{"id":797474,"date":"2020-08-16T08:31:23","date_gmt":"2020-08-16T08:31:23","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/mukemmel-bir-musteri-anket-programi-7-kolay-adimda-nasil-olusturulur\/"},"modified":"2020-08-16T08:31:23","modified_gmt":"2020-08-16T08:31:23","slug":"mukemmel-bir-musteri-anket-programi-7-kolay-adimda-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/mukemmel-bir-musteri-anket-programi-7-kolay-adimda-nasil-olusturulur\/","title":{"rendered":"M\u00fckemmel bir m\u00fc\u015fteri anket program\u0131 7 kolay ad\u0131mda nas\u0131l olu\u015fturulur?"},"content":{"rendered":"

M\u00fc\u015fteri geri bildirimleri her markan\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Kurulu\u015flar\u0131n m\u00fc\u015fteri giri\u015fimlerinin ne kadar iyi gitti\u011fini, m\u00fc\u015fteri deneyimini iyile\u015ftirmek, yeni t\u00fcketici stratejileri geli\u015ftirmek, m\u00fc\u015fteri sadakatini art\u0131rmak ve m\u00fc\u015fteri memnuniyetini<\/a> y\u00fckseltmek i\u00e7in ne gibi de\u011fi\u015fiklikler yap\u0131lmas\u0131 gerekti\u011fini bilmelerini sa\u011flar.<\/span><\/p>\n

M\u00fc\u015fteri anket program\u0131 nedir?<\/span><\/h2>\n

M\u00fc\u015fteri geri bildirimlerini toplamak i\u00e7in m\u00fc\u015fteri anketlerinin kullan\u0131lmas\u0131 \u00e7o\u011fu kurulu\u015f taraf\u0131ndan tercih edilmektedir. Bu anketler, bir sat\u0131n alma i\u015flemi yap\u0131ld\u0131ktan hemen sonra ya da y\u0131ll\u0131k, iki y\u0131ll\u0131k vb. olarak ger\u00e7ekle\u015ftirilebilir. Bu tamamen \u00e7al\u0131\u015fman\u0131z\u0131n oda\u011f\u0131na ve ne elde etmeyi umdu\u011funuza ba\u011fl\u0131d\u0131r. \u0130yi ya\u011flanm\u0131\u015f bir anket program\u0131, i\u015f performans\u0131n\u0131, geliri ve m\u00fc\u015fteri deneyimini<\/a> iyile\u015ftirmede b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olabilir. \u015eimdi etkili bir t\u00fcketici anket program\u0131n\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131na bakal\u0131m.<\/span><\/p>\n

M\u00fckemmel bir m\u00fc\u015fteri anketi program\u0131 olu\u015fturmak i\u00e7in bir \u00e7er\u00e7eve<\/span><\/h3>\n

Art\u0131k bir t\u00fcketici anket program\u0131na sahip olman\u0131n \u00f6nemini bildi\u011fimize g\u00f6re, nas\u0131l bir program olu\u015fturabilece\u011finize bakal\u0131m. Bir m\u00fc\u015fteri anketi program\u0131 olu\u015fturmaya ba\u015flarken bu yedi ad\u0131m\u0131 veya unsuru unutmay\u0131n.<\/span><\/p>\n

1. M\u00fc\u015fteri anketlerinizi k\u0131sa ve basit tutun<\/span><\/h4>\n

\u00c7evrimi\u00e7i t\u00fcketici anket<\/a> lerinizi, anket yapma deneyimini kat\u0131l\u0131mc\u0131lar\u0131n\u0131z i\u00e7in kolay ve h\u0131zl\u0131 hale getirecek \u015fekilde tasarlay\u0131n. \u00c7ok say\u0131da a\u00e7\u0131k u\u00e7lu metin sorusu i\u00e7eren uzun anketler b\u00fcy\u00fck bir hay\u0131r! Bunu yaparsan\u0131z, d\u00fc\u015f\u00fck anket tamamlama ve yan\u0131tlama oranlar\u0131na haz\u0131r olun. \u0130deal bir m\u00fc\u015fteri anketi asla on soruyu ge\u00e7memeli ve maksimum a\u00e7\u0131k u\u00e7lu soru say\u0131s\u0131 2’den fazla olmamal\u0131d\u0131r. Bu oran \u00fcr\u00fcnlere, hizmetlere ve markalara g\u00f6re farkl\u0131l\u0131k g\u00f6sterse de, bu oran\u0131 hat\u0131rlamak anketlerinizde maksimum yan\u0131t alman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n

