{"id":790003,"date":"2023-02-06T11:00:00","date_gmt":"2023-02-06T18:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/semantik-analiz-nedir-nasil-calisir-ornekler\/"},"modified":"2023-05-05T18:17:52","modified_gmt":"2023-05-05T18:17:52","slug":"semantik-analiz-nedir-nasil-calisir-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/semantik-analiz-nedir-nasil-calisir-ornekler\/","title":{"rendered":"Semantik Analiz: Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r + \u00d6rnekler"},"content":{"rendered":"\n<p>Duygusal niyetinizi anlayan bir chatbot, ses tonunuzu anlayan bir ses botu veya araman\u0131z\u0131n amac\u0131n\u0131 anlayan bir arama motoru bulsayd\u0131n\u0131z nas\u0131l hissederdiniz?<\/p>\n\n<p>Bir c\u00fcmlenin ne anlama geldi\u011finden dolay\u0131, bunun bilim kurgudan \u00e7\u0131km\u0131\u015f bir \u015fey gibi geldi\u011fini d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n\n<p>Yan\u0131l\u0131yorsun! Bu teknoloji, insanlar\u0131n ve makinelerin nas\u0131l hissettiklerini ve konu\u015furken ne demek istediklerini anlamak i\u00e7in zaten kullan\u0131l\u0131yor. Semantik analizden bahsediyoruz.<\/p>\n\n<p>Ama:<\/p>\n\n<ul>\n<li>Bu teknoloji nedir ve beraberinde getirdi\u011fi sorunlar nelerdir?<\/li>\n\n\n\n<li>Art\u0131lar\u0131 ve eksileri nelerdir ve m\u00fc\u015fteri ili\u015fkilerini nas\u0131l etkiler?<\/li>\n\n\n\n<li>Ve m\u00fc\u015fteri deneyimini iyile\u015ftirme plan\u0131n\u0131n bir par\u00e7as\u0131 olarak nas\u0131l kullan\u0131labilir?<\/li>\n<\/ul>\n\n<p>Semantik analiz hakk\u0131nda daha fazla bilgi edinmek ve \u00f6rneklerle nas\u0131l \u00e7al\u0131\u015fabilece\u011fini \u00f6\u011frenmek i\u00e7in bu blogu okumaya devam edin.<\/p>\n\n<h2 class=\"wp-block-heading\">Semantik analiz nedir?<\/h2>\n\n<p>Anlamsal analiz, metinden anlam \u00e7\u0131karma s\u00fcreci olarak ifade edilir. Gramer analizi ve belirli bir ba\u011flamdaki belirli kelimeler aras\u0131ndaki ba\u011flant\u0131lar\u0131n tan\u0131nmas\u0131, bilgisayarlar\u0131n c\u00fcmleleri, paragraflar\u0131 ve hatta t\u00fcm el yazmalar\u0131n\u0131 anlamas\u0131n\u0131 ve yorumlamas\u0131n\u0131 sa\u011flar.<\/p>\n\n<p>Do\u011fal Dil \u0130\u015fleme&#8217;nin (NLP) \u00f6nemli bir bile\u015fenidir ve sohbet robotlar\u0131, arama motorlar\u0131 ve makine \u00f6\u011frenimi kullanarak metin analizi gibi uygulamalar i\u00e7in ilham kayna\u011f\u0131d\u0131r.<\/p>\n\n<p>Semantik analize dayal\u0131 ara\u00e7lar; e-postalar, destek talepleri ve t\u00fcketici yorumlar\u0131 gibi <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/yapilandirilmamis-veri-nedir-ve-ne-ise-yarar\/\">yap\u0131land\u0131r\u0131lmam\u0131\u015f verilerden<\/a> faydal\u0131 bilgilerin otomatik olarak \u00e7\u0131kar\u0131lmas\u0131nda i\u015fletmelere yard\u0131mc\u0131 olabilir. A\u015fa\u011f\u0131da \u00e7al\u0131\u015fmas\u0131n\u0131n \u00fczerinden ge\u00e7ece\u011fiz.