{"id":730403,"date":"2022-12-03T09:00:15","date_gmt":"2022-12-03T09:00:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/marka-itibari-nedir-onemi-nasil-olusturulur\/"},"modified":"2022-12-03T09:00:15","modified_gmt":"2022-12-03T09:00:15","slug":"marka-itibari-nedir-onemi-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/","title":{"rendered":"Marka \u0130tibar\u0131 Nedir, \u00d6nemi + Nas\u0131l Olu\u015fturulur"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marka, bir \u015firketin logosu, slogan\u0131 ve g\u00f6r\u00fcn\u00fcm\u00fcnden daha fazlas\u0131d\u0131r. Ayn\u0131 zamanda bir \u015firketin genel kimli\u011fini ve rekabette nas\u0131l \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yi bir marka itibar\u0131 olu\u015fturmak ve bunu s\u00fcrd\u00fcrmek \u00e7evrimi\u00e7i d\u00fcnyada \u00f6nemlidir. Giderek daha fazla \u00e7evrimi\u00e7i hale gelen bir d\u00fcnyada ba\u015far\u0131, bir markan\u0131n itibar\u0131na ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler, payda\u015flar, potansiyel \u00e7al\u0131\u015fanlar ve genel kamuoyu, internet ve sosyal medya arac\u0131l\u0131\u011f\u0131yla her marka hakk\u0131nda \u00e7ok \u015fey \u00f6\u011frenebilir. \u00c7evrimi\u00e7i incelemeler ve derecelendirmelerden sosyal medya payla\u015f\u0131mlar\u0131na ve \u00e7ok fazla etkiye sahip ki\u015filer taraf\u0131ndan yap\u0131lan incelemelere kadar, PR (Promosyonel inceleme) h\u0131zla yay\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nternet, insanlar\u0131n markalara yak\u0131ndan ve detayl\u0131 bir \u015fekilde bakmas\u0131n\u0131 kolayla\u015ft\u0131rd\u0131. Ve markalar\u0131n iyi bir itibar olu\u015fturmak ve bunu iyi bir \u015fekilde koruyup y\u00f6netmek i\u00e7in haz\u0131r olmalar\u0131 ve do\u011fru ara\u00e7lara sahip olmalar\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda, nas\u0131l olu\u015fturulaca\u011f\u0131 ve neden \u00f6nemli oldu\u011fu hakk\u0131nda konu\u015faca\u011f\u0131z. Daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in bizimle kal\u0131n.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marka itibar\u0131 nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marka itibar\u0131, herkesin markan\u0131z hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcd\u00fcr. Sizi ka\u00e7 ki\u015finin takip etti\u011fi ve bunun \u00fcr\u00fcn ve hizmetleriniz hakk\u0131nda ne s\u00f6yledi\u011fi, genellikle bunu tan\u0131mlayan en \u00f6nemli iki \u015feydir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne kadar \u00e7ok ki\u015fiye ula\u015f\u0131rsan\u0131z, o kadar \u00e7ok yorum ve referans al\u0131rs\u0131n\u0131z. Markan\u0131z\u0131n itibar\u0131n\u0131 art\u0131rabilece\u011fi gibi bir dakika i\u00e7inde yok da edebilir. \u0130nsanlar art\u0131k markan\u0131z\u0131n iyi ya da k\u00f6t\u00fc oldu\u011funu anlamak i\u00e7in kendileri denemek zorunda de\u011fil. Sizin ve m\u00fc\u015fterinizin sosyal medya hesaplar\u0131ndan \u00f6\u011frenebilirler.<\/span><\/p>\n<p><b><i>\u00d6rne\u011fin,<\/i><\/b><i><span style=\"font-weight: 400;\">  El yap\u0131m\u0131 \u015fampuan \u00fcretip Amazon ve Facebook&#8217;ta sat\u0131yorsunuz. \u0130nsanlar &#8220;Vay can\u0131na, sa\u00e7lar\u0131 p\u00fcr\u00fczs\u00fczle\u015ftiriyor ve ger\u00e7ekten \u00e7ok g\u00fczel&#8221; dedi\u011finde, markan\u0131z\u0131n itibar\u0131 do\u011fal olarak artacakt\u0131r.  <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Ancak birisi \u015fampuan\u0131n\u0131z\u0131 be\u011fenmedi\u011fini de s\u00f6yleyebilir. Ne yaz\u0131k ki, onlar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratan \u00fcr\u00fcn kaliteniz de\u011fil, teslimat \u015firketi veya o g\u00fcnk\u00fc k\u00f6t\u00fc hava ko\u015fullar\u0131 olabilir. Ancak bu yine de marka itibar\u0131n\u0131z\u0131 etkileyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka itibar y\u00f6netimi, g\u00f6r\u00fc\u015flerle ba\u015fa \u00e7\u0131kmaya yard\u0131mc\u0131 olur. T\u00fcm bunlar markan\u0131z i\u00e7in iyi bir imaj olu\u015fturman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marka itibar\u0131n\u0131n \u00f6nemi<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130yi bir marka itibar\u0131 kurulu\u015funuzun t\u00fcm y\u00f6nlerini etkiler. Marka itibar\u0131n\u0131n \u00f6nemine biraz daha yak\u0131ndan bakal\u0131m.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">G\u00fcven ve G\u00fcvenilirlik<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Modern m\u00fc\u015fteriler geni\u015f bir analog \u00fcr\u00fcn yelpazesi aras\u0131ndan se\u00e7im yapmaktad\u0131r. Bu nedenle, bir \u015fey sat\u0131n almaya karar verdiklerinde, giderek daha fazla say\u0131da ki\u015fi ona daha geni\u015f bir a\u00e7\u0131dan bak\u0131yor. Markan\u0131n genel olarak nas\u0131l davrand\u0131\u011f\u0131na ve g\u00fcvenlerini kazanmak i\u00e7in neler yapt\u0131\u011f\u0131na bakarlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130leti\u015fimin ve ba\u011f\u0131ms\u0131z kitle ileti\u015fim ara\u00e7lar\u0131n\u0131n modern geli\u015fimi, yeni bir markan\u0131n yerle\u015fik rakibinden daha inand\u0131r\u0131c\u0131 ve g\u00fcvenilir g\u00f6r\u00fcnmesini sa\u011flayabilir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sat\u0131\u015flar Y\u00fckseliyor ve D\u00fc\u015f\u00fcyor<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015flar, bir markan\u0131n itibar\u0131n\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6steriyor. Modern tarihte, tan\u0131nm\u0131\u015f ve g\u00fcvenilir oldu\u011fu varsay\u0131lan bir\u00e7ok marka \u00f6rne\u011fi, itibarlar\u0131yla ilgili sorunlar nedeniyle \u00e7ok fazla para ve sat\u0131\u015f kaybetmi\u015ftir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En yayg\u0131n \u00f6rnekler, \u00fcretim veya i\u015fg\u00fcc\u00fc politikas\u0131 skandallar\u0131n\u0131n sat\u0131\u015flar\u0131n iki hafta i\u00e7inde yar\u0131 yar\u0131ya d\u00fc\u015fmesine neden olabildi\u011fi ya\u015fam tarz\u0131 end\u00fcstrilerinden gelmektedir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri Sadakati<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marka itibar\u0131, m\u00fc\u015fterilerinin ne kadar sad\u0131k oldu\u011fundan gelir. Serbest piyasada bu kadar \u00e7ok se\u00e7enek varken, ortalama bir m\u00fc\u015fteri bir markan\u0131n kendisini sad\u0131k tutacak bir \u00e7aba g\u00f6stermesini bekler. Ve bu \u00e7aba, ki\u015fisel yakla\u015f\u0131m ve \u00f6zel f\u0131rsatlar markaya m\u00fc\u015fterilerin g\u00f6z\u00fcnde iyi bir isim kazand\u0131r\u0131yor.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">\u0130\u015f Geli\u015ftirme<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir markan\u0131n itibar\u0131 b\u00fcy\u00fcmede \u00e7ok \u00f6nemli bir fakt\u00f6r haline gelir. M\u00fc\u015fteriler ve yat\u0131r\u0131mc\u0131lar kendilerini ve performanslar\u0131n\u0131 otomatik olarak bir markan\u0131n politikalar\u0131 ve imaj\u0131yla ili\u015fkilendirirler. Bu durumda, markan\u0131n itibar\u0131 b\u00fcy\u00fcy\u00fcp b\u00fcy\u00fcmeyece\u011fini belirler.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marka itibar\u0131 nas\u0131l olu\u015fturulur?