{"id":798378,"date":"2022-05-31T11:14:00","date_gmt":"2022-05-31T18:14:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-savunuculugu-nedir-ve-nasil-calisir\/"},"modified":"2022-05-31T11:14:00","modified_gmt":"2022-05-31T11:14:00","slug":"musteri-savunuculugu-nedir-ve-nasil-calisir","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/","title":{"rendered":"M\u00fc\u015fteri Savunuculu\u011fu: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bir ki\u015fi ne zaman sad\u0131k bir m\u00fc\u015fteriden savunucuya d\u00f6n\u00fc\u015f\u00fcr? M\u00fc\u015fteri savunuculu\u011fu, sekt\u00f6re g\u00f6re de\u011fi\u015fen sofistike bir stratejidir. Ayr\u0131ca, m\u00fc\u015fteriler daha iyi bir deneyim sunan i\u015fletmelerden al\u0131\u015fveri\u015f yapmak i\u00e7in kendi yollar\u0131ndan \u00e7\u0131kaca\u011f\u0131ndan, giderek daha \u00f6nemli hale geliyor.<\/span><\/p>\n<div id=\"toc_container\">\n<p class=\"toc_title\">\u0130\u00e7indekiler<\/p>\n<ul class=\"toc_list\">\n<li><a href=\"#customer_advocacy_definition\">M\u00fc\u015fteri Savunuculu\u011fu Tan\u0131m\u0131<\/a><\/li>\n<li><a href=\"#customer_advocacy_importance\">M\u00fc\u015fteri savunuculu\u011fu neden \u00f6nemlidir?<\/a><\/li>\n<li><a href=\"#customer_advocacy_benefits\">\u0130\u015fletmeler i\u00e7in m\u00fc\u015fteri savunuculu\u011funun faydalar\u0131<\/a><\/li>\n<li><a href=\"#how_to_improve_customer_advocacy\">M\u00fc\u015fteri Savunuculu\u011fu Nas\u0131l Geli\u015ftirilir?<\/a><\/li>\n<li><a href=\"#conclusions\">Sonu\u00e7lar<\/a><\/li>\n<li><a href=\"#how_to_boost_your_customer_advocacy\">M\u00fc\u015fteri Savunuculu\u011funuzu nas\u0131l art\u0131rabilirsiniz?<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"customer_advocacy_definition\">M\u00fc\u015fteri Savunuculu\u011fu Nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri<\/span><span style=\"font-weight: 400;\"> \u00f6ncelik veren bir <a href=\"https:\/\/www.questionpro.com\/blog\/customer-development\/\">m\u00fc\u015fteri geli\u015ftirme<\/a> stratejisidir. <\/span><a href=\"https:\/\/www.questionpro.com\/blog\/complete-guide-to-customer-experience\/\"><br \/>\n  <span style=\"font-weight: 400;\">m\u00fc\u015fteri\u0307 deneyi\u0307mi\u0307<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Bu strateji<\/span><span style=\"font-weight: 400;\">  M\u00fc\u015fterilerin ne istedi\u011fini ve neye ihtiya\u00e7 duydu\u011funu belirler. Ard\u0131ndan bir \u015firketin kritik marka kararlar\u0131n\u0131 verirken bu ihtiya\u00e7lar\u0131 \u00f6n planda tutmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p>Bir m\u00fc\u015fteri savunuculu\u011fu stratejisi uygulamak \u015firketler i\u00e7in b\u00fcy\u00fck de\u011fer ta\u015f\u0131yabilir \u00e7\u00fcnk\u00fc bu sayede iyile\u015ftirme alanlar\u0131n\u0131 s\u00fcrekli olarak belirleyebilir ve hedeflerine daha etkili bir \u015fekilde ula\u015fabilirler.<\/p>\n<p>A\u015fa\u011f\u0131da, bu t\u00fcr bir stratejiyi i\u00e7 s\u00fcre\u00e7lerinizin bir par\u00e7as\u0131 olarak uygulamak i\u00e7in ana nedenleri ve bunu do\u011fru yapmak i\u00e7in bilmeniz gereken her \u015feyi payla\u015f\u0131yoruz.