{"id":793142,"date":"2022-06-13T15:16:26","date_gmt":"2022-06-13T15:16:26","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/arastirmada-veri-isleme-nedir-adimlar-ve-ornekler\/"},"modified":"2022-06-13T15:16:26","modified_gmt":"2022-06-13T15:16:26","slug":"arastirmada-veri-isleme-nedir-adimlar-ve-ornekler","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/arastirmada-veri-isleme-nedir-adimlar-ve-ornekler\/","title":{"rendered":"Ara\u015ft\u0131rmada veri i\u015fleme: Nedir, ad\u0131mlar ve \u00f6rnekler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Veri i\u015fleme genellikle manip\u00fclasyon veya veri analizi olarak yanl\u0131\u015f anla\u015f\u0131l\u0131r, ancak bundan \u00e7ok daha fazlas\u0131d\u0131r. Verilerin do\u011fru \u015fekilde i\u015flenmesine ba\u011fl\u0131 olarak \u00e7ok say\u0131da karar al\u0131nmakta, markalar ve ara\u015ft\u0131rmac\u0131lar eyleme d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir kararlar almak i\u00e7in verilere g\u00fcvenmektedir. Ara\u015ft\u0131rmada verilerin i\u015flenmesi, ara\u015ft\u0131rma s\u00fcrecinin en kritik bile\u015fenlerinden biridir ve markalar\u0131n ba\u015far\u0131l\u0131 olup olmamas\u0131 aras\u0131ndaki fark\u0131 belirleyebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir yandan <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rma verileri<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> birden fazla \u015fekilde i\u015flenebildi\u011finden, her \u015fey toplanan verilerden ne t\u00fcr i\u00e7g\u00f6r\u00fcler elde etti\u011finize ve bunlar\u0131n karar alma s\u00fcre\u00e7leriniz \u00fczerinde nas\u0131l bir etki yaratt\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r. <\/span> <\/p>\n<h2><b>Ara\u015ft\u0131rmada veri i\u015fleme nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmada veri i\u015fleme, veri toplama s\u00fcrecidir <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  ve birden fazla payda\u015f i\u00e7in kullan\u0131labilir bilgiye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi. Verilere \u00e7e\u015fitli \u015fekillerde ve farkl\u0131 merceklerden bak\u0131labilse de, veri i\u015fleme teorilerin kan\u0131tlanmas\u0131na veya \u00e7\u00fcr\u00fct\u00fclmesine, i\u015f kararlar\u0131n\u0131n al\u0131nmas\u0131na ve hatta \u00fcr\u00fcn ve hizmetlerin geli\u015ftirilmesine yard\u0131mc\u0131 olur. Veri i\u015fleme, fiyatland\u0131rma duygular\u0131n\u0131, t\u00fcketici davran\u0131\u015f ve tercihlerini ve rekabet analizini anlamak i\u00e7in ara\u015ft\u0131rmalarda bile kullan\u0131lmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu s\u00fcre\u00e7 boyunca, ara\u015ft\u0131rma payda\u015flar\u0131 <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/qualitative-data\/\"><br \/>\n  <span style=\"font-weight: 400;\">Nitel veriler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/quantitative-data\/\"><br \/>\n  <span style=\"font-weight: 400;\">nicel veriler<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  Bir ara\u015ft\u0131rma \u00e7al\u0131\u015fmas\u0131ndan grafikler, raporlar veya i\u015f payda\u015flar\u0131n\u0131n ilgisini \u00e7ekecek ba\u015fka herhangi bir \u015fey \u015feklinde okunabilir bir formata d\u00f6n\u00fc\u015ft\u00fcr\u00fcn. S\u00fcre\u00e7 ayn\u0131 zamanda toplanan verilere ba\u011flam sa\u011flar ve stratejik i\u015f kararlar\u0131na yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir i\u015fletmenin kritik bir y\u00f6n\u00fc olmas\u0131na ra\u011fmen, veri i\u015fleme, ara\u015ft\u0131rmada hala yeterince kullan\u0131lmayan bir s\u00fcre\u00e7tir. Verilerin \u00e7o\u011falmas\u0131 ve yap\u0131lan ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131n say\u0131s\u0131n\u0131n artmas\u0131yla birlikte, bilgilerin i\u015flenmesi ve bilgi y\u00f6netimi havuzlar\u0131na konulmas\u0131  <\/span><a