{"id":790100,"date":"2023-01-26T11:00:00","date_gmt":"2023-01-26T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-baglantisi-nedir-onemi-en-iyi-uygulamalar\/"},"modified":"2023-05-05T18:27:33","modified_gmt":"2023-05-05T18:27:33","slug":"musteri-baglantisi-nedir-onemi-en-iyi-uygulamalar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-baglantisi-nedir-onemi-en-iyi-uygulamalar\/","title":{"rendered":"M\u00fc\u015fteri Ba\u011flant\u0131s\u0131: Nedir, \u00d6nemi + En \u0130yi Uygulamalar"},"content":{"rendered":"\n<p>M\u00fc\u015fterileriniz, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn vaat etti\u011fi \u00e7\u00f6z\u00fcmden daha fazlas\u0131n\u0131 ister. Ayr\u0131ca i\u015fler ters gitti\u011finde sizin ve ekibinizin yanlar\u0131nda olman\u0131z\u0131 isterler.<\/p>\n\n<p>Sat\u0131\u015f elemanlar\u0131n\u0131z\u0131n onlara tavsiyelerde bulunmas\u0131n\u0131 ve \u00fcr\u00fcn ve hizmetlerinizi en iyi \u015fekilde nas\u0131l kullanacaklar\u0131n\u0131 \u00f6\u011fretmesini isterler. Ve t\u00fcm bunlar daha iyi m\u00fc\u015fteri ba\u011flant\u0131s\u0131 ile ger\u00e7ekle\u015fir.<\/p>\n\n<p>Bu blog bize m\u00fc\u015fteri ba\u011flant\u0131lar\u0131n\u0131 ve bunlar\u0131n neden \u00f6nemli oldu\u011funu \u00f6\u011fretecek. Ayr\u0131ca m\u00fc\u015fterilerinizle ba\u011flant\u0131 kurmak i\u00e7in baz\u0131 en iyi uygulamalar\u0131 da ke\u015ffedece\u011fiz.<\/p>\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri ba\u011flant\u0131s\u0131 nedir?<\/h2>\n\n<p>Bir i\u015fletme ile m\u00fc\u015fterileri aras\u0131ndaki ili\u015fki genellikle m\u00fc\u015fteri ba\u011flant\u0131s\u0131 olarak adland\u0131r\u0131l\u0131r. Sat\u0131n alma s\u00fcreci boyunca m\u00fc\u015fterilerle sa\u011flam bir ili\u015fki kurulmas\u0131n\u0131 sa\u011flar.  <\/p>\n\n<p>M\u00fc\u015fterilerle iyi ili\u015fkiler kurmak, ba\u015far\u0131l\u0131 bir i\u015f y\u00fcr\u00fctmenin anahtar\u0131d\u0131r. M\u00fc\u015fteriler kendilerini daha g\u00fcvende ve markaya ba\u011fl\u0131 hissederlerse, onlardan tekrar sat\u0131n alma olas\u0131l\u0131klar\u0131 daha y\u00fcksek olur ve bu da m\u00fc\u015fterinin ya\u015fam boyu de\u011ferini art\u0131r\u0131r. Bu ba\u011flant\u0131, a\u015fa\u011f\u0131dakiler de dahil olmak \u00fczere \u00e7e\u015fitli \u015feylere dayanabilir:<\/p>\n\n<ul>\n<li>\u0130\u015fletmenin \u00fcr\u00fcn veya hizmetlerinin kalitesi  <\/li>\n\n\n\n<li>Sundu\u011fu m\u00fc\u015fteri hizmetleri seviyesi  <\/li>\n\n\n\n<li>Genel <a href=\"https:\/\/www.questionpro.com\/cx\/\">m\u00fc\u015fteri deneyimi<\/a>.  <\/li>\n<\/ul>\n\n<p>G\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri ili\u015fkisi, m\u00fc\u015fterinin i\u015fletme taraf\u0131ndan de\u011fer verildi\u011fini ve takdir edildi\u011fini hissetti\u011fi ve gelecekte \u015firketle i\u015f yapmaya devam etme olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011fu bir ili\u015fkidir.