u015fteri deneyimlerinin iyile\u015ftirilmesine katk\u0131da bulunur. <\/p>\n\n<ul>\n<li>Entegrasyon Yetenekleri<\/li>\n<\/ul>\n\n<p>QuestionPro CX, i\u015f ve geri bildirim verilerini birbirine ba\u011flayan \u00e7e\u015fitli entegrasyonlar\u0131 destekler. Entegrasyon se\u00e7enekleri aras\u0131nda Salesforce, Zapier, Microsoft Dynamics, Twitter, Tableau, PowerBI, Domo, QuestionPro API, Webhooks ve IVR (Interactive Voice Response) bulunmaktad\u0131r. <\/p>\n\n<ul>\n<li>\u00dccretsiz Kaynaklar ve Destek<\/li>\n<\/ul>\n\n<p>QuestionPro CX, VoC Analist Raporlar\u0131, CLV Playbooks, CJM Analist Raporlar\u0131 ve CX &amp; VoC Trendleri gibi ek kaynaklar sa\u011flar. Bu, kullan\u0131c\u0131lar\u0131 de\u011ferli i\u00e7g\u00f6r\u00fcler ve bilgilerle destekleme taahh\u00fcd\u00fcn\u00fc g\u00f6stermektedir. <\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>\u0130yi y\u00fcr\u00fct\u00fclen bir m\u00fc\u015fteri deneyimi program\u0131, g\u00fcn\u00fcm\u00fcz\u00fcn m\u00fc\u015fteri merkezli ortam\u0131nda ba\u015far\u0131l\u0131 olmay\u0131 hedefleyen her i\u015fletme i\u00e7in de\u011ferlidir. M\u00fc\u015fteri yolculu\u011funu anlayarak, veri i\u00e7g\u00f6r\u00fclerini kullanarak ve etkili stratejiler uygulayarak i\u015fletmeler, uzun vadeli m\u00fc\u015fteri sadakati ve s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 sa\u011flayan unutulmaz ve olumlu deneyimler yaratabilir. <\/p>\n\n<p>QuestionPro CX i\u00e7in \u00fccretsiz bir demo rezervasyonu yaparak geli\u015fmi\u015f m\u00fc\u015fteri deneyimleri yolculu\u011funa \u00e7\u0131k\u0131n. Bu platformun m\u00fc\u015fteri deneyimi giri\u015fimlerinizde nas\u0131l devrim yaratabilece\u011fini ve i\u015fletmenizin genel ba\u015far\u0131s\u0131na nas\u0131l katk\u0131da bulunabilece\u011fini ke\u015ffedin. <\/p>\n\n<p style=\"text-align: center\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketler, iyi haz\u0131rlanm\u0131\u015f bir m\u00fc\u015fteri deneyimi program\u0131n\u0131n (CEP) k\u00e2rl\u0131l\u0131klar\u0131 \u00fczerinde yaratabilece\u011fi derin etkinin giderek daha fazla fark\u0131na var\u0131yor. Bu nedenle, [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Deneyimi Program\u0131: Nedir, Stratejiler ve Daha Fazlas\u0131.<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri deneyimi program\u0131, ki\u015fiselle\u015ftirilmi\u015f etkile\u015fimler ve sorunsuz hizmetler arac\u0131l\u0131\u011f\u0131yla memnuniyeti art\u0131r\u0131r. 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