{"id":793159,"date":"2020-02-03T01:03:34","date_gmt":"2020-02-03T01:03:34","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/surekli-performans-yonetimi-cpm-nedir-ve-isletmeler-neden-buna-ihtiyac-duyar\/"},"modified":"2020-02-03T01:03:34","modified_gmt":"2020-02-03T01:03:34","slug":"surekli-performans-yonetimi-cpm-nedir-ve-isletmeler-neden-buna-ihtiyac-duyar","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/surekli-performans-yonetimi-cpm-nedir-ve-isletmeler-neden-buna-ihtiyac-duyar\/","title":{"rendered":"S\u00fcrekli performans y\u00f6netimi (CPM) nedir ve i\u015fletmeler neden buna ihtiya\u00e7 duyar?"},"content":{"rendered":"<h2><b>S\u00fcrekli Performans Y\u00f6netimi (CPM) nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">S\u00fcrekli Performans Y\u00f6netimi (CPM), t\u00fcm y\u0131l boyunca s\u00fcrekli olarak ger\u00e7ekle\u015fen i\u015fg\u00fcc\u00fc performans \u00f6l\u00e7\u00fcm s\u00fcreci olarak tan\u0131mlanmaktad\u0131r. Geleneksel olarak, kurulu\u015flar  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/performance-appraisal\/\"><span style=\"font-weight: 400;\">performans de\u011ferlendi\u0307rmeleri\u0307<\/span><\/a><span style=\"font-weight: 400;\">  veya y\u0131lda bir veya iki kez i\u015fg\u00fcc\u00fc <a href=\"https:\/\/www.questionpro.com\/blog\/performance-reviews\/\">performans de\u011ferlendirmeleri<\/a>. S\u0131kl\u0131k bir kurulu\u015fun ayr\u0131cal\u0131\u011f\u0131 olsa da, bunu y\u0131ll\u0131k veya iki y\u0131lda bir yapmak tavsiye edilmez. Daha uzun s\u00fcrelerde, bir\u00e7ok \u00e7al\u0131\u015fan ba\u015far\u0131s\u0131, \u00e7al\u0131\u015fan de\u011ferlendirmelerinde kaydedilmez. Bu da \u00e7al\u0131\u015fan\u0131n performans\u0131na ili\u015fkin eksik bir resim ortaya \u00e7\u0131kar\u0131r.<\/span><\/p>\n<p><b><i>Yak\u0131n zamanda yap\u0131lan bir anket, \u0130K y\u00f6neticilerinin yakla\u015f\u0131k %45&#8217;inin y\u0131ll\u0131k performans de\u011ferlendirmelerinin bir \u00e7al\u0131\u015fan\u0131n i\u015fini \u00f6l\u00e7mek i\u00e7in yanl\u0131\u015f oldu\u011funa inand\u0131\u011f\u0131n\u0131 ortaya koydu.<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">CPM devam etti\u011fi i\u00e7in t\u00fcm ba\u015far\u0131lar, hedef tamamlamalar\u0131, atamalar etkin bir \u015fekilde takip edilir. Bu \u00e7ok daha iyi bir tablo \u00e7iziyor ve bak\u0131lacak daha fazla veri var. Bu sayede e\u011filimleri tespit etmek, iyile\u015ftirme i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/continuous-feedback\/\">s\u00fcrekli geri bildirim<\/a> sa\u011flamak, daha fazla sorumluluk vermek vb. kolayla\u015f\u0131r. Kurulu\u015flar CPM&#8217;i art\u0131k her zamankinden daha fazla benimsiyor. Y\u0131ll\u0131k g\u00f6zden ge\u00e7irme s\u00fcrecine k\u0131yasla sundu\u011fu faydalar\u0131n a\u00e7\u0131k\u00e7a fark\u0131na varm\u0131\u015flard\u0131r.<\/span><\/p>\n<p><b><i>Yak\u0131n zamanda yap\u0131lan bir ankete g\u00f6re \u00e7al\u0131\u015fanlar\u0131n %96&#8217;s\u0131 d\u00fczenli olarak geri bildirim almak istiyor.