{"id":794788,"date":"2018-08-03T04:47:35","date_gmt":"2018-08-03T11:47:35","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/ikincil-arastirma-tanim-yontemler-ve-ornekler-2\/"},"modified":"2023-05-29T18:50:03","modified_gmt":"2023-05-29T18:50:03","slug":"ikincil-arastirma-tanim-yontemler-ve-ornekler-2","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/ikincil-arastirma-tanim-yontemler-ve-ornekler-2\/","title":{"rendered":"\u0130kincil Ara\u015ft\u0131rma: Tan\u0131m, Y\u00f6ntemler ve \u00d6rnekler."},"content":{"rendered":"\n<p>Ara\u015ft\u0131rma d\u00fcnyas\u0131nda iki ana veri kayna\u011f\u0131 t\u00fcr\u00fc vard\u0131r: birincil ve ikincil. Birincil ara\u015ft\u0131rma do\u011frudan bireylerden veya kaynaklardan yeni veri toplamay\u0131 i\u00e7erirken, ikincil ara\u015ft\u0131rma ba\u015fka biri taraf\u0131ndan zaten toplanm\u0131\u015f olan mevcut verilerin analiz edilmesini i\u00e7erir. Bug\u00fcn ikincil ara\u015ft\u0131rmay\u0131 ele alaca\u011f\u0131z.<\/p>\n\n<p>Bu ara\u015ft\u0131rman\u0131n yayg\u0131n kaynaklar\u0131ndan biri yay\u0131nlanm\u0131\u015f ara\u015ft\u0131rma raporlar\u0131 ve di\u011fer belgelerdir. Bu materyaller genellikle halk k\u00fct\u00fcphanelerinde, web sitelerinde ve hatta daha \u00f6nce yap\u0131lm\u0131\u015f anketlerden \u00e7\u0131kar\u0131lm\u0131\u015f veriler olarak bulunabilir. Ayr\u0131ca, bir\u00e7ok devlet ve devlet d\u0131\u015f\u0131 kurum, ara\u015ft\u0131rma amac\u0131yla eri\u015filebilecek kapsaml\u0131 veri havuzlar\u0131 bulundurmaktad\u0131r.<\/p>\n\n<p>\u0130kincil ara\u015ft\u0131rma, birincil ara\u015ft\u0131rma ile ayn\u0131 d\u00fczeyde kontrol sunmasa da, i\u00e7g\u00f6r\u00fc kazanmak ve e\u011filimleri belirlemek i\u00e7in olduk\u00e7a de\u011ferli bir ara\u00e7 olabilir. Ara\u015ft\u0131rmac\u0131lar, mevcut veri kaynaklar\u0131ndan yararlanarak zamandan ve kaynaklardan tasarruf ederken \u00f6nemli bilgileri ortaya \u00e7\u0131karmaya devam edebilirler.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0130kincil Ara\u015ft\u0131rma Nedir: Tan\u0131m  <\/h2>\n\n<p><span style=\"font-weight: 400;\">\n  <strong>\u0130kincil ara\u015ft\u0131rma bir <\/strong>\n<\/span><a href=\"https:\/\/www.questionpro.com\/blog\/tr\/arastirma-nedir-tanim-yontemler-turler-ve-ornekler\/\">\n  <strong>\n    <span style=\"font-weight: 400;\">ara\u015ft\u0131rma<\/span>\n  <\/strong>\n<\/a><span style=\"font-weight: 400;\"><strong> Mevcut verilerin kullan\u0131lmas\u0131n\u0131 i\u00e7eren y\u00f6ntem.<\/strong> Ara\u015ft\u0131rman\u0131n genel etkinli\u011fini art\u0131rmak i\u00e7in mevcut veriler \u00f6zetlenir ve bir araya getirilir. <\/span> <\/p>\n\n<p>\u0130kincil ara\u015ft\u0131rman\u0131n en \u00f6nemli avantajlar\u0131ndan biri, kendimiz yeni veri toplamak zorunda kalmadan i\u00e7g\u00f6r\u00fc kazanmam\u0131za ve sonu\u00e7lar \u00e7\u0131karmam\u0131za olanak sa\u011flamas\u0131d\u0131r. Bu, zaman ve kaynak tasarrufu sa\u011flayabilir ve ayr\u0131ca mevcut bilgi ve uzmanl\u0131k \u00fczerine in\u015fa etmemize olanak tan\u0131r.