{"id":794712,"date":"2022-05-24T14:54:45","date_gmt":"2022-05-24T14:54:45","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/satin-alma-davranisi-nedir-eksiksiz-kilavuz\/"},"modified":"2022-05-24T14:54:45","modified_gmt":"2022-05-24T14:54:45","slug":"satin-alma-davranisi-nedir-eksiksiz-kilavuz","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/satin-alma-davranisi-nedir-eksiksiz-kilavuz\/","title":{"rendered":"Sat\u0131n alma davran\u0131\u015f\u0131: Nedir + Eksiksiz K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Her birey, bir dondurma almaktan araba almaya kadar pek \u00e7ok \u015fey i\u00e7in g\u00fcnde pek \u00e7ok karar verir. Bir bireyin verdi\u011fi bu \u00f6nemsiz kararlar, di\u011fer bir\u00e7ok ki\u015fiyi etkilemekte ve sat\u0131\u015f sekt\u00f6r\u00fcn\u00fc y\u00f6nlendirmektedir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu kararlar hem <a href=\"https:\/\/www.questionpro.com\/blog\/customer-journey-map\/\" target=\"_blank\" rel=\"noopener\">m\u00fc\u015fteri yolculu\u011funu<\/a> hem de Sat\u0131n Alma Davran\u0131\u015flar\u0131n\u0131 tan\u0131mlar ve bir kurulu\u015fun b\u00fcy\u00fcmesi i\u00e7in \u00e7ok \u00f6nemlidir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2>Sat\u0131n alma davran\u0131\u015f\u0131 nedir?<\/h2>\n<p>Sat\u0131n Alma Davran\u0131\u015f\u0131, bir t\u00fcketicinin ticari bir i\u015flem yapmadan \u00f6nce, i\u015flem s\u0131ras\u0131nda ve sonras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi eylemler ve etkile\u015fimler dizisidir. Uzmanlar bu s\u00fcreci genellikle pazar ara\u015ft\u0131rmalar\u0131nda ve i\u015fletme sahiplerinin s\u00fcre\u00e7lerini ve \u00fcr\u00fcn veya hizmetlerini pazarlama bi\u00e7imlerini iyile\u015ftirmelerine olanak tan\u0131yan f\u0131rsat alanlar\u0131n\u0131 tespit etmek i\u00e7in incelerler.<\/p>\n<p>T\u00fcketiciler genellikle iyi tan\u0131mlanm\u0131\u015f davran\u0131\u015f kal\u0131plar\u0131 geli\u015ftirir ve bunlar analiz edildi\u011finde, verilere dayal\u0131 karar vermeye olanak tan\u0131yan son derece de\u011ferli i\u00e7g\u00f6r\u00fcler sa\u011flar.<\/p>\n<h2><b>Sat\u0131n Alma Davran\u0131\u015f\u0131n\u0131n \u00d6nemi<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma davran\u0131\u015f\u0131n\u0131 \u00e7\u00f6zmek ve buna dayal\u0131 \u00fcr\u00fcnler olu\u015fturmak, herhangi bir sekt\u00f6rde ba\u015far\u0131l\u0131 \u00fcr\u00fcn ve hizmeti garanti edecektir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Sat\u0131n alma davran\u0131\u015f\u0131 tan\u0131mlar:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir ki\u015fi bir \u00fcr\u00fcn\u00fc se\u00e7erken nas\u0131l d\u00fc\u015f\u00fcn\u00fcr?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130nsanlar\u0131 etkileyen nedir?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arkada\u015flar\u0131 ve aileleri bu karar\u0131 nas\u0131l etkiliyor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Belirli bir \u00fcr\u00fcn\u00fc atma nedeni.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ve e\u011fer bir \u00fcr\u00fcn \u00fcreticisi yukar\u0131dakileri biliyorsa, \u00fcr\u00fcnlerini satman\u0131n p\u00fcf noktas\u0131n\u0131 kolayca bulabilir.