<\/p>\n<h2 id=\"customer_advocacy_importance\">M\u00fc\u015fteri Savunuculu\u011fu Neden \u00d6nemli Olmal\u0131?<\/h2>\n<p><span style=\"font-weight: 400;\">Yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, insanlar\u0131n yaln\u0131zca %12&#8217;si bir \u015firket &#8220;M\u00fc\u015fteriyi ilk s\u0131raya koyuyoruz&#8221; dedi\u011finde ona inan\u0131yor. Ancak \u015firketlerin %42&#8217;si hi\u00e7bir zaman <a href=\"https:\/\/www.questionpro.com\/blog\/customer-surveys\/\">m\u00fc\u015fteri anketi<\/a> yapm\u0131yor veya geri bildirim toplam\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu tam olarak ne anlama geliyor? \u015eirketler m\u00fc\u015fterilerine odakland\u0131klar\u0131n\u0131 iddia ediyor, ancak \u00e7o\u011fu bunu ba\u015faram\u0131yor. M\u00fc\u015fteriler bunun fark\u0131nda. M\u00fc\u015fteriler her zamankinden daha bilgili ve donan\u0131ml\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i deneyimlerini payla\u015f\u0131yor ve bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmeden \u00f6nce <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-research\/\">ara\u015ft\u0131rma<\/a> yap\u0131yorlar. Dikkat \u00e7ekmek i\u00e7in yar\u0131\u015fan bu kadar \u00e7ok marka varken, m\u00fc\u015fteri g\u00fc\u00e7 kazan\u0131yor. Rekabet, m\u00fc\u015fteri savunuculu\u011funun bu kadar \u00f6nemli olmas\u0131n\u0131n nedenidir. M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131na \u00f6ncelik verin. Bu da onlar\u0131n sad\u0131k kalma ve markan\u0131zla ilgili haberleri yayma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/span><\/p>\n<h2 id=\"customer_advocacy_benefits\">\u0130\u015fletmeler i\u00e7in m\u00fc\u015fteri savunuculu\u011funun faydalar\u0131<\/h2>\n<p><a href=\"https:\/\/www.questionpro.com\/cx\/org\/customer-centric-culture.html\">M\u00fc\u015fteri<\/a> odakl\u0131 bir <a href=\"https:\/\/www.questionpro.com\/cx\/org\/customer-centric-culture.html\">k\u00fclt\u00fcr<\/a> olu\u015fturmak, kurulu\u015funuza ve m\u00fc\u015fterilerinize \u00f6nemli \u00f6l\u00e7\u00fcde fayda sa\u011flayabilir. Burada birka\u00e7\u0131n\u0131 payla\u015f\u0131yoruz:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-440813\" src=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/Customer-Advocacy-Benefits.jpg\" alt=\"M\u00fc\u015fteri Savunuculu\u011funun Faydalar\u0131\" width=\"992\" height=\"915\"><\/p>\n<h3>1. M\u00fc\u015fteri memnuniyetini ve ba\u015far\u0131s\u0131n\u0131 art\u0131r\u0131r<\/h3>\n<p><span style=\"font-weight: 400;\">Sizinle ve \u00e7al\u0131\u015fanlar\u0131n\u0131zla olumlu bir deneyim ya\u015fayan m\u00fc\u015fterilerin sad\u0131k m\u00fc\u015fteri olma ve markan\u0131z\u0131 referans g\u00f6sterme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130nsanlar m\u00fc\u015fteri olarak takdir edildiklerini hissettiklerinde, ister ola\u011fan\u00fcst\u00fc m\u00fc\u015fteri hizmetleri, ister y\u00fcksek kaliteli \u00fcr\u00fcnler\/hizmetler, isterse de <a href=\"https:\/\/www.questionpro.com\/blog\/what-is-a-target-audience\/\">hedef kitlenizi<\/a> e\u011fiten ve ilgisini \u00e7eken bir m\u00fc\u015fteri <a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-programs\/\">sadakat program\u0131<\/a> arac\u0131l\u0131\u011f\u0131yla olsun, rekabetiniz arka planda kal\u0131r!