{"id":730962,"date":"2020-07-16T07:27:10","date_gmt":"2020-07-16T07:27:10","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/qualtricse-bir-alternatif-secmek-icin-en-onemli-sekiz-neden\/"},"modified":"2020-07-16T07:27:10","modified_gmt":"2020-07-16T07:27:10","slug":"qualtricse-bir-alternatif-secmek-icin-en-onemli-sekiz-neden","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/qualtricse-bir-alternatif-secmek-icin-en-onemli-sekiz-neden\/","title":{"rendered":"Qualtrics’e bir alternatif se\u00e7mek i\u00e7in en \u00f6nemli sekiz neden"},"content":{"rendered":"

Ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc toplama b\u00fcy\u00fck bir k\u00fcresel sekt\u00f6rd\u00fcr. Ancak markalara, ara\u015ft\u0131rmac\u0131lara, kurulu\u015flara ve \u00fcniversitelere veri toplama ve anlamland\u0131rma konusunda sa\u011flad\u0131\u011f\u0131 temel etki nedeniyle daha da kritik bir \u00f6neme sahiptir. Qualtrics, \u015fu anda mevcut olan en g\u00fc\u00e7l\u00fc i\u00e7g\u00f6r\u00fc y\u00f6netim platformlar\u0131ndan biridir. Platform, m\u00fc\u015fteri deneyimi, marka deneyimi, \u00fcr\u00fcn deneyimi ve \u00e7al\u0131\u015fan deneyimi olmak \u00fczere i\u015fletmenin d\u00f6rt aya\u011f\u0131n\u0131 geli\u015ftirmeye y\u00f6neliktir. <\/span><\/p>\n

Qualtrics, ilgili payda\u015flar\u0131n bilin\u00e7li kararlar alabilmesi i\u00e7in veri toplamak ve analiz etmek \u00fczere kapsaml\u0131 bir platform sa\u011flar. Platform son derece sezgisel, etkile\u015fimli ve g\u00fc\u00e7l\u00fcd\u00fcr. Ayr\u0131ca, markalar\u0131n sonu\u00e7lar \u00e7\u0131karabilmesi ve iki de\u011fi\u015fkenli verileri anlamland\u0131rabilmesi i\u00e7in mod\u00fcller aras\u0131nda derin bir entegrasyon d\u00fczeyi vard\u0131r. SAP’nin devral\u0131nmas\u0131ndan sonra Qualtrics kullan\u0131c\u0131lar\u0131 art\u0131k deneyim verilerinden ve operasyonel verilerden yararlanabiliyor ve olgun i\u00e7g\u00f6r\u00fcler elde edebiliyor.<\/span><\/p>\n

Bunlar\u0131n hepsi harika g\u00f6r\u00fcn\u00fcyor. Markalar, ara\u015ft\u0131rmac\u0131lar ve kurulu\u015flar neden Qualtrics rakiplerini ar\u0131yor ve bir <\/span>Qualtrics alternatifi<\/span>?<\/span><\/p>\n

Yine de her \u015feyde oldu\u011fu gibi, her zaman uyar\u0131lar vard\u0131r. Bu durumda, k\u00f6t\u00fcler iyilerden katlanarak daha a\u011f\u0131r bas\u0131yor. <\/span><\/p>\n

Qualtrics’e bir alternatif se\u00e7mek i\u00e7in bu nedenlerden baz\u0131lar\u0131na g\u00f6z atal\u0131m.<\/span><\/p>\n

Qualtrics’e en iyi alternatifi aramak i\u00e7in en \u00f6nemli sekiz neden<\/h2>\n

Markalar\u0131n ve ara\u015ft\u0131rmac\u0131lar\u0131n rakiplerini aray\u0131p bulmalar\u0131na neden olan en \u00f6nemli sekiz fakt\u00f6r <\/span>
\n Qualtrics’e en iyi alternatif<\/span>
\n<\/a> vard\u0131r:<\/span><\/p>\n

