{"id":794290,"date":"2018-07-30T05:32:52","date_gmt":"2018-07-30T05:32:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-yasam-boyu-degeri-clv-tanim-formul-ve-onem\/"},"modified":"2018-07-30T05:32:52","modified_gmt":"2018-07-30T05:32:52","slug":"musteri-yasam-boyu-degeri-clv-tanim-formul-ve-onem","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-yasam-boyu-degeri-clv-tanim-formul-ve-onem\/","title":{"rendered":"M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV): Tan\u0131m, Form\u00fcl ve \u00d6nem"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-60337 size-full\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2018\/07\/53-Customer-Lifetime-Value.jpg\" alt=\"M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri\" width=\"992\" height=\"594\"><\/p>\n<h2><b>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV): Tan\u0131m  <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV), bir m\u00fc\u015fterinin ge\u00e7mi\u015fte yapt\u0131\u011f\u0131 sat\u0131n al\u0131mlar nedeniyle bir marka veya kurulu\u015f i\u00e7in sahip oldu\u011fu mevcut de\u011fer veya bir kurulu\u015f veya marka ile ili\u015fkili oldu\u011fu \u00f6ng\u00f6r\u00fclebilir ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca bir m\u00fc\u015fteriyle ili\u015fkili \u00f6ng\u00f6r\u00fclebilir net kar olarak tan\u0131mlan\u0131r. Ba\u015fka bir deyi\u015fle, bir i\u015fletmenin bir \u015firketle olan ili\u015fkisi s\u0131ras\u0131nda m\u00fc\u015fterilerinden elde edece\u011fi de\u011ferdir.  <\/span><\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-market-research\/\"><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131<\/span><\/a><span style=\"font-weight: 400;\">  b\u00fcy\u00fck \u00f6l\u00e7\u00fcde verilere dayan\u0131r. Bu teknoloji \u00e7a\u011f\u0131nda, pazar ara\u015ft\u0131rmac\u0131lar\u0131n\u0131n \u00e7o\u011fu e-postalar, sosyal medya, web sitesi ziyaretleri, hitler ve t\u0131klamalar ve hatta \u00f6deme i\u015flemleri gibi her \u015feyi izlemeyi tercih ediyor. T\u00fcm\u00fcn\u00fc \u00f6l\u00e7meye yard\u0131mc\u0131 olabilecek baz\u0131 ara\u00e7lar vard\u0131r  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-mapping-customer-experience\/\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri yolculu\u011fu <\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">ve bu yolculuktaki her bir temas noktas\u0131n\u0131n de\u011ferini tahmin edin. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri, i\u015fletmelerin genel pazar harcamalar\u0131n\u0131 d\u00fc\u015f\u00fcnmek isteyecekleri i\u00e7in \u00f6nemli bir metriktir. CLV, i\u015fletmelerin sat\u0131\u015f, pazarlama, \u00fcr\u00fcn geli\u015ftirme ve m\u00fc\u015fteri hizmetleri ve deste\u011fi gibi farkl\u0131 departmanlar hakk\u0131nda \u00f6nemli kararlar almas\u0131na yard\u0131mc\u0131 olur. \u00d6rne\u011fin:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Pazarlama:<\/b><span style=\"font-weight: 400;\"> Yeni bir m\u00fc\u015fteri edinmek i\u00e7in ne kadar para harcanacak?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u00dcr\u00fcn:<\/b><span style=\"font-weight: 400;\"> \u00dcr\u00fcnde yap\u0131lacak hangi de\u011fi\u015fiklikler m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 en iyi \u015fekilde kar\u015f\u0131layacakt\u0131r?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>M\u00fc\u015fteri deste\u011fi:<\/b><span style=\"font-weight: 400;\"> Kusursuz m\u00fc\u015fteri hizmeti sunabilmeleri i\u00e7in yetenekli m\u00fc\u015fteri destek personeli edinmek i\u00e7in ne kadar para harcanmas\u0131 gerekiyor?