{"id":792760,"date":"2023-02-01T11:00:00","date_gmt":"2023-02-01T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pazar-degerlendirmesi-nedir-ve-nasil-yapilir\/"},"modified":"2023-05-19T17:36:57","modified_gmt":"2023-05-19T17:36:57","slug":"pazar-degerlendirmesi-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/pazar-degerlendirmesi-nedir-ve-nasil-yapilir\/","title":{"rendered":"Pazar De\u011ferlendirmesi: Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Pazar de\u011ferlendirmesi, yeni bir i\u015f kurman\u0131n veya halihaz\u0131rda sahip oldu\u011funuz bir i\u015fi b\u00fcy\u00fctmenin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bu nedenle, i\u015finizle ilgili b\u00fcy\u00fck bir ad\u0131m atmadan \u00f6nce pazar\u0131n\u0131z\u0131 iyice de\u011ferlendirmelisiniz.  <\/p>\n\n<p>Pazar\u0131n do\u011fru bir \u015fekilde de\u011ferlendirilmesi f\u0131rsat, de\u011fer, riskler, m\u00fc\u015fteri sat\u0131n alma davran\u0131\u015f\u0131, pazar rekabeti ve kurulu\u015fun b\u00fcy\u00fcmesini etkileyebilecek di\u011fer \u00f6nemli fakt\u00f6rleri do\u011fru bir \u015fekilde belirleyebilir.<\/p>\n\n<p>Bu blogda, pazar de\u011ferlendirmesini tan\u0131mlayacak ve nas\u0131l yap\u0131laca\u011f\u0131na dair ad\u0131m ad\u0131m bir k\u0131lavuz sunaca\u011f\u0131z. Bu konuda daha fazla bilgi edinmek i\u00e7in bizimle kal\u0131n.<\/p>\n\n<h2 class=\"wp-block-heading\">Pazar De\u011ferlendirmesi Nedir?<\/h2>\n\n<p>Pazar de\u011ferlendirmesi, belirli bir pazar\u0131n <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/arastirma-nedir-tanim-yontemler-turler-ve-ornekler\/\">ara\u015ft\u0131r\u0131lmas\u0131<\/a> ve analiz edilmesi s\u00fcrecidir. Bu s\u00fcre\u00e7, pazar b\u00fcy\u00fckl\u00fc\u011f\u00fc, istatistikler, hedef pazardaki ortalama fiyatlar, m\u00fc\u015fterilerin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131 ve daha fazlas\u0131 gibi nicel ve nitel verilerin toplanmas\u0131n\u0131 i\u00e7erir.<\/p>\n\n<p>De\u011ferlendirilen veriler, belirli bir zaman ve yerde bir i\u015f giri\u015fiminin ba\u015far\u0131s\u0131n\u0131 ve karl\u0131l\u0131\u011f\u0131n\u0131 tahmin etmek ve sonu\u00e7lar olu\u015fturmak i\u00e7in kullan\u0131l\u0131r. Ayr\u0131ca i\u015fletmelerin pazardaki konumlar\u0131n\u0131 bulmalar\u0131na, kendilerini rakiplerinden ay\u0131rmalar\u0131na ve iyi bir pazarlama ve reklam plan\u0131 geli\u015ftirmelerine yard\u0131mc\u0131 olabilir.<\/p>\n\n<p>Ayr\u0131ca, pazar de\u011ferlendirmeleri tehditlerin belirlenmesine, risklerin azalt\u0131lmas\u0131na ve sekt\u00f6r\u00fcn ve sekt\u00f6r i\u00e7indeki belirli bir pazar\u0131n genel \u00e7ekicili\u011finin de\u011ferlendirilmesine yard\u0131mc\u0131 olur.