{"id":793009,"date":"2023-04-21T11:00:00","date_gmt":"2023-04-21T11:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/tuketici-karar-verme-surecinin-5-onemli-asamasi\/"},"modified":"2023-05-19T18:06:39","modified_gmt":"2023-05-19T18:06:39","slug":"tuketici-karar-verme-surecinin-5-onemli-asamasi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/tuketici-karar-verme-surecinin-5-onemli-asamasi\/","title":{"rendered":"T\u00fcketici Karar Verme S\u00fcrecinin 5 \u00d6nemli A\u015famas\u0131"},"content":{"rendered":"\n<p>T\u00fcketicilerin karar verme s\u00fcrecini anlamak pazarlamac\u0131lar i\u00e7in \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc bu sayede t\u00fcketicilerin mal ve hizmet sat\u0131n almalar\u0131n\u0131n ard\u0131ndaki itici g\u00fc\u00e7leri tespit edebilirler. Pazarlamac\u0131lar, bir pazarlama stratejisi olu\u015ftururken hedef kitlelerinin \u00fcr\u00fcn ve hizmetleri nas\u0131l se\u00e7ece\u011fini incelemelidir.  <\/p>\n\n<p>M\u00fc\u015fterilerin ne sat\u0131n almak istediklerine nas\u0131l karar verdiklerini anlamak, genellikle en ba\u015far\u0131l\u0131 pazarlama planlar\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r.<\/p>\n\n<p>M\u00fc\u015fteriler sizden al\u0131\u015fveri\u015f yapmay\u0131 nas\u0131l tercih ediyor? E\u011fer bilmiyorsan\u0131z kendinizi ba\u015far\u0131s\u0131zl\u0131\u011fa haz\u0131rlayabilirsiniz. Ba\u015far\u0131n\u0131z, m\u00fc\u015fteri sat\u0131n alma s\u00fcrecini anlama becerinize ba\u011fl\u0131d\u0131r. T\u00fcketicinin karar verme s\u00fcrecini anlamak, sat\u0131\u015fa do\u011fru daha h\u0131zl\u0131 ilerlemenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n<p>Bu blogda, t\u00fcketici karar verme s\u00fcrecini ve bir t\u00fcketici karar\u0131 olu\u015fturmak i\u00e7in izlemeniz gereken a\u015famalar\u0131 \u00f6\u011frenece\u011fiz.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u00fcketici karar verme s\u00fcreci nedir?<\/h2>\n\n<p>T\u00fcketici karar verme s\u00fcreci a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n\n<ul>\n<li>Neye ihtiya\u00e7lar\u0131 oldu\u011funu bulmak.<\/li>\n\n\n\n<li>Bilgi toplama.<\/li>\n\n\n\n<li>Se\u00e7eneklerini tart\u0131yorlar.<\/li>\n\n\n\n<li>Ne sat\u0131n alaca\u011f\u0131n\u0131za karar vermek<\/li>\n<\/ul>\n\n<p>T\u00fcketici davran\u0131\u015flar\u0131 ekonomik ve psikolojik fakt\u00f6rlerin yan\u0131 s\u0131ra sosyal ve k\u00fclt\u00fcrel de\u011ferler gibi \u00e7evresel fakt\u00f6rlerden de etkilenebilir.<\/p>\n\n<p>T\u00fcketici karar verme s\u00fcreci, bir sorunun fark\u0131na varmaktan bir \u015fey sat\u0131n ald\u0131ktan sonra bir \u015feyler yapmaya kadar her \u015feyi i\u00e7eren karma\u015f\u0131k bir s\u00fcre\u00e7tir. Her t\u00fcketicinin g\u00fcnl\u00fck hayat\u0131nda farkl\u0131 ihtiya\u00e7lar\u0131 vard\u0131r ve bu ihtiya\u00e7lar onlar\u0131n ba\u015fka kararlar almas\u0131na neden olur.