{"id":730439,"date":"2022-10-06T09:00:13","date_gmt":"2022-10-06T16:00:13","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-analitigi-nedir-turleri-ve-nasil-yapilir\/"},"modified":"2022-10-06T09:00:13","modified_gmt":"2022-10-06T09:00:13","slug":"musteri-analitigi-nedir-turleri-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-analitigi-nedir-turleri-ve-nasil-yapilir\/","title":{"rendered":"M\u00fc\u015fteri Analiti\u011fi: Nedir, T\u00fcrleri ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler, m\u00fc\u015fterilerinin karma\u015f\u0131k davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in m\u00fc\u015fteri analiti\u011fini kullan\u0131r. Bu, m\u00fc\u015fterilerin sat\u0131n alma s\u00fcrecinin farkl\u0131 a\u015famalar\u0131ndan ge\u00e7ti\u011fi dijital d\u00fcnyada \u00f6zellikle \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketinizin web sitesi, markas\u0131 ve teklifleri ile etkile\u015fimleri hakk\u0131nda i\u00e7g\u00f6r\u00fcler ortaya \u00e7\u0131kararak m\u00fc\u015fterilerinize hizmet etmenize yard\u0131mc\u0131 olur. \u015eirketler, analitiklerden elde ettikleri bilgileri m\u00fc\u015fterilerinin deneyimlerini geli\u015ftirmek, m\u00fc\u015fteri sadakatini, sat\u0131\u015flar\u0131n\u0131 ve k\u00e2rlar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda, farkl\u0131 t\u00fcrleri ve nas\u0131l yap\u0131laca\u011f\u0131 da dahil olmak \u00fczere m\u00fc\u015fteri analizi hakk\u0131nda konu\u015faca\u011f\u0131z.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri analiti\u011fi nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri analiti\u011fi, pazar segmentasyonu ve tahmine dayal\u0131 analiz yoluyla \u00f6nemli i\u015f kararlar\u0131na yard\u0131mc\u0131 olmak i\u00e7in kurulu\u015ftan gelen m\u00fc\u015fteri davran\u0131\u015f verilerini kullanma s\u00fcrecidir. Analizler, m\u00fc\u015fterilerinizin hangi taktikler, \u00fcr\u00fcnler ve hizmetlerle ilgilenece\u011fini anlaman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu m\u00fc\u015fteri analizi s\u00fcrecinde kullan\u0131lan g\u00f6stergeler, m\u00fc\u015fterilerin davran\u0131\u015flar\u0131ndan veya g\u00f6r\u00fc\u015flerinden kaynaklanmal\u0131d\u0131r. Analiz edilen verilerin kayna\u011f\u0131n\u0131n m\u00fc\u015fteri davran\u0131\u015f\u0131 veya ili\u015fkili bilgiler hakk\u0131nda bilgi edindi\u011fini g\u00f6sterir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler, daha kapsaml\u0131 m\u00fc\u015fteri bilgileri edinmeye devam ettikleri i\u00e7in genellikle bu verilere zaten sahiptir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri verilerini toplamaya ve ara\u015ft\u0131rmaya ba\u015flad\u0131ktan sonra, kritik i\u015f kararlar\u0131n\u0131 belirlemek ve m\u00fc\u015fteri davran\u0131\u015flar\u0131yla ilgili sorulara yan\u0131t vermek i\u00e7in kullanabilirsiniz. Nas\u0131l yapaca\u011f\u0131n\u0131 bulabilirsin:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bireysel tercihlere daha etkin bir \u015fekilde uyum sa\u011flay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etkili ve zaman\u0131nda ileti\u015fim kurun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130lgili kampanyalarla uygun kitleyi hedefleyin.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ba\u015f\u0131ndan sonuna kadar m\u00fc\u015fteri i\u00e7in ho\u015f bir deneyim sa\u011flay\u0131n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn yaratman\u0131n yan\u0131 s\u0131ra reklam ve sat\u0131\u015f alanlar\u0131nda yard\u0131m.