{"id":796463,"date":"2022-07-20T11:00:50","date_gmt":"2022-07-20T11:00:50","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/huni-analizi-nedir-ve-nasil-yapilir\/"},"modified":"2022-07-20T11:00:50","modified_gmt":"2022-07-20T11:00:50","slug":"huni-analizi-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/huni-analizi-nedir-ve-nasil-yapilir\/","title":{"rendered":"Huni Analizi: Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u015eirketler huni analizini kullanarak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131lmayan olas\u0131l\u0131klar\u0131 belirleyebilir. Sitelerindeki terk alanlar\u0131n\u0131 tespit etmelerine ve trafiklerini en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131n yollar\u0131n\u0131 ke\u015ffetmelerine yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pazarlama hunisini analiz etmek ve iyile\u015ftirmek, pazarlama \u00e7abalar\u0131n\u0131z\u0131n ve m\u00fc\u015fteri edinme ve elde tutma planlar\u0131n\u0131z\u0131n etkinli\u011fini anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu, ziyaret\u00e7ilerin sitenizi nerede terk etti\u011fini belirlemenizi sa\u011flayarak iyile\u015ftirmeler yapman\u0131za ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rman\u0131za olanak tan\u0131r. Bu blog, y\u00fcr\u00fctme prosed\u00fcr\u00fcn\u00fc g\u00f6sterecektir. Ama \u00f6nce, tam olarak ne oldu\u011funu d\u00fc\u015f\u00fcnebilirsiniz?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Huni Analizi Nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Huni analizinde, kullan\u0131c\u0131lar\u0131n eylemleri g\u00f6rselle\u015ftirilir ve haritaland\u0131r\u0131l\u0131r. Bir huni yard\u0131m\u0131yla, m\u00fc\u015fteri yolculu\u011funun farkl\u0131 a\u015famalar\u0131n\u0131 g\u00f6rebilirsiniz. \u0130nsanlar\u0131n d\u00f6n\u00fc\u015f\u00fcm hunisinin her bir b\u00f6l\u00fcm\u00fcne nas\u0131l ula\u015ft\u0131klar\u0131n\u0131 ve nereden ayr\u0131ld\u0131klar\u0131n\u0131 takip edebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketlerin, kullan\u0131c\u0131lar\u0131n web sitelerinin amac\u0131na ula\u015fmas\u0131n\u0131 neyin engelledi\u011fini \u00f6\u011frenmelerini sa\u011flad\u0131klar\u0131 i\u00e7in huniler etkili bir pazarlama \u00e7\u00f6z\u00fcm\u00fcd\u00fcr.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayr\u0131ca, ziyaret\u00e7ilerin web sitenizde gezinirken etkile\u015fimlerini izleyebilecek ve sat\u0131\u015f hunilerinin her noktas\u0131nda ka\u00e7 ki\u015finin \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6zlemleyebileceksiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu sayede sorunlar\u0131 tespit edebilir ve <a href=\"https:\/\/www.questionpro.com\/blog\/customer-experience-made-better-with-aloha-tuesday-cx-thoughts\/\">m\u00fc\u015fteri deneyimini<\/a> nas\u0131l iyile\u015ftirebilece\u011finizi belirleyebilirsiniz.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Huni Analizi Nas\u0131l Yap\u0131l\u0131r?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Art\u0131k huni analizine a\u015fina oldu\u011funuza g\u00f6re, ele alaca\u011f\u0131m\u0131z bir sonraki konu, bunu ger\u00e7ekle\u015ftirmek i\u00e7in izlenmesi gereken prosed\u00fcrd\u00fcr.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130deal sat\u0131n alma prosed\u00fcr\u00fcn\u00fcn haritas\u0131n\u0131 \u00e7\u0131kar\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Huni haritas\u0131, huni analizinizin ilk ad\u0131m\u0131 olmal\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130yile\u015ftirme yap\u0131lacak alanlar\u0131 belirlemek i\u00e7in izlenecek t\u00fcm a\u015famalar\u0131 ve de\u011fi\u015fkenleri planlaman\u0131z gerekir. D\u00f6n\u00fc\u015f\u00fcmden \u00f6nce, m\u00fc\u015fterilerin ara\u015ft\u0131rma ve karar verme ad\u0131mlar\u0131nda nas\u0131l ilerlemesini istersiniz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ya da sat\u0131\u015f personeliniz e-posta yoluyla m\u00fc\u015fteri arayarak m\u00fc\u015fterileri nas\u0131l buluyor ve geli\u015ftiriyor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir kampanyan\u0131n hedeflerini tan\u0131mlamaya yard\u0131mc\u0131 olmak i\u00e7in m\u00fc\u015fteri yolculu\u011fu haritalar\u0131. Ayr\u0131ca, potansiyel m\u00fc\u015fterilerin ve t\u00fcketicilerin markan\u0131zla nas\u0131l ba\u011flant\u0131 kurduklar\u0131n\u0131 ve nas\u0131l davrand\u0131klar\u0131n\u0131 anlamak i\u00e7in size hayati bilgiler verebilirler.