<\/p>\n\n<h2 class=\"wp-block-heading\">Semantik Analiz Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n<p>Bir do\u011fal dil i\u015fleme y\u00f6ntemi olan anlamsal analiz, bir c\u00fcmlenin veya paragraf\u0131n hedeflenen amac\u0131n\u0131 anlamak i\u00e7in kelimelerin ve ifadelerin anlam\u0131n\u0131 incelemeyi gerektirir.  <\/p>\n\n<p>Bu genellikle algoritmalar ve yapay zeka yakla\u015f\u0131mlar\u0131 kullan\u0131larak metinde bulunan temel fikirlerin ve ba\u011flant\u0131lar\u0131n bulunup \u00e7\u0131kar\u0131lmas\u0131yla ger\u00e7ekle\u015ftirilir.<\/p>\n\n<p>Anlamsal analiz \u00e7e\u015fitli y\u00f6ntemler kullan\u0131r, ancak hepsi metnin anlam\u0131n\u0131 bir insan\u0131nkiyle kar\u015f\u0131la\u015ft\u0131r\u0131labilir bir \u015fekilde kavramay\u0131 ama\u00e7lar. Bu, metnin ana fikirlerini ve temalar\u0131n\u0131 ve bunlar\u0131n ba\u011flant\u0131lar\u0131n\u0131 bulmay\u0131 gerektirebilir.<\/p>\n\n<ul>\n<li>Pop\u00fcler bir semantik analiz y\u00f6ntemi, metnin ana fikirlerini ve ba\u011flant\u0131lar\u0131n\u0131 bulmak i\u00e7in <strong>makine \u00f6\u011frenimi ve do\u011fal dil i\u015flemeyi birle\u015ftirir<\/strong>. Bu, yeni metni analiz etmek ve temel fikirlerini ve ili\u015fkilerini ke\u015ffetmek i\u00e7in geni\u015f bir metin b\u00fct\u00fcn\u00fc \u00fczerinde e\u011fitilmi\u015f bir makine \u00f6\u011frenimi modelinin kullan\u0131lmas\u0131n\u0131 gerektirebilir.<\/li>\n\n\n\n<li>Bir ba\u015fka strateji de, <strong>belirli bir konudaki kavram ve ili\u015fkilerin \u00f6nceden olu\u015fturulmu\u015f ontolojilerini ve yap\u0131land\u0131r\u0131lm\u0131\u015f veri tabanlar\u0131n\u0131 kullanmakt\u0131r<\/strong>. Anlamsal analiz algoritmalar\u0131, bu ontolojileri kullanarak metinden ilgili bilgileri daha h\u0131zl\u0131 bir \u015fekilde bulabilir ve \u00e7\u0131karabilir.<br\/><\/li>\n<\/ul>\n\n<p>Anlamsal analiz, genel olarak, do\u011fal dil metninin anlam\u0131n\u0131 kavramada bilgisayarlara yard\u0131mc\u0131 olmak i\u00e7in \u00f6nemli bir y\u00f6ntemdir. Arama motorlar\u0131, bilgi alma ve makine \u00e7evirisi gibi alanlarda \u00e7ok say\u0131da kullan\u0131m\u0131 vard\u0131r.<\/p>\n\n<p>Anlamsal analizde, s\u00f6zc\u00fcksel anlambilim \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc bilgisayarlar\u0131n s\u00f6zc\u00fcksel \u00f6\u011feler (s\u00f6zc\u00fckler, \u00f6bek fiiller, vb.) aras\u0131ndaki ba\u011flant\u0131lar\u0131 anlamas\u0131n\u0131 sa\u011flar:<\/p>\n\n<ul>\n<li><strong>Hiponimi: <\/strong>Genel bir ifade ile bu ifadenin ge\u00e7ti\u011fi yerler aras\u0131ndaki ba\u011flant\u0131y\u0131 g\u00f6sterir. Bu ba\u011flamda, hiponimler genel hipernim teriminin \u00f6rneklerini tan\u0131mlar.