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pazarda \u00f6ne \u00e7\u0131kmak i\u00e7in g\u00fc\u00e7l\u00fc bir marka itibar\u0131na ihtiyac\u0131n\u0131z var. Birka\u00e7 \u00f6nemli ad\u0131m atarak i\u015fletmenize iyi bir isim verebilirsiniz. Markan\u0131z\u0131n itibar\u0131n\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olacak baz\u0131 ad\u0131mlara g\u00f6z atal\u0131m:<\/span><\/p>\n<ol start=\"1\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi \u00f6nemseyin<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi \u00f6nemsemeniz markan\u0131n itibar\u0131 i\u00e7in \u00f6nemlidir. M\u00fc\u015fterilerinizin deneyimleri ne kadar iyi olursa, itibar\u0131n\u0131z da o kadar iyi olur. Bu y\u00f6netim stratejisi g\u00f6r\u00fcnd\u00fc\u011f\u00fc kadar kolayd\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte marka itibar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in yapman\u0131z gerekenler :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015fi kolayla\u015ft\u0131r\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinize her zaman m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede yan\u0131t verin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir marka itibar\u0131 y\u00f6netimi m\u00fc\u015fterileri kazan\u0131r ve i\u015finizin b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur.<\/span><\/p>\n<ol start=\"2\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Analiz ve optimizasyon<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0130\u015f hi\u00e7bir zaman ayn\u0131 kalmaz. M\u00fc\u015fterilerin i\u015fletmeniz hakk\u0131nda ne hissettiklerine bakman\u0131z size yard\u0131mc\u0131 olacakt\u0131r. Nas\u0131l daha iyi hale getirebilece\u011finizi bulman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Marka itibar\u0131n\u0131z\u0131 y\u00f6netme \u015fekliniz de de\u011fi\u015fmeli ve b\u00fcy\u00fcmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Burada en \u00f6nemli \u015fey, i\u015fler ters gitti\u011finde markan\u0131z\u0131n m\u00fc\u015fterilere nas\u0131l hissettirdi\u011fine bakmakt\u0131r. B\u00f6ylece, y\u00f6netilmesi gereken zay\u0131f noktalar\u0131n\u0131z\u0131 hemen bulur ve bunlar\u0131 d\u00fczeltebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, anketler ve haber b\u00fcltenleri yap\u0131n ve her zaman geri bildirim isteyin. \u0130\u015fler iyi gitti\u011finde bile daha iyi olman\u0131n yollar\u0131n\u0131 bulman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><b>  QuestionPro anket yaz\u0131l\u0131m\u0131 bu konuda size yard\u0131mc\u0131 olabilir.<\/b><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in iyi yollar bulun<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Marka itibar\u0131n\u0131za zarar veren mutsuz m\u00fc\u015fteriler her zaman vard\u0131r. K\u00f6t\u00fc referanslar yaz\u0131yor, at\u0131p tutuyor veya s\u00f6ylentiler yay\u0131yorlar. \u00d6nlenmesi m\u00fcmk\u00fcn de\u011fildir, ancak tatmin edici bir \u015fekilde ele al\u0131nabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sorunlar bir marka i\u00e7in kabus gibi g\u00f6r\u00fcnebilir, ancak ger\u00e7ekte itibar\u0131n\u0131 art\u0131rmak i\u00e7in bir \u015fanst\u0131r. Bunlar\u0131 do\u011fru bir \u015fekilde ele al\u0131rsan\u0131z, insanlar sizin ak\u0131ll\u0131 ve birlikte \u00e7al\u0131\u015fmas\u0131 kolay biri oldu\u011funuzu g\u00f6recektir.<\/span><\/p>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi \u00f6v\u00fcn<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn\u00fczden veya hizmetinizden memnun olan insanlar bunu ba\u015fkalar\u0131na anlatacakt\u0131r. Markan\u0131z\u0131n itibar\u0131n\u0131 y\u00fckselten \u00fccretsiz reklamd\u0131r. \u0130nsanlar\u0131n markan\u0131z\u0131 ne kadar tan\u0131taca\u011f\u0131 size ba\u011fl\u0131d\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn kalitesi \u00fczerinde kesinlikle \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z, ancak bundan daha fazlas\u0131 da var.