{"id":730226,"date":"2022-07-28T09:00:44","date_gmt":"2022-07-28T09:00:44","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/dijital-etnografi-arastirmayi-tersyuz-etmek\/"},"modified":"2022-07-28T09:00:44","modified_gmt":"2022-07-28T09:00:44","slug":"dijital-etnografi-arastirmayi-tersyuz-etmek","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/dijital-etnografi-arastirmayi-tersyuz-etmek\/","title":{"rendered":"Dijital Etnografi: Ara\u015ft\u0131rmay\u0131 Tersy\u00fcz Etmek"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u00fcketici davran\u0131\u015f\u0131m\u0131z\u0131n bu kadar \u00f6nemli bir y\u00f6n\u00fcne neden \u015fimdi dikkat ediyoruz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sekt\u00f6r\u00fcn bununla ilgilenmesi i\u00e7in pek \u00e7ok neden var; bunlardan biri de \u00e7ok \u00e7e\u015fitli kat\u0131l\u0131mc\u0131lardan b\u00fcy\u00fck miktarda veri toplayabilmesi. Bu sayede ara\u015ft\u0131rmac\u0131lar, k\u0131s\u0131tlay\u0131c\u0131 olmayan gruplama ve <a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-interview\/\">nitel g\u00f6r\u00fc\u015fmeler<\/a> gibi pazar ara\u015ft\u0131rmas\u0131 tekniklerini kullanarak \u00e7e\u015fitli fakt\u00f6rlerin k\u00fclt\u00fcrleri nas\u0131l etkiledi\u011fini daha do\u011fru bir \u015fekilde anlayabilmektedir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dijital etnografi ayr\u0131ca kullan\u0131c\u0131lar\u0131n verileri \u00fczerinde nitel analiz yapmalar\u0131na, daha iyi sonu\u00e7lar elde etmek i\u00e7in farkl\u0131 kaynaklarla kar\u015f\u0131la\u015ft\u0131rma ve k\u0131yaslama yapmalar\u0131na olanak tan\u0131r. Nitel ve nicel ara\u015ft\u0131rma y\u00f6ntemlerini birle\u015ftirmenin genel amac\u0131, belirli bir alan veya konuya ili\u015fkin ara\u015ft\u0131rma hacmini ve kalitesini en \u00fcst d\u00fczeye \u00e7\u0131karmakt\u0131r.<\/span><\/p>\n<h2><b>Dijital etnografi nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dijital etnografi, ara\u015ft\u0131rmac\u0131lar\u0131n kat\u0131l\u0131mc\u0131 davran\u0131\u015flar\u0131 hakk\u0131nda daha fazla bilgi edinmesine yard\u0131mc\u0131 olan bir ara\u015ft\u0131rma y\u00f6ntemidir. Kat\u0131l\u0131mc\u0131lar art\u0131k resim ve videolar\u0131 do\u011frudan \u00e7al\u0131\u015fmaya ger\u00e7ek zamanl\u0131 olarak y\u00fckleyebildiklerinden, do\u011fal etkile\u015fimler s\u0131ras\u0131nda yakaland\u0131klar\u0131ndan emin olabilecekleri i\u00e7in daha esnek ve verimli bir bilgi yakalama olana\u011f\u0131 sa\u011flar. Bu, ara\u015ft\u0131rmac\u0131lar\u0131n do\u011fru davran\u0131\u015fsal verilere eri\u015febilmeleri anlam\u0131na gelir, bu da \u00e7al\u0131\u015fmalar\u0131n\u0131n y\u00f6n\u00fc ve kapsam\u0131 hakk\u0131nda daha kesin \u00e7\u0131kar\u0131mlar yapmalar\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir \u00e7al\u0131\u015fma, ara\u015ft\u0131rmac\u0131lar\u0131n kat\u0131l\u0131mc\u0131lar\u0131 do\u011fal ortamlar\u0131nda analiz etmelerini ve g\u00f6zlemlemelerini sa\u011flar, temelde ara\u015ft\u0131rmay\u0131 ters y\u00fcz ederek kat\u0131l\u0131mc\u0131n\u0131n ara\u015ft\u0131rmac\u0131ya de\u011fil, ara\u015ft\u0131rmac\u0131n\u0131n ara\u015ft\u0131rmaya\/kat\u0131l\u0131mc\u0131ya gelmesini sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kat\u0131l\u0131mc\u0131lar\u0131 do\u011fal ortamlar\u0131nda g\u00f6zlemlemek, anket doldurmaktan veya onlarla telefonda konu\u015fmaktan \u00e7ok daha do\u011fru ve ger\u00e7ek\u00e7i bir portre \u00e7izer.