<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?mode=workforce&amp;classID=1024&amp;sourceRef=blog-workforce\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dccretsiz bir hesap olu\u015fturun<\/strong><\/a><\/p>\n<h3><b>S\u00fcrekli Performans Y\u00f6netiminin (CPM) faydalar\u0131 nelerdir?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00fczenli aral\u0131klarla yap\u0131ld\u0131\u011f\u0131nda, CPM bir \u00e7al\u0131\u015fan\u0131n performans\u0131n\u0131 vurgulamak i\u00e7in en iyi ara\u00e7t\u0131r. S\u00fcrekli Performans Y\u00f6netimi sisteminin en \u00f6nemli 10 faydas\u0131na bir g\u00f6z atal\u0131m.<\/span><\/p>\n<ul>\n<li><b>\u00c7al\u0131\u015fan performans\u0131n\u0131n net bir resmi:  <span style=\"font-weight: 400;\">CPM bir\u00e7ok payda\u015f\u0131 dikkate al\u0131r; bu da bir \u00e7al\u0131\u015fan\u0131n performans\u0131na ili\u015fkin b\u00fct\u00fcnc\u00fcl bir resim elde etmenize yard\u0131mc\u0131 olur. Bir \u00e7al\u0131\u015fan \u00e7e\u015fitli departmanlarda bir\u00e7ok ki\u015fiyle etkile\u015fime girdi\u011finden, bir \u00e7al\u0131\u015fan\u0131n b\u00fcy\u00fcmesine ve geli\u015fmesine \u00f6nemli \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olur. Bu, geleneksel performans y\u00f6netimi s\u00fcre\u00e7lerine ve geleneksel y\u0131ll\u0131k de\u011ferlendirmelere g\u00f6re a\u00e7\u0131k ve \u00f6nemli bir avantajd\u0131r.<\/span><\/b><\/li>\n<li><b>\u00c7al\u0131\u015fanlar her zaman g\u00fcncellenir<span style=\"font-weight: 400;\">:<\/span> <span style=\"font-weight: 400;\">Toplant\u0131lar ve y\u00f6netici ile \u00e7al\u0131\u015fan aras\u0131nda devam eden bire bir g\u00f6r\u00fc\u015fmeler sayesinde \u00e7al\u0131\u015fanlar performanslar\u0131 hakk\u0131nda ger\u00e7ek zamanl\u0131 geri bildirim al\u0131rlar. Bu, eksikliklerin veya olumlu y\u00f6nlerin hemen tespit edilmesine yard\u0131mc\u0131 olur. Bu, hatalar\u0131n d\u00fczeltilmesi veya iyi sonu\u00e7lar getiren faaliyetlerin art\u0131r\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir.<\/span><\/b><\/li>\n<li><b>Zaman\u0131nda geri bildirim yard\u0131mc\u0131 olur<span style=\"font-weight: 400;\">: W<\/span><span style=\"font-weight: 400;\">Zaman\u0131nda geri bildirimle, gerekirse ad\u0131m ad\u0131m d\u00fczeltici \u00f6nlemler alabilirsiniz. Bu, bir \u00e7al\u0131\u015fan\u0131n performans\u0131n\u0131 art\u0131rmak ve b\u00fcy\u00fcmesine yard\u0131mc\u0131 olmak i\u00e7in \u00e7ok \u00f6nemlidir. Y\u0131ll\u0131k de\u011ferlendirmelerde, y\u00f6neticiler ko\u00e7luk ve \u00e7al\u0131\u015fan performans\u0131n\u0131 etkileyebilecek birka\u00e7 \u015feyi g\u00f6zden ka\u00e7\u0131rabilir.<\/span><\/b><\/li>\n<li><b>B\u00fcy\u00fcme ve geli\u015fme f\u0131rsatlar\u0131n\u0131 art\u0131r\u0131r<span style=\"font-weight: 400;\">: Bo\u015fluk alanlar\u0131n\u0131 belirlemek \u00f6nemlidir, bunlar\u0131 bilmek \u00e7al\u0131\u015fanlar\u0131n ve y\u00f6neticilerin bunlara g\u00f6re hareket etmesine yard\u0131mc\u0131 olur. \u00c7al\u0131\u015fanlar, al\u0131nan geri bildirimlere g\u00f6re uygun e\u011fitim programlar\u0131n\u0131 tercih edebilir ve s\u00fcrekli olarak b\u00fcy\u00fcmelerine ve geli\u015fmelerine yard\u0131mc\u0131 olabilir.