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sad\u0131k m\u00fc\u015fterilerinizin kendilerini benzersiz hissetmelerini sa\u011flay\u0131n. \u0130nsanlar\u0131 ba\u015fkalar\u0131na sizden bahsetmeye te\u015fvik eden \u00f6d\u00fcller i\u00e7eren sadakat programlar\u0131 ve kampanyalar sunun. Sosyal medya hesaplar\u0131n\u0131zda onlar\u0131 ne kadar takdir etti\u011finizi g\u00f6sterin. Hatta m\u00fc\u015fterileri etiketleyebilir veya g\u00f6nderilerini yeniden yay\u0131nlayabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilere sadakatleri i\u00e7in te\u015fekk\u00fcr ederek ve onlar\u0131 \u00f6verek sizinle olan ili\u015fkilerini g\u00fc\u00e7lendirirsiniz. Ba\u015fkalar\u0131na ne kadar harika oldu\u011funuzu anlatacak ve markan\u0131z\u0131n itibar\u0131n\u0131 art\u0131racaklard\u0131r. Hatta bir g\u00fcn, sosyal medyadaki yorumlarda sizi haks\u0131z su\u00e7lamalara kar\u015f\u0131 savunmaya ba\u015flayabilirler.<\/span><\/p>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">S\u00f6zlerinizi saklay\u0131n<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Bir markan\u0131n itibar\u0131, verdi\u011fi s\u00f6zleri ne kadar iyi tuttu\u011funa ba\u011fl\u0131d\u0131r. M\u00fc\u015fterilerinize reklamlar\u0131n\u0131zda, tekliflerinizde ve sipari\u015f hakk\u0131nda konu\u015ftu\u011funuzda onlara vermeyi vaat etti\u011finiz \u015feyi tam olarak vermelisiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markan\u0131z i\u00e7in iyi bir itibar olu\u015fturmak i\u00e7in m\u00fc\u015fterilerinize beklediklerini verin. D\u00fcr\u00fcst olun ve s\u00f6ylediklerinize sad\u0131k kal\u0131n. Teslim tarihlerini ihlal etmeyin. Gerekli olan\u0131 isteyin. Kula\u011fa \u00e7ok a\u00e7\u0131k gelebilir, ancak bir\u00e7ok marka bunu ger\u00e7ek hayatta yapm\u0131yor.<\/span><\/p>\n<ol start=\"6\">\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">En yeni ara\u00e7lar\u0131 kullan\u0131n<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Markan\u0131z\u0131n itibar\u0131n\u0131 olu\u015fturmak ve geli\u015ftirmek i\u00e7in iyi hizmet sunman\u0131z ve \u00f6zellikle sosyal a\u011flarda al\u0131\u015fveri\u015fi kolayla\u015ft\u0131rman\u0131z gerekti\u011fini zaten biliyorsunuz. Ve inceleme portallar\u0131nda neler olup bitti\u011fini takip etmek i\u00e7in, t\u00fcm bunlar do\u011fru ara\u00e7lar kullan\u0131larak yap\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX, marka itibar\u0131 arac\u0131 i\u00e7in harika bir \u00f6rnektir. Bu platform, kullan\u0131c\u0131lar\u0131n t\u00fcm incelemelerini tek bir yerde toplamas\u0131na olanak tan\u0131r. Ekibinizin ba\u015fl\u0131ca genel de\u011ferlendirme sitelerinde ve sosyal medya platformlar\u0131nda \u00e7apraz yay\u0131n yapmas\u0131n\u0131 ve yorumlara yan\u0131t vermesini sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizi dinlemenize, yorumlara g\u00f6re hareket etmenize ve \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131 geli\u015ftirmenize olanak tan\u0131r. Bunun yan\u0131 s\u0131ra QuestionPro CX, marka itibar\u0131n\u0131z\u0131 \u00f6l\u00e7menize yard\u0131mc\u0131 olacak daha fazla \u00f6zelli\u011fe sahiptir. Bunlar a\u015fa\u011f\u0131da verilmi\u015ftir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">QuestionPro CX, grafik t\u00fcrleri ve etiketlerle i\u015finizi tek bir yerde h\u0131zl\u0131 bir \u015fekilde g\u00f6rselle\u015ftirmek i\u00e7in ger\u00e7ek zamanl\u0131 bir g\u00f6sterge tablosu sunar.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyiminin daha eksiksiz ve entegre bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc sunar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i kamu derecelendirmelerini izlemenizi, yan\u0131tlaman\u0131z\u0131 ve analiz etmenizi sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri \u015fikayetlerini bulmak, analiz etmek ve \u00e7\u00f6zmek i\u00e7in duygu analizi sunar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">En iyi inceleme siteleri ve sosyal medya kanallar\u0131 ile entegrasyon.