<\/p>\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u00fc\u015fterilerinizle daha iyi ba\u011flant\u0131 kurman\u0131za ve ihtiya\u00e7lar\u0131n\u0131 takip etmenize yard\u0131mc\u0131 olacak kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00fc\u015fteri yolculu\u011fu haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri ba\u011flant\u0131s\u0131n\u0131n \u00f6nemi<\/h2>\n\n<p>M\u00fc\u015fterilerle ba\u011flant\u0131 kurman\u0131n ne kadar \u00f6nemli oldu\u011fu hakk\u0131nda yeterince \u015fey s\u00f6ylemek m\u00fcmk\u00fcn de\u011fil. G\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i i\u015f d\u00fcnyas\u0131nda, i\u015fletmelerin i\u015flerini korumak ve bir ad\u0131m \u00f6nde olmak i\u00e7in g\u00fc\u00e7l\u00fc ve kal\u0131c\u0131 m\u00fc\u015fteri ili\u015fkileri kurmaya odaklanmalar\u0131 gerekir. M\u00fc\u015fterilerle kurulan g\u00fc\u00e7l\u00fc bir ili\u015fki, bir i\u015fletmeye \u00e7e\u015fitli \u015fekillerde yard\u0131mc\u0131 olabilir:<\/p>\n\n<ul>\n<li>Ba\u011flant\u0131l\u0131 m\u00fc\u015fterilerin tekrar al\u0131\u015fveri\u015f yapma ve sizi ba\u015fkalar\u0131na tavsiye etme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/li>\n\n\n\n<li>M\u00fc\u015fteri ba\u011flant\u0131s\u0131, m\u00fc\u015fteriyi elde tutmay\u0131 kolayla\u015ft\u0131r\u0131r ve \u015firketin b\u00fcy\u00fcmesini h\u0131zland\u0131r\u0131r.<\/li>\n\n\n\n<li>M\u00fc\u015fteri ile iki y\u00f6nl\u00fc bir ili\u015fkiye ihtiya\u00e7 vard\u0131r. Bilgiler, m\u00fc\u015fteri ile i\u015fletme aras\u0131nda g\u00f6nderilmeli ve al\u0131nmal\u0131d\u0131r. Olumlu bir ba\u011flant\u0131, \u015firket i\u00e7in k\u00e2rl\u0131 sat\u0131\u015flar, <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-sadakati-nedir-ve-nasil-elde-edilir\/\">m\u00fc\u015fteri sadakati<\/a> ve y\u00f6nlendirmelerle sonu\u00e7lanacakt\u0131r. Ayr\u0131ca, m\u00fc\u015fteriye kalite, destek ve de\u011fer sunman\u0131z gerekir.<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc ba\u011flar kurmak, bir i\u015fletmenin sad\u0131k bir m\u00fc\u015fteri taban\u0131 olu\u015fturmas\u0131na ve uzun vadeli ba\u015far\u0131 \u015fans\u0131n\u0131 art\u0131rmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri ba\u011flant\u0131s\u0131 i\u00e7in en iyi uygulamalar<\/h2>\n\n<p>\u0130\u015fletmeler, duygusal ba\u011flar geli\u015ftirmek ve m\u00fc\u015fteri ba\u011flant\u0131lar\u0131n\u0131 art\u0131rmak i\u00e7in m\u00fc\u015fteri verilerine ihtiya\u00e7 duyar. \u0130\u015fte m\u00fc\u015fterilerle ba\u011flant\u0131 kurman\u0131n en iyi yollar\u0131ndan baz\u0131lar\u0131.<\/p>\n\n<ol>\n<h3><\/h3><li>M\u00fc\u015fterilerin elini s\u0131k\u0131n<\/li>\n<\/ol>\n\n<p>\u0130lk izlenimin \u00f6nemli oldu\u011funu muhtemelen duymu\u015fsunuzdur. M\u00fc\u015fterileriniz \u00fczerinde iyi bir ilk izlenim b\u0131rakmak istiyorsan\u0131z, g\u00fc\u00e7l\u00fc bir el s\u0131k\u0131\u015fma ba\u015flang\u0131\u00e7 i\u00e7in m\u00fckemmel bir yoldur. El s\u0131k\u0131\u015fmak \u015fu konularda yard\u0131mc\u0131 olabilir:<\/p>\n\n<ul>\n<li>Ba\u015fkalar\u0131yla g\u00fcven olu\u015fturmak ve s\u00fcrd\u00fcrmek<\/li>\n\n\n\n<li>Ki\u015fisel bir ba\u011flant\u0131 kurun<\/li>\n<\/ul>\n\n<ol start=\"2\">\n<h3><\/h3><li>Empatik olun<\/li>\n<\/ol>\n\n<p>Herkes anla\u015f\u0131ld\u0131\u011f\u0131n\u0131 ve kabul edildi\u011fini hissetmek ister, m\u00fc\u015fterileriniz de \u00f6yle. Her ba\u011flant\u0131da empati kurmak, sad\u0131k m\u00fc\u015fterilerden olu\u015fan g\u00fc\u00e7l\u00fc bir temel olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r. M\u00fc\u015fteri ba\u011flant\u0131lar\u0131 kurmak i\u00e7in her bir m\u00fc\u015fterinize minnettarl\u0131\u011f\u0131n\u0131z\u0131 ifade etmelisiniz.  <\/p>\n\n<p>Herhangi bir sorun, sorun veya gecikme varsa, bunun i\u00e7in \u00fczg\u00fcn oldu\u011funuzu hissettirin. M\u00fc\u015fterinin neler ya\u015fad\u0131\u011f\u0131n\u0131 anlamaya \u00e7al\u0131\u015f\u0131n ve kendinizi onun yerine koyun.<\/p>\n\n<ol start=\"3\">\n<h3><\/h3><li>Geri bildirim isteyin<\/li>\n<\/ol>\n\n<p>Ba\u015far\u0131l\u0131 i\u015fletmeler her zaman daha iyiye gider. Bunu yapman\u0131n en kolay yollar\u0131ndan biri m\u00fc\u015fteri geri bildirimi almakt\u0131r. M\u00fc\u015fteri geri bildirimlerini pek \u00e7ok kaynaktan toplayabilirsiniz. \u015eu yollarla geri bildirim toplayabilirsiniz:<\/p>\n\n<ul>\n<li>Anketler<\/li>\n\n\n\n<li>m\u00fc\u015fterilerle birebir g\u00f6r\u00fc\u015fmeler<\/li>\n\n\n\n<li>Takip mektuplar\u0131 g\u00f6nderme<\/li>\n<\/ul>\n\n<p><strong>QuestionPro, m\u00fc\u015fteri ba\u011flant\u0131n\u0131z\u0131 kurman\u0131za yard\u0131mc\u0131 olabilir. QuestionPro, \u00f6zelle\u015ftirilebilir anket \u015fablonlar\u0131 ve ger\u00e7ek zamanl\u0131 raporlama ve analiz gibi m\u00fc\u015fteri geri bildirim anketleri i\u00e7in ara\u00e7lar sa\u011flayarak size yard\u0131mc\u0131 olabilir. Bu ara\u00e7lar\u0131 m\u00fc\u015fteri geri bildirimlerini h\u0131zl\u0131 ve kolay bir \u015fekilde toplamak i\u00e7in kullanabilir ve daha sonra \u00fcr\u00fcn veya hizmetlerinizi nas\u0131l geli\u015ftirece\u011finiz konusunda bilin\u00e7li kararlar almak i\u00e7in i\u00e7g\u00f6r\u00fcleri kullanabilirsiniz.  <\/strong><\/p>\n\n<p><strong>QuestionPro ayr\u0131ca, i\u015fletmelerin m\u00fc\u015fteri geri bildirim y\u00f6netimi s\u00fcre\u00e7lerini kolayla\u015ft\u0131rmalar\u0131na ve iyile\u015ftirmelerine yard\u0131mc\u0131 olabilecek di\u011fer yaz\u0131l\u0131m sistemleriyle entegre olma yetene\u011fine de sahiptir.<\/strong><\/p>\n\n<ol start=\"4\">\n<h3><\/h3><li>M\u00fc\u015fterileri asla bekletmeyin<\/li>\n<\/ol>\n\n<p>\u00d6nemli bir sorunuz veya sorununuz var ama beklemeniz gerekiyor. Herkes bu t\u00fcr bir durumla kar\u015f\u0131la\u015fm\u0131\u015ft\u0131r. M\u00fc\u015fterilerinize bu \u015fekilde davranmay\u0131n. M\u00fc\u015fterilerin \u015firketinizden ve markan\u0131zdan memnun olmamas\u0131na ve bir rakipten yard\u0131m istemesine neden olabilir. Ancak bir m\u00fc\u015fteriyi beklemeye alman\u0131z gerekiyorsa, i\u015fte bunu yapman\u0131n baz\u0131 yollar\u0131:<\/p>\n\n<ul>\n<li>Onlar\u0131 neden bekletti\u011finize dair bir a\u00e7\u0131klama yap\u0131n.<\/li>\n\n\n\n<li>Numaralar\u0131n\u0131 al\u0131n ve zaman\u0131nda geri aramay\u0131 teklif edin.<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fterilerinize cevap verdi\u011finizde, i\u015finizin ba\u015far\u0131s\u0131na yard\u0131mc\u0131 olabilecek anlay\u0131\u015fl\u0131 geri bildirimler elde edeceksiniz.