<\/p>\n\n<p>\u0130kincil ara\u015ft\u0131rma y\u00fcr\u00fct\u00fcrken, yakla\u015f\u0131m\u0131m\u0131zda kapsaml\u0131 ve d\u00fc\u015f\u00fcnceli olmak \u00f6nemlidir. Bu, kaynaklar\u0131n dikkatle se\u00e7ilmesi ve analiz etti\u011fimiz verilerin g\u00fcvenilir ve ara\u015ft\u0131rma sorusuyla ilgili oldu\u011fundan emin olunmas\u0131 anlam\u0131na gelir. Ayn\u0131 zamanda analizde ele\u015ftirel ve analitik olmak ve verilerdeki olas\u0131 \u00f6nyarg\u0131lar\u0131 veya s\u0131n\u0131rlamalar\u0131 kabul etmek anlam\u0131na gelir.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rma, verilerin kurulu\u015flar veya i\u015fletmeler taraf\u0131ndan ilk elden topland\u0131\u011f\u0131 veya onlar ad\u0131na veri toplamas\u0131 i\u00e7in \u00fc\u00e7\u00fcnc\u00fc bir taraf\u0131n g\u00f6revlendirilebildi\u011fi birincil ara\u015ft\u0131rman\u0131n aksine, halihaz\u0131rda var olan verileri kulland\u0131\u011f\u0131 i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/tr\/primary-research-2\/\">birincil<\/a> ara\u015ft\u0131rmadan \u00e7ok daha uygun maliyetlidir.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><b>\u00d6rneklerle \u0130kincil Ara\u015ft\u0131rma Y\u00f6ntemleri<\/b><\/h2>\n\n<p><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rman\u0131n uygun maliyetli olmas\u0131, bir\u00e7ok i\u015fletme ve kurulu\u015f aras\u0131nda pop\u00fcler bir se\u00e7im olmas\u0131n\u0131n nedenlerinden biridir. Her kurulu\u015f ara\u015ft\u0131rma yapmak ve veri toplamak i\u00e7in b\u00fcy\u00fck miktarda para \u00f6deyemez. Bu nedenle, veriler masa ba\u015f\u0131nda oturarak elde edilebildi\u011finden, hakl\u0131 olarak ikincil ara\u015ft\u0131rma &#8220;masa ba\u015f\u0131<a href=\"https:\/\/www.questionpro.com\/blog\/tr\/masa-basi-arastirma-nedir-ipuclari-ve-ornekler\/\">ara\u015ft\u0131rmas\u0131<\/a>&#8221; olarak da adland\u0131r\u0131l\u0131r.<\/span><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/Secondary-Research-Methods.png\" alt=\"\" class=\"wp-image-780627\" srcset=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/Secondary-Research-Methods.png 940w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/Secondary-Research-Methods-300x251.png 300w, https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2023\/02\/Secondary-Research-Methods-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da yayg\u0131n olarak kullan\u0131lan ikincil ara\u015ft\u0131rma y\u00f6ntemleri ve \u00f6rnekleri yer almaktad\u0131r:<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><b>1. \u0130nternette Mevcut Veriler<\/b><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0130kincil veri toplaman\u0131n en pop\u00fcler yollar\u0131ndan biri internettir. Veriler internette kolayca bulunabilir ve bir d\u00fc\u011fmeye t\u0131klanarak indirilebilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu veriler pratikte \u00fccretsizdir veya halihaz\u0131rda var olan verileri indirmek i\u00e7in ihmal edilebilir bir miktar \u00f6demek gerekebilir. Web siteleri, i\u015fletmelerin veya kurulu\u015flar\u0131n ara\u015ft\u0131rma ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in kullanabilecekleri \u00e7ok say\u0131da bilgiye sahiptir. Ancak, kurulu\u015flar\u0131n bilgi toplamak i\u00e7in yaln\u0131zca ger\u00e7ek ve g\u00fcvenilir web sitelerini dikkate almalar\u0131 gerekir.