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri analiti\u011finin faydalar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri analiti\u011finin faydas\u0131, veriye dayal\u0131 kararlar alman\u0131za olanak sa\u011flamas\u0131 ve bunun da bir dizi ger\u00e7ek sonuca yol a\u00e7mas\u0131d\u0131r. Bu, k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131 do\u011frudan etkiler. \u015eirketler karar vermek i\u00e7in m\u00fc\u015fteri analiti\u011fini kullan\u0131yor:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pazarlama Verimlili\u011fi:<\/b><span style=\"font-weight: 400;\">  Bireysel m\u00fc\u015fteriye odaklanarak, pazarlama analiziniz sadece harcamalar\u0131n\u0131z\u0131 ve kar\u015f\u0131l\u0131\u011f\u0131nda ald\u0131\u011f\u0131n\u0131z g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131n\u0131 bilmenin \u00f6tesine ge\u00e7er. Hangi pazarlama kanallar\u0131n\u0131n en de\u011ferli m\u00fc\u015fterileri sa\u011flad\u0131\u011f\u0131n\u0131 bilmek, maliyetleri en aza indirmenize veya eri\u015fiminizi art\u0131rman\u0131za olanak tan\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00fc\u015fteriyi Elde Tutma:  <\/b><span style=\"font-weight: 400;\">M\u00fc\u015fteri kazan\u0131m\u0131 pahal\u0131 oldu\u011fu i\u00e7in m\u00fc\u015fteriyi elde tutmak hayati \u00f6nem ta\u015f\u0131r. M\u00fc\u015fteri analizleri, kaybedilen m\u00fc\u015fteriler aras\u0131ndaki ortak paydalar\u0131 ortaya \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olabilir ve harekete ge\u00e7mezseniz risk alt\u0131ndaki m\u00fc\u015fterileri size bildirebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131:  <\/b><span style=\"font-weight: 400;\">\u0130lgilenen m\u00fc\u015fterilerin daha fazla al\u0131\u015fveri\u015f yapma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Kurulu\u015flar, m\u00fc\u015fteri analiti\u011fini kullanarak \u00fcr\u00fcnlerini do\u011fru m\u00fc\u015fterilere tan\u0131tabilir. Ayr\u0131ca, mal ve hizmetler m\u00fc\u015fteri odakl\u0131 olacakt\u0131r. Nihayetinde g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri kat\u0131l\u0131m\u0131 ve i\u015fletmeler i\u00e7in iyi bir yat\u0131r\u0131m getirisi sa\u011flayacakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sat\u0131\u015flar\u0131 art\u0131r\u0131n:  <\/b><span style=\"font-weight: 400;\">\u015eirketler, m\u00fc\u015fterilerin sat\u0131n alma tercihlerini h\u0131zl\u0131 bir \u015fekilde anlamak, \u00fcr\u00fcn veya hizmetlerini ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak \u015fekilde de\u011fi\u015ftirmek ve genel memnuniyetlerini belirlemek i\u00e7in m\u00fc\u015fteri analizlerini kullanabilir. Sonu\u00e7 olarak, i\u015fletmeler m\u00fc\u015fteri elde tutma ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6receklerdir. T\u00fcm bunlar eninde sonunda daha y\u00fcksek sat\u0131\u015flara ve k\u00e2rlara yol a\u00e7acakt\u0131r.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Kampanya masraflar\u0131:  <\/b><span style=\"font-weight: 400;\">\u0130\u015fletmeler, m\u00fc\u015fteri analizlerini kullanarak potansiyel m\u00fc\u015fteri olma ihtimali en y\u00fcksek ki\u015filere odaklanabilir. Para sadece gerekli yerlere harcan\u0131rsa yat\u0131r\u0131mlar\u0131n getirisi artabilir.