<\/p>\n\n<h2 class=\"wp-block-heading\">Pazar De\u011ferlendirmesi Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n\n<p>Pazarlama de\u011ferlendirmesi basit bir s\u00fcre\u00e7tir, ancak \u00e7ok say\u0131da \u00f6zel ara\u015ft\u0131rma gerektirir. Burada, pazar\u0131n\u0131z\u0131 nas\u0131l de\u011ferlendirece\u011finizi \u00f6\u011fretmek i\u00e7in ad\u0131m ad\u0131m bir k\u0131lavuz inceleyece\u011fiz.<\/p>\n\n<ol>\n<h3><\/h3><li>Pazar\u0131n mevcut durumunu belirleyin.<\/li>\n<\/ol>\n\n<p>Pazar analizinizin ilk b\u00f6l\u00fcm\u00fc, faaliyet g\u00f6stermek istedi\u011finiz pazara ili\u015fkin genel bir bak\u0131\u015f veya tan\u0131m i\u00e7ermelidir. Analiz etmeniz gereken baz\u0131 yayg\u0131n fakt\u00f6rlere bir g\u00f6z at\u0131n:<\/p>\n\n<ul>\n<li>Piyasay\u0131 etkileyen g\u00fcncel trendler var m\u0131?<\/li>\n\n\n\n<li>Pazar\u0131n b\u00fcy\u00fcme oran\u0131 nedir?<\/li>\n\n\n\n<li>\u00dcr\u00fcn ve hizmetlerin pazardaki ya\u015fam d\u00f6ng\u00fcs\u00fc nedir?<\/li>\n<\/ul>\n\n<p>Bunlar\u0131n hepsi pazara genel bak\u0131\u015f\u0131n\u0131z\u0131n yan\u0131tlamas\u0131 gereken sorulard\u0131r. Bu b\u00f6l\u00fcm her zaman belgenizin en ba\u015f\u0131nda yer al\u0131r, ancak ara\u015ft\u0131rman\u0131z\u0131 bitirdikten sonra bitirmek daha kolay olabilir.<\/p>\n\n<ol start=\"2\">\n<h3><\/h3><li>Hedef m\u00fc\u015fterinizi analiz edin.<\/li>\n<\/ol>\n\n<p>Hedef kitlenizi analiz etmek, pazar de\u011ferlendirmesinin bir sonraki ad\u0131m\u0131d\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz ne kadar harika olursa olsun, onu herkese satamazs\u0131n\u0131z. Denemek b\u00fcy\u00fck bir zaman kayb\u0131 olur. Bu nedenle en iyi strateji, b\u00fcy\u00fck olas\u0131l\u0131kla \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n alacak olan ni\u015f pazar\u0131n\u0131z\u0131 hedeflemektir.<\/p>\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/hedef-kitle-nedir-ve-nasil-tanimlanir\/\">Hedef kitlenizdeki<\/a> ki\u015fileri bulman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in segmentasyon stratejinizi tan\u0131mlaman\u0131z gerekecektir. Hedef segmentler, hedef kitlenizi a\u015fa\u011f\u0131daki gibi ortak \u00f6zelliklere sahip gruplara g\u00f6re b\u00f6l\u00fcmlere ay\u0131rman\u0131z\u0131 sa\u011flar:<\/p>\n\n<ul>\n<li><strong>Demografik bilgiler: <\/strong>Ya\u015f, cinsiyet, meslek, e\u011fitim d\u00fczeyi ve din<\/li>\n\n\n\n<li><strong>Co\u011frafya: <\/strong>Hedef m\u00fc\u015fterinizin nerede ya\u015fad\u0131\u011f\u0131 ve \u00e7al\u0131\u015ft\u0131\u011f\u0131<\/li>\n\n\n\n<li><strong>Psikografik \u00f6zellikler: <\/strong>M\u00fc\u015fterilerinizin nelere ilgi duyduklar\u0131, nelere tutkuyla ba\u011fl\u0131 olduklar\u0131 veya hangi ki\u015fisel de\u011ferlere sahip olabilecekleri.