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><b>2. Devlet ve Devlet D\u0131\u015f\u0131 Kurumlar<\/b><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rma i\u00e7in veriler baz\u0131 devlet ve devlet d\u0131\u015f\u0131 kurumlardan da toplanabilir. \u00d6rne\u011fin, ABD Devlet Bask\u0131 Ofisi, ABD N\u00fcfus Say\u0131m B\u00fcrosu ve K\u00fc\u00e7\u00fck \u0130\u015fletme Geli\u015ftirme Merkezleri, i\u015fletmelerin veya kurulu\u015flar\u0131n kullanabilece\u011fi de\u011ferli ve ilgili verilere sahiptir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu kurumlarda mevcut olan verileri indirmek veya kullanmak i\u00e7in belirli bir maliyet s\u00f6z konusudur. Bu kurumlardan elde edilen veriler ger\u00e7ek ve g\u00fcvenilirdir.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><b>3. Halk K\u00fct\u00fcphaneleri<\/b><\/h3>\n\n<p><span style=\"font-weight: 400;\">Halk k\u00fct\u00fcphaneleri, bu ara\u015ft\u0131rma i\u00e7in veri aramak i\u00e7in bir ba\u015fka iyi kaynakt\u0131r. Halk k\u00fct\u00fcphanelerinde daha \u00f6nce yap\u0131lm\u0131\u015f \u00f6nemli ara\u015ft\u0131rmalar\u0131n kopyalar\u0131 bulunmaktad\u0131r. Bunlar, bilgilerin \u00e7\u0131kar\u0131labilece\u011fi \u00f6nemli bilgi ve belgelerin bulundu\u011fu bir depodur.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Bu halk k\u00fct\u00fcphanelerinde verilen hizmetler bir k\u00fct\u00fcphaneden di\u011ferine farkl\u0131l\u0131k g\u00f6stermektedir. \u00c7o\u011fu zaman k\u00fct\u00fcphaneler, piyasa istatistiklerini i\u00e7eren b\u00fcy\u00fck bir devlet yay\u0131nlar\u0131 koleksiyonuna, geni\u015f bir i\u015f dizinleri ve haber b\u00fcltenleri koleksiyonuna sahiptir.<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><b>4. E\u011fitim Kurumlar\u0131<\/b><\/h3>\n\n<p><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rmalar i\u00e7in e\u011fitim kurumlar\u0131ndan veri toplaman\u0131n \u00f6nemi genellikle g\u00f6z ard\u0131 edilmektedir. Bununla birlikte, kolej ve \u00fcniversitelerde di\u011fer t\u00fcm i\u015f sekt\u00f6rlerinden daha fazla ara\u015ft\u0131rma yap\u0131lmaktad\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u00dcniversiteler taraf\u0131ndan toplanan veriler \u00e7o\u011funlukla birincil ara\u015ft\u0131rmalar i\u00e7indir. Ancak, i\u015fletmeler veya kurulu\u015flar e\u011fitim kurumlar\u0131na yakla\u015fabilir ve onlardan veri talep edebilir.  <\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><b>5. Ticari Bilgi Kaynaklar\u0131<\/b><\/h3>\n\n<p><span style=\"font-weight: 400;\">Yerel gazeteler, dergiler, radyo ve TV kanallar\u0131 ikincil ara\u015ft\u0131rma i\u00e7in veri elde etmek \u00fczere harika kaynaklard\u0131r. Bu ticari bilgi kaynaklar\u0131 ekonomik geli\u015fmeler, siyasi g\u00fcndem, pazar ara\u015ft\u0131rmas\u0131, demografik segmentasyon ve benzeri konularda birinci elden bilgi sahibidir.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmeler veya kurulu\u015flar, \u00e7al\u0131\u015fmalar\u0131yla en alakal\u0131 verileri elde etmek i\u00e7in talepte bulunabilirler. \u0130\u015fletmeler yaln\u0131zca potansiyel m\u00fc\u015fterilerini belirleme f\u0131rsat\u0131na sahip olmakla kalmaz, ayn\u0131 zamanda daha geni\u015f bir eri\u015fime sahip olduklar\u0131 i\u00e7in \u00fcr\u00fcnlerini veya hizmetlerini bu kaynaklar arac\u0131l\u0131\u011f\u0131yla tan\u0131tma yollar\u0131n\u0131 da \u00f6\u011frenebilirler.