<\/p>\n\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yolculugu-nedir-ve-ornekler-free-template\/\">M\u00fc\u015fteri Yolculu\u011funuzu<\/a> anlaman\u0131n CX program\u0131n\u0131z\u0131 neden d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc hakk\u0131nda daha fazla bilgi edinin.  <\/p>\n\n<p>Bir t\u00fcketicinin belirli bir \u00fcr\u00fcn hakk\u0131nda ne hissetti\u011fine ba\u011fl\u0131 olarak, karar vermek zor olabilir, \u00e7\u00fcnk\u00fc \u00e7ok \u00e7e\u015fitli \u00fcr\u00fcnler aras\u0131nda kar\u015f\u0131la\u015ft\u0131rma yapmay\u0131, de\u011ferlendirmeyi, se\u00e7meyi ve sat\u0131n almay\u0131 i\u00e7erir.  <\/p>\n\n<p>Pazarlamac\u0131lar\u0131n, \u00fcr\u00fcn ve hizmetlerini pazardaki di\u011fer \u00fcr\u00fcn ve hizmetlerden farkl\u0131 k\u0131lmak i\u00e7in t\u00fcketicilerin nas\u0131l karar verdi\u011fine ili\u015fkin temel sorunu anlamalar\u0131 ve fark etmeleri gerekir.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u00fcketici karar verme s\u00fcrecinin 5 \u00f6nemli a\u015famas\u0131<\/h2>\n\n<p>Bir t\u00fcketicinin karar\u0131n\u0131n be\u015f a\u015famas\u0131na bakaca\u011f\u0131z. Bir\u00e7ok de\u011fi\u015fiklik oldu, ancak be\u015f ad\u0131m \u015fa\u015f\u0131rt\u0131c\u0131 bir \u015fekilde ayn\u0131. Bir g\u00f6z atal\u0131m:<\/p>\n\n<ol>\n<li>Tan\u0131nma ihtiyac\u0131<\/li>\n<\/ol>\n\n<p>Bir t\u00fcketici i\u00e7in karar verme s\u00fcrecindeki ilk a\u015fama, neye ihtiya\u00e7 duyduklar\u0131n\u0131 belirlemektir. Bir ki\u015fiyi bir \u00fcr\u00fcn veya hizmet sat\u0131n almaya y\u00f6nlendiren en \u00f6nemli \u015fey, ona olan ihtiyac\u0131d\u0131r. T\u00fcm sat\u0131n alma kararlar\u0131 insanlar\u0131n neye ihtiya\u00e7 duydu\u011funa dayan\u0131r.<\/p>\n\n<p>M\u00fc\u015fterinin neye ihtiyac\u0131 oldu\u011funu bulmak, T\u00fcketici Karar Verme S\u00fcrecini de\u011ferlendirmenin ilk ad\u0131m\u0131d\u0131r. Hedef pazar\u0131n hangi ihtiya\u00e7 ve isteklere sahip oldu\u011funu bulmak bir\u00e7ok pazarlama karar\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n<ol start=\"2\">\n<h3><\/h3><li>Bilgi arama ve toplama<\/li>\n<\/ol>\n\n<p>\u0130nsanlar se\u00e7enekler aras\u0131nda se\u00e7im yapmak zorunda kald\u0131klar\u0131nda genellikle \u015f\u00fcpheci davran\u0131rlar. Dolay\u0131s\u0131yla paralar\u0131n\u0131 harcamadan \u00f6nce t\u00fcm ger\u00e7ekleri bilmeleri gerekiyor. \u0130htiya\u00e7lar\u0131n\u0131 belirledikten sonra potansiyel t\u00fcketici ikinci a\u015famaya ge\u00e7er: bilgi arama ve toplama.<\/p>\n\n<p>Al\u0131c\u0131, karar verme s\u00fcrecinin bu a\u015famas\u0131nda sat\u0131n alma i\u015fleminin t\u00fcm avantajlar\u0131n\u0131 ve dezavantajlar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurur. De\u011fi\u015fen tarzlar ve online al\u0131\u015fveri\u015f siteleri sayesinde t\u00fcketiciler ne sat\u0131n almak istedikleri hakk\u0131nda \u00e7ok daha fazla bilgiye sahip ve daha iyi se\u00e7imler yapabiliyorlar.<\/p>\n\n<p>T\u00fcketiciler kitap, dergi, internet ve di\u011fer insanlar\u0131n \u00fcr\u00fcn incelemeleri gibi bir\u00e7ok farkl\u0131 yerden bilgi alabilirler. Sat\u0131n alma karar\u0131 vermek \u00f6nemlidir, bu nedenle t\u00fcketici piyasadaki \u00fcr\u00fcnler ve markalar hakk\u0131nda bilgi edinirken acele etmemelidir.