<\/span><\/b><\/li>\n<li><b>\u0130leriye d\u00f6n\u00fck:  <span style=\"font-weight: 400;\">CPM daha ileriye d\u00f6n\u00fckt\u00fcr; ama\u00e7 ge\u00e7mi\u015fteki hatalardan ziyade gelecekteki b\u00fcy\u00fcme f\u0131rsatlar\u0131na bakmakt\u0131r. Y\u0131llar s\u00fcren d\u00fczeltmeler yerine derinlemesine ve s\u0131k geri bildirimlere odaklanmak, \u00e7al\u0131\u015fanlar\u0131n geli\u015fimini ve performans\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olur.<\/span><\/b><\/li>\n<li><b>Beceri a\u00e7\u0131klar\u0131n\u0131 belirleyin ve kapat\u0131n:  <span style=\"font-weight: 400;\">Son birka\u00e7 y\u0131ld\u0131r, \u00e7al\u0131\u015fanlar\u0131n becerilerini geli\u015ftirmeleri ve yeniden beceri kazanmalar\u0131 son derece \u00f6nemli hale gelmi\u015ftir. Y\u00f6neticilerin halen kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck sorunlardan biri beceri eksikli\u011fidir. Do\u011fru becerilere sahip do\u011fru aday\u0131 i\u015fe almak zordur, bu da \u015firket i\u00e7inde bu beceri a\u00e7\u0131klar\u0131n\u0131 kapatmak i\u00e7in \u00e7aba sarf edilmesi gerekti\u011fi anlam\u0131na gelir. CPM, beceri eksikliklerinin belirlenmesine ve kapat\u0131lmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/b><\/li>\n<li><b>\u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r:  <span style=\"font-weight: 400;\">CPM ile \u00e7al\u0131\u015fanlar\u0131n seslerinin duyulmas\u0131 sa\u011flan\u0131r ve performans geli\u015fimleri d\u00fczenli olarak de\u011ferlendirilir. A\u00e7\u0131k ve s\u0131k sohbetlerle, etkile\u015fim seviyeleri otomatik olarak y\u00fckselir. Sa\u011fl\u0131kl\u0131 ba\u011fl\u0131l\u0131k seviyeleri, \u00e7al\u0131\u015fan kayb\u0131n\u0131 durdurmak ve \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak i\u00e7in \u00e7ok \u00f6nemlidir.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/how-do-surveys-help-boost-productivity-employee-engagement\/\"><br \/>\n  <span style=\"font-weight: 400;\">personel \u00fcretkenli\u011fi<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\"> ve <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/employee-morale\/\"><br \/>\n  <span style=\"font-weight: 400;\">i\u015fg\u00fcc\u00fc morali<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><b>KPI&#8217;ya daha yak\u0131ndan bak\u0131lmas\u0131n\u0131 sa\u011flar:  <span style=\"font-weight: 400;\">Birden fazla payda\u015f\u0131n kat\u0131l\u0131m\u0131 ve d\u00fczenli kontroller sayesinde toplanan veriler daha do\u011fru olur ve daha b\u00fcy\u00fck bir resim \u00e7izer. Bu, \u00e7al\u0131\u015fan KPI&#8217;lar\u0131 hakk\u0131nda \u00f6nemli ve net veriler sa\u011flar. Bu, y\u00f6neticilerin \u00e7al\u0131\u015fanlar\u0131n i\u015f yerinde farkl\u0131 insanlarla farkl\u0131 durumlarda nas\u0131l tepki verdiklerini bilmelerini sa\u011flar.