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><b>Birincil Ara\u015ft\u0131rma ile \u0130kincil Ara\u015ft\u0131rma Aras\u0131ndaki Temel Farklar<\/b><\/h2>\n\n<p>Birincil ara\u015ft\u0131rma ile ikincil ara\u015ft\u0131rma aras\u0131ndaki ayr\u0131m\u0131 anlamak, projeniz i\u00e7in hangi ara\u015ft\u0131rma y\u00f6nteminin en iyisi oldu\u011funu belirlemede \u00e7ok \u00f6nemlidir. Bunlar, her birinin avantaj ve dezavantajlar\u0131 olan iki ana ara\u015ft\u0131rma y\u00f6ntemi t\u00fcr\u00fcd\u00fcr. Bu b\u00f6l\u00fcmde, ikisi aras\u0131ndaki kritik farklar\u0131 ve bunlar\u0131n ne zaman kullan\u0131lmas\u0131n\u0131n uygun oldu\u011funu inceleyece\u011fiz.  <\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><b>Birincil Ara\u015ft\u0131rma  <\/b><\/td><td><b>\u0130kincil Ara\u015ft\u0131rma<\/b><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Veri elde etmek i\u00e7in ilk elden ara\u015ft\u0131rma yap\u0131l\u0131r. Ara\u015ft\u0131rmac\u0131 toplanan verilerin &#8220;sahibidir&#8221;.  <\/span><\/td><td><span style=\"font-weight: 400;\">Ara\u015ft\u0131rma, \u00f6nceki ara\u015ft\u0131rmalardan toplanan verilere dayanmaktad\u0131r.  <\/span><\/td><\/tr><tr><td>Birincil ara\u015ft\u0131rma ham verilere dayan\u0131r. <\/td><td><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rma, \u00f6nceden analiz edilmi\u015f ve filtrelenmi\u015f, denenmi\u015f ve test edilmi\u015f verilere dayan\u0131r.  <\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Toplanan veriler bir ara\u015ft\u0131rmac\u0131n\u0131n ihtiya\u00e7lar\u0131na uygundur, \u00f6zelle\u015ftirilmi\u015ftir. Veriler, kurulu\u015flar\u0131n veya i\u015fletmelerin mutlak ihtiya\u00e7lar\u0131na g\u00f6re toplan\u0131r.<\/span><\/td><td><span style=\"font-weight: 400;\">Veriler bir ara\u015ft\u0131rmac\u0131n\u0131n ihtiyac\u0131na g\u00f6re olabilir veya olmayabilir.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmac\u0131, birincil ara\u015ft\u0131rmada veri toplamak i\u00e7in ara\u015ft\u0131rmaya derinlemesine dahil olur.  <\/span><\/td><td><span style=\"font-weight: 400;\">Birincil ara\u015ft\u0131rman\u0131n aksine ikincil ara\u015ft\u0131rma h\u0131zl\u0131 ve kolayd\u0131r. Konu hakk\u0131nda daha geni\u015f bir anlay\u0131\u015f kazanmay\u0131 ama\u00e7lar.<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">Birincil ara\u015ft\u0131rma pahal\u0131 bir s\u00fcre\u00e7tir ve veri toplamak ve analiz etmek i\u00e7in \u00e7ok zaman harcan\u0131r.  <\/span><\/td><td><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rma, veriler zaten mevcut oldu\u011fu i\u00e7in h\u0131zl\u0131 bir s\u00fcre\u00e7tir. Ara\u015ft\u0131rmac\u0131 en uygun veriyi elde etmek i\u00e7in nereyi ara\u015ft\u0131raca\u011f\u0131n\u0131 bilmelidir.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading\">\u0130kincil Ara\u015ft\u0131rma Nas\u0131l Y\u00fcr\u00fct\u00fcl\u00fcr?<\/h2>\n\n<p>Birincil ve ikincil ara\u015ft\u0131rma aras\u0131ndaki farklar\u0131 daha \u00f6nce \u00f6\u011frenmi\u015ftik. \u015eimdi, bunun nas\u0131l yap\u0131laca\u011f\u0131na daha yak\u0131ndan bakal\u0131m.