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri analiti\u011fi kategorileri<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler, m\u00fc\u015fterilerini daha iyi anlamak ve tekliflerini \u00f6zelle\u015ftirmek i\u00e7in m\u00fc\u015fteri analizlerini kullanabilir. M\u00fc\u015fteri analiti\u011finin d\u00f6rt kategorisi, kurulu\u015flar\u0131n pazar sorunlar\u0131yla y\u00fczle\u015fmesine yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 analitik<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tan\u0131mlay\u0131c\u0131 analitik zaman al\u0131c\u0131d\u0131r ve genellikle en \u00f6nemsiz de\u011feri \u00fcretir, ancak t\u00fcketici kal\u0131plar\u0131n\u0131 bulmak i\u00e7in m\u00fckemmeldir. Tan\u0131mlay\u0131c\u0131 analitik, ge\u00e7mi\u015fi anlaman\u0131za ve incelenecek e\u011filimleri ortaya \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Te\u015fhis ama\u00e7l\u0131 m\u00fc\u015fteri analiti\u011fi<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tan\u0131sal m\u00fc\u015fteri analizi, veri madencili\u011fi ve veri ke\u015ffi i\u00e7in tekniklerin kullan\u0131lmas\u0131 s\u00fcrecidir. \u0130\u00e7 ve d\u0131\u015f m\u00fc\u015fterilerle ilgili verilere bakarak, bir i\u015f sorununun k\u00f6kenini belirleyebilirsiniz.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Tahmine dayal\u0131 m\u00fc\u015fteri analiti\u011fi<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tahmine dayal\u0131 analitik, verileri, regresyon y\u00f6ntemlerini, yapay zekay\u0131 ve makine \u00f6\u011frenimini kullanarak gelecekteki sonu\u00e7lar\u0131 tahmin ederek m\u00fc\u015fterileri hedefler ve elde tutar. Halihaz\u0131rda sahip oldu\u011funuz verileri de\u011ferli i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcrmenizi sa\u011flar.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Kuralc\u0131 analitik<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Kuralc\u0131 analitik, en \u00f6nemli ve en az \u00f6nemsenen kapsaml\u0131 veri analiti\u011fi tekni\u011fidir. Belirli bir konuya lazer gibi odaklan\u0131r. \u0130deal \u00e7\u00f6z\u00fcm\u00fcn belirlenmesine yard\u0131mc\u0131 olur ve gelecekteki f\u0131rsatlardan yararlanmak veya gelecekteki tehlikeleri \u00f6nlemek i\u00e7in yollar \u00f6nerir. Ayr\u0131ca se\u00e7im sonu\u00e7lar\u0131n\u0131 sunarak karar vermeye yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7e\u015fitli m\u00fc\u015fteri analiti\u011fi t\u00fcrleri bu d\u00f6rt gruptan birinde s\u0131n\u0131fland\u0131r\u0131labilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00fc\u015fteri analizi t\u00fcrleri ve nas\u0131l yap\u0131laca\u011f\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri yolculu\u011fu haritas\u0131n\u0131n \u00e7e\u015fitli a\u015famalar\u0131 ve temas noktalar\u0131 vard\u0131r. Ve veri olmadan kurulu\u015funuz m\u00fc\u015fterileri \u00f6l\u00e7emez, tan\u0131mlayamaz veya kategorize edemez. Bu nedenle, m\u00fc\u015fteri analiti\u011fi i\u00e7in ba\u015far\u0131l\u0131 kullan\u0131m durumlar\u0131n\u0131 bilmelisiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri analizlerinin \u00e7e\u015fitli t\u00fcrleri vard\u0131r ve do\u011fru kullan\u0131ld\u0131klar\u0131nda bireyleri takip etme becerinizi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilirler. Onlarla ba\u015flayal\u0131m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri Deneyimi Analiti\u011fi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir t\u00fcr tan\u0131mlay\u0131c\u0131 analitik olan m\u00fc\u015fteri deneyimi