2. Anketlerinizi yerle\u015ftirme<\/span><\/h4>\n

QuestionPro gibi anket platformlar\u0131, anketleri veya en az\u0131ndan davetiyedeki ilk soruyu yerle\u015ftirmek i\u00e7in ara\u00e7ta bir se\u00e7enek sunar. \u0130nsanlar anketleri yan\u0131tlamak i\u00e7in ba\u015fka web sitelerine veya platformlara gitmek zorunda kalmamay\u0131 tercih ediyor. Anketlerinizi yerle\u015ftirebilirseniz, bu anket tamamlama oranlar\u0131n\u0131z\u0131 art\u0131racakt\u0131r. \u0130lk soruyu yan\u0131tlayan kat\u0131l\u0131mc\u0131lar\u0131n anketin tamam\u0131n\u0131 bitirme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Anketlerinizi yerle\u015ftirmek, m\u00fc\u015fterilerin \u00f6zg\u00fcnl\u00fck ve g\u00fcvenlik konusundaki endi\u015felerini de hafifletir.<\/span><\/p>\n

3. Anketlerinizi \u00f6zelle\u015ftirin<\/span><\/h4>\n

\u00c7evrimi\u00e7i t\u00fcketici anketlerinizi marka renkleriniz, temalar\u0131n\u0131z, diliniz ve logonuzla uyumlu olacak \u015fekilde \u00f6zelle\u015ftirmeniz iyi olacakt\u0131r. Bu t\u00fcr anketler, marka hat\u0131rlanabilirli\u011fi nedeniyle daha iyi tamamlanma oranlar\u0131na sahiptir ve m\u00fc\u015fteriler bunlara kolayca g\u00fcvenir. Anketlerinizi \u00f6zelle\u015ftirmenin bir di\u011fer kritik faydas\u0131 da segmentlere ayr\u0131lm\u0131\u015f verilerinize \u00e7e\u015fitli versiyonlar g\u00f6ndermektir. Bu t\u00fcr A\/B testlerinden elde edilen sonu\u00e7lar\u0131 gelecekteki t\u00fcm anketler i\u00e7in kullanabilirsiniz.<\/span><\/p>\n

4. Davetiyelerinizi \u00f6zel yap\u0131n<\/span><\/h4>\n

M\u00fc\u015fteri anketleri<\/a> g\u00f6nderdi\u011finizde, a\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131rmak i\u00e7in bunlar\u0131 ki\u015fiselle\u015ftirdi\u011finizden ve iyi bir tasar\u0131ma ve i\u00e7eri\u011fe sahip oldu\u011funuzdan emin olun. E-postan\u0131z\u0131 a\u00e7acak kat\u0131l\u0131mc\u0131lar anketlerinizi yan\u0131tlayacakt\u0131r. Bunu ger\u00e7ekle\u015ftirmek i\u00e7in dikkatlerini \u00e7ekmeniz ve anketlerinizi yan\u0131tlamalar\u0131 i\u00e7in onlara bir neden vermeniz gerekir.<\/span><\/p>\n

5. H\u0131zl\u0131 aksiyon al\u0131n<\/span><\/h4>\n

M\u00fc\u015fteriler anketlerinize d\u00fcr\u00fcst ve samimi bilgiler verecektir. Bu bilgilere g\u00f6re hareket etmeli ve m\u00fc\u015fteri giri\u015fimlerinizde h\u0131zl\u0131 de\u011fi\u015fiklikler yapmal\u0131s\u0131n\u0131z. \u00c7o\u011fu kurulu\u015f anketler d\u00fczenlemekten ancak m\u00fc\u015fteri s\u00fcre\u00e7lerini tan\u0131mlamak ve iyile\u015ftirmek i\u00e7in m\u00fc\u015fteri geri bildirimlerini kullanmamaktan su\u00e7ludur. M\u00fc\u015fteri anketi geri bildirimlerine kay\u0131ts\u0131z kalmak, anket yapmamaktan daha k\u00f6t\u00fcd\u00fcr. T\u00fcketici geri bildirimlerini ne kadar \u00e7abuk kullan\u0131rsan\u0131z, m\u00fc\u015fterileriniz markan\u0131z\u0131 o kadar \u00e7ok takdir edecektir. M\u00fc\u015fteri geri bildirimlerini her zaman aciliyet ve ele alma veya ele alma kolayl\u0131\u011f\u0131na g\u00f6re \u00fc\u00e7 kategoride toplayabilirsiniz. Yan\u0131t vermek ve bo\u015fluklar\u0131 kapatmak i\u00e7in gerekli deste\u011fe ve ara\u00e7lara sahip oldu\u011funuzdan emin olun.<\/span><\/p>\n