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sat\u0131\u015f:<\/b><span style=\"font-weight: 400;\"> Sat\u0131\u015f personeli en \u00e7ok ne t\u00fcr m\u00fc\u015fterileri elde etmek i\u00e7in zaman harcamal\u0131d\u0131r?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">CLV, i\u015fletmelerin performans kampanyalar\u0131n\u0131 \u00f6l\u00e7mek ve de\u011ferlendirmek i\u00e7in kulland\u0131klar\u0131 temel bir metriktir. CLV, uzun zamand\u0131r i\u015fletme sa\u011fl\u0131\u011f\u0131n\u0131n bir g\u00f6stergesidir.  <\/span><span style=\"font-weight: 400;\">CLV, m\u00fc\u015fterilerin ge\u00e7mi\u015fte yapt\u0131klar\u0131 sat\u0131n al\u0131mlara ve gelecekte yapacaklar\u0131 sat\u0131n al\u0131mlar\u0131n tahminine dayal\u0131 olarak hesaplan\u0131r. Tarihsel CLV ve tahmini CLV kavramlar\u0131n\u0131 anlayal\u0131m.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/market-research.html\"><br \/>\n  <span style=\"font-weight: 400;\">Pazar Ara\u015ft\u0131rmas\u0131 Anketleri &#8211; Eksiksiz K\u0131lavuz <\/span><br \/>\n<\/a> <\/p>\n<h3><b>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV) Form\u00fclleri<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri, ge\u00e7mi\u015f m\u00fc\u015fteri ya\u015fam boyu de\u011feri ve tahmini m\u00fc\u015fteri ya\u015fam boyu de\u011ferine dayal\u0131 olarak hesaplan\u0131r. Tarihsel y\u00f6ntem, ge\u00e7mi\u015fte <a href=\"https:\/\/www.questionpro.com\/blog\/data-collection\/\">toplanan verileri<\/a> analiz eder ve yaln\u0131zca ge\u00e7mi\u015f i\u015flemlere dayanarak bir m\u00fc\u015fterinin de\u011feri hakk\u0131nda yarg\u0131da bulunur. Aksine, ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere \u00f6ng\u00f6r\u00fcsel y\u00f6ntem, m\u00fc\u015fterilerin gelecekte yapacaklar\u0131 sat\u0131n al\u0131mlara ili\u015fkin tahminler \u00fczerinden m\u00fc\u015fterilerin de\u011ferini \u00f6ng\u00f6r\u00fcr. Bir sonraki b\u00f6l\u00fcmde CLV form\u00fclleri hakk\u0131nda daha fazla bilgi edinece\u011fiz.  <\/span><\/p>\n<p><b>Tarihi M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tarihi CLV, bireysel bir m\u00fc\u015fteri taraf\u0131ndan yap\u0131lan t\u00fcm ge\u00e7mi\u015f sat\u0131n al\u0131mlardan elde edilen br\u00fct k\u00e2r\u0131n toplam\u0131d\u0131r. T\u00fcm br\u00fct karlar\u0131n toplam\u0131 i\u015flemlerin de\u011feridir. M\u00fc\u015fterileriniz taraf\u0131ndan yap\u0131lan t\u00fcm ge\u00e7mi\u015f i\u015flemlere eri\u015fiminiz varsa, ge\u00e7mi\u015f m\u00fc\u015fteri ya\u015fam boyu de\u011feri a\u015fa\u011f\u0131daki form\u00fcl kullan\u0131larak hesaplanabilir:  <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center; border: solid 1px #222; padding: 4px;\"><strong>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (Tarihi)= (\u0130\u015flem 1+ \u0130\u015flem 2 + \u0130\u015flem 3&#8230;.+ \u0130\u015flem N) X AGM<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nerede?<\/p>\n<p><b>N= <\/b><span style=\"font-weight: 400;\">M\u00fc\u015fteri taraf\u0131ndan ma\u011fazan\u0131zda yap\u0131lan Son \u0130\u015flem<\/span><\/p>\n<p><b>AGM = <\/b><span style=\"font-weight: 400;\">Ortalama Br\u00fct Marj<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CLV&#8217;nin net k\u00e2ra dayal\u0131 olarak hesaplanmas\u0131, bir i\u015fletmeye m\u00fc\u015fterinin i\u015fletmeye sa\u011flad\u0131\u011f\u0131 ger\u00e7ek k\u00e2r\u0131 verir. Tarihi m\u00fc\u015fteri ya\u015fam boyu de\u011feri, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-service\/\">m\u00fc\u015fteri hizmetleri<\/a> maliyetini, iade maliyetini, edinme maliyetini, pazarlama maliyetini vb. dikkate al\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tarihi CLV&#8217;yi hesaplaman\u0131n bir dezavantaj\u0131 vard\u0131r, bunu bireysel olarak hesaplamak son derece karma\u015f\u0131k hale gelir.