<\/span><\/b><\/li>\n<li><b>Personelin elde tutulmas\u0131nda iyile\u015fme:  <span style=\"font-weight: 400;\">S\u0131k s\u0131k yap\u0131lan kontroller, y\u0131pranma riski ta\u015f\u0131yan \u00e7al\u0131\u015fanlar\u0131n belirlenmesine yard\u0131mc\u0131 olur. Bu \u00e7al\u0131\u015fanlar\u0131n bir\u00e7o\u011fu, sorunlar\u0131 ve endi\u015feleri zaman\u0131nda fark edilirse geri kalabilir. CPM, \u00e7al\u0131\u015fanlar\u0131n kalma niyetini etkileyen nedenlerin belirlenmesine yard\u0131mc\u0131 olarak kurulu\u015flar\u0131n gerekli \u00f6nlemleri almas\u0131na yard\u0131mc\u0131 olur.<\/span><\/b><\/li>\n<li><b>Daha iyi hedef uyumu<span style=\"font-weight: 400;\">: Her \u00e7al\u0131\u015fan\u0131n b\u00fcy\u00fck ya da k\u00fc\u00e7\u00fck hedefleri vard\u0131r. Bunlar son teslim tarihlerine, i\u015f miktar\u0131na vb. dayal\u0131 olabilir. Yanl\u0131\u015f hedef uyumu bir \u00e7al\u0131\u015fan\u0131n performans\u0131n\u0131 engelleyebilir. CPM ile y\u00f6neticiler t\u00fcm hedeflerin uygun \u015fekilde hizalanmas\u0131n\u0131 ve SMART olmas\u0131n\u0131 sa\u011flayabilir &#8211;  <\/span><span style=\"font-weight: 400;\">spesifik, \u00f6l\u00e7\u00fclebilir, ula\u015f\u0131labilir, ilgili ve zamana dayal\u0131 hedefler. Y\u00f6neticiler ayr\u0131ca \u00e7al\u0131\u015fanlar\u0131n kendilerini kurumsal hedeflerle daha iyi hizalamalar\u0131na yard\u0131mc\u0131 olabilir. Hedef belirleme, bireysel ve kurumsal ba\u015far\u0131 i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><\/b><\/li>\n<\/ul>\n<h3><b>S\u00fcrekli Performans Y\u00f6netimi (CPM) yaz\u0131l\u0131m\u0131 ve arac\u0131<\/b><\/h3>\n<p>QuestionPro&#8217;yu Kullanma \u0130\u015fg\u00fcc\u00fc <span style=\"font-weight: 400;\">\u00e7ok y\u00f6nl\u00fc bir performans y\u00f6netimi yaz\u0131l\u0131m\u0131 oldu\u011fu i\u00e7in kurulu\u015funuz i\u00e7in CPM yolunda \u00f6nemli bir ilk ad\u0131md\u0131r. Anket yapmak, veri toplamak ve bunlar\u0131 analiz ederek bilin\u00e7li kararlar almak i\u00e7in \u00e7evrimi\u00e7i anket yaz\u0131l\u0131m\u0131n\u0131 ve platformunu kullanabilirsiniz. \u0130\u015fte QuestionPro gibi bir \u00e7evrimi\u00e7i anket yaz\u0131l\u0131m\u0131 veya platformu kullanman\u0131n en \u00f6nemli d\u00f6rt avantaj\u0131  <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">\u0130\u015fg\u00fcc\u00fc<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\"> s\u00fcrekli performans y\u00f6netimi i\u00e7in.<\/span><\/p>\n<ul>\n<li><b>H\u0131zl\u0131 ve sorunsuz:  <span style=\"font-weight: 400;\">Sonu\u00e7lar\u0131 toplamak i\u00e7in do\u011frudan da\u011f\u0131tt\u0131\u011f\u0131n\u0131z \u00f6nceden ayarlanm\u0131\u015f \u015fablonlar vard\u0131r. Bunlar\u0131 de\u011fi\u015ftirebilir veya tamamen yenilerini olu\u015fturabilirsiniz; her iki y\u00f6ntem de h\u0131zl\u0131d\u0131r. Kurulu\u015flar bu t\u00fcr ara\u00e7lar\u0131 \u00e7ok kullan\u0131c\u0131 dostu olduklar\u0131 ve bir anket tasarlamak \u00e7ok h\u0131zl\u0131 oldu\u011fu i\u00e7in tercih etmektedir.