{"id":730097,"date":"2022-07-19T11:00:38","date_gmt":"2022-07-19T11:00:38","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-odakli-pazarlama-nedir-ve-nasil-basarili-olunur\/"},"modified":"2022-07-19T11:00:38","modified_gmt":"2022-07-19T11:00:38","slug":"musteri-odakli-pazarlama-nedir-ve-nasil-basarili-olunur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-odakli-pazarlama-nedir-ve-nasil-basarili-olunur\/","title":{"rendered":"M\u00fc\u015fteri Odakl\u0131 Pazarlama: Nedir ve Nas\u0131l Ba\u015far\u0131l\u0131 Olunur?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 bir pazarlama plan\u0131, ideal m\u00fc\u015fterinize g\u00f6re nas\u0131l potansiyel m\u00fc\u015fteri elde edece\u011finizi bilmekten daha fazlas\u0131d\u0131r. Bu, m\u00fc\u015fterileriniz i\u00e7in en iyi olana odaklanan bir pazarlama plan\u0131 yapmakla ilgilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu pazarlama tarz\u0131 ayn\u0131 zamanda i\u015finizin her b\u00f6l\u00fcm\u00fcnde m\u00fc\u015fteriyi ilk s\u0131raya koymak anlam\u0131na gelir. \u00c7\u00fcnk\u00fc i\u015fletmenizin di\u011fer b\u00f6l\u00fcmleri de m\u00fc\u015fterilerin istekleriyle uyumlu de\u011filse iyi bir pazarlama i\u015fe yaramayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu yaz\u0131da, m\u00fc\u015fteri odakl\u0131 pazarlaman\u0131n ne oldu\u011fundan, neden buna ihtiyac\u0131n\u0131z oldu\u011fundan ve i\u015fe yarayan bir m\u00fc\u015fteri odakl\u0131 pazarlama plan\u0131 olu\u015fturmak i\u00e7in en iyi uygulamalardan bahsedece\u011fiz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 pazarlama nedir<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 bir pazarlama stratejisi, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na ve \u00e7\u0131karlar\u0131na \u00f6ncelik verir. Reklam, sat\u0131\u015f ve promosyon kararlar\u0131 al\u0131n\u0131rken olur. Odak noktas\u0131, m\u00fc\u015fterilerinizin \u015firketinizin \u00fcr\u00fcn veya hizmetlerine neden ihtiya\u00e7 duydu\u011funu anlamakt\u0131r. B\u00f6ylece onlar\u0131n i\u015f veya ki\u015fisel ya\u015famlar\u0131n\u0131n baz\u0131 y\u00f6nlerini geli\u015ftirmek i\u00e7in muazzam bir de\u011fer sunabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcketici odakl\u0131 pazarlama, bir stratejiyi uygulamaya koymadan \u00f6nce bu stratejinin m\u00fc\u015fteriler \u00fczerindeki olumlu ve olumsuz etkilerini dikkatle de\u011ferlendirir. Bu bir i\u015f y\u00fcr\u00fctme y\u00f6ntemidir. Bu, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">m\u00fc\u015fteri sadakatini<\/a>, memnuniyetini ve y\u00f6nlendirmelerini art\u0131rmak i\u00e7in yap\u0131l\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir strateji sorar:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu m\u00fc\u015fterilerime fayda sa\u011flayacak m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerim bundan ho\u015flan\u0131r m\u0131?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bu m\u00fc\u015fterilerime yard\u0131mc\u0131 olur mu?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerim bu konuda ne d\u00fc\u015f\u00fcn\u00fcr?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerim \u015fu anda hangi sorunlar\u0131 ya\u015f\u0131yor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerim ne istiyor ve neye ihtiya\u00e7 duyuyor?