6. Daha derin i\u00e7g\u00f6r\u00fcler i\u00e7in filtreleyin<\/span><\/h4>\n

Anket sonu\u00e7lar\u0131n\u0131z\u0131 filtrelemek, m\u00fc\u015fteri giri\u015fimlerinizi daha iyi planlaman\u0131za ve i\u015finizi geli\u015ftirmenize yard\u0131mc\u0131 olacak i\u00e7g\u00f6r\u00fcler sa\u011flayacakt\u0131r. M\u00fc\u015fterileriniz benzersizdir; farkl\u0131 b\u00f6lgelere aittirler; farkl\u0131 zevklere ve \u00e7ok daha fazlas\u0131na sahiptirler. Bu bilgileri kullanarak kal\u0131plar\u0131 ortaya \u00e7\u0131kar\u0131n ve bunlar\u0131 kendi yarar\u0131n\u0131za kullan\u0131n. CX<\/a> s\u00fcre\u00e7lerinizi y\u00f6netmek i\u00e7in QuestionPro C<\/a> X’i kullanmak harika bir fikir. \u00d6zel i\u00e7g\u00f6r\u00fcler elde edin ve bunlar\u0131 istisnai deneyimler sunmak i\u00e7in kullan\u0131n. Kurulu\u015funuzun ihtiya\u00e7lar\u0131na nas\u0131l uyabilece\u011fini g\u00f6rmek i\u00e7in deneme s\u00fcr\u00fcm\u00fcn\u00fc daha fazla deneyebilirsiniz.<\/span><\/p>\n

7. Anketlerinizi do\u011fru planlay\u0131n<\/span><\/h4>\n

Bu sadece haftan\u0131n g\u00fcn\u00fc ve saatiyle ilgili de\u011fildir. Bunun son derece \u00f6nemli oldu\u011funu s\u00f6ylemeye gerek yok. Anketleri yanl\u0131\u015f zamanda g\u00f6nderirseniz, yan\u0131t alamazs\u0131n\u0131z ya da bekledi\u011finiz miktarda yan\u0131t alamazs\u0131n\u0131z.<\/span><\/p>\n

Verilerinizi b\u00f6l\u00fcmlere ay\u0131rmay\u0131 ve her anket d\u00f6ng\u00fcs\u00fcnde yeni bilgiler elde etmek i\u00e7in toplu olarak g\u00f6ndermeyi unutmay\u0131n. Bu, derin i\u00e7g\u00f6r\u00fcler i\u00e7in anketlerinizi daha iyi analiz etmenize de yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n

Bunlar, anketlerimizi ba\u015far\u0131l\u0131 bir \u015fekilde y\u00fcr\u00fctmemize yard\u0131mc\u0131 olan en \u00f6nemli 7 ipucudur. Bunlar\u0131n bir\u00e7o\u011fu QuestionPro CX<\/a> platformumuz arac\u0131l\u0131\u011f\u0131yla y\u00f6netilebilir. Kendiniz g\u00f6rmek i\u00e7in deneme s\u00fcr\u00fcm\u00fcn\u00fc deneyebilirsiniz.<\/span><\/p>\n

QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar.<\/strong> M\u00fc\u015fterilerinizin duygu ve d\u00fc\u015f\u00fcnceleri hakk\u0131nda de\u011ferli bilgiler edinin <\/span>
\n QuestionPro CX yaz\u0131l\u0131m\u0131<\/span>
\n<\/a> Bug\u00fcn.<\/span><\/p>\n

Kitap Demosu<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteri geri bildirimleri her markan\u0131n ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Kurulu\u015flar\u0131n m\u00fc\u015fteri giri\u015fimlerinin ne kadar iyi gitti\u011fini, m\u00fc\u015fteri deneyimini […]<\/p>\n","protected":false},"author":46,"featured_media":682647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192,1619],"tags":[],"yoast_head":"\nM\u00fckemmel bir m\u00fc\u015fteri anket program\u0131 7 kolay ad\u0131mda nas\u0131l olu\u015fturulur? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri anketi program\u0131n\u0131z\u0131 bu yedi kolay ad\u0131mla ba\u015far\u0131l\u0131 bir \u015fekilde y\u00fcr\u00fct\u00fcn. Bu yararl\u0131 ipu\u00e7lar\u0131n\u0131 hat\u0131rlay\u0131n ve t\u00fcketici anketlerinizden en iyi \u015fekilde yararlanarak m\u00fc\u015fteri deneyiminizi ve memnuniyetinizi art\u0131r\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/mukemmel-bir-musteri-anket-programi-7-kolay-adimda-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fckemmel bir m\u00fc\u015fteri anket program\u0131 7 kolay ad\u0131mda nas\u0131l olu\u015fturulur? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri anketi program\u0131n\u0131z\u0131 bu yedi kolay ad\u0131mla ba\u015far\u0131l\u0131 bir \u015fekilde y\u00fcr\u00fct\u00fcn. 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