<\/p>\n\n<ol start=\"5\">\n<h3><\/h3><li>M\u00fc\u015fteri sorular\u0131na h\u0131zla yan\u0131t verin<\/li>\n<\/ol>\n\n<p>Her m\u00fc\u015fterinin m\u00fckemmel hizmet ald\u0131\u011f\u0131 izlenimini b\u0131rakmas\u0131n\u0131 istersiniz. Dolay\u0131s\u0131yla, g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri ba\u011f\u0131 kurmak istiyorsan\u0131z, m\u00fc\u015fterinize h\u0131zl\u0131 bir \u015fekilde yan\u0131t vermeniz gerekir. Bu da onlar\u0131n sorular\u0131n\u0131, yorumlar\u0131n\u0131 ve endi\u015felerini h\u0131zl\u0131 bir \u015fekilde yan\u0131tlaman\u0131z\u0131 gerektirir. Sad\u0131k m\u00fc\u015fteriler kazanman\u0131za ve onlarla g\u00fcven in\u015fa etmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n<ol start=\"6\">\n\n<\/ol>\n\n<p>M\u00fc\u015fterilerle do\u011frudan etkile\u015fim kurarken cana yak\u0131n olmal\u0131s\u0131n\u0131z. Ne kadar d\u00fcr\u00fcst olursan\u0131z, m\u00fc\u015fterileriniz kendilerini o kadar rahat hissedecektir. Yorumlar\u0131n\u0131, endi\u015felerini ve fikirlerini takdir etti\u011finizi bilmelerini sa\u011flay\u0131n.  <\/p>\n\n<p>Olumsuz yorumlar i\u00e7in bile minnettarl\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stermeniz yard\u0131mc\u0131 olacakt\u0131r. Bunlar, k\u00fc\u00e7\u00fck i\u015fletmenizi daha iyi hale getirmek i\u00e7in kullanabilece\u011finiz derslerdir.<\/p>\n\n<p>Gecikmeler veya di\u011fer sorunlar nedeniyle \u00fczg\u00fcn olan m\u00fc\u015fterileriniz varsa, bunlar\u0131 \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fczden emin olun. Amac\u0131n\u0131z m\u00fc\u015fterilerinizle ger\u00e7ek ili\u015fkiler geli\u015ftirmek oldu\u011fundan, mutlu olduklar\u0131ndan emin olmak i\u00e7in takip de edebilirsiniz.<\/p>\n\n<ol start=\"7\">\n<h3><\/h3><li>Sorunlar\u0131n\u0131 \u00e7\u00f6z\u00fcn<\/li>\n<\/ol>\n\n<p>\u015eu anda anl\u0131k memnuniyet \u00e7a\u011f\u0131nda ya\u015f\u0131yoruz. Bu da m\u00fc\u015fterilerin her zamankinden daha h\u0131zl\u0131 \u00e7\u00f6z\u00fcmler istedi\u011fi anlam\u0131na geliyor. Bir m\u00fc\u015fteri size bir sorunla geldi\u011finde, \u015funlar\u0131 yapt\u0131\u011f\u0131n\u0131zdan emin olun:<\/p>\n\n<ul>\n<li>Dikkatlice dinleyin<\/li>\n\n\n\n<li>Sorunu a\u00e7\u0131klay\u0131n<\/li>\n\n\n\n<li>\u00c7e\u015fitli \u00e7\u00f6z\u00fcmler sunun<\/li>\n<\/ul>\n\n<p>M\u00fc\u015fteriniz dinlendi\u011fini ve \u00f6nemsendi\u011fini hissederek ayr\u0131ld\u0131\u011f\u0131nda, i\u015finizi iyi yapm\u0131\u015fs\u0131n\u0131z demektir. Gelecekte sizinle tekrar \u00e7al\u0131\u015fma \u015fanslar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n<ol start=\"8\">\n<h3><\/h3><li>M\u00fc\u015fterilere te\u015fekk\u00fcr edin<\/li>\n<\/ol>\n\n<p>Hepimiz takdir edilmek isteriz. M\u00fc\u015fterilerinize basit bir te\u015fekk\u00fcr, i\u015flerini takdir etti\u011finizi ve onlara de\u011fer verdi\u011finizi g\u00f6sterir.  <\/p>\n\n<p>Olumlu bir deneyim ya\u015fayan ve kendilerine de\u011fer verildi\u011fini hisseden m\u00fc\u015fterilerin \u015firketinizi ba\u015fkalar\u0131na tavsiye etme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. \u015eirketinizin b\u00fcy\u00fcmesini te\u015fvik eder.