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Daha \u00f6nce de s\u00f6yledi\u011fimiz gibi, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-first\/\">m\u00fc\u015fteriyi ilk<\/a> s\u0131raya koymak sadece pazarlama ile ilgili de\u011fildir. \u0130\u015fletmenizin her \u015fekilde m\u00fc\u015fteriye odaklanmas\u0131n\u0131 sa\u011flaman\u0131n yollar\u0131n\u0131 bulmak \u00f6nemlidir. Buna sat\u0131\u015f, m\u00fc\u015fterilere yard\u0131m, finans ve di\u011fer alanlar dahildir. \u0130\u015fleri bu \u015fekilde yapmak sadece m\u00fc\u015fterilere onlar\u0131 \u00f6nemsedi\u011finizi g\u00f6stermekle kalmayacakt\u0131r. Ancak pazarlama \u00e7abalar\u0131n\u0131z\u0131 daha iyi uyarlaman\u0131za da yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 bir pazarlama stratejisi neden gereklidir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilere \u00f6ncelik vermek, hedef kitlenizle daha iyi ili\u015fkiler kurman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Bu ayn\u0131 zamanda onlar\u0131n sadakatini kazanman\u0131za ve kal\u0131c\u0131 bir i\u015f kurman\u0131za da yard\u0131mc\u0131 olacakt\u0131r. M\u00fc\u015fteriler, \u00fcr\u00fcn\u00fcn kendisinden daha b\u00fcy\u00fck bir \u015feyin par\u00e7as\u0131 olduklar\u0131n\u0131 hissetmek isterler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 pazarlama ile m\u00fc\u015fteriler, bir sonraki \u00fcr\u00fcn veya hizmetinizden ne istediklerini size s\u00f6ylemeye te\u015fvik edilir. Bu de\u011ferli <a href=\"https:\/\/www.questionpro.com\/blog\/tuesday-morning-cx-thoughts-making-consumer-insights-matter\/\">t\u00fcketici i\u00e7g\u00f6r\u00fcleri<\/a> i\u015fletmenizin b\u00fcy\u00fcmesine yard\u0131mc\u0131 olacakt\u0131r. Ve kendilerini marka toplulu\u011funa ait hissedecekler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130statistikler, sad\u0131k m\u00fc\u015fterilerin bir marka i\u00e7in di\u011fer m\u00fc\u015fterilere g\u00f6re y\u00fczde 67 daha fazla para harcad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Buna ra\u011fmen, onlara \u00fcr\u00fcn satmak \u00e7ok daha kolayd\u0131r \u00e7\u00fcnk\u00fc zaman i\u00e7inde markan\u0131za g\u00fcvenmeye ba\u015flam\u0131\u015flard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sad\u0131k bir m\u00fc\u015fteri taban\u0131n\u0131z oldu\u011funda, m\u00fc\u015fterilerin sat\u0131n alma yapmas\u0131n\u0131 sa\u011flamak \u00e7ok daha az zaman, para ve i\u015f gerektirir. Sad\u0131k m\u00fc\u015fterilerin \u00e7ok fazla ikna edilmeye ihtiyac\u0131 yoktur. Bunun yerine, do\u011frudan sat\u0131\u015f hunisine geri d\u00f6nebilirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, sad\u0131k m\u00fc\u015fterilerin sizin i\u00e7in kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erik olu\u015fturma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. M\u00fc\u015fteriler bir markadan veya sat\u0131n ald\u0131klar\u0131 bir \u00fcr\u00fcnden memnun kald\u0131klar\u0131nda, bunu arkada\u015flar\u0131na ve ailelerine anlatmak isterler. Memnun m\u00fc\u015fteriler i\u00e7eri\u011finizi veya deneyimlerini t\u00fcm a\u011flar\u0131n\u0131n g\u00f6rmesi i\u00e7in sosyal medyada payla\u015facakt\u0131r. Bu, markan\u0131z\u0131n bilinirli\u011fini h\u0131zla art\u0131r\u0131r ve daha fazla m\u00fc\u015fteri kazand\u0131r\u0131r. Bil bakal\u0131m en iyi k\u0131sm\u0131 ne? Tamamen \u00fccretsiz!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ekte, Amerikal\u0131lar\u0131n y\u00fczde 82&#8217;si sat\u0131n almadan \u00f6nce arkada\u015flar\u0131ndan ve ailelerinden tavsiye istiyor. Dolay\u0131s\u0131yla, m\u00fc\u015fteri merkezli bir pazarlama stratejisi kullan\u0131rsan\u0131z ve m\u00fc\u015fterileriniz i\u00e7eri\u011finizi payla\u015fmaya ba\u015flarsa, daha fazla trafik, potansiyel m\u00fc\u015fteri ve sat\u0131\u015f bekleyebilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 pazarlama nas\u0131l ba\u015far\u0131l\u0131 olur?