<\/li>\n<\/ul>\n\n<p><strong>QuestionPro, m\u00fckemmel \u00f6zelliklere sahip eksiksiz bir anket platformu sa\u011flayarak hedef m\u00fc\u015fterinizi analiz ederek pazar de\u011ferlendirmesinde size yard\u0131mc\u0131 olabilir. Anketler d\u00fczenleyerek m\u00fc\u015fterinizin \u00fcr\u00fcn ve hizmetiniz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenebilirsiniz.<\/strong><\/p>\n\n<ol start=\"3\">\n<h3><\/h3><li>Rakiplerinizi analiz edin.<\/li>\n<\/ol>\n\n<p>Pazar\u0131n bir di\u011fer hayati par\u00e7as\u0131 da rakiplerinizdir. Halihaz\u0131rda bir i\u015fletme taraf\u0131ndan kar\u015f\u0131lanmayan bir pazar ihtiyac\u0131 bulmak \u00e7ok nadirdir.<\/p>\n\n<p>Pazar de\u011ferlendirmesinin bu ad\u0131m\u0131nda, m\u00fc\u015fteriler i\u00e7in rekabet edece\u011finiz \u015firketleri ara\u015ft\u0131rman\u0131z gerekecektir. A\u015fa\u011f\u0131da, ele alman\u0131z gereken baz\u0131 temel konular yer almaktad\u0131r:<\/p>\n\n<ul>\n<li>Do\u011frudan ve dolayl\u0131 rakiplerinizi belirleme<\/li>\n\n\n\n<li>Rakiplerinizin pazar pay\u0131<\/li>\n\n\n\n<li>G\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nleri<\/li>\n<\/ul>\n\n<p>Her bir rakibiniz hakk\u0131nda ara\u015ft\u0131rma yapt\u0131ktan sonra, onlar\u0131 i\u015fletmeniz i\u00e7in en tehlikeliden en az tehlikeliye do\u011fru s\u0131ralamak faydal\u0131 olabilir.<\/p>\n\n<ol start=\"4\">\n<h3><\/h3><li>Finansal projeksiyonlar\u0131 ayarlay\u0131n<\/li>\n<\/ol>\n\n<p>Bu b\u00f6l\u00fcmde \u015firketinizin gelir potansiyelini de\u011ferlendirmeye \u00e7al\u0131\u015facaks\u0131n\u0131z. A\u015fa\u011f\u0131daki numaralar\u0131 eklemelisiniz:<\/p>\n\n<ul>\n<li><strong>Potansiyel pazar pay\u0131: <\/strong>Sat\u0131\u015f ve pazarlama \u00e7abalar\u0131n\u0131z\u0131n istedi\u011finiz pazar pay\u0131n\u0131 veya de\u011ferlemeyi elde etmenize nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 a\u00e7\u0131klay\u0131n.<\/li>\n\n\n\n<li><strong>Nakit ak\u0131\u015f\u0131:<\/strong> Ba\u015flang\u0131\u00e7ta ne kadar zarar edece\u011finizi, ne zaman ba\u015fa ba\u015f noktas\u0131na ula\u015faca\u011f\u0131n\u0131z\u0131 ve ne zaman k\u00e2r edece\u011finizi belirleyin.<\/li>\n\n\n\n<li><strong>Fiyatland\u0131rma ve br\u00fct kar marj\u0131: <\/strong>\u00dcr\u00fcnlerinizin maliyeti ile online sat\u0131\u015f i\u00e7in \u00fcr\u00fcnleri \u00fcretmenin veya tedarik etmenin size maliyeti.<\/li>\n<\/ul>\n\n<p>Yeni bir i\u015fletme i\u00e7in pazar analizi yap\u0131yorsan\u0131z, tahminleriniz tahminlere dayanacakt\u0131r, bu da somut verilere sahip olana kadar iyidir.<\/p>\n\n<ol start=\"5\">\n<h3><\/h3><li>Sekt\u00f6r d\u00fczenlemelerini anlamak<\/li>\n<\/ol>\n\n<p>Pazar de\u011ferlendirmesinde ihtiya\u00e7 duyulan son konu, herhangi bir end\u00fcstri d\u00fczenlemesine uyman\u0131z gerekip gerekmedi\u011fidir.