<\/span><\/p>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-satisfaction-surveys\/\">M\u00fc\u015fteri Memnuniyeti Anketleri<\/a><\/p>\n<p><b>Tahmine Dayal\u0131 M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri  <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tahmini CLV, bir t\u00fcketici taraf\u0131ndan yap\u0131lacak sat\u0131n al\u0131mlar\u0131n tahminlerine dayanan bir algoritma arac\u0131l\u0131\u011f\u0131yla tahmin edilen daha do\u011fru bir de\u011ferdir, yani bir m\u00fc\u015fterinin t\u00fcm ya\u015fam s\u00fcresi boyunca bir i\u015fletmeye verece\u011fi toplam de\u011ferdir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pratikte, fiyatlarda dalgalanma olabilece\u011fi, indirimler sunulabilece\u011fi vs. g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda bunu ba\u015farmak biraz zor olabilir. Tahmini CLV&#8217;yi hesaplaman\u0131n karma\u015f\u0131kl\u0131k ve do\u011fruluk a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6steren bir dizi yolu vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basit Tahmini CLV a\u015fa\u011f\u0131daki form\u00fcl kullan\u0131larak hesaplanabilir:  <\/span><\/p>\n<table class=\"align-center\" style=\"height: 77px;\" width=\"801\">\n<tbody>\n<tr>\n<td>\n<p style=\"border: 1px solid #222222; padding: 4px; text-align: center;\"><b>  CLV= ((Tx AOV) AGM) ALT<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nerede?<\/p>\n<p><b>T<\/b><span style=\"font-weight: 400;\"> = Ortalama ayl\u0131k i\u015flemler <\/span> <\/p>\n<p style=\"text-align: left;\"><b>AOV<\/b><span style=\"font-weight: 400;\">= Ortalama sipari\u015f de\u011feri <\/span> <\/p>\n<p style=\"text-align: left;\"><b>ALT<\/b><span style=\"font-weight: 400;\">= Ortalama M\u00fc\u015fteri \u00d6mr\u00fc <\/span> <\/p>\n<p style=\"text-align: left;\"><b>AGM<\/b><span style=\"font-weight: 400;\">= Ortalama br\u00fct kar marj\u0131<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Bu denklem, m\u00fc\u015fteri \u00f6mr\u00fc ba\u015f\u0131na br\u00fct marj katk\u0131s\u0131na (GML) d\u00f6n\u00fc\u015f\u00fcr. Bu y\u00fczden,  <\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 35px;\" width=\"774\">\n<tbody>\n<tr>\n<td>\n<p style=\"border: 1px solid #222222; padding: 4px;\"><b>  CLV= GML (R\/1+D-R)  <\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nerede?<\/p>\n<p style=\"text-align: left;\"><b>R<\/b><span style=\"font-weight: 400;\"> = ayl\u0131k elde tutma oran\u0131 <\/span> <\/p>\n<p style=\"text-align: left;\"><b>D<\/b><span style=\"font-weight: 400;\"> = ayl\u0131k iskonto oran\u0131<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Bu model bir tahmin modelidir ve kesin tahmin olmayabilir.  <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">M\u00fc\u015fterinin bir i\u015fletme veya marka i\u00e7in ne kadar de\u011ferli oldu\u011funu ger\u00e7ek zamanl\u0131 olarak anlamak i\u00e7in i\u015fletmelerin bu hesaplamalar\u0131 yapmas\u0131 \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/blog\/viral-coefficient\/\">Viral Katsay\u0131 Nedir?