<\/p>\n\n<p>Kendi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-guide\/\">M\u00fc\u015fteri Yolculu\u011fu Haritan\u0131z\u0131<\/a> nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in bu rehbere de g\u00f6z atabilirsiniz.<\/p>\n\n<p>\u0130\u015fte bilgi bulabilece\u011finiz baz\u0131 yerler:<\/p>\n\n<ul>\n<li><strong>Ticari Bilgi Kaynaklar\u0131: <\/strong>\u00d6nemli t\u00fcrler aras\u0131nda dijital medya, haber b\u00fcltenleri, TV reklamlar\u0131, sat\u0131\u015f g\u00f6revlileri ve halka a\u00e7\u0131k ekranlar yer almaktad\u0131r.<\/li>\n\n\n\n<li><strong>\u00d6nceki Sat\u0131n Alma Deneyimleri: <\/strong>T\u00fcketicilerin bir \u00fcr\u00fcn\u00fc kullanmayla ilgili ge\u00e7mi\u015f deneyimleridir.<\/li>\n\n\n\n<li><strong>Ki\u015fisel Ba\u011flant\u0131lar: <\/strong>Bu \u00e7ok g\u00fcvenilir bir bilgi kayna\u011f\u0131d\u0131r ve t\u00fcketicinin zihnini en \u00e7ok etkileyen unsurdur. T\u00fcketiciler genellikle arkada\u015flar\u0131yla, aileleriyle, i\u015f arkada\u015flar\u0131yla ve tan\u0131d\u0131klar\u0131yla farkl\u0131 \u00fcr\u00fcnlere y\u00f6nelik ihtiya\u00e7lar\u0131 ve ilgi alanlar\u0131 hakk\u0131nda konu\u015fur ve ne sat\u0131n alacaklar\u0131na karar vermek i\u00e7in onlar\u0131n tavsiyelerini kullan\u0131r.<\/li>\n<\/ul>\n\n<ol start=\"3\">\n<h3><\/h3><li>Alternatiflerin de\u011ferlendirilmesi<\/li>\n<\/ol>\n\n<p>T\u00fcketici karar verme s\u00fcrecindeki \u00fc\u00e7\u00fcnc\u00fc a\u015fama, piyasadaki t\u00fcm alternatifleri ve ikameleri dikkatle incelemektir. T\u00fcketiciler neye ihtiya\u00e7 duyduklar\u0131n\u0131 ve nereden temin edeceklerini \u00f6\u011frendikten sonra en iyi f\u0131rsatlar\u0131 veya se\u00e7enekleri aramaya ba\u015flayacaklard\u0131r.<\/p>\n\n<p>Bu a\u015famada t\u00fcketici se\u00e7enekleri fiyat, \u00fcr\u00fcn kalitesi, miktar, katma de\u011ferli \u00f6zellikler veya di\u011fer temel fakt\u00f6rlere g\u00f6re kar\u015f\u0131la\u015ft\u0131r\u0131r. \u0130htiya\u00e7lar\u0131n\u0131z\u0131 en iyi kar\u015f\u0131layan \u00fcr\u00fcn\u00fc se\u00e7meden \u00f6nce m\u00fc\u015fteri yorumlar\u0131na bak\u0131n ve alternatiflerin fiyatlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.  <\/p>\n\n<p>Yararl\u0131 bilgileri bulduktan sonra, t\u00fcketici zevkine, tarz\u0131na, gelirine veya tercihine g\u00f6re piyasadaki en iyi \u00fcr\u00fcn\u00fc se\u00e7er.<\/p>\n\n<ol start=\"4\">\n<h3><\/h3><li>\u00dcr\u00fcn veya hizmeti sat\u0131n almak<\/li>\n<\/ol>\n\n<p>Yukar\u0131daki a\u015famalardan ge\u00e7tikten sonra m\u00fc\u015fteri ne alaca\u011f\u0131na ve nereden alaca\u011f\u0131na karar verir. T\u00fcketici, t\u00fcm ger\u00e7ekleri inceledikten sonra ihtiya\u00e7 ve isteklerine g\u00f6re bir \u00fcr\u00fcn sat\u0131n almak i\u00e7in ak\u0131ll\u0131ca bir se\u00e7im yapar.<\/p>\n\n<p>\u0130htiya\u00e7lar ve istekler genellikle pazarlama kampanyalar\u0131, arkada\u015f ve aile tavsiyeleri veya bazen her ikisi taraf\u0131ndan tetiklenir.