analiti\u011fi, m\u00fc\u015fterilerinizin bir \u015firketle etkile\u015fime girdiklerinde nas\u0131l hissettiklerini anlaman\u0131z\u0131 sa\u011flar. Strateji, Ortalama \u0130\u015flem S\u00fcresi ve M\u00fc\u015fteri Memnuniyeti gibi m\u00fc\u015fteri hizmetleri g\u00f6stergelerine \u00e7ok dikkat etmektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimi analiti\u011fi, ham verilerin anla\u015f\u0131labilir ve basit kavramlara d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini kolayla\u015ft\u0131rarak m\u00fc\u015fteri deneyiminin gerekti\u011fi gibi iyile\u015ftirilmesine yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Nas\u0131l yap\u0131l\u0131r<\/span><\/h4>\n<ul>\n<li aria-level=\"1\"><b>T\u00fcm m\u00fc\u015fteri yolculu\u011funu g\u00f6rselle\u015ftirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Algoritmalar\u0131 kullanarak, sorunlar\u0131 ke\u015ffetmek ve m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 tahmin etmek i\u00e7in m\u00fc\u015fteri yolculu\u011funun haritas\u0131n\u0131 \u00e7\u0131kar\u0131n.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fteri geri bildirimlerini dikkate al\u0131n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimi yaz\u0131l\u0131m\u0131n\u0131 kullanarak m\u00fc\u015fterilerinize anketler g\u00f6nderebilirsiniz, b\u00f6ylece size bireysel deneyimleri hakk\u0131nda bilgi verebilirler.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fteri hizmetlerinizi g\u00fc\u00e7lendirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CX analiti\u011fi, i\u015fletmenizin hedeflerini engelleyen belirli engelleri de\u011ferlendirmek i\u00e7in kullanabilece\u011finiz \u00f6l\u00e7\u00fclebilir veriler sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri Etkile\u015fimi Analiti\u011fi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131, m\u00fc\u015fteri deneyimi \u00fczerinde \u00f6nemli bir etkiye sahiptir. Mevcut t\u00fcm ileti\u015fim kanallar\u0131nda bir m\u00fc\u015fteri ile i\u015fletme aras\u0131ndaki t\u00fcm etkile\u015fimleri i\u00e7erir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri etkile\u015fimi analiti\u011fi, m\u00fc\u015fteri etkile\u015fimini art\u0131rmak i\u00e7in bir\u00e7ok kanaldan gelen yap\u0131land\u0131r\u0131lm\u0131\u015f ve yap\u0131land\u0131r\u0131lmam\u0131\u015f m\u00fc\u015fteri verilerini analiz eder. Bu \u00f6l\u00e7\u00fcmler, m\u00fc\u015fteri etkile\u015fim modellerini analiz etmeye yard\u0131mc\u0131 olabilir, ard\u0131ndan m\u00fc\u015fteri deneyimi giri\u015fimlerini art\u0131rabilir veya promosyonlar\u0131 y\u00f6nlendirebilir.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Nas\u0131l yap\u0131l\u0131r<\/span><\/h4>\n<ul>\n<li aria-level=\"1\"><b>Plan\u0131n\u0131z\u0131 iyile\u015ftirin veya geli\u015ftirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri verilerini analiz etmeye ba\u015flamadan \u00f6nce, analizinizin temel hedefini \u00f6zetleyen, a\u00e7\u0131k\u00e7a ifade edilmi\u015f bir misyonunuz olsun.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fteri verilerini analiz edin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri kat\u0131l\u0131m\u0131 i\u00e7in uygun oldu\u011fundan emin olmak i\u00e7in sunulan bilgileri sa\u011flam bir \u015fekilde anlay\u0131n. M\u00fc\u015fterilerin ilgisini \u00e7ekmek i\u00e7in veri ve analiti\u011fi kullanmak s\u00f6z konusu oldu\u011funda, herkese uyan tek bir yakla\u015f\u0131m yoktur.