<\/span><\/b><\/li>\n<li><b>Rol tabanl\u0131 eri\u015fim<span style=\"font-weight: 400;\">: \u00c7al\u0131\u015fan anketleri d\u00fczenledi\u011finizde, gizlilik ve anonimli\u011fi korumak \u00f6nemli bir husustur. Baz\u0131 ki\u015filer i\u00e7in verilere s\u0131n\u0131rl\u0131 eri\u015fim, baz\u0131 ki\u015filer i\u00e7inse tam eri\u015fim olmas\u0131n\u0131 istersiniz. \u00c7evrimi\u00e7i anket ara\u00e7lar\u0131, ki\u015filere rol tabanl\u0131 eri\u015fim atama se\u00e7ene\u011fi sunarak g\u00fcvenlik ve gizlilik sa\u011flar. Bu konuyla ilgili daha fazla ayr\u0131nt\u0131ya \u015furada yer veriyoruz  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/get-your-people-analytics-to-the-leaders-who-can-act-on-it\/\"><br \/>\n  <span style=\"font-weight: 400;\">i\u0307nsan anali\u0307ti\u0307\u011fi\u0307 blogu<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<li><b>Analitik<span style=\"font-weight: 400;\">: Bilgi a\u00e7\u0131s\u0131ndan zengin veri toplamak, \u00e7evrimi\u00e7i personel anketleri ve soru formlar\u0131 y\u00fcr\u00fctmek i\u00e7in birincil kriterdir. QuestionPro gibi ara\u00e7lar  <\/span><i><br \/>\n  <span style=\"font-weight: 400;\">\u0130\u015fg\u00fcc\u00fc <\/span><br \/>\n<\/i><span style=\"font-weight: 400;\">derinlemesine analizlerle ger\u00e7ek zamanl\u0131 veriler sa\u011flayarak bilin\u00e7li kararlar alman\u0131z\u0131 ve \u00e7al\u0131\u015fan s\u00fcre\u00e7lerinizi iyile\u015ftirmenizi sa\u011flar.<\/span><\/b><\/li>\n<li><b>\u00d6zelle\u015ftirilmi\u015f portal<span style=\"font-weight: 400;\">: Online anket portal\u0131n\u0131z\u0131 istedi\u011finiz gibi \u00f6zelle\u015ftirebilirsiniz. Bu, markala\u015fmaya ve g\u00fcvenilirlik sa\u011flamaya yard\u0131mc\u0131 olur; bunun \u00e7al\u0131\u015fan anketlerinin yan\u0131t oran\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 kan\u0131tlanm\u0131\u015ft\u0131r. \u0130\u015fte birka\u00e7 tane daha  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customize-your-workforce-portal-to-match-your-brand-colors\/\"><br \/>\n  <span style=\"font-weight: 400;\">markali anket portallarini kullanmanin faydalari<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/b><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>S\u00fcrekli Performans Y\u00f6netimi (CPM) nedir? S\u00fcrekli Performans Y\u00f6netimi (CPM), t\u00fcm y\u0131l boyunca s\u00fcrekli olarak ger\u00e7ekle\u015fen i\u015fg\u00fcc\u00fc performans \u00f6l\u00e7\u00fcm s\u00fcreci olarak [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":664844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1162],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00fcrekli Performans Y\u00f6netimi | CPM yaz\u0131l\u0131m\u0131 ve arac\u0131 | QuestionPro | QuestionPro<\/title>\n<meta name=\"description\" content=\"S\u00fcrekli Performans Y\u00f6netimi (CPM), t\u00fcm sorunlar\u0131, 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