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i marka itibar\u0131n\u0131z\u0131 tutarl\u0131 bir \u015fekilde izlemek ve y\u00f6netmek ba\u015far\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Olumlu bir itibara sahip markalar daha de\u011ferli, k\u00e2rl\u0131 ve dayan\u0131kl\u0131d\u0131r. Ayr\u0131ca en iyi yetenekleri i\u015fe al\u0131rlar ve m\u00fckemmel \u00e7al\u0131\u015fan elde tutma oranlar\u0131na sahiptirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genel olarak, iyi bir marka itibar\u0131 geli\u015ftirmek, markan\u0131za geli\u015fmek i\u00e7in ihtiya\u00e7 duydu\u011fu rekabet avantaj\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in kritik \u00f6neme sahiptir!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marka itibar\u0131n\u0131z\u0131 korumak i\u00e7in, m\u00fc\u015fterinizin hizmet ve \u00fcr\u00fcnlerinizden memnun olup olmad\u0131\u011f\u0131n\u0131 bilmeniz gerekir. QuestionPro, m\u00fc\u015fteri deneyimi y\u00f6netimi yaz\u0131l\u0131m\u0131m\u0131zla m\u00fc\u015fteri deneyimini ve \u00e7evrimi\u00e7i itibar\u0131 \u00f6l\u00e7menizi ve sorunlu noktalar\u0131 tespit etmenizi sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro CX ile marka itibar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacak m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcs\u00fcn\u00fc \u00f6\u011freneceksiniz. Bu nedenle, gecikmeden bunu ger\u00e7ekle\u015ftirmek i\u00e7in bizimle ileti\u015fime ge\u00e7in.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marka, bir \u015firketin logosu, slogan\u0131 ve g\u00f6r\u00fcn\u00fcm\u00fcnden daha fazlas\u0131d\u0131r. Ayn\u0131 zamanda bir \u015firketin genel kimli\u011fini ve rekabette nas\u0131l \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":742666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka \u0130tibar\u0131 Nedir, \u00d6nemi + Nas\u0131l Olu\u015fturulur | QuestionPro<\/title>\n<meta name=\"description\" content=\"Marka itibar\u0131, m\u00fc\u015fterilerin, \u00e7al\u0131\u015fanlar\u0131n ve di\u011ferlerinin bir marka hakk\u0131ndaki d\u00fc\u015f\u00fcnceleridir. Bir markan\u0131n itibar\u0131 ne kadar g\u00fc\u00e7l\u00fcyse, insanlar ona o kadar \u00e7ok g\u00fcvenecektir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka \u0130tibar\u0131 Nedir, \u00d6nemi + Nas\u0131l Olu\u015fturulur | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Marka itibar\u0131, m\u00fc\u015fterilerin, \u00e7al\u0131\u015fanlar\u0131n ve di\u011ferlerinin bir marka hakk\u0131ndaki d\u00fc\u015f\u00fcnceleridir. Bir markan\u0131n itibar\u0131 ne kadar g\u00fc\u00e7l\u00fcyse, insanlar ona o kadar \u00e7ok g\u00fcvenecektir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-03T09:00:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/12\/brand-reputation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1575\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Urmita Liza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Urmita Liza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/\"},\"author\":{\"name\":\"Urmita Liza\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/925ab8ac32e69514f81ca771df2ffeb2\"},\"headline\":\"Marka \u0130tibar\u0131 Nedir, \u00d6nemi + Nas\u0131l Olu\u015fturulur\",\"datePublished\":\"2022-12-03T09:00:15+00:00\",\"dateModified\":\"2022-12-03T09:00:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/\"},\"wordCount\":1778,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"Anketler\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/marka-itibari-nedir-onemi-nasil-olusturulur\/\",\"name\":\"Marka \u0130tibar\u0131 Nedir, \u00d6nemi + Nas\u0131l Olu\u015fturulur | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-12-03T09:00:15+00:00\",\"dateModified\":\"2022-12-03T09:00:15+00:00\",\"description\":\"Marka itibar\u0131, m\u00fc\u015fterilerin, \u00e7al\u0131\u015fanlar\u0131n ve di\u011ferlerinin bir marka hakk\u0131ndaki d\u00fc\u015f\u00fcnceleridir. 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