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fterilerinizi ay\u0131r\u0131n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler, ortak \u00f6zelliklerine g\u00f6re kategorilere ayr\u0131l\u0131r. Pazarlamac\u0131lar, m\u00fc\u015fteri davran\u0131\u015flar\u0131 ve etkileri, avantajlar\u0131 ve dezavantajlar\u0131, i\u015f beklentileri ve daha fazlas\u0131 hakk\u0131nda daha derin bir anlay\u0131\u015f kazanabilirler.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Segmentasyon yakla\u015f\u0131m\u0131n\u0131z\u0131 geli\u015ftirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pazarlama uzmanlar\u0131, m\u00fc\u015fteri etkile\u015fimlerini segmentlere ay\u0131rarak daha iyi anlayabilir ve bu da bir optimizasyon stratejisinin olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Verimli ve tutarl\u0131 bir konu\u015fma yap\u0131n<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar\u0131na kar\u015f\u0131 \u015feffaf olan ve silola\u015fm\u0131\u015f departmanlardan ka\u00e7\u0131nan \u015firketlerin, i\u015f d\u00fcnyas\u0131 ve analitik liderleri aras\u0131nda ileti\u015fim kanallar\u0131 kurmas\u0131 veya kurmu\u015f olmas\u0131 daha olas\u0131d\u0131r. Bir g\u00f6r\u00fc\u015fmeden en iyi \u015fekilde yararlanmak istiyorsan\u0131z, bu g\u00f6r\u00fc\u015fme yap\u0131c\u0131 ve s\u00fcrekli bir \u015fekilde y\u00fcr\u00fct\u00fclmelidir.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri Elde Tutma Analiti\u011fi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yeni m\u00fc\u015fteriler kazanmak kadar, sahip olduklar\u0131n\u0131z\u0131 elinizde tutmak da \u00f6nemlidir. M\u00fc\u015fterileri elde tutmak, yenilerini kazanmaktan daha az maliyetli oldu\u011fundan, i\u015fletmelerin m\u00fc\u015fterilerin kalmas\u0131n\u0131 veya ayr\u0131lmas\u0131n\u0131 neyin sa\u011flad\u0131\u011f\u0131n\u0131 anlamas\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri elde tutma analizi, m\u00fc\u015fterilerin i\u015fletmenizde neden ve nas\u0131l kald\u0131klar\u0131n\u0131 veya i\u015fletmenizden nas\u0131l ayr\u0131ld\u0131klar\u0131n\u0131 anlamak i\u00e7in verilere bakman\u0131za yard\u0131mc\u0131 olabilir. Bu veri setleri, m\u00fc\u015fterilerin neyin kalmas\u0131n\u0131 neyin gitmesini sa\u011flad\u0131\u011f\u0131n\u0131 anlamaya \u00e7ok yard\u0131mc\u0131 olur.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Nas\u0131l yap\u0131l\u0131r<\/span><\/h4>\n<ul>\n<li aria-level=\"1\"><b>Yaln\u0131zca y\u00fcksek kaliteli potansiyel m\u00fc\u015fterilere yak\u0131n ilgi g\u00f6sterin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130deal m\u00fc\u015fterilerinize benzer m\u00fc\u015fterilerin ayr\u0131lma e\u011filimi daha d\u00fc\u015f\u00fckt\u00fcr. Art\u0131k elinizde mevcut m\u00fc\u015fterilerinize ili\u015fkin veriler ve potansiyel m\u00fc\u015fterilerinize ili\u015fkin bir tahmin oldu\u011funa g\u00f6re, i\u015fi b\u0131rakma olas\u0131l\u0131\u011f\u0131 daha d\u00fc\u015f\u00fck olan m\u00fc\u015fterilere odaklanabilirsiniz.