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her \u015firket, \u00f6zellikle de savunuculuk giri\u015fimleri, ak\u0131lda kal\u0131c\u0131 bir <a href=\"https:\/\/www.questionpro.com\/blog\/brand-experience\/\">marka deneyimi<\/a> i\u00e7in \u00e7aba g\u00f6stermelidir. Hizmetiniz yaln\u0131zca de\u011fer sa\u011flamakla kalmamal\u0131d\u0131r. Ayr\u0131ca, m\u00fc\u015fterilerin tekrar i\u015f yapmas\u0131n\u0131 sa\u011flamak ve y\u00f6nlendirmeleri te\u015fvik etmek i\u00e7in m\u00fc\u015fteriler i\u00e7in keyifli bir deneyim olmal\u0131d\u0131r.<\/span><\/p>\n<h3>2. Sadakati te\u015fvik eder<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">M\u00fc\u015fteri sadakati<\/a>, pazarlama yat\u0131r\u0131m getirisini art\u0131rmaya y\u00f6nelik bir ba\u015fka stratejidir. M\u00fc\u015fteri savunucusu programlar\u0131, i\u015fletmelerin mevcut t\u00fcketicilerle ili\u015fki kurmas\u0131na yard\u0131mc\u0131 olur. Sosyal kan\u0131t ve <a href=\"https:\/\/www.questionpro.com\/blog\/customer-awareness\/\">m\u00fc\u015fteri fark\u0131ndal\u0131\u011f\u0131n\u0131<\/a> art\u0131rma yoluyla g\u00fcvenlerini kazanmalar\u0131na yard\u0131mc\u0131 olun.<\/span><\/p>\n<h3>3. \u00c7alkant\u0131y\u0131 azalt\u0131r<\/h3>\n<p><span style=\"font-weight: 400;\">Bir savunuculuk program\u0131na kat\u0131lm\u0131\u015f olan m\u00fc\u015fteriler, yeni ve potansiyel m\u00fc\u015fterilere yard\u0131mc\u0131 olmak i\u00e7in oradad\u0131r. Savunucular, sat\u0131n alma s\u00fcrecini herkesten daha iyi anlayan m\u00fc\u015fterilerdir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizin \u015firketinizle olan etkile\u015fimlerini anlay\u0131n. \u015eirketinizin gelecekte daha iyi <a href=\"https:\/\/www.questionpro.com\/blog\/customer-success\/\">m\u00fc\u015fteri ba\u015far\u0131<\/a> planlar\u0131 geli\u015ftirmesine yard\u0131mc\u0131 olacakt\u0131r. Yine, mutlu m\u00fc\u015fteriler daha y\u00fcksek elde tutma ve daha d\u00fc\u015f\u00fck kay\u0131p anlam\u0131na gelir.<\/span><\/p>\n<h3>4. Geli\u015ftirilmi\u015f Marka Bilinirli\u011fi<\/h3>\n<p><span style=\"font-weight: 400;\">Marka savunucular\u0131 yeni i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemlidir. Laf\u0131 doland\u0131rmak istemem ama en sad\u0131k destek\u00e7ileriniz m\u00fc\u015fterilerinizdir. Olumlu marka deneyimlerini ba\u015fkalar\u0131yla payla\u015fmaya heveslidirler.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck bir pazarlama b\u00fct\u00e7eleri olmad\u0131\u011f\u0131 i\u00e7in, m\u00fc\u015fterilerle sohbet etmek isteyen herkese a\u00e7\u0131k, <a href=\"https:\/\/www.questionpro.com\/measuring-brand-awareness.html\">marka bilinirli\u011fini<\/a>art\u0131rmaya y\u00f6nelik harika bir giri\u015f seviyesi yolu olabilir.