<\/a><\/p>\n<h3 style=\"text-align: left;\"><b>M\u00fc\u015fteri Ya\u015fam Boyu De\u011ferinin (CLV) \u00d6nemi<\/b><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Herhangi bir i\u015fletme veya marka i\u00e7in en \u00f6nemli \u00f6l\u00e7\u00fctlerden biri olan m\u00fc\u015fteri ya\u015fam boyu de\u011ferinin \u00f6nemini ne kadar vurgulasak azd\u0131r.  <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/customer-churn\/\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri kayb\u0131<\/span><\/a><span style=\"font-weight: 400;\">  her i\u015f i\u00e7in k\u00f6t\u00fcd\u00fcr. Yeni m\u00fc\u015fteriler edinmenin mevcut m\u00fc\u015fterileri elde tutmaktan daha maliyetli oldu\u011fu bilinen bir ger\u00e7ektir. B\u00f6ylece geli\u015ftirmek i\u00e7in<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/build-customer-loyalty\/\"><span style=\"font-weight: 400;\">  m\u00fc\u015fteriyi elde tutma stratejisi  <\/span><\/a><span style=\"font-weight: 400;\">bir i\u015fletmenin CLV&#8217;sini hesaplamaya devam etmesi gerekir. \u0130\u015fte CLV&#8217;nin k\u00e2rl\u0131l\u0131\u011f\u0131, elde tutmay\u0131 ve genel i\u015f ba\u015far\u0131s\u0131n\u0131 art\u0131rmada \u00f6nemli olmas\u0131n\u0131n be\u015f nedeni:<\/span><\/p>\n<ol style=\"text-align: left;\">\n<li><b>Ger\u00e7ek zamanl\u0131 yat\u0131r\u0131m getirisini tahmin eder  <\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">CLV, bir kurulu\u015fun veya i\u015fletmenin en k\u00e2rl\u0131 m\u00fc\u015fteriler arac\u0131l\u0131\u011f\u0131yla maksimum getiri sa\u011flayacak kanallara odaklanmas\u0131na yard\u0131mc\u0131 olur. Pazarlama kanallar\u0131n\u0131z\u0131, yaln\u0131zca ilk birka\u00e7 sat\u0131n alma hakk\u0131nda bilgi sahibi olmak yerine m\u00fc\u015fterinin net de\u011ferini anlamak i\u00e7in optimize edin. Dolay\u0131s\u0131yla, m\u00fc\u015fteri edinme maliyetine k\u0131yasla m\u00fc\u015fteri ya\u015fam boyu de\u011ferinizi en \u00fcst d\u00fczeye \u00e7\u0131karm\u0131\u015f olursunuz.<\/span><\/p>\n<p style=\"text-align: center;\">Daha fazlas\u0131n\u0131 \u00f6\u011frenin: <a href=\"https:\/\/www.questionpro.com\/blog\/acquire-reliable-customer-feedback\/\">M\u00fc\u015fteri Geri Bildirimi Alman\u0131n Yollar\u0131<\/a><\/p>\n<ol style=\"text-align: left;\" start=\"2\">\n<li><b>  Pazarlama tutma stratejisini geli\u015ftirmeye yard\u0131mc\u0131 olur<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Pazarlama kampanyan\u0131z i\u00e7in harcad\u0131\u011f\u0131n\u0131z paran\u0131n miktar\u0131, sadece elde edece\u011finiz anl\u0131k gelire g\u00f6re de\u011ferlendirilmemelidir. \u00d6rne\u011fin, bir pazarlama kampanyas\u0131 yaln\u0131zca tek seferlik al\u0131\u015fveri\u015f yapanlar\u0131 tekrar eden m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmeye odaklanmamal\u0131, ayn\u0131 zamanda i\u015fletme olarak hedefledi\u011finiz m\u00fc\u015fteri segmentinin ortalama CLV&#8217;sine de\u011fer katmal\u0131d\u0131r.<\/span><\/p>\n<ol style=\"text-align: left;\" start=\"3\">\n<li><b>  Hedef kitle i\u00e7in etkili bir mesaj olu\u015fturun<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Bir i\u015fletme veya kurulu\u015f, m\u00fc\u015fterilerini elde tutmak ve m\u00fc\u015fteri kayb\u0131n\u0131 azaltmak i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/6-save-your-marketing-butt-strategies\/\">pazarlama stratejisinin<\/a> uygunlu\u011funu art\u0131rabilmek amac\u0131yla m\u00fc\u015fteri taban\u0131n\u0131 CLV&#8217;ye g\u00f6re b\u00f6l\u00fcmlere ay\u0131rmay\u0131 bilmelidir. Bunu yapman\u0131n anlay\u0131\u015fl\u0131 bir yolu, hedef kitlenizi segmentlere ay\u0131rmak ve onlar\u0131n ihtiya\u00e7lar\u0131na en uygun \u00fcr\u00fcnleri \u00fcretmek olacakt\u0131r; bu, t\u00fcketicilerinize etkili bir mesaj g\u00f6nderecek ve al\u0131\u015fveri\u015f yapmak i\u00e7in tekrar tekrar geri d\u00f6neceklerdir.