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fterileri grupland\u0131rarak do\u011fru m\u00fc\u015fterileri hedefleyin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Veri analiti\u011fi kullanarak m\u00fc\u015fterileri kategorilere ay\u0131rarak, her kategorinin markan\u0131z ve \u00fcr\u00fcnlerinizle nas\u0131l etkile\u015fime girdi\u011fini belirleyebilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri Ya\u015fam Boyu Analiti\u011fi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En iyi m\u00fc\u015fterilerinizin kim oldu\u011funu anlamak \u00e7ok \u00f6nemlidir. B\u00f6yle bir veriye sahip oldu\u011funuzda, bir sonraki ad\u0131m bu m\u00fc\u015fterileri nas\u0131l elinizde tutaca\u011f\u0131n\u0131z\u0131 bulmakt\u0131r. Ayr\u0131ca, m\u00fc\u015fterinin ya\u015fam boyu kal\u0131\u015f s\u00fcresi boyunca sa\u011flayabilece\u011fi potansiyel faydalar\u0131n da fark\u0131nda olmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLTV), tek bir m\u00fc\u015fteriden \u015firketinizdeki ya\u015fam\u0131 boyunca ne kadar para bekleyece\u011finizi belirlemenize yard\u0131mc\u0131 olur. Her bir m\u00fc\u015fteri i\u00e7in CLV&#8217;yi bildi\u011finizde, pazarlama ve sat\u0131\u015f\u0131 buna g\u00f6re optimize edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CLTV zaman i\u00e7inde d\u00fc\u015f\u00fcyorsa, muhtemelen s\u00fcrekli m\u00fc\u015fterileri elde tutmakta sorun ya\u015f\u0131yorsunuz demektir. Ayr\u0131ca, CLTV&#8217;niz m\u00fc\u015fteri edinme maliyetinizden d\u00fc\u015f\u00fckse, bu durum m\u00fc\u015fteriyi elde tutmak i\u00e7in fazla harcama yapt\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Nas\u0131l yap\u0131l\u0131r<\/span><\/h4>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fterilerinizi \u00f6d\u00fcllendirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteriler takdir edilmeyi ve \u00f6d\u00fcllendirilmeyi takdir eder. Bir\u00e7ok farkl\u0131 \u015fekilde \u00f6d\u00fcllendirilebilirler. Kart veya uygulama sat\u0131n al\u0131mlar\u0131 i\u00e7in puan veren bir \u00f6d\u00fcl program\u0131 olu\u015fturun.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fteri deneyimini iyile\u015ftirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u00fcketicinin firman\u0131zla olan her etkile\u015fimi g\u00f6zden ge\u00e7irilir. \u015eirketinizin inan\u00e7lar\u0131n\u0131 temsil etmek ve m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in her m\u00fc\u015fteri temas noktas\u0131 d\u00fczenli olarak g\u00fcncellenmelidir.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Pratik bir hizmet sunun<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lara yard\u0131mc\u0131 olursan\u0131z, geri d\u00f6neceklerdir. Bu, m\u00fc\u015fteri deneyiminizi d\u00fczenli olarak analiz etmeniz ve geli\u015ftirmeniz gerekti\u011fi anlam\u0131na gelir; b\u00f6ylece m\u00fc\u015fterilerinizin hizmetlerinizi sat\u0131n almaya veya kullanmaya devam etmelerini kolayla\u015ft\u0131r\u0131rs\u0131n\u0131z.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fterinin Sesi Analiti\u011fi<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterinin Sesi Analiti\u011fi (VOCA), m\u00fc\u015fterilerin mal veya hizmetlerinizle ilgili tutumlar\u0131n\u0131 ve marka beklentilerini belirler. S\u00fcre\u00e7 boyunca m\u00fc\u015fterilerin beklentileri belirlenir ve \u00fcr\u00fcnler bu beklentileri kar\u015f\u0131layacak \u015fekilde geli\u015ftirilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">VoCA, incelemeler ve sosyal medya dahil olmak \u00fczere yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerin daha derinlemesine analizi i\u00e7in veri bilimi ve analitik teknolojisini kullan\u0131r.