<\/span><\/p>\n<h2 id=\"how_to_improve_customer_advocacy\">M\u00fc\u015fteri Savunuculu\u011fu Nas\u0131l Geli\u015ftirilir?<\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri savunuculu\u011fu iyi hizmetten daha fazlas\u0131d\u0131r. Her \u015fey m\u00fc\u015fterinin k\u00fclt\u00fcr\u00fc ve tarihiyle ilgili. Ancak, m\u00fc\u015fteri savunuculu\u011fu pazarlamas\u0131 teoride basittir. Ancak uygulamaya koymak zor olabilir. Bu y\u00f6ntem, kurulu\u015flar\u0131n i\u00e7ine d\u00fc\u015ft\u00fc\u011f\u00fc bir\u00e7ok tehlikeye sahiptir.  <\/span><\/p>\n<h3>M\u00fc\u015fteri Memnuniyetine Odaklan\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">De\u011fi\u015fen pazarda rekabet\u00e7i kalmak m\u0131 istiyorsunuz? M\u00fc\u015fteri savunuculu\u011fu programlar\u0131, g\u00fcn\u00fcm\u00fcz pazar\u0131nda i\u015f b\u00fcy\u00fcmesi ve ba\u015far\u0131s\u0131 i\u00e7in kritik \u00f6neme sahiptir. M\u00fc\u015fteriler, i\u015fletmenizin can damar\u0131d\u0131r. Bu nedenle onlar\u0131n tercihlerine ve kararlar\u0131na dikkat etmek \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri deneyimlerinin sosyal medyada ger\u00e7ek zamanl\u0131 olarak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn artmas\u0131yla birlikte, t\u00fcketicilerinizle ola\u011fan\u00fcst\u00fc ili\u015fkiler geli\u015ftirmek \u00e7ok \u00f6nemlidir. Bunu, sizinle ilk ileti\u015fime ge\u00e7tikleri andan tekrar sat\u0131n alma i\u015flemi yapana kadar onlara eksiksiz destek sunarak ba\u015farabilirsiniz.<\/span><\/p>\n<h3>M\u00fc\u015fteri Geri Bildirimi Toplay\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">Ba\u015flamak i\u00e7in m\u00fc\u015fterilerinizi tam olarak anlaman\u0131z gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kesin bir teknik geli\u015ftirmek amac\u0131yla veri ve yorum toplamak i\u00e7in <a href=\"https:\/\/www.questionpro.com\/blog\/surveys\/\">anketler<\/a> kullanmak, m\u00fc\u015fterilerinizin nas\u0131l hissetti\u011fine dair yanl\u0131\u015f bir imaj edinme riskini azalt\u0131r. Etkili bir savunuculuk program\u0131 olu\u015fturmak s\u00f6z konusu oldu\u011funda, do\u011fru verilere sahip olmak tahminleri ortadan kald\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri anketleri basit ve etkili bir yoldur. Toplad\u0131\u011f\u0131n\u0131z verilerin tutarl\u0131 ve eksiksiz olmas\u0131n\u0131 sa\u011flar. Ayr\u0131ca m\u00fc\u015fterilerin olumlu ve olumsuz geri bildirimde bulunmalar\u0131na olanak tan\u0131r.<\/span><\/p>\n<h3>M\u00fc\u015fterilerinizle aktif olarak etkile\u015fim kurun<\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ileti\u015fiminin tek y\u00f6nl\u00fc olmas\u0131na izin vermeyin. Biri soru sordu\u011funda yan\u0131t verin. Birisi \u00fcr\u00fcn\u00fcn\u00fczden bahsederse, onu be\u011fenin ve te\u015fekk\u00fcr edin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Konu\u015fmaya hakim olman\u0131z gerekmez. Sadece mevcut olun, hedef kitlenizi tan\u0131y\u0131n ve <a href=\"https:\/\/www.questionpro.com\/voice-of-customer.html\">m\u00fc\u015fterinin sesini<\/a> \u00f6\u011frenin.