1. Daha Y\u00fcksek Yat\u0131r\u0131m Getirisi<\/span><\/h3>\n

Her birle\u015fme ve sat\u0131n almada oldu\u011fu gibi, maliyetleri kar\u015f\u0131lamak i\u00e7in fiyatlar her zaman art\u0131r\u0131l\u0131r ve sa\u011flay\u0131c\u0131lar daha uzun s\u00fcreli s\u00f6zle\u015fmeler i\u00e7in bast\u0131r\u0131r. Bu durum, mevcut m\u00fc\u015fteriler aras\u0131ndaki memnuniyetsizlik seviyelerini art\u0131rm\u0131\u015ft\u0131r. Qualtrics fiyat\u0131 art\u0131k markalar i\u00e7in \u00e7al\u0131\u015fm\u0131yor. Anla\u015fma boyutunun b\u00fcy\u00fck \u00f6l\u00e7\u00fcde artt\u0131\u011f\u0131 yeniden m\u00fczakere edilen s\u00f6zle\u015fmeler ve uzun kilitlenme s\u00fcreleri, hem ara\u015ft\u0131rmac\u0131lar\u0131n hem de markalar\u0131n art\u0131k de\u011fer g\u00f6rmemesini sa\u011fl\u0131yor. Qualtrics fiyatland\u0131rmas\u0131ndaki art\u0131\u015f ve daha uzun s\u00fcreli s\u00f6zle\u015fmeler, platformu kullanman\u0131n yat\u0131r\u0131m getirisini hakl\u0131 \u00e7\u0131karmay\u0131 zorla\u015ft\u0131r\u0131yor. Pazar ara\u015ft\u0131rmas\u0131 hedefleri her zaman geli\u015fmektedir ve QuestionPro, ara\u015ft\u0131rmac\u0131lara kullan\u0131c\u0131 dostu anket ara\u00e7lar\u0131 ve veri toplama stratejilerinde sa\u011fl\u0131kl\u0131 de\u011fi\u015fiklikler yapmadan i\u00e7g\u00f6r\u00fc y\u00f6netimi stratejilerinde de\u011fi\u015fiklik yapma esnekli\u011fi ve g\u00fczel anketler olu\u015fturma yetene\u011fi sunar. <\/span><\/p>\n

2. Daha iyi m\u00fc\u015fteri hizmetleri<\/span><\/h3>\n

SAP’nin Qualtrics’i sat\u0131n almas\u0131 \u00f6rne\u011finde oldu\u011fu gibi, bir anla\u015fma birka\u00e7 milyar dolara yay\u0131ld\u0131\u011f\u0131nda, odak noktas\u0131 her zaman \u00fcr\u00fcnd\u00fcr ve i\u015fin en \u00e7ok g\u00f6z ard\u0131 edilen y\u00f6n\u00fc m\u00fc\u015fteri hizmetleridir. Bu d\u00fc\u015f\u00fcnce s\u00fcreci, yeni m\u00fc\u015fteri kazanma konsantrasyonunun artmas\u0131na ancak mevcut m\u00fc\u015fterilerin elde tutulmas\u0131na daha az odaklan\u0131lmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r. Mevcut m\u00fc\u015fteriler her zaman hesap y\u00f6neticilerinden ve m\u00fc\u015fteri hizmetleri temsilcilerinden geri d\u00f6n\u00fc\u015f alamamaktan \u015fikayet\u00e7idir. \u00d6dedi\u011finiz \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda, \u00e7ok daha iyi d\u00fczeyde ki\u015fiselle\u015ftirilmi\u015f bir hizmet bekliyorsunuz, de\u011fil mi? Anket olu\u015fturma a\u015famas\u0131nda tak\u0131l\u0131p kalmak ve da\u011f\u0131tmak i\u00e7in zaman kaybetmek, payda\u015flar i\u00e7in kaybedilen i\u00e7g\u00f6r\u00fcler anlam\u0131na gelir. QuestionPro da dahil olmak \u00fczere di\u011fer bir\u00e7ok Qualtrics rakibinde kolayca bulunabilen 7\/24 m\u00fc\u015fteri deste\u011finin yerini hi\u00e7bir \u015fey tutamaz. <\/span><\/p>\n

3. Daha az\u0131yla daha fazlas\u0131n\u0131 elde edin <\/span><\/h3>\n

Kimse fazla \u00f6deme yapmaktan ho\u015flanmaz. Aksine, daha az\u0131yla daha fazlas\u0131n\u0131 elde etmek, sat\u0131n alma ve tedarik liderleri ile i\u015f anlay\u0131\u015f\u0131 y\u00f6neticilerinin bel kemi\u011fini olu\u015fturuyor. \u0130\u00e7g\u00f6r\u00fc toplamak isteyen m\u00fc\u015fteriler, m\u00fc\u015fteri memnuniyeti \u00e7al\u0131\u015fmalar\u0131, \u00e7al\u0131\u015fan memnuniyeti \u00e7al\u0131\u015fmalar\u0131, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 ve daha fazlas\u0131n\u0131 en uygun \u015fekilde y\u00fcr\u00fctebilmek ister. Bu, ihtiyac\u0131 \u00e7\u00f6zen anket sorular\u0131 \u015feklinde nitel ve nicel verilerin toplanmas\u0131n\u0131, ayr\u0131ca geli\u015fmi\u015f mant\u0131k ve veri kalitesini i\u00e7erir. Mobil anket verilerini toplama, y\u00fcr\u00fctme ve kullanma becerisi <\/span>\u00e7evrimd\u0131\u015f\u0131 anketler<\/a>,<\/span> ve saha ara\u015ft\u0131rmas\u0131 bir bonus. Ayr\u0131ca verileri anlamland\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc g\u00f6sterge tablolar\u0131na ve raporlamaya kolay eri\u015fiminiz olmal\u0131d\u0131r.<\/span><\/p>\n