<\/li>\n\n\n\n<li><strong>E\u015fseslilik: <\/strong>\u0130ki s\u00f6zc\u00fc\u011f\u00fcn ayn\u0131 bi\u00e7ime veya yaz\u0131l\u0131\u015fa sahip olmas\u0131na ra\u011fmen tamamen farkl\u0131 bir anlama sahip olmas\u0131 olarak a\u00e7\u0131klanabilir.<\/li>\n\n\n\n<li><strong>\u00c7okanlaml\u0131l\u0131k: <\/strong>Yunanca &#8220;\u00e7ok anlaml\u0131l\u0131k&#8221; terimi &#8220;bir\u00e7ok i\u015faret&#8221; anlam\u0131na gelir. Farkl\u0131 ancak ba\u011flant\u0131l\u0131 bir anlam\u0131 olan bir ifade veya terimdir. Ba\u015fka bir deyi\u015fle, \u00e7okanlaml\u0131l\u0131k ayn\u0131 yaz\u0131l\u0131\u015fa sahip olsa da, ama\u00e7lar\u0131 \u00f6zel ama ba\u011flant\u0131l\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>E\u015fanlaml\u0131l\u0131k: <\/strong>Bu, farkl\u0131 bi\u00e7imlere sahip ancak ayn\u0131 veya benzer anlamlara gelen iki s\u00f6zc\u00fcksel \u00f6\u011fe aras\u0131ndaki ili\u015fkiyi temsil eder.<\/li>\n\n\n\n<li><strong>Z\u0131t <\/strong>anlaml\u0131l\u0131k<strong>: <\/strong>\u0130ki s\u00f6zl\u00fcksel \u00f6\u011fenin anlamsal bile\u015fenleri boyunca bir eksen etraf\u0131nda dengeli ili\u015fkisidir.<\/li>\n\n\n\n<li><strong>Meronomi: <\/strong>Metin ve kelimelerin anlaml\u0131 olacak ve bir \u015feyin bir par\u00e7as\u0131n\u0131 veya \u00fcyesini g\u00f6sterecek \u015fekilde bir araya getirilmesidir.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Semantik Analiz \u00d6rnekleri<\/h2>\n\n<p>Semantik analiz, i\u015fletmelere m\u00fc\u015fteri de\u011ferlendirmeleri, sohbet botundan gelen mesajlar veya \u00e7a\u011fr\u0131 botuyla yap\u0131lan konu\u015fmalar gibi bir\u00e7ok konuda yard\u0131mc\u0131 olabilir. \u0130\u015fte baz\u0131 ger\u00e7ek \u00f6rnekler:<\/p>\n\n<ul>\n<h3><\/h3><li>\u00d6rnek 1: Uber ve sosyal dinleme<\/li>\n<\/ul>\n\n<p>Uber&#8217;in semantik analiz konusundaki stratejisi \u015fu \u015fekildedir: \u015eirket, uygulamas\u0131n\u0131n yeni bir versiyonunu tan\u0131tt\u0131\u011f\u0131nda, sosyal a\u011flar ve kullan\u0131c\u0131lar\u0131n bu konuda nas\u0131l hissettikleri dikkatle incelenir. Burada, kullan\u0131c\u0131lar\u0131n ne kadar mutlu ya da mutsuz oldu\u011funu \u00f6\u011frenmek i\u00e7in sosyal a\u011flar\u0131 dinlemek anlam\u0131na gelen &#8220;sosyal dinleme &#8220;den bahsediyoruz.<\/p>\n\n<p><em>&#8220;Uber&#8217;de, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n de\u011fi\u015fikliklerimiz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc belirlemek i\u00e7in bu y\u00f6ntemi g\u00fcnl\u00fck olarak kullan\u0131yoruz. Bir de\u011fi\u015fiklik yapt\u0131\u011f\u0131m\u0131zda, insanlar\u0131n neyi sevdi\u011fini ve neyin de\u011fi\u015ftirilmesi gerekti\u011fini hemen anl\u0131yoruz.&#8221;<\/em><\/p>\n\n<p><em>Krzysztof Radoszewski, Uber&#8217;de Do\u011fu ve Orta Avrupa Pazarlama Lideri olarak g\u00f6rev yapmaktad\u0131r.