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">KPI&#8217;lar izlenmelidir.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130deal sat\u0131n alma yolunuzu belirledikten sonra,<a href=\"https:\/\/www.questionpro.com\/blog\/key-performance-indicators\/\"> Temel Performans G\u00f6stergelerini<\/a> ve ba\u015far\u0131 metriklerini izlemeye ba\u015flamal\u0131s\u0131n\u0131z. Ancak, biraz geriye saral\u0131m. Temel performans g\u00f6stergelerinizi nas\u0131l se\u00e7iyorsunuz?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131dakiler izlenecek tipik KPI&#8217;lard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lider geli\u015ftirme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kur\u015fun \u00e7alkalama<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm zaman\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131\u015f s\u00fcreci \u00f6l\u00e7\u00fcmleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri ya\u015fam boyu de\u011feri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130zlemeniz gereken yaln\u0131zca birka\u00e7 sat\u0131\u015f hunisi metri\u011fi vard\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm huninizin KPI&#8217;lar\u0131n\u0131 takip etmek, boru hatt\u0131n\u0131n genel sa\u011fl\u0131\u011f\u0131n\u0131 analiz etmek ve sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Firman\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemli olan KPI&#8217;lar\u0131 belirledikten sonra, bu hedeflere ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131z\u0131 de\u011ferlendirin.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamak.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 davran\u0131\u015f\u0131 analizlerini kullanarak insanlar\u0131n markan\u0131zla nas\u0131l etkile\u015fime girdi\u011fini takip edebilirsiniz. Kullan\u0131c\u0131 kar\u015f\u0131la\u015fmalar\u0131n\u0131 anlamak ve sorunlu noktalar\u0131 belirlemek istiyorsunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 daha iyi anlamak i\u00e7in m\u00fcmk\u00fcn oldu\u011funca \u00e7ok ilgili bilgi edinin. \u00d6rne\u011fin Google Analytics gibi teknolojiler taraf\u0131ndan sunulan bilgiler, ziyaret\u00e7ilerinizin eylemlerine ba\u011fl\u0131 olarak web sitenizi nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z konusunda size \u00f6nemli bilgiler sa\u011flayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu bilgiler CRM taraf\u0131ndan toplanan veri noktalar\u0131 ile birle\u015ftirilebilir. \u00d6rne\u011fin, e-postan\u0131z\u0131 a\u00e7an ve web sitenizi ziyaret eden al\u0131c\u0131lar\u0131 izleyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uygun veri noktalar\u0131ndan m\u00fcmk\u00fcn oldu\u011funca \u00e7ok ilgili bilgi edinmeye \u00e7al\u0131\u015f\u0131n. Ne kadar \u00e7ok bilgi edinebilirseniz, sorunlar\u0131 tespit etme ve pazarlama hunisi s\u0131z\u0131nt\u0131lar\u0131n\u0131 azaltacak \u00e7\u00f6z\u00fcmler \u00fcretme olas\u0131l\u0131\u011f\u0131n\u0131z o kadar artar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm hunisinin her ad\u0131m\u0131ndaki sorunlar\u0131 belirleyin.