<\/span><\/p>\n<p style=\"text-align: center;\">Daha fazla bilgi edinin: <a href=\"https:\/\/www.questionpro.com\/blog\/5-reasons-customer-satisfaction-survey-important\/\">M\u00fc\u015fteri Memnuniyeti Anketleri neden \u00f6nemlidir?<\/a><\/p>\n<ol style=\"text-align: left;\" start=\"4\">\n<li><b>  M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamaya yard\u0131mc\u0131 olur  <\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Kurulu\u015flar, CLV \u00e7al\u0131\u015fmas\u0131ndan elde edilen verileri d\u00fczenleyerek, ilk sat\u0131n almay\u0131 neyin tetikledi\u011fini anlamak i\u00e7in bir \u00f6zellik defteri tutabilirler. Bu analiz yap\u0131ld\u0131ktan ve sonu\u00e7lar elde edildikten sonra, benzer tetikleyiciler potansiyel m\u00fc\u015fteriler veya t\u00fcketiciler i\u00e7in kullan\u0131larak onlar\u0131 ilk kez sat\u0131n alanlara d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in kullan\u0131labilir.  <\/span><\/p>\n<ol style=\"text-align: left;\" start=\"5\">\n<li><b>  M\u00fc\u015fteri deste\u011finden daha iyi bir \u00e7\u0131kt\u0131<\/b><\/li>\n<\/ol>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">T\u00fcketiciler kendilerine de\u011fer verildi\u011fini hissettiklerinde, al\u0131\u015fveri\u015f yapmak i\u00e7in markaya geri d\u00f6nmeye devam ederler. Bunu ba\u015farmak i\u00e7in bir markan\u0131n m\u00fc\u015fterilerine ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmetleri sunmas\u0131 gerekir. Bir marka hakk\u0131nda olumlu d\u00fc\u015f\u00fcnen m\u00fc\u015fteriler, marka hakk\u0131nda olumlu konu\u015furlar ve b\u00f6ylece marka bilinirli\u011fini art\u0131r\u0131rlar.  <\/span><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><span style=\"font-weight: 400;\">Net Tavsiye Skoru<\/span><\/a><span style=\"font-weight: 400;\">. Bu t\u00fcketiciler yaln\u0131zca sizden d\u00fczenli olarak al\u0131\u015fveri\u015f yapmakla kalmayacak, ayn\u0131 zamanda sizi arkada\u015flar\u0131na ve ailelerine de tavsiye edeceklerdir.  <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Daha fazla bilgi edinin: <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/net-promoter-score-calculation\/\"><br \/>\n  <span style=\"font-weight: 400;\">Net Tavsiye Skoru Hesaplama &#8211; Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/span><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV): Tan\u0131m M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV), bir m\u00fc\u015fterinin ge\u00e7mi\u015fte yapt\u0131\u011f\u0131 sat\u0131n al\u0131mlar nedeniyle bir marka [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":617688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV): Tan\u0131m, Form\u00fcl ve \u00d6nem | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV), bir m\u00fc\u015fterinin ge\u00e7mi\u015fte yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015fler nedeniyle bir marka veya kurulu\u015f i\u00e7in sahip oldu\u011fu mevcut de\u011fer veya bir m\u00fc\u015fterinin bir i\u015fletme veya \u015firketle olan ili\u015fkisi s\u0131ras\u0131nda katabilece\u011fi tahmini de\u011fer olarak tan\u0131mlan\u0131r. 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