<\/p>\n\n<ol start=\"5\">\n<h3><\/h3><li>Sat\u0131n alma sonras\u0131 de\u011ferlendirme<\/li>\n<\/ol>\n\n<p>T\u00fcketici karar verme s\u00fcrecinin son a\u015famas\u0131nda, t\u00fcketici sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc de\u011ferlendirir veya analiz eder. \u00dcr\u00fcn\u00fcn ne kadar yararl\u0131 oldu\u011funa, \u00fcr\u00fcnden ne kadar memnun olduklar\u0131na ve ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in ne kadar de\u011ferli oldu\u011funa bakarlar.<\/p>\n\n<p>T\u00fcketiciler sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcn\u00fcn \u00f6dedikleri paraya de\u011fdi\u011fini ve beklentilerini kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 bilirlerse, o \u00fcr\u00fcne ba\u011fl\u0131 kalacaklard\u0131r.  <\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Daha fazla potansiyel t\u00fcketiciyi \u00e7ekmek ve onlar\u0131 al\u0131c\u0131ya d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z bu s\u00fcreci ba\u015f\u0131ndan sonuna kadar anlamak hayati \u00f6nem ta\u015f\u0131r. T\u00fcketici karar verme s\u00fcrecini yukar\u0131daki a\u015famalara ay\u0131rarak, pazarlama \u00e7abalar\u0131n\u0131zdan en iyi \u015fekilde nas\u0131l yararlanabilece\u011finizi anlayacaks\u0131n\u0131z.<\/p>\n\n<p>Potansiyel bir t\u00fcketicinin sad\u0131k bir marka savunucusu olmas\u0131n\u0131 istiyorsan\u0131z, g\u00fcven olu\u015fturmal\u0131 ve s\u00fcre\u00e7 boyunca ilgilerini canl\u0131 tutmal\u0131s\u0131n\u0131z.<\/p>\n\n<p>T\u00fcketicilerinizin karar verme s\u00fcrecini daha iyi anlamak i\u00e7in her bir karar verme ad\u0131m\u0131na odaklanan bir anket d\u00fczenleyebilirsiniz. Anket i\u00e7g\u00f6r\u00fclerini kullanarak \u00fcr\u00fcn \u00f6zelliklerinizi ve hizmetlerinizi geli\u015ftirebilirsiniz. T\u00fcketicilerin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sizden sat\u0131n almaya karar vermelerine yard\u0131mc\u0131 olacakt\u0131r. Anketinizi kolayla\u015ft\u0131rmak i\u00e7in QuestionPro CX&#8217;i kullan\u0131n.<\/p>\n\n<p>QuestionPro CX, metinsel m\u00fc\u015fteri girdilerini inceleyen ve nitel verilerden sonu\u00e7lar \u00e7\u0131karan bir m\u00fc\u015fteri deneyimi y\u00f6netim arac\u0131d\u0131r. Hemen kaydolun ve anketinizi ve ara\u015ft\u0131rma hedeflerinizi g\u00f6r\u00fc\u015fmek isteyip istemedi\u011finizi bize bildirin.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcketicilerin karar verme s\u00fcrecini anlamak pazarlamac\u0131lar i\u00e7in \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc bu sayede t\u00fcketicilerin mal ve hizmet sat\u0131n almalar\u0131n\u0131n ard\u0131ndaki itici [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":788053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00fcketici Karar Verme S\u00fcrecinin 5 \u00d6nemli A\u015famas\u0131<\/title>\n<meta name=\"description\" content=\"T\u00fcketici karar verme s\u00fcreci, t\u00fcketicinin ge\u00e7ti\u011fi bir dizi ad\u0131md\u0131r. 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