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri odakl\u0131 pazarlaman\u0131n i\u015fe yaramas\u0131 i\u00e7in amaca y\u00f6nelik hareket etmeniz gerekir. De\u011fi\u015fim kendili\u011finden ger\u00e7ekle\u015fmez. \u0130\u015fte pazarlaman\u0131z\u0131 m\u00fc\u015fterilerinize yeniden odaklamak i\u00e7in yapabilece\u011finiz baz\u0131 ipu\u00e7lar\u0131 ve p\u00fcf noktalar\u0131.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Liderleri dahil edin<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yeni bir stratejinin i\u015fe yaramas\u0131 i\u00e7in \u00fcst d\u00fczey liderli\u011fin deste\u011fini ve hevesini almak \u00f6nemlidir. \u00dcst d\u00fczey liderlerin her kanalda ve etkile\u015fimde m\u00fc\u015fterilere \u00f6ncelik vermesi, kurulu\u015ftaki di\u011fer ki\u015fileri de ayn\u0131 \u015feyi yapmaya te\u015fvik edecektir. M\u00fc\u015fteri odakl\u0131 pazarlamay\u0131 \u00f6\u011fretmek, yakla\u015fan kampanyalar hakk\u0131nda konu\u015fmak ve markay\u0131 tan\u0131tman\u0131n yarat\u0131c\u0131 yollar\u0131n\u0131 d\u00fc\u015f\u00fcnmek i\u00e7in d\u00fczenli toplant\u0131lar d\u00fczenleyerek liderlerin kat\u0131l\u0131m\u0131n\u0131 sa\u011flayabilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri ara\u015ft\u0131rmas\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmenin baz\u0131 yollar\u0131:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anketler arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilere hizmet veya \u00fcr\u00fcn kalitesi hakk\u0131nda ne hissettiklerini sorun. Ayr\u0131ca, \u015firketin neyi iyi yapt\u0131\u011f\u0131n\u0131, nerede daha iyi yapabilece\u011fini ve markayla en s\u0131k nas\u0131l etkile\u015fime girdiklerini sorun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mevcut ve eski m\u00fc\u015fterilerle bire bir konu\u015fun. Kurulu\u015fla ilgili deneyimleri hakk\u0131nda bilgi al\u0131n. Neden onlarla kal\u0131yorlar ya da neden ayr\u0131l\u0131yorlar? Ayr\u0131ca ge\u00e7mi\u015f m\u00fc\u015fterilere, bir \u015feyi de\u011fi\u015ftirmi\u015f olsayd\u0131n\u0131z nelerin kalmalar\u0131n\u0131 sa\u011flayaca\u011f\u0131n\u0131 da sorabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n i\u015fletmeniz hakk\u0131nda neler s\u00f6yledi\u011fini g\u00f6rmek i\u00e7in sosyal medyay\u0131 ve Google Alerts&#8217;i kullan\u0131n  <\/span><span style=\"font-weight: 400;\">Online. M\u00fc\u015fteriler Twitter&#8217;da web sitenizin navigasyonundan \u015fikayet ediyorsa, g\u00fcncelleme zaman\u0131 gelmi\u015f olabilir. M\u00fc\u015fterilerinizin be\u011fendi\u011fi sosyal medya i\u00e7eriklerini de \u00f6l\u00e7ebilirsiniz. TikTok&#8217;ta takip\u00e7iler sahne arkas\u0131 videolar\u0131n\u0131 be\u011fenebilir. Twitter kullan\u0131c\u0131lar\u0131 ise sorular\u0131n\u0131n yan\u0131tlanmas\u0131n\u0131 veya \u00f6nemli duyurular\u0131 okumay\u0131 seviyor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerden gelen e-postalar\u0131 okuyun ve aramalar\u0131 dinleyin. Ve i\u015fletmenizle nas\u0131l ileti\u015fim kurduklar\u0131n\u0131 g\u00f6r\u00fcn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin nas\u0131l hareket edece\u011fini takip etmek i\u00e7in analitik ara\u00e7lardan elde edilen verileri kullan\u0131n.