<\/p>\n\n<ol start=\"9\">\n<h3><\/h3><li>Sad\u0131k m\u00fc\u015fterilerinizi \u00f6d\u00fcllendirin<\/li>\n<\/ol>\n\n<p>Bir \u015firkete sad\u0131k olan m\u00fc\u015fteriler, \u015firketi hem iyi hem de k\u00f6t\u00fc zamanlarda destekler. \u00dcr\u00fcnlerinizi veya hizmetlerinizi sat\u0131n almaya devam eden m\u00fc\u015fteriler \u00e7e\u015fitli \u015fekillerde \u00f6d\u00fcllendirilebilir:<\/p>\n\n<ul>\n<li>Puan programlar\u0131  <\/li>\n\n\n\n<li>Cashback  <\/li>\n\n\n\n<li>\u0130ndirimler<\/li>\n<\/ul>\n\n<p>Bunlar bir \u00f6d\u00fcl sistemi olarak hizmet eder ve sadakati ve m\u00fc\u015fteri ba\u011flant\u0131s\u0131n\u0131 art\u0131rabilir. \u00d6rne\u011fin, bir\u00e7ok \u015firket ba\u015fkalar\u0131n\u0131 tavsiye eden m\u00fc\u015fterilerine hediye sepetleri sa\u011flamaktad\u0131r.<\/p>\n\n<ol start=\"10\">\n<h3><\/h3><li>Tatil kartlar\u0131 g\u00f6nderin<\/li>\n<\/ol>\n\n<p>Tatiller, m\u00fc\u015fterilerinize takdirinizi ve tatil ruhunuzu g\u00f6stermek i\u00e7in ideal bir zamand\u0131r. Onlara tatil kart\u0131 g\u00f6ndermek, bunu yapman\u0131n bir y\u00f6ntemidir. Bu kartlar m\u00fc\u015fteri ba\u011flant\u0131lar\u0131n\u0131n geli\u015ftirilmesine, s\u00fcrd\u00fcr\u00fclmesine ve korunmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>M\u00fc\u015fteri ba\u011flant\u0131s\u0131 daha iyi etkile\u015fimlere, daha fazla sat\u0131\u015fa ve m\u00fc\u015fteri i\u00e7in daha iyi bir genel deneyime yol a\u00e7abilir. \u015eirketlerin m\u00fc\u015fterilerle ba\u011flant\u0131 kurman\u0131n ne kadar \u00f6nemli oldu\u011funu bilmeleri gerekiyor.  <\/p>\n\n<p>Tek yapman\u0131z gereken m\u00fc\u015fterilerinize onlar\u0131 \u00f6nemsedi\u011finizi g\u00f6stermek ve sunduklar\u0131n\u0131zla hayatlar\u0131n\u0131 iyile\u015ftirmeye \u00e7al\u0131\u015fmakt\u0131r. Bu sizi rekabette \u00f6ne ge\u00e7irecek ve ger\u00e7ek marka savunucular\u0131 edinmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<p>QuestionPro, m\u00fc\u015fteri geri bildirim y\u00f6netimi \u00f6zellikleri sunarak m\u00fc\u015fteri ba\u011flant\u0131lar\u0131 kurman\u0131za yard\u0131mc\u0131 olabilir. QuestionPro, anketler d\u00fczenleyerek m\u00fc\u015fterilerin sorunlu noktalar\u0131n\u0131 ke\u015ffetmenizi sa\u011flayan bir anket yaz\u0131l\u0131m\u0131d\u0131r.  <\/p>\n\n<p>Ayr\u0131ca, m\u00fc\u015fteri geri bildirimlerini ve i\u00e7g\u00f6r\u00fclerini toplaman\u0131za yard\u0131mc\u0131 olarak i\u015fletmelerin m\u00fc\u015fteri ba\u011flant\u0131lar\u0131n\u0131 geli\u015ftirmelerine olanak tan\u0131r. \u00dccretsiz bir demo talep etmek i\u00e7in QuestionPro ile ileti\u015fime ge\u00e7in.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterileriniz, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn vaat etti\u011fi \u00e7\u00f6z\u00fcmden daha fazlas\u0131n\u0131 ister. Ayr\u0131ca i\u015fler ters gitti\u011finde sizin ve ekibinizin yanlar\u0131nda olman\u0131z\u0131 isterler. Sat\u0131\u015f elemanlar\u0131n\u0131z\u0131n [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":775986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Ba\u011flant\u0131s\u0131: Nedir, \u00d6nemi + En \u0130yi Uygulamalar<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri ba\u011flant\u0131s\u0131, m\u00fc\u015fterilerle g\u00fc\u00e7l\u00fc ili\u015fkiler kurman\u0131z\u0131 sa\u011flar. 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