4. Karma\u015f\u0131k \u00fcr\u00fcn ve entegrasyon<\/span><\/h3>\n

\u0130ki teknoloji devi birle\u015fti\u011finde, \u00fcr\u00fcn ve teknoloji y\u0131\u011f\u0131nlar\u0131 geni\u015fler. Bunun bedelini son m\u00fc\u015fteri \u00f6demek zorunda ve bu ka\u00e7\u0131n\u0131lmaz. Mevcut teknoloji y\u0131\u011f\u0131n\u0131n\u0131zda bir de\u011fi\u015fiklik yapmak ve \u00e7evrimi\u00e7i anket yaz\u0131l\u0131m\u0131yla entegrasyon s\u0131n\u0131rlamalar\u0131 Qualtrics’i art\u0131k \u00e7ok uygun bir se\u00e7enek haline getirmiyor. Sadece bu da de\u011fil, \u00fcr\u00fcn\u00fcn karma\u015f\u0131kl\u0131\u011f\u0131 art\u0131yor ve platformu \u00f6\u011frenme ve ustala\u015fma s\u00fcresi de art\u0131yor. Kurulu\u015flar ve ara\u015ft\u0131rmac\u0131lar, sorunlar\u0131 \u00e7\u00f6zen ve en h\u0131zl\u0131 ve en kolay \u015fekilde i\u00e7g\u00f6r\u00fc toplamalar\u0131na yard\u0131mc\u0131 olan \u00e7\u00f6z\u00fcmler ararlar. Bu sorun, mevcut m\u00fc\u015fterilerin Qualtrics’e en iyi alternatifi aramas\u0131na neden oluyor.<\/span><\/p>\n

5. Geli\u015ftirilmi\u015f yetenekler – deneyim d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/span><\/h3>\n

‘Herkese uyan tek bir \u00e7\u00f6z\u00fcm’ stratejisi izlenecek en iyi yol de\u011fildir. Benzersiz sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in \u00f6zel g\u00f6revler y\u00fcr\u00fctebilmeniz ve verileri anlamland\u0131rmak ve analiz etmek i\u00e7in farkl\u0131 \u015fekillerde toplayabilmeniz gerekir. Qualtrics platformu kesinlikle geni\u015f kapsaml\u0131 ancak ayn\u0131 zamanda bir\u00e7ok y\u00f6nden kat\u0131, bu da anket olu\u015fturma ve i\u00e7g\u00f6r\u00fcleri y\u00f6netme s\u00fcrecinde daha d\u00fc\u015f\u00fck bir kullan\u0131c\u0131 deneyimi ile sonu\u00e7lan\u0131yor. \u00d6rne\u011fin, sadece bir \u00e7al\u0131\u015fan memnuniyeti \u00e7al\u0131\u015fmas\u0131 veya <\/span>m\u00fc\u015fteri\u0307 memnuni\u0307yet anketi\u0307<\/span><\/a>\u00e7\u00f6zmek istedi\u011finiz soruna y\u00f6nelik benzersiz \u00e7\u00f6z\u00fcmlere eri\u015fmek istersiniz. QuestionPro da dahil olmak \u00fczere bir\u00e7ok Qualtrics rakibi, \u00f6zel deneyim d\u00f6n\u00fc\u015f\u00fcm\u00fc \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctme olana\u011f\u0131 sunmaktad\u0131r ve bu nedenle \u015fu anda \u00e7o\u011fu markan\u0131n y\u00f6neldi\u011fi en iyi alternatiftir. <\/span><\/p>\n