<\/span><\/p>\n<h2><b>D\u00f6rt t\u00fcr Sat\u0131n Alma Davran\u0131\u015f\u0131<\/b><\/h2>\n<h3><b>1. Geni\u015fletilmi\u015f Karar Alma.<\/b><\/h3>\n<p><b><\/b><span style=\"font-weight: 400;\">Bu t\u00fcr sat\u0131n alma davran\u0131\u015f\u0131, y\u00fcksek yat\u0131r\u0131m gerektiren ve bir grup insan\u0131 ilgilendiren pahal\u0131 \u00fcr\u00fcnler i\u00e7in g\u00f6zlemlenebilir. M\u00fc\u015fteri bu t\u00fcr y\u00fcksek kaliteli \u00fcr\u00fcnleri g\u00fcnl\u00fck olarak sat\u0131n almayaca\u011f\u0131 ve y\u00fcksek parasal risk s\u00f6z konusu oldu\u011fu i\u00e7in bu derinlemesine ara\u015ft\u0131rma gerektirir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>2. S\u0131n\u0131rl\u0131 Karar Alma.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">S\u0131n\u0131rl\u0131 karar verme, al\u0131c\u0131n\u0131n sat\u0131n alma karar\u0131 i\u00e7in nihai bir se\u00e7im yapmadan \u00f6nce modelleri ve markalar\u0131 kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131, orta d\u00fczeyde zaman ve \u00e7aba gerektiren \u00fcr\u00fcnleri sat\u0131n al\u0131rken kullan\u0131lan bir al\u0131c\u0131 karar verme y\u00f6ntemidir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Al\u0131\u015f\u0131lm\u0131\u015f Sat\u0131n Alma Davran\u0131\u015f\u0131.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Al\u0131\u015f\u0131lm\u0131\u015f sat\u0131n alma, al\u0131c\u0131lar\u0131n\/t\u00fcketicilerin y\u00fcksek kat\u0131l\u0131m ve karar s\u00fcreci olmaks\u0131z\u0131n zaten bilinen bir markay\u0131 defalarca tekrar sat\u0131n ald\u0131klar\u0131 sat\u0131n alma davran\u0131\u015f\u0131d\u0131r. Buradaki \u00fcr\u00fcn emtia olarak alg\u0131lan\u0131yor ve rakiplerinden ya da rakiplerinden \u00e7ok fazla fark sunmuyor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><b>4. \u00c7e\u015fitlilik Arayan Sat\u0131n Alma Davran\u0131\u015f\u0131.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7e\u015fitlilik aray\u0131\u015f\u0131 veya \u00e7e\u015fitlilik arayan sat\u0131n alma davran\u0131\u015f\u0131, bir al\u0131c\u0131n\u0131n mevcut bir \u00fcr\u00fcnden memnun olsa bile alternatif bir \u00fcr\u00fcn aramak istemesidir. Bu durumda, \u00e7o\u011funlukla \u00fcr\u00fcn de\u011fi\u015ftirme maliyeti d\u00fc\u015f\u00fckt\u00fcr ve bu nedenle t\u00fcketici belki de sadece bir markadan ba\u015fka bir markaya ge\u00e7ebilir.<\/span><\/p>\n<h2><b>Sat\u0131n alma davran\u0131\u015f\u0131n\u0131 etkileyen fakt\u00f6rler<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Psikolojik Fakt\u00f6rler.&nbsp;<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu, sat\u0131n alma davran\u0131\u015f\u0131 \u00fczerindeki en \u00f6nemli etkilerden biridir. Bu fakt\u00f6rler bir al\u0131c\u0131n\u0131n sat\u0131n alma karar\u0131n\u0131 etkileyecek kadar g\u00fc\u00e7l\u00fcd\u00fcr ancak \u00f6l\u00e7\u00fclmesi \u00e7ok zordur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir \u00fcr\u00fcn\u00fc sat\u0131n alma motivasyonu, di\u011fer insanlar\u0131n \u00fcr\u00fcne y\u00f6nelik alg\u0131s\u0131, \u00fcr\u00fcn hakk\u0131nda bilgi edinme (Art\u0131lar\u0131 ve Eksileri), \u00f6nceki t\u00fcketicilerin ve di\u011fer insanlar\u0131n tutumlar\u0131 ve inan\u00e7lar\u0131 gibi fakt\u00f6rler de sat\u0131n alma karar\u0131n\u0131 etkilemede etkilidir.