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Her m\u00fc\u015fteri etkile\u015fimi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler veya potansiyel m\u00fc\u015fteriler, \u015firketinizle olan yolculuklar\u0131n\u0131n herhangi bir noktas\u0131nda olabilirler. Bu nedenle her temas noktas\u0131nda cazibe yaratmak \u00f6nemlidir. Al\u0131c\u0131 d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131nda, ister sosyal medyada \u015firketinizle konu\u015fuyor, ister bir sorunla ilgili yard\u0131m almak i\u00e7in ar\u0131yor ya da bir \u00fcr\u00fcn\/hizmet sat\u0131n alman\u0131n sonunda olsunlar, onlar\u0131 mutlu ve ilgili k\u0131lmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nordstrom&#8217;un ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcnleri\/hizmetleri m\u00fc\u015fteri davran\u0131\u015flar\u0131na ve Starbucks&#8217;\u0131n h\u0131zl\u0131 bulu\u015fma sistemine dayanmaktad\u0131r. M\u00fc\u015fteri ihtiya\u00e7lar\u0131, farkl\u0131 m\u00fc\u015fteri etkile\u015fimlerine de\u011fer katman\u0131n \u00f6rnekleridir. Bacardi&#8217;nin sanal viski tad\u0131m\u0131 da benzer. Bu eylemler m\u00fc\u015fteri etkile\u015fimlerini e\u011flenceli, ilgi \u00e7ekici ve eri\u015filebilir hale getirir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fterilere odaklanan pazarlama<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Teknoloji, insanlar\u0131n markalar ve i\u015fletmelerle etkile\u015fim bi\u00e7imini de\u011fi\u015ftirdik\u00e7e m\u00fc\u015fteri yolculu\u011fu daha az do\u011frusal hale geldi. S\u00fcrekli de\u011fi\u015fen yolculu\u011fa ayak uydurmak i\u00e7in \u015firketlerin m\u00fc\u015fteri odakl\u0131 bir pazarlama stratejisi benimsemesi gerekiyor. Bu, m\u00fc\u015fterileriyle daha g\u00fc\u00e7l\u00fc ili\u015fkiler kurmalar\u0131na ve en b\u00fcy\u00fck hayranlar\u0131ndan baz\u0131lar\u0131 olmalar\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki tart\u0131\u015fmadan, m\u00fc\u015fteri odakl\u0131 pazarlama ve bunda nas\u0131l ba\u015far\u0131l\u0131 olunaca\u011f\u0131 hakk\u0131nda bilgi edindik. Muhtemelen m\u00fc\u015fterilerinizi hemen tan\u0131mayacaks\u0131n\u0131z. Ancak m\u00fc\u015fterilere daha fazla odaklanmay\u0131 \u00f6\u011frenirseniz b\u00fcy\u00fcmeniz patlayacakt\u0131r. Biraz zaman alabilir ama sonunda buna de\u011fecektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En iyisi de QuestionPro CX ile m\u00fc\u015fteri odakl\u0131 pazarlaman\u0131z\u0131 geli\u015ftirebilirsiniz. Bu nedenle, CX anket ve analitik y\u00f6netim platformumuz arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri sadakatini nas\u0131l art\u0131raca\u011f\u0131n\u0131z\u0131 ve de\u011ferli t\u00fcketici i\u00e7g\u00f6r\u00fclerini nas\u0131l toplayaca\u011f\u0131n\u0131z\u0131 ke\u015ffetmek i\u00e7in hemen QuestionPro ile ileti\u015fime ge\u00e7in.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri odakl\u0131 bir pazarlama plan\u0131, ideal m\u00fc\u015fterinize g\u00f6re nas\u0131l potansiyel m\u00fc\u015fteri elde edece\u011finizi bilmekten daha fazlas\u0131d\u0131r. Bu, m\u00fc\u015fterileriniz i\u00e7in en [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":715367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Odakl\u0131 Pazarlama: Nedir ve Nas\u0131l Ba\u015far\u0131l\u0131 Olunur? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ba\u015far\u0131l\u0131 bir m\u00fc\u015fteri odakl\u0131 pazarlama dikkatli bir planlama gerektirir, aksi takdirde ula\u015fmak istedi\u011finiz ki\u015fileri bunaltma veya kafalar\u0131n\u0131 kar\u0131\u015ft\u0131rma riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-odakli-pazarlama-nedir-ve-nasil-basarili-olunur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Odakl\u0131 Pazarlama: Nedir ve Nas\u0131l Ba\u015far\u0131l\u0131 Olunur? 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