<\/span><\/p>\n<h2><b>Dijital Etnografinin Faydalar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dijital etnografik ara\u015ft\u0131rman\u0131n ( <a href=\"https:\/\/www.questionpro.com\/blog\/netnography\/\">Nethnography<\/a> olarak da bilinir) bir\u00e7ok faydas\u0131 aras\u0131nda, bir\u00e7ok farkl\u0131 \u015fekilde y\u00fcr\u00fct\u00fclebilece\u011fini g\u00f6r\u00fcyoruz, en pop\u00fcler olanlar\u0131 aras\u0131nda; bloglama ve video kay\u0131tlar\u0131, \u00e7evrimi\u00e7i topluluklar\u0131n kullan\u0131m\u0131. Dijital etnografinin en olumlu y\u00f6nlerinden biri, ara\u015ft\u0131rman\u0131n y\u00fcr\u00fct\u00fclebilece\u011fi \u00e7e\u015fitliliktir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fru yap\u0131ld\u0131\u011f\u0131nda, ara\u015ft\u0131rma kat\u0131l\u0131mc\u0131lar\u0131n keyif alaca\u011f\u0131 e\u011flenceli bir s\u00fcre\u00e7 olabilir, bu nedenle daha fazla haz\u0131r bulunacak ve kat\u0131l\u0131m g\u00f6stereceklerdir; bu da yaln\u0131zca daha iyi ve daha do\u011fru sonu\u00e7lar elde etmekle kalmayaca\u011f\u0131n\u0131z, ayn\u0131 zamanda i\u015ften ayr\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131 da azaltaca\u011f\u0131n\u0131z anlam\u0131na gelir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil ara\u015ft\u0131rman\u0131n olumlu yan\u0131, ara\u015ft\u0131rman\u0131zla ilgilenen ki\u015filerin bunlar\u0131 g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131n bir par\u00e7as\u0131 olarak kullanmaya al\u0131\u015fk\u0131n olmalar\u0131d\u0131r. Onlara ara\u015ft\u0131rma ara\u00e7lar\u0131n\u0131 (mobil) kullanmalar\u0131n\u0131 hat\u0131rlatmak zorunda de\u011filsiniz. Bu \u015fekilde t\u00fcm s\u00fcre\u00e7 onlar i\u00e7in do\u011fal bir boyuta d\u00f6n\u00fc\u015f\u00fcr ve kat\u0131l\u0131mc\u0131lar\u0131n g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131 aksatmadan rutinlerine uyum sa\u011flar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir ara\u015ft\u0131rman\u0131n bir di\u011fer olumlu y\u00f6n\u00fc de dijital etnografinin sundu\u011fu ba\u011f\u0131ms\u0131zl\u0131kt\u0131r ki bu son derece benzersiz bir \u00f6zelliktir; ara\u015ft\u0131rman\u0131n ara\u00e7lar\u0131 kat\u0131l\u0131mc\u0131lar\u0131n kendi mobil cihazlar\u0131 oldu\u011fu i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraflara ve harici g\u00f6zleme olan ihtiyac\u0131 tamamen ortadan kald\u0131r\u0131r, bu da onu sadece tan\u0131d\u0131k bir s\u00fcre\u00e7 haline getirmekle kalmaz, ayn\u0131 zamanda \u00e7ok etkili bir s\u00fcre\u00e7 haline getirir ve her kat\u0131l\u0131mc\u0131 test edilen \u00fcr\u00fcn \/ hizmetle etkile\u015fime girerken i\u00e7g\u00f6r\u00fc toplama ger\u00e7ek ya\u015fam zaman\u0131nda ger\u00e7ekle\u015fti\u011fi i\u00e7in ne kadar etkili oldu\u011fundan bahsetmeye bile gerek yoktur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dijital \u00e7a\u011f, modern ara\u015ft\u0131rmalara pek \u00e7ok avantaj sunmaktad\u0131r; bununla birlikte, t\u00fcm dijital ara\u015ft\u0131rmalar, co\u011frafi k\u0131s\u0131tlamalara veya b\u00fct\u00e7eye ba\u011fl\u0131 olmad\u0131\u011f\u0131 