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Sosyal Fakt\u00f6rler.&nbsp;<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bizler sosyal varl\u0131klar\u0131z ve bir\u00e7ok insan\u0131n etraf\u0131nda ya\u015f\u0131yor ve birbirimizin sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 etkiliyoruz. Di\u011fer insanlar\u0131 taklit etmeye \u00e7al\u0131\u015f\u0131r\u0131z ve ayn\u0131 zamanda toplumda sosyal olarak kabul g\u00f6rmek isteriz. Dolay\u0131s\u0131yla, sat\u0131n alma davran\u0131\u015flar\u0131 \u00e7evrelerindeki di\u011fer insanlardan etkilenir. Sat\u0131n alma davran\u0131\u015f\u0131n\u0131 sosyal olarak etkileyen baz\u0131 fakt\u00f6rler Aile, Referans Gruplar\u0131, Roller ve stat\u00fc vb.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>K\u00fclt\u00fcrel fakt\u00f6rler.<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Belirli bir toplulu\u011fa ait bir dizi de\u011fer ve ideoloji ile ili\u015fkilendiriliriz. Bir ki\u015fi belirli bir topluluktan geldi\u011finde, davran\u0131\u015f\u0131 s\u00f6z konusu toplulu\u011fa ili\u015fkin k\u00fclt\u00fcrden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkilenir ve dolay\u0131s\u0131yla sat\u0131n alma davran\u0131\u015f\u0131n\u0131 etkiler.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u00fclt\u00fcrel olarak sat\u0131n alma davran\u0131\u015f\u0131n\u0131 etkileyen baz\u0131 fakt\u00f6rler \u015funlard\u0131r: K\u00fclt\u00fcr, alt k\u00fclt\u00fcrler, kastlar, din vb.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Ki\u015fisel Fakt\u00f6rler.<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131lar i\u00e7in ki\u015fisel olan fakt\u00f6rler sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 etkiler. Bu ki\u015fisel fakt\u00f6rler her zaman ki\u015fiden ki\u015fiye farkl\u0131l\u0131k g\u00f6stermekte, dolay\u0131s\u0131yla farkl\u0131 alg\u0131lar ve t\u00fcketici davran\u0131\u015flar\u0131 \u00fcretmektedir. Sat\u0131n alma davran\u0131\u015f\u0131n\u0131 ki\u015fisel olarak etkileyen baz\u0131 fakt\u00f6rler Ya\u015f, Gelir, Ya\u015fam Tarz\u0131 vb.<\/span><\/p>\n<h2><b>T\u00fcketici davran\u0131\u015f\u0131n\u0131n be\u015f a\u015famas\u0131<\/b><\/h2>\n<h3><b>A\u015fama 1: Sorunun Tan\u0131nmas\u0131.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma davran\u0131\u015f\u0131, al\u0131c\u0131n\u0131n \u00fcr\u00fcn\/hizmetle ilgili gereksinimlerinin yan\u0131 s\u0131ra kendisine sunulan ya da sat\u0131n ald\u0131\u011f\u0131 \u00f6nceki \u00fcr\u00fcn\/hizmetle ilgili ya\u015fad\u0131\u011f\u0131 sorunlarla ba\u015flar. Bu g\u00f6r\u00fclebilir<\/span> <span style=\"font-weight: 400;\"> veya bariz<\/span><span style=\"font-weight: 400;\"> bir sat\u0131c\u0131n\u0131n pv&#8217;sinden \u00e7e\u015fitli \u015fekillerde.<\/span><\/p>\n<p><b><i>\u00d6rne\u011fin:&nbsp;<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 durumlarda, al\u0131c\u0131 arad\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc\/hizmeti bilmeyebilir veya \u00fcr\u00fcnde\/hizmette olmas\u0131n\u0131 istedi\u011fi gereksinimlerden emin olmayabilir.