<\/p>\n\n<p>\u0130kincil ara\u015ft\u0131rma, ba\u015fkalar\u0131 taraf\u0131ndan toplanm\u0131\u015f ve analiz edilmi\u015f bilgileri toplamak i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Zamandan ve paradan tasarruf etmemize yard\u0131mc\u0131 olabilir ve ara\u015ft\u0131rd\u0131\u011f\u0131m\u0131z konu hakk\u0131nda fikir edinmemizi sa\u011flayabilir. Bu nedenle, bu b\u00f6l\u00fcmde, bunu etkili bir \u015fekilde y\u00fcr\u00fctmek i\u00e7in baz\u0131 yayg\u0131n y\u00f6ntemleri ve ipu\u00e7lar\u0131n\u0131 tart\u0131\u015faca\u011f\u0131z.<\/p>\n\n<p><span style=\"font-weight: 400;\">\u0130\u015fte ikincil ara\u015ft\u0131rman\u0131n y\u00fcr\u00fct\u00fclmesiyle ilgili ad\u0131mlar:<\/span><\/p>\n\n<h3 class=\"wp-block-heading\"><img decoding=\"async\" width=\"992\" height=\"524\" class=\"alignnone size-full wp-image-120733\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2021\/07\/47-How-to-conduct-secundary-research-1.jpg\" alt=\"ikincil ara&#x15F;t&#x131;rma\"\/><\/h3>\n\n<p><b>1. Ara\u015ft\u0131rma konusunu belirleyin:  <\/b><span style=\"font-weight: 400;\">\u0130kincil ara\u015ft\u0131rmaya ba\u015flamadan \u00f6nce, ara\u015ft\u0131r\u0131lmas\u0131 gereken konuyu belirleyin. Bunu yapt\u0131ktan sonra, ara\u015ft\u0131rma niteliklerini ve amac\u0131n\u0131 listeleyin.  <\/span><\/p>\n\n<p><b>2. Ara\u015ft\u0131rma kaynaklar\u0131n\u0131 belirleyin:<\/b><span style=\"font-weight: 400;\"> Ard\u0131ndan, ara\u015ft\u0131rman\u0131z i\u00e7in en uygun veri ve bilgileri sa\u011flayacak bilgi kaynaklar\u0131n\u0131 daralt\u0131n. <\/span> <\/p>\n\n<p><b>3. Mevcut verileri toplay\u0131n:  <\/b><span style=\"font-weight: 400;\">Veri toplama kaynaklar\u0131 daralt\u0131ld\u0131ktan sonra, konuyla yak\u0131ndan ilgili olan mevcut \u00f6nceki verileri kontrol edin. Ara\u015ft\u0131rma ile ilgili veriler gazeteler, halk k\u00fct\u00fcphaneleri, devlet ve devlet d\u0131\u015f\u0131 kurumlar vb. gibi \u00e7e\u015fitli kaynaklardan elde edilebilir.  <\/span><\/p>\n\n<p><b>4. Birle\u015ftirin ve kar\u015f\u0131la\u015ft\u0131r\u0131n:  <\/b><span style=\"font-weight: 400;\">Veriler topland\u0131ktan sonra, herhangi bir tekrar i\u00e7in verileri birle\u015ftirin ve kar\u015f\u0131la\u015ft\u0131r\u0131n ve verileri kullan\u0131labilir bir formatta bir araya getirin. Ger\u00e7ek kaynaklardan veri toplad\u0131\u011f\u0131n\u0131zdan emin olun. Yanl\u0131\u015f veriler ara\u015ft\u0131rmay\u0131 ciddi \u015fekilde engelleyebilir.<\/span><\/p>\n\n<p><b>4. Verileri analiz edin: <\/b>Toplanan verileri analiz edin ve t\u00fcm sorular\u0131n yan\u0131tlan\u0131p yan\u0131tlanmad\u0131\u011f\u0131n\u0131 belirleyin. Aksi takdirde, eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler \u00fczerinde daha fazla durmaya ihtiya\u00e7 varsa s\u00fcreci tekrarlay\u0131n.<\/p>\n\n<h2 class=\"wp-block-heading\"><b>\u0130kincil Ara\u015ft\u0131rman\u0131n Avantajlar\u0131<\/b><\/h2>\n\n<p>\u0130kincil ara\u015ft\u0131rma, ara\u015ft\u0131rmac\u0131lara verimlilik, mevcut bilgi \u00fczerine in\u015fa etme becerisi ve birincil ara\u015ft\u0131rman\u0131n m\u00fcmk\u00fcn veya etik olmayabilece\u011fi durumlarda ara\u015ft\u0131rma yapma becerisi gibi bir dizi avantaj sunar. Ara\u015ft\u0131rmac\u0131lar, kaynaklar\u0131n\u0131 dikkatli bir \u015fekilde se\u00e7erek ve yakla\u015f\u0131mlar\u0131nda d\u00fc\u015f\u00fcnceli davranarak, etki yaratmak ve alan\u0131 ilerletmek i\u00e7in ikincil ara\u015ft\u0131rmalardan yararlanabilirler. Baz\u0131 \u00f6nemli avantajlar \u015funlard\u0131r:<\/p>\n\n<p><span style=\"font-weight: 400;\"><strong>1. Bu ara\u015ft\u0131rmadaki bilgilerin \u00e7o\u011fu kolayl\u0131kla elde edilebilir niteliktedir.