<\/em><\/p>\n\n<ul>\n<h3><\/h3><li>\u00d6rnek 2: Hummingbird, Google&#8217;\u0131n semantik algoritmas\u0131<\/li>\n<\/ul>\n\n<p>Semantik analiz sistemleri, <a href=\"https:\/\/www.questionpro.com\/cx\/\">m\u00fc\u015fteri deneyimini<\/a> iyile\u015ftirmek i\u00e7in B2B ve B2C \u015firketlerinden daha fazlas\u0131 taraf\u0131ndan kullan\u0131lmaktad\u0131r. Google, arama yapanlar\u0131n bir \u015feyleri daha iyi anlamas\u0131na yard\u0131mc\u0131 olmak i\u00e7in semantik arac\u0131n\u0131 geli\u015ftirdi.<\/p>\n\n<p>Google&#8217;\u0131n 2013 y\u0131l\u0131nda yapt\u0131\u011f\u0131 Hummingbird algoritmas\u0131, insanlar\u0131n ne arad\u0131\u011f\u0131na bakarak arama sonu\u00e7lar\u0131n\u0131 daha alakal\u0131 hale getiriyor.  <\/p>\n\n<p>Bu algoritma ayn\u0131 zamanda do\u011fal veya organik referanslamay\u0131 (SEO) geli\u015ftirir ve web sitelerinin sayfalar\u0131na kaliteli i\u00e7erik koymaktan yararlanabilecek \u015firketlere yard\u0131mc\u0131 olur. &#8220;Anlamsal&#8221; olarak alakal\u0131 anahtar kelimelerle daha iyi ba\u011flant\u0131 kurulacakt\u0131r!<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Makine \u00f6\u011frenimi ile birle\u015ftirildi\u011finde semantik analiz, makinelerin yap\u0131land\u0131r\u0131lmam\u0131\u015f bir metinden geni\u015f \u00f6l\u00e7ekte ve ger\u00e7ek zamanl\u0131 olarak ama\u00e7 \u00e7\u0131karmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131larak verilerinizi daha derinlemesine incelemenizi sa\u011flar.<\/p>\n\n<p>Anlambilim kullanan g\u00fc\u00e7l\u00fc makine \u00f6\u011frenimi ara\u00e7lar\u0131, kullan\u0131c\u0131lara daha iyi kararlar almalar\u0131na ve daha iyi bir deneyim ya\u015famalar\u0131na yard\u0131mc\u0131 olacak de\u011ferli i\u00e7g\u00f6r\u00fcler sa\u011flayacakt\u0131r.<\/p>\n\n<p>QuestionPro, kullan\u0131c\u0131lar\u0131n anket yapmas\u0131na, g\u00f6ndermesine ve sonu\u00e7lar\u0131na bakmas\u0131na olanak tan\u0131yan bir anket yaz\u0131l\u0131m\u0131d\u0131r. QuestionPro anketlerinin nas\u0131l olu\u015fturuldu\u011funa ba\u011fl\u0131 olarak, bu anketlere verilen yan\u0131tlar semantik analiz yapabilen bir algoritma i\u00e7in girdi olarak kullan\u0131labilir.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duygusal niyetinizi anlayan bir chatbot, ses tonunuzu anlayan bir ses botu veya araman\u0131z\u0131n amac\u0131n\u0131 anlayan bir arama motoru bulsayd\u0131n\u0131z nas\u0131l [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":778695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Semantik Analiz: Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r + \u00d6rnekler<\/title>\n<meta name=\"description\" content=\"Anlamsal analiz, program bildirimlerinin ve ifadelerinin do\u011fru anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 teyit eder. 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