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 durumlarda ise, al\u0131c\u0131 \u00fcr\u00fcn\/hizmette ne arad\u0131\u011f\u0131n\u0131 tam olarak bilir ve \u00fcr\u00fcn\/hizmette olmas\u0131n\u0131 istedi\u011fi gereksinimler konusunda iyi haz\u0131rlanm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sat\u0131n alma davran\u0131\u015f\u0131n\u0131 anlamak i\u00e7in kendinize bu sorular\u0131 sorun:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Hangi senaryolar veya olaylar insanlar\u0131 sizin tekliflerinizi aramaya itecek?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00dcr\u00fcnleriniz i\u00e7in talep yaratman\u0131n farkl\u0131 yollar\u0131 nelerdir?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u0130nsanlar\u0131n sizin kar\u015f\u0131layabilece\u011finiz bir ihtiyac\u0131 fark etmelerini nas\u0131l sa\u011flars\u0131n\u0131z?<\/span><\/li>\n<\/ul>\n<h3><b>2. A\u015fama: Bilgi Toplama.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bunu yapmak ilk ba\u015fta basit g\u00f6r\u00fcnebilir, ancak herhangi bir potansiyel al\u0131c\u0131 kulland\u0131klar\u0131 hizmet\/\u00fcr\u00fcnle ilgili bir sorun\/sorun ya\u015fad\u0131\u011f\u0131n\u0131 fark eder etmez, insanlar\u0131n ba\u015fvurdu\u011fu bir numaral\u0131 ara\u00e7 Google&#8217;d\u0131r. Markan\u0131n SEO arac\u0131l\u0131\u011f\u0131yla al\u0131c\u0131lar\u0131 hedefledi\u011fi ve al\u0131c\u0131 bir \u00fcr\u00fcnle ilgili sorunlar\u0131n\u0131\/sorunlar\u0131n\u0131 Google&#8217;da arad\u0131\u011f\u0131nda markan\u0131n do\u011fru al\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 yer buras\u0131d\u0131r.<\/span><\/p>\n<p><b><i>\u00d6rne\u011fin:<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bilgisayar\u0131 yava\u015flayan bir ofis \u00e7al\u0131\u015fan\u0131, bu senaryoda b\u00fcy\u00fck olas\u0131l\u0131kla i\u015f arkada\u015flar\u0131na ula\u015facak ve sorun \u00e7\u00f6z\u00fclmezse, sorunun \u00e7\u00f6z\u00fclmesi i\u00e7in farkl\u0131 yollar bulmak \u00fczere google&#8217;a ba\u015fvuracakt\u0131r.<\/span><\/p>\n<h3><b>A\u015fama 3: \u00c7\u00f6z\u00fcmlerin De\u011ferlendirilmesi.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmalar\u0131n\u0131 yapt\u0131ktan sonra, al\u0131c\u0131lar genellikle ihtiya\u00e7lar\u0131 i\u00e7in k\u0131sa bir marka veya \u00fcr\u00fcn listesi olu\u015ftururlar. Bu a\u015famada&nbsp; al\u0131c\u0131lar arad\u0131klar\u0131 \u00fcr\u00fcnle ilgili sorunlar\u0131na \u00f6zel \u00e7\u00f6z\u00fcmler ararlar. Buradaki ama\u00e7, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc m\u00fc\u015fteri i\u00e7in en iyi se\u00e7enek olarak konumland\u0131rmakt\u0131r. En iyi yollardan biri, t\u00fcketicilerin markalar\u0131n web sitesindeki Soru-Cevap veya SSS&#8217;ler arac\u0131l\u0131\u011f\u0131yla soru sormalar\u0131na izin vermektir.<\/span><\/p>\n<p><b><i>\u00d6rne\u011fin:<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yava\u015f bir bilgisayarla u\u011fra\u015fan biri, bir BT uzman\u0131 m\u0131 tutmas\u0131, yaz\u0131l\u0131m m\u0131 sat\u0131n almas\u0131 yoksa tamamen yeni bir bilgisayar m\u0131 almas\u0131 gerekti\u011fine karar verecektir.<\/span><\/p>\n<h3><b>4. A\u015fama: Sat\u0131n Alma A\u015famas\u0131.