<\/p>\n\n<p>\u00d6rne\u011fin, cilt bak\u0131m \u00fcr\u00fcnleri sat\u0131yorsan\u0131z, i\u015f yapt\u0131\u011f\u0131n\u0131z \u00fclkedeki cilt bak\u0131m\u0131yla ilgili kurallar\u0131 kontrol etmeniz gerekecektir. Bir ba\u015fka \u00f6rnek de, ila\u00e7 gibi belirli bir t\u00fcr \u00fcr\u00fcn\u00fc satmak i\u00e7in ruhsata ihtiyac\u0131n\u0131z olmas\u0131 olabilir.<\/p>\n\n<p>Alan\u0131n\u0131zdaki kurallar\u0131 \u00f6\u011frenmek \u00f6nemlidir \u00e7\u00fcnk\u00fc yasalar\u0131 \u00e7i\u011fnemek para cezalar\u0131na ve hatta bazen hapis cezas\u0131na yol a\u00e7abilir. Bu b\u00f6l\u00fcm\u00fc m\u00fcmk\u00fcn oldu\u011funca eksiksiz doldurmak en iyisidir.<\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Pazar de\u011ferlendirmesi yapmak, i\u015finizi geli\u015ftirmede \u00f6nemli bir ad\u0131md\u0131r. \u0130\u015f fikirlerinizi ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmeye ba\u015flad\u0131\u011f\u0131n\u0131zda yapaca\u011f\u0131n\u0131z ilk \u015feylerden biri budur.<\/p>\n\n<p>Ara\u015ft\u0131rmay\u0131 ister kendiniz yap\u0131n ister ba\u015fkas\u0131na yapt\u0131r\u0131n, kapsaml\u0131 pazar de\u011ferlendirmeleri i\u015fletmenizin ba\u015flang\u0131\u00e7 ve geli\u015fme a\u015famalar\u0131 aras\u0131ndaki fark\u0131 belirleyebilir.  <\/p>\n\n<p>Pazar\u0131n\u0131z\u0131 de\u011ferlendirmeyi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z QuestionPro sizin i\u00e7in en iyi se\u00e7enek olabilir. Anket tasar\u0131m\u0131 ve da\u011f\u0131t\u0131m\u0131, veri toplama ve analizi, raporlama ve g\u00f6rselle\u015ftirme, geri bildirim y\u00f6netimi gibi \u00e7e\u015fitli \u00fcr\u00fcn ve hizmetler sunmaktad\u0131r.<\/p>\n\n<p>Bu ara\u00e7lar\u0131 pazarlar\u0131 de\u011ferlendirmek ve m\u00fc\u015fteri davran\u0131\u015flar\u0131, pazar e\u011filimleri ve i\u015fletmelerin \u00fcr\u00fcnleri, hizmetleri ve stratejileri hakk\u0131nda bilin\u00e7li kararlar almalar\u0131na yard\u0131mc\u0131 olabilecek di\u011fer fakt\u00f6rler hakk\u0131nda veri toplamak i\u00e7in kullanabilirsiniz. Daha fazla bilgi veya \u00fccretsiz deneme i\u00e7in bizimle ileti\u015fime ge\u00e7in.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazar de\u011ferlendirmesi, yeni bir i\u015f kurman\u0131n veya halihaz\u0131rda sahip oldu\u011funuz bir i\u015fi b\u00fcy\u00fctmenin \u00f6nemli bir par\u00e7as\u0131d\u0131r. Bu nedenle, i\u015finizle ilgili [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":777448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazar De\u011ferlendirmesi: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Pazar de\u011ferlendirmesi, markan\u0131n pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc, b\u00fcy\u00fcme g\u00fc\u00e7lerini ve eksikliklerini tan\u0131mlar. 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