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Nas\u0131l yap\u0131l\u0131r<\/span><\/h4>\n<ul>\n<li aria-level=\"1\"><b>M\u00fc\u015fteri g\u00f6r\u00fc\u015fmeleri ger\u00e7ekle\u015ftirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">VOC verileri m\u00fc\u015fteri g\u00f6r\u00fc\u015fmeleri yoluyla toplanmaktad\u0131r. M\u00fc\u015fteriyle do\u011frudan g\u00f6r\u00fc\u015ferek derinlemesine ara\u015ft\u0131rma yap\u0131labilir. Zaman alan g\u00f6r\u00fc\u015fmeler genellikle en uygun bilgileri verir.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Mevcut m\u00fc\u015fterilerden gelen ge\u00e7mi\u015f \u00e7a\u011fr\u0131lar\u0131 inceleyin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterinin sesi analiti\u011fi verileri, sat\u0131\u015f aramalar\u0131, \u00fcr\u00fcn demolar\u0131, destek g\u00f6r\u00fc\u015fmeleri ve daha fazlas\u0131 dahil olmak \u00fczere ekibinizin m\u00fc\u015fteriye y\u00f6nelik t\u00fcm telefon etkile\u015fimlerinden toplanabilir.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Bir anket geli\u015ftirin<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130ster aktif olarak M\u00fc\u015fterinin Sesi girdisi ar\u0131yor ister gelecek i\u00e7in veri topluyor olun, m\u00fc\u015fterilerin istedikleri zaman fikirlerini sunabilmeleri i\u00e7in elinizin alt\u0131nda \u00e7evrimi\u00e7i bir anket bulundurmak iyi bir fikirdir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analitik, m\u00fc\u015fterileri, ilgi alanlar\u0131n\u0131 ve tercihlerini tam olarak tan\u0131mada \u00f6nemli bir rol oynar. Ve bu verileri etkin bir \u015fekilde kullanabilirseniz, \u015firketinizin hak etti\u011fi veya bekledi\u011fi t\u00fcrden bir geli\u015fme ve ba\u015far\u0131 elde etmesi her zaman kolay olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketinizin \u00e7ok say\u0131da temas noktas\u0131 ve ileti\u015fim kanal\u0131ndan gelen m\u00fc\u015fteri geri bildirim verilerini analiz etmesi gerekir. Ard\u0131ndan, yolculu\u011fun kapsaml\u0131 bir g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc olu\u015fturmak ve daha iyi bir genel deneyim sunmak i\u00e7in bunlar\u0131 birle\u015ftirin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, piyasadaki en sofistike m\u00fc\u015fteri deneyimi teknolojilerinden baz\u0131lar\u0131n\u0131 sunmaktad\u0131r. M\u00fc\u015fterilerinizle ba\u011flant\u0131 kurman\u0131z\u0131 ve onlar\u0131n d\u00fcr\u00fcst\u00e7e ne d\u00fc\u015f\u00fcnd\u00fcklerini daha iyi anlaman\u0131z\u0131 sa\u011flar. M\u00fc\u015fteri hizmetleri operasyonlar\u0131n\u0131z\u0131 geli\u015ftirmenize ve sonu\u00e7lar\u0131n\u0131z\u0131 iyile\u015ftirmenize yard\u0131mc\u0131 olabilecek \u00f6nemli ili\u015fkileri ve kal\u0131plar\u0131 ke\u015ffedebilirsiniz.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletmeler, m\u00fc\u015fterilerinin karma\u015f\u0131k davran\u0131\u015flar\u0131n\u0131 anlamak i\u00e7in m\u00fc\u015fteri analiti\u011fini kullan\u0131r. Bu, m\u00fc\u015fterilerin sat\u0131n alma s\u00fcrecinin farkl\u0131 a\u015famalar\u0131ndan ge\u00e7ti\u011fi dijital d\u00fcnyada \u00f6zellikle [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":719257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Analiti\u011fi: Nedir, T\u00fcrleri ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri analiti\u011fi, m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131 incelemek i\u00e7in kullan\u0131lan bir y\u00f6ntemdir. \u00c7e\u015fitli formlar\u0131 ve prosed\u00fcrleri hakk\u0131nda daha fazla bilgiyi burada bulabilirsiniz. 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