<\/strong>  Verilerin s\u0131f\u0131rdan toplanmas\u0131 gereken birincil ara\u015ft\u0131rman\u0131n aksine, ilgili verilerin toplanabilece\u011fi ve kullan\u0131labilece\u011fi bir\u00e7ok kaynak vard\u0131r.  <\/span><\/p>\n\n<p><span style=\"font-weight: 400;\"><strong>2. Bu daha az<\/strong> maliyetli ve <strong>daha az zaman alan bir s\u00fcre\u00e7tir<\/strong>, \u00e7\u00fcnk\u00fc gerekli veriler kolayca elde edilebilir ve ger\u00e7ek kaynaklardan elde edildi\u011finde fazla maliyetli de\u011fildir. Veri elde etmek i\u00e7in asgari bir harcama yap\u0131lmas\u0131 gerekmektedir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\"><strong>3. \u0130kincil ara\u015ft\u0131rma yoluyla toplanan veriler, kurulu\u015flara veya i\u015fletmelere birincil ara\u015ft\u0131rman\u0131n etkinli\u011fi hakk\u0131nda fikir verir.<\/strong>  Dolay\u0131s\u0131yla, kurulu\u015flar veya i\u015fletmeler bir hipotez olu\u015fturabilir ve birincil ara\u015ft\u0131rma y\u00fcr\u00fctmenin maliyetini de\u011ferlendirebilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\"><strong>4. \u0130kincil ara\u015ft\u0131rma, veri mevcudiyeti nedeniyle daha h\u0131zl\u0131 y\u00fcr\u00fct\u00fcl\u00fcr.  <\/strong>\u0130\u015fletmelerin hedefine veya ihtiya\u00e7 duyulan veri \u00f6l\u00e7e\u011fine ba\u011fl\u0131 olarak birka\u00e7 hafta i\u00e7inde tamamlanabilir.<\/span><\/p>\n\n<p>G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere bu ara\u015ft\u0131rma, halihaz\u0131rda bir ba\u015fkas\u0131 taraf\u0131ndan toplanm\u0131\u015f olan verilerin analiz edilmesi s\u00fcrecidir ve ara\u015ft\u0131rmac\u0131lara bir dizi fayda sa\u011flayabilir.<\/p>\n\n<h2 class=\"wp-block-heading\"><b>\u0130kincil Ara\u015ft\u0131rman\u0131n Dezavantajlar\u0131<\/b><\/h2>\n\n<p>\u00d6te yandan, ikincil ara\u015ft\u0131rma yapman\u0131n getirdi\u011fi baz\u0131 dezavantajlar\u0131m\u0131z da var. En k\u00f6t\u00fc \u015f\u00f6hretli olanlardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n\n<p><span style=\"font-weight: 400;\">1. Veriler kolayl\u0131kla elde edilebilir olsa da, mevcut bilgilerin ger\u00e7ekli\u011fini anlamak i\u00e7in g\u00fcvenilirlik de\u011ferlendirmesi yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">2. T\u00fcm ikincil veri kaynaklar\u0131 en g\u00fcncel rapor ve istatistikleri sunmaz. Veriler do\u011fru olsa bile, g\u00fcncel zaman \u00e7izelgelerine uyacak kadar g\u00fcncellenmemi\u015f olabilir.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">3. \u0130kincil ara\u015ft\u0131rma, sonu\u00e7lar\u0131n\u0131 toplu birincil ara\u015ft\u0131rma verilerinden elde eder. Ara\u015ft\u0131rman\u0131z\u0131n ba\u015far\u0131s\u0131, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde, birincil ara\u015ft\u0131rma taraf\u0131ndan halihaz\u0131rda y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rman\u0131n kalitesine ba\u011fl\u0131 olacakt\u0131r.  <\/span><\/p>\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n<p>Sonu\u00e7 olarak, ikincil ara\u015ft\u0131rma \u00e7e\u015fitli konular\u0131 inceleyen ara\u015ft\u0131rmac\u0131lar i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Ara\u015ft\u0131rmac\u0131lar, mevcut veri kaynaklar\u0131ndan yararlanarak zamandan ve kaynaklardan tasarruf edebilir, mevcut bilgileri geli\u015ftirebilir ve birincil ara\u015ft\u0131rman\u0131n m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 durumlarda ara\u015ft\u0131rma y\u00fcr\u00fctebilirler.<\/p>\n\n<p>Kamuya a\u00e7\u0131k veri setlerinin analiz edilmesinden daha \u00f6nce yay\u0131nlanm\u0131\u015f ara\u015ft\u0131rma makalelerinin incelenmesine kadar \u00e7e\u015fitli ikincil ara\u015ft\u0131rma y\u00f6ntemleri ve \u00f6rnekleri vard\u0131r. \u00d6\u011frenciler ve hevesli ara\u015ft\u0131rmac\u0131lar olarak, bu ara\u015ft\u0131rman\u0131n faydalar\u0131n\u0131 ve s\u0131n\u0131rlamalar\u0131n\u0131 anlamak ve ona d\u00fc\u015f\u00fcnceli ve ele\u015ftirel bir \u015fekilde yakla\u015fmak \u00f6nemlidir. Bu sayede, \u00e7evremizdeki d\u00fcnyaya ili\u015fkin anlay\u0131\u015f\u0131m\u0131z\u0131 geli\u015ftirmeye devam edebilir ve toplumu olumlu y\u00f6nde etkileyen anlaml\u0131 ara\u015ft\u0131rmalara katk\u0131da bulunabiliriz.<\/p>\n\n<p>QuestionPro, \u00e7e\u015fitli \u015fekillerde ikincil ara\u015ft\u0131rma yapmak i\u00e7in yararl\u0131 bir ara\u00e7 olabilir. T\u00fcketici davran\u0131\u015flar\u0131, tutumlar\u0131 ve tercihleri hakk\u0131nda bilgi edinmek i\u00e7in analiz edilebilecek verileri toplayarak belirli bir n\u00fcfusu hedefleyen \u00e7evrimi\u00e7i anketler olu\u015fturabilir; ba\u015fka yollarla elde etti\u011finiz mevcut veri setlerini analiz edebilir veya kurulu\u015funuzu sekt\u00f6r\u00fcn\u00fczdeki di\u011fer kurulu\u015flarla veya sekt\u00f6r standartlar\u0131yla k\u0131yaslayabilirsiniz. Yaz\u0131l\u0131m, m\u00fc\u015fteri memnuniyeti gibi temel \u00f6l\u00e7\u00fctlerdeki performans\u0131n\u0131z\u0131 emsallerinizle kar\u015f\u0131la\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olabilecek bir dizi k\u0131yaslama arac\u0131 sunar.<\/p>\n\n<p>QuestionPro&#8217;yu d\u00fc\u015f\u00fcnceli ve stratejik bir \u015fekilde kullanmak, karar verme s\u00fcrecini bilgilendirmek ve i\u015f ba\u015far\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in de\u011ferli i\u00e7g\u00f6r\u00fcler elde etmenizi sa\u011flar. Bug\u00fcn \u00fccretsiz ba\u015flay\u0131n! Kredi kart\u0131 gerekmemektedir.<\/p>\n\n<p><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\">\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\">\n  <button>\u00dcCRETS\u0130Z DENEME<\/button>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ara\u015ft\u0131rma d\u00fcnyas\u0131nda iki ana veri kayna\u011f\u0131 t\u00fcr\u00fc vard\u0131r: birincil ve ikincil. Birincil ara\u015ft\u0131rma do\u011frudan bireylerden veya kaynaklardan yeni veri toplamay\u0131 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":673427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130kincil Ara\u015ft\u0131rma: Tan\u0131m, Y\u00f6ntemler ve \u00d6rnekler<\/title>\n<meta name=\"description\" content=\"\u0130kincil ara\u015ft\u0131rma, halihaz\u0131rda var olan verilerin kullan\u0131lmas\u0131n\u0131 i\u00e7eren bir y\u00f6ntemdir. \u00d6rnekler, avantajlar ve dezavantajlarla bu konuda bilgi 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