i\u00e7in daha iyi ve daha geni\u015f bir eri\u015fim i\u00e7in bir f\u0131rsat sunar, ayr\u0131ca d\u0131\u015far\u0131da ne olursa olsun ger\u00e7ekle\u015ftirilebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin covid&#8217;i ele alal\u0131m, geleneksel ara\u015ft\u0131rmalar pandemiden kesinlikle etkilendi, ara\u015ft\u0131rmac\u0131lar\u0131 sadece kat\u0131l\u0131mc\u0131larla etkile\u015fime girmemeye zorlamakla kalmad\u0131, ayn\u0131 zamanda onlara eri\u015fimi de k\u0131s\u0131tlad\u0131. \u0130\u015fte bu noktada dijital etnografi, ba\u015fvurulacak bir ara\u015ft\u0131rma y\u00f6ntemi olarak ortaya \u00e7\u0131k\u0131yor.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dijital etnografi, \u00f6zellikle de deneyimledikleri \u015feylerle ilgili hassasiyetler s\u00f6z konusu oldu\u011funda, ara\u015ft\u0131rma kat\u0131l\u0131mc\u0131lar\u0131ndan onay al\u0131nmas\u0131na da yard\u0131mc\u0131 olur. Teknoloji, veri toplama i\u00e7in yeni ara\u00e7lar\u0131n devreye girmesiyle ara\u015ft\u0131rmac\u0131lar\u0131n daha eri\u015filebilir ve \u015feffaf olmalar\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r.<\/span><\/p>\n<h2><b>Sonu\u00e7<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Niteliksel ara\u015ft\u0131rma, \u00f6zellikle de \u00e7evrimi\u00e7i niteliksel ara\u015ft\u0131rma, zengin i\u00e7g\u00f6r\u00fclerin olu\u015fturulmas\u0131nda giderek daha \u00f6nemli bir rol oynamaktad\u0131r. Dijital teknolojiler s\u00fcrekli olarak geli\u015ftik\u00e7e, Etnografiyi neyin olu\u015fturdu\u011funa dair anlay\u0131\u015f\u0131m\u0131z da geli\u015fiyor.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dijital Etnografi, Mobil Etnografi y\u00f6ntemlerini (Odak Grup \u00e7al\u0131\u015fmas\u0131 ve Dijital G\u00f6r\u00fc\u015fmeler) IDI&#8217;lar ve Kullan\u0131c\u0131 G\u00f6r\u00fc\u015fmeleri gibi di\u011fer standart y\u00f6ntemlerle birle\u015ftirerek m\u00fc\u015fteriler, m\u00fc\u015fteriler ve payda\u015flar i\u00e7in benzersiz ve paha bi\u00e7ilmez bir nitel ara\u015ft\u0131rma bi\u00e7imi olu\u015fturur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130novasyon oyununda bir ad\u0131m \u00f6nde olmak istiyorsan\u0131z, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131zda QuestionPro Audience&#8217;\u0131n en iyi m\u00fcttefikiniz olmas\u0131na izin verin ve ekibimizin insani dokunu\u015fuyla yaz\u0131l\u0131m\u0131m\u0131z\u0131n t\u00fcm g\u00fcc\u00fcn\u00fc ortaya \u00e7\u0131kar\u0131n!<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcketici davran\u0131\u015f\u0131m\u0131z\u0131n bu kadar \u00f6nemli bir y\u00f6n\u00fcne neden \u015fimdi dikkat ediyoruz? Sekt\u00f6r\u00fcn bununla ilgilenmesi i\u00e7in pek \u00e7ok neden var; bunlardan [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":715957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1121,1200],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital Etnografi: Ara\u015ft\u0131rmay\u0131 Tersy\u00fcz Etmek | QuestionPro<\/title>\n<meta name=\"description\" content=\"Dijital etnografi, sosyal bilimlerden dijital be\u015feri bilimlere teorik + metodolojik anlay\u0131\u015flar\u0131 terc\u00fcme etmek i\u00e7in yap\u0131lan bir ara\u015ft\u0131rmad\u0131r.\" \/>\n<meta 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