href=\"https:\/\/www.questionpro.com\/insights-hub\/\"><br \/>\n  <span style=\"font-weight: 400;\">InsightsHub<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> kritiktir. <\/span> <\/p>\n<h2><b>Ara\u015ft\u0131rmada Veri \u0130\u015fleme Ad\u0131mlar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmada veri i\u015fleme d\u00f6ng\u00fcs\u00fcn\u00fcn alt\u0131 ad\u0131m\u0131 vard\u0131r. \u015eimdi bu ad\u0131mlara ve neden bu ad\u0131mlar\u0131n  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/research-design\/\"><br \/>\n  <span style=\"font-weight: 400;\">ara\u015ft\u0131rma tasar\u0131m\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<ul>\n<li>\n<h3><b>Ara\u015ft\u0131rma verilerinin toplanmas\u0131<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\"><span style=\"font-weight: 400;\">Veri toplama<\/span><\/a><span style=\"font-weight: 400;\">  ara\u015ft\u0131rma s\u00fcrecinin birincil a\u015famas\u0131d\u0131r. Bu s\u00fcre\u00e7, \u00e7e\u015fitli \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 ara\u015ft\u0131rma teknikleri arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilebilir ve birincil ve ikincil ara\u015ft\u0131rma y\u00f6ntemlerinin bir kar\u0131\u015f\u0131m\u0131 olabilir. En yayg\u0131n kullan\u0131lan veri toplama bi\u00e7imi ara\u015ft\u0131rma anketleridir. Bununla birlikte, olgun bir  <\/span><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\"><br \/>\n  <span style=\"font-weight: 400;\">pazar ara\u015ft\u0131rma platformu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">odak gruplar\u0131, tart\u0131\u015fma mod\u00fclleri ve daha fazlas\u0131 arac\u0131l\u0131\u011f\u0131yla nitel veriler toplayabilirsiniz.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Ara\u015ft\u0131rma verilerinin haz\u0131rlanmas\u0131<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma veri y\u00f6netiminde ikinci ad\u0131m, tutars\u0131zl\u0131klar\u0131 ortadan kald\u0131rmak, k\u00f6t\u00fc veya eksik anket verilerini kald\u0131rmak ve fikir birli\u011fini korumak i\u00e7in verileri temizlemek i\u00e7in verileri haz\u0131rlamakt\u0131r. Bu ad\u0131m kritiktir \u00e7\u00fcnk\u00fc yetersiz veri, ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131n\u0131 tamamen yarars\u0131z hale getirebilir ve zaman ve emek kayb\u0131na neden olabilir.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Ara\u015ft\u0131rma verilerinin girilmesi<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bir sonraki ad\u0131m, temizlenen verilerin kurumsal politikalar, ara\u015ft\u0131rma ihtiya\u00e7lar\u0131 ve daha fazlas\u0131yla tutarl\u0131 bir \u015fekilde dijital olarak okunabilir bir formata d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesidir. Bu ad\u0131m, veriler daha sonra ara\u015ft\u0131rma verilerinin y\u00f6netilmesiyle uyumlu \u00e7evrimi\u00e7i sistemlere yerle\u015ftirilece\u011fi i\u00e7in kritik \u00f6neme sahiptir.<\/span><\/p>\n<ul>\n<li>\n<h3><b>Ara\u015ft\u0131rma verilerinin i\u015flenmesi<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Veriler sistemlere girildikten sonra, bu verileri anlamland\u0131rmak i\u00e7in i\u015flemek kritik \u00f6nem ta\u015f\u0131r. Bilgiler ihtiya\u00e7lara, toplanan veri t\u00fcrlerine, verileri i\u015flemek i\u00e7in mevcut zamana ve di\u011fer bir\u00e7ok fakt\u00f6re g\u00f6re i\u015flenir. Bu, ara\u015ft\u0131rma s\u00fcrecinin en kritik bile\u015fenlerinden biridir.  <\/span><\/p>\n<ul>\n<li>\n<h3><b>Ara\u015ft\u0131rma verilerinin \u00e7\u0131kt\u0131s\u0131<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma verilerinin i\u015flendi\u011fi bu a\u015fama, verilerin i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc yerdir. Bu a\u015fama, i\u015fletme sahiplerinin, payda\u015flar\u0131n ve di\u011fer personelin verilere grafikler, \u00e7izelgeler, raporlar ve di\u011fer kolay t\u00fcketilebilir formatlarda bakmas\u0131na olanak tan\u0131r.  <\/span><\/p>\n<ul>\n<li>\n<h3><b>\u0130\u015flenen ara\u015ft\u0131rma verilerinin saklanmas\u0131<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Veri i\u015fleme ad\u0131mlar\u0131n\u0131n son a\u015famas\u0131 depolamad\u0131r. Verilerin endekslenebilir, aranabilir ve tek bir do\u011fruluk kayna\u011f\u0131 olu\u015fturacak bir formatta tutulmas\u0131 esast\u0131r.  <\/span><a href=\"https:\/\/www.questionpro.com\/insightshub\/\"><br \/>\n  <span style=\"font-weight: 400;\">Bilgi y\u00f6netimi platformlar\u0131<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> en yayg\u0131n olarak i\u015flenmi\u015f ara\u015ft\u0131rma verilerinin depolanmas\u0131 i\u00e7in kullan\u0131l\u0131r.<\/span><\/p>\n<h2><b>Ara\u015ft\u0131rmada veri i\u015flemenin faydalar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Veri i\u015fleme, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler ile bunlar\u0131n <a href=\"https:\/\/www.questionpro.com\/blog\/research-process-steps\/\">ara\u015ft\u0131rma s\u00fcrecinde<\/a> mevcut olmamas\u0131 aras\u0131nda ayr\u0131m yapabilir. Bununla birlikte, ara\u015ft\u0131rma verilerinin i\u015flenmesinin baz\u0131 belirgin faydalar\u0131 ve avantajlar\u0131 vard\u0131r. Onlar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Kolayla\u015ft\u0131r\u0131lm\u0131\u015f i\u015fleme ve y\u00f6netim:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma verileri i\u015flendi\u011finde, bu verilerin \u015fu anda ve gelecekte birden fazla ama\u00e7 i\u00e7in kullan\u0131lma olas\u0131l\u0131\u011f\u0131 y\u00fcksektir. Do\u011fru veri i\u015fleme, ara\u015ft\u0131rma verilerinin nas\u0131l ele al\u0131nd\u0131\u011f\u0131n\u0131 ve y\u00f6netildi\u011fini kolayla\u015ft\u0131rmaya yard\u0131mc\u0131 olur.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Daha iyi karar verme:  <\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Do\u011fru veri i\u015fleme sayesinde, verileri anlamland\u0131rarak daha h\u0131zl\u0131 ve daha iyi kararlara ula\u015fma olas\u0131l\u0131\u011f\u0131 m\u00fcmk\u00fcn hale gelir. B\u00f6ylece kararlar heves yerine hikayeler anlatan verilere dayal\u0131 olarak al\u0131n\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>\u0130\u00e7g\u00f6r\u00fclerin demokratikle\u015ftirilmesi:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Verilerin i\u015flenmesi, ham verilerin birden fazla ekip ve personel i\u00e7in \u00e7al\u0131\u015fan bir formata d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini sa\u011flar. T\u00fcketimi kolay veriler, i\u00e7g\u00f6r\u00fclerin <a href=\"https:\/\/www.questionpro.com\/blog\/data-democratization\/\">demokratikle\u015fmesini<\/a> sa\u011flar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Azalt\u0131lm\u0131\u015f maliyetler ve y\u00fcksek yat\u0131r\u0131m getirisi:<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Veri destekli kararlar, markalar\u0131n ve kurulu\u015flar\u0131n g\u00fcvenilir kaynaklardan elde edilen kan\u0131t destekli verilere dayal\u0131 kararlar almas\u0131na yard\u0131mc\u0131 olur. Kararlar verilerle ba\u011flant\u0131l\u0131 oldu\u011fu i\u00e7in bu, maliyetlerin azalt\u0131lmas\u0131na yard\u0131mc\u0131 olur. S\u00fcre\u00e7 ayn\u0131 zamanda i\u015f kararlar\u0131nda \u00e7ok y\u00fcksek bir yat\u0131r\u0131m getirisinin korunmas\u0131na da yard\u0131mc\u0131 olur.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><b>Saklamas\u0131, raporlamas\u0131 ve da\u011f\u0131t\u0131m\u0131 kolayd\u0131r:  <\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015flenmi\u015f verilerin depolanmas\u0131 ve y\u00f6netilmesi daha kolayd\u0131r \u00e7\u00fcnk\u00fc ham verilerde bir yap\u0131 vard\u0131r. Bu veriler daha sonra referans verilebilir ve eri\u015filebilir hale gelir ve gerekti\u011finde \u00e7a\u011fr\u0131labilir.  <\/span><\/p>\n<h2><b>Ara\u015ft\u0131rmalarda veri i\u015fleme \u00d6rnekler  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Art\u0131k ara\u015ft\u0131rmada veri i\u015flemenin inceliklerini bildi\u011finize g\u00f6re, \u00f6nemini anlaman\u0131za yard\u0131mc\u0131 olacak belirli \u00f6rneklere bakal\u0131m.<\/span><\/p>\n<h3><b>K\u00fcresel bir SaaS markas\u0131nda \u00f6rnek<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hizmet olarak yaz\u0131l\u0131m (Saas) markalar\u0131 k\u00fcresel bir ayak izine sahiptir ve hem B2B hem de B2C m\u00fc\u015fterileri olmak \u00fczere \u00e7ok say\u0131da m\u00fc\u015fteriye sahiptir. Her marka ve m\u00fc\u015fterinin SaaS platformunu kullanarak \u00e7\u00f6zmeyi umdu\u011fu farkl\u0131 sorunlar ve dolay\u0131s\u0131yla farkl\u0131 ihtiya\u00e7lar\u0131 vard\u0131r. Y\u00fcr\u00fctme s\u0131ras\u0131nda  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/consumer-research\/\"><span style=\"font-weight: 400;\">t\u00fcketi\u0307ci\u0307 ara\u015ftirmasi<\/span><\/a><span style=\"font-weight: 400;\">SaaS markas\u0131 t\u00fcketici beklentilerini, sat\u0131n alma ve sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 ve daha fazlas\u0131n\u0131 anlayabilir. Bu ayn\u0131 zamanda m\u00fc\u015fterilerin profilini \u00e7\u0131karmaya, \u00fcr\u00fcn veya hizmet geli\u015ftirmelerini hizalamaya, pazarlama harcamalar\u0131n\u0131 y\u00f6netmeye ve i\u015flenen ara\u015ft\u0131rma verilerine dayanarak daha fazlas\u0131n\u0131 yapmaya yard\u0131mc\u0131 olur.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu veri i\u015flemenin di\u011fer \u00f6rnekleri aras\u0131nda, \u00e7e\u015fitli \u00fclkelerdeki m\u00fc\u015fterileriyle k\u00fcresel bir Amerika Birle\u015fik Devletleri ayak izine sahip perakende markalar\u0131 yer almaktad\u0131r. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/demographic-examples\/\"><br \/>\n  <span style=\"font-weight: 400;\">demografi\u0307k<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">  birden fazla bayisi olan ara\u00e7 \u00fcreticileri ve distrib\u00fct\u00f6rleri ve daha fazlas\u0131. Pazar ara\u015ft\u0131rmas\u0131 yapan herkesin verileri anlamland\u0131rmak i\u00e7in veri i\u015flemeden yararlanmas\u0131 gerekir.  <\/span><\/p>\n<h2><b>Ara\u015ft\u0131rma verilerinizi QuestionPro ile i\u015fleyin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anket ara\u015ft\u0131rmas\u0131 ve di\u011fer nitel veriler de dahil olmak \u00fczere ara\u015ft\u0131rma verilerini toplamak, a\u015fa\u011f\u0131daki gibi kurumsal d\u00fczeyde bir ara\u015ft\u0131rma platformu ile m\u00fcmk\u00fcnd\u00fcr <\/span><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\"><br \/>\n  <span style=\"font-weight: 400;\">SoruPro<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. Arac\u0131n do\u011fas\u0131 gere\u011fi, verileri i\u015fleme ve \u00f6nemli kararlar alma olas\u0131l\u0131\u011f\u0131 da vard\u0131r. Platform ayr\u0131ca kolay eri\u015fim i\u00e7in verileri i\u015flemenize ve saklaman\u0131za olanak tan\u0131r. Hemen ba\u015flay\u0131n!<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veri i\u015fleme genellikle manip\u00fclasyon veya veri analizi olarak yanl\u0131\u015f anla\u015f\u0131l\u0131r, ancak bundan \u00e7ok daha fazlas\u0131d\u0131r. Verilerin do\u011fru \u015fekilde i\u015flenmesine ba\u011fl\u0131 [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":712787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ara\u015ft\u0131rmada veri i\u015fleme: Nedir, ad\u0131mlar ve \u00f6rnekler | QuestionPro<\/title>\n<meta name=\"description\" content=\"Ara\u015ft\u0131rmada veri i\u015fleme, ara\u015ft\u0131rma verilerinin toplanmas\u0131 ve birden fazla payda\u015f i\u00e7in kullan\u0131labilir bilgiye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi s\u00fcrecidir.\" 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