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcm \u00e7abalar art\u0131k al\u0131c\u0131lar\u0131 m\u00fc\u015fteri yolculu\u011funun sat\u0131n alma a\u015famas\u0131nda markan\u0131z\u0131 se\u00e7meye y\u00f6nlendirdi. T<\/span><span style=\"font-weight: 400;\">al\u0131c\u0131n\u0131n kredi kart\u0131n\u0131 almaya ve \u00fcr\u00fcn\u00fc sat\u0131n almaya haz\u0131r oldu\u011fu yerdir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7inde bulunmak i\u00e7in m\u00fckemmel bir konum, ancak acele etmeyin ya da \u00e7ok mutlu olmay\u0131n. Onlara sorunsuz bir \u00f6deme deneyimi sunmazsan\u0131z potansiyel m\u00fc\u015fteriyi yine de kaybedebilirsiniz. Her zaman s\u00fcreci al\u0131c\u0131 veya t\u00fcketici i\u00e7in m\u00fcmk\u00fcn oldu\u011funca h\u0131zl\u0131 ve ac\u0131s\u0131z hale getirmeye \u00e7al\u0131\u015f\u0131n.<\/span><\/p>\n<h3><b>A\u015fama 5: Sat\u0131n Alma Sonras\u0131 A\u015fama.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tebrikler! Art\u0131k bir bak\u0131c\u0131y\u0131, art\u0131k bir m\u00fc\u015fteri olan bir al\u0131c\u0131ya d\u00f6n\u00fc\u015ft\u00fcrd\u00fcn\u00fcz. \u015eimdi m\u00fc\u015fterinin i\u015fe al\u0131m deneyimi, sunulan \u00fcr\u00fcn ve hizmetlerle ilgili deneyimleri hakk\u0131nda geri bildirim toplama, Google platformunda bir inceleme ve derecelendirme b\u0131rakmalar\u0131n\u0131 isteme zaman\u0131. Bu, gelen trafi\u011fi art\u0131rmaya ve SEO&#8217;yu optimize etmeye yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne kadar \u00e7ok bakan olursa, onlar\u0131 bir al\u0131c\u0131ya d\u00f6n\u00fc\u015ft\u00fcrme \u015fans\u0131 da o kadar artar!<\/span><\/p>\n<p>\u00c7evrimi\u00e7i anketler, al\u0131c\u0131 davran\u0131\u015f\u0131 ara\u015ft\u0131rmalar\u0131 y\u00fcr\u00fctmenin en etkili y\u00f6ntemidir. &nbsp;anket <a href=\"https:\/\/www.questionpro.com\/survey-software\/\">yaz\u0131l\u0131m\u0131n\u0131<\/a> kullanarak bir anket olu\u015fturabilir ve hedef kitlenize g\u00f6nderebilirsiniz. Ayr\u0131ca anket ak\u0131\u015f\u0131n\u0131, kat\u0131l\u0131mc\u0131lara yaln\u0131zca ilgili sorular\u0131 soracak \u015fekilde \u00f6zelle\u015ftirebilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a>, potansiyel m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmenize ve ara\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmenize yard\u0131mc\u0131 olabilir. Bir anket tasarlama ve veri toplama konusunda yard\u0131ma ihtiyac\u0131n\u0131z varsa, bizimle ileti\u015fime ge\u00e7in. Yard\u0131mc\u0131 olmaktan mutluluk duyar\u0131z!<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><\/a>&nbsp; &nbsp; &nbsp; &nbsp;<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>\u00dcCRETS\u0130Z DENEME<\/button><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Debashish Gahan, Ronak Shah<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her birey, bir dondurma almaktan araba almaya kadar pek \u00e7ok \u015fey i\u00e7in g\u00fcnde pek \u00e7ok karar verir. Bir bireyin verdi\u011fi [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sat\u0131n alma davran\u0131\u015f\u0131: Nedir + Eksiksiz K\u0131lavuz | QuestionPro<\/title>\n<meta name=\"description\" content=\"Sat\u0131n Alma Davran\u0131\u015f\u0131, bir t\u00fcketicinin ticari bir i\u015flem yapmadan \u00f6nce, i\u015flem s\u0131ras\u0131nda ve sonras\u0131nda ger\u00e7ekle\u015ftirdi\u011fi eylemler ve etkile\u015fimler dizisidir.\" \/>\n<meta name=\"robots\" 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