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Her bir huni seviyesi i\u00e7in KPI&#8217;lar\u0131n\u0131z\u0131 takip ederek elde etti\u011finiz i\u00e7g\u00f6r\u00fcleri ilgili bilgilerle entegre etmek, her bir huni a\u015famas\u0131ndaki sorunlar\u0131 tespit edebilir. Ard\u0131ndan, belirledi\u011finiz her soruna bir numara verin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131lacaklar \u00f6ncelik s\u0131ras\u0131na g\u00f6re \u00f6nceliklendirilerek bir &#8220;yap\u0131lacaklar&#8221; listesi olu\u015fturulabilir. Bu, huni analiziniz taraf\u0131ndan olu\u015fturulan listedir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ard\u0131ndan, d\u00f6n\u00fc\u015f\u00fcm huninizdeki bo\u015fluklar\u0131 inceleyebilir, nedenini belirleyebilir ve sorunu giderebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm huninizdeki \u00f6nemli d\u00fc\u015f\u00fc\u015f noktalar\u0131n\u0131 inceleyip de\u011ferlendirerek toplam d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131n artmas\u0131 gerekir. Bunun geli\u015fmekte olan bir prosed\u00fcr oldu\u011funu unutmay\u0131n. Ayarlamalar yap\u0131n, sonu\u00e7lar\u0131 de\u011ferlendirin ve ard\u0131ndan gerekli \u00f6nlemleri al\u0131n.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Huni kar\u015f\u0131la\u015ft\u0131rmas\u0131ndan yararlan\u0131n.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bir huni analizi yaparken, huninizi bir rakiple kar\u015f\u0131la\u015ft\u0131rmak gibi ekstra bir ad\u0131m atabilirsiniz. D\u00f6n\u00fc\u015f\u00fcm hunisi kar\u015f\u0131la\u015ft\u0131rmas\u0131, rakiplerin veya sizinkine benzer bir d\u00f6n\u00fc\u015f\u00fcm hunisine sahip bireylerin d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l sa\u011flamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair fikir verebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hunilerin kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131 birka\u00e7 de\u011ferli bilgiyi ortaya \u00e7\u0131karabilir. Ancak, her huni seviyesinde d\u00f6viz kuru hakk\u0131nda \u00f6nemli bilgiler elde edece\u011finiz \u015f\u00fcphelidir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Sonu\u00e7<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcmleri neden kaybetti\u011finizi anlamak i\u00e7in huni analizi etkilidir. Web sitenizin ziyaret\u00e7ilerinin ne zaman ayr\u0131ld\u0131\u011f\u0131n\u0131 belirlemenize yard\u0131mc\u0131 olur, b\u00f6ylece \u00e7abalar\u0131n\u0131z\u0131 m\u00fcmk\u00fcn olan en etkili \u015fekilde yo\u011funla\u015ft\u0131rabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck veya ziyaret\u00e7i say\u0131n\u0131z\u0131n yetersiz oldu\u011funu varsayal\u0131m. Bu durumda, d\u00f6n\u00fc\u015f\u00fcm huninizde bir sorun var demektir ve bunu hemen iyile\u015ftirmeye ba\u015flamal\u0131s\u0131n\u0131z. Bu hedef i\u00e7in ne kadar etkili bir \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in \u00e7e\u015fitli huni metriklerini izlemeniz en iyisi olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu blogda huni analizini tan\u0131mlad\u0131k ve nas\u0131l yap\u0131laca\u011f\u0131n\u0131 g\u00f6sterdik.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro, anket paketinin bir par\u00e7as\u0131 olarak analitik sunar, bu da ge\u00e7mi\u015fe ili\u015fkin i\u00e7g\u00f6r\u00fcler edinmeye ve gelecek i\u00e7in se\u00e7imler yapmaya yard\u0131mc\u0131 olur. Raporlar, istatistik paketleri, veri filtreleme, \u00e7apraz tablolama, trend analizi, metin analizi vb. dahil olmak \u00fczere \u00e7ok say\u0131da i\u015flev, m\u00fc\u015fterilere tahmine dayal\u0131 karar verme konusunda yard\u0131mc\u0131 olabilir!<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketler huni analizini kullanarak d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131lmayan olas\u0131l\u0131klar\u0131 belirleyebilir. Sitelerindeki terk alanlar\u0131n\u0131 tespit etmelerine ve trafiklerini en \u00fcst [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":715377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1118],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Huni Analizi: Nedir ve Nas\u0131l Yap\u0131l\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Bir pazarlama diyagram\u0131 \u00f6rne\u011fi, t\u00fcketicilerin materyalinize istedi\u011finiz \u015fekilde yan\u0131t verip vermedi\u011fini ortaya koyan bir huni analizidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/huni-analizi-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huni Analizi: Nedir ve Nas\u0131l Yap\u0131l\u0131r? 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