6. Kullan\u0131m kolayl\u0131\u011f\u0131<\/span><\/h3>\n

Kullan\u0131m\u0131 kolay bir platform, ara\u015ft\u0131rmac\u0131lar\u0131n temel ihtiya\u00e7lar\u0131ndan biridir. Komut dosyas\u0131 olmadan karma\u015f\u0131k ve geli\u015fmi\u015f mant\u0131k kurma, kullan\u0131m\u0131 kolay anket \u015fablonlar\u0131, <\/span>NPS anketleri<\/span><\/a>NPS+ gibi \u00f6zel soru t\u00fcrleri, topluluk yaz\u0131l\u0131m\u0131 ile panel y\u00f6netimi, oyunla\u015ft\u0131r\u0131lm\u0131\u015f \u00f6d\u00fcl y\u00f6netimi vb. rakip Qualtrics’i de\u011ferlendirmek i\u00e7in en \u00f6nemli nedenlerden baz\u0131lar\u0131d\u0131r. Platform son derece sezgisel oldu\u011funda, i\u00e7g\u00f6r\u00fc toplama s\u00fcrecini y\u00f6netmek daha kolay hale gelir. T\u00fcm g\u00fcncel ve ge\u00e7mi\u015f <\/span>
\n Qualtrics anket verilerini \u00fc\u00e7 kolay ad\u0131mda QuestionPro’ya aktar\u0131n<\/span>
\n<\/a> ve devam eden ara\u015ft\u0131rma giri\u015fimleriniz i\u00e7in mevcut t\u00fcm verilere eri\u015fin. <\/span> <\/p>\n

7. Herkes i\u00e7in de\u011fil <\/span><\/h3>\n

Qualtrics, bir\u00e7ok ki\u015fi i\u00e7in bir se\u00e7im olsa da, kitleler i\u00e7in de de\u011fildir. Platformun karma\u015f\u0131kl\u0131\u011f\u0131 ve fiyat\u0131, m\u00fc\u015fteri deste\u011fi eksikli\u011fi ve ki\u015fiye \u00f6zel \u00e7\u00f6z\u00fcmler, markalar\u0131n ve ara\u015ft\u0131rmac\u0131lar\u0131n daha \u00fcst\u00fcn rakiplere y\u00f6nelmesine neden oluyor. Ayr\u0131ca, daha y\u00fcksek tutarlar \u00f6demek veya yat\u0131r\u0131m getirisini hakl\u0131 \u00e7\u0131karmayan uzun vadeli s\u00f6zle\u015fmeler yapmak i\u00e7in bir kapsam yoktur ve bu nedenle Qualtrics platformunu kullanmak herkes i\u00e7in uygun de\u011fildir. Butik ara\u015ft\u0131rmac\u0131lar, ara\u015ft\u0131rma firmalar\u0131, bireysel ara\u015ft\u0131rmac\u0131lar ve dan\u0131\u015fmanlar, \u00dcniversiteler, Devlet kurumlar\u0131, markalar ve kurulu\u015flar \u00f6denen fiyat kar\u015f\u0131l\u0131\u011f\u0131nda daha y\u00fcksek bir katma de\u011fer elde etmek istiyor. Bu nedenle, Qualtrics’ten ihtiya\u00e7lar\u0131na daha uygun \u00e7\u00f6z\u00fcmler olan QuestionPro gibi rakiplere ge\u00e7mek isteyen bir m\u00fc\u015fteri ak\u0131n\u0131 var. <\/span><\/p>\n

8. Boylamsal ve niteliksel izleme yok <\/span><\/h3>\n

Derinlemesine nitel \u00e7al\u0131\u015fmalar y\u00fcr\u00fctme ve panel y\u00f6netimi veya m\u00fc\u015fteri toplulu\u011fu \u00e7al\u0131\u015fmalar\u0131n\u0131 i\u00e7eren nitel izlemeyi y\u00f6netme becerisinin olmamas\u0131, Qualtrics’ten ge\u00e7i\u015f yapmak i\u00e7in bir ba\u015fka nedendir. Bir topluluktaki kat\u0131l\u0131mc\u0131lar\u0131n veya panelistlerin kaynak olarak belirlenememesi ve y\u00f6netilememesi Qualtrics platformunun en \u00f6nemli dezavantajlar\u0131ndan biridir. <\/span><\/p>\n

Qualtrics’e alternatif aramak i\u00e7in bir\u00e7ok neden var, ancak bunlar son birka\u00e7 ay i\u00e7inde mevcut Qualtrics m\u00fc\u015fterilerinin ge\u00e7i\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en \u00f6nemli nedenler. Qualtrics’in 1 numaral\u0131 alternatifini<\/a> de\u011ferlendirdiniz mi? Yar\u0131 fiyat\u0131na ge\u00e7i\u015f yap\u0131n ve daha az\u0131yla daha fazlas\u0131n\u0131 elde edin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ara\u015ft\u0131rma ve i\u00e7g\u00f6r\u00fc toplama b\u00fcy\u00fck bir k\u00fcresel sekt\u00f6rd\u00fcr. 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