<\/span><\/p>\n<h3>Verilerinizi analiz edin<\/h3>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerinizden gelen verilere ihtiyac\u0131n\u0131z oldu\u011funu anlamak, m\u00fc\u015fteri savunuculu\u011fu oyununda ba\u015far\u0131n\u0131n anahtar\u0131d\u0131r. Onlara m\u00fckemmel hizmet sunmak yeterli de\u011fildir. M\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgiye sahip oldu\u011funuzda, kurulu\u015funuzun ba\u015far\u0131l\u0131 olmas\u0131 daha kolay olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri savunucusu yakla\u015f\u0131m\u0131n\u0131n amac\u0131, m\u00fc\u015fterinin ihtiya\u00e7lar\u0131na odaklanmakt\u0131r. Bir \u015firketin hedeflerine ula\u015fmas\u0131na ve geli\u015fmesine yard\u0131mc\u0131 olmak i\u00e7in ilk temas noktas\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlere kadar her <a href=\"https:\/\/www.questionpro.com\/blog\/customer-touchpoints\/\">m\u00fc\u015fteri temas<\/a> noktas\u0131n\u0131 de\u011ferlendirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketler, m\u00fc\u015fteri savunuculu\u011fu giri\u015fimlerini veri toplamay\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak olu\u015fturmal\u0131d\u0131r. \u0130\u015fletmelerin ekstra para veya \u00e7aba harcamadan hizmet ve \u00fcr\u00fcnlerinin kalitesini art\u0131rmalar\u0131n\u0131 sa\u011flar. Sonu\u00e7 olarak, bir \u015firket b\u00fcy\u00fck miktarda m\u00fc\u015fteri geri bildirimine eri\u015febilir ve bu da yaln\u0131zca hizmetlerin iyile\u015ftirilmesine ve m\u00fc\u015fteri ba\u015far\u0131s\u0131na yol a\u00e7abilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri ba\u015far\u0131 ekipleri, savunuculuk program\u0131n\u0131z taraf\u0131ndan olu\u015fturulan verileri izlemeli ve de\u011ferlendirmelidir. A\u015fa\u011f\u0131da de\u011ferli metriklerden olu\u015fan bir koleksiyon sunulmaktad\u0131r.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin y\u0131pranma oran\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demografik bilgiler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/blog\/what-is-customer-engagement\/\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\"><span style=\"font-weight: 400;\">Net Tavsiye Skoru<\/span><\/a><\/li>\n<\/ul>\n<h3>M\u00fc\u015fteriler i\u00e7in y\u00f6nlendirme programlar\u0131<\/h3>\n<p><span style=\"font-weight: 400;\">L\u00fctfen arkada\u015flar\u0131na ve ailelerine sizden bahseden m\u00fc\u015fterilerinize minnettarl\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterin. Y\u00f6nlendirme programlar\u0131 a\u011f\u0131zdan a\u011f\u0131za ileti\u015fimi resmile\u015ftirir ve \u00f6l\u00e7eklendirir. M\u00fc\u015fterilere benzersiz tavsiye kodlar\u0131, \u00f6nceden doldurulmu\u015f \u015fablonlar ve yeni i\u015f getirmeleri i\u00e7in cazip bir te\u015fvik sunarak ba\u015fkalar\u0131n\u0131 tavsiye etmelerini kolayla\u015ft\u0131r\u0131rlar.<\/span><\/p>\n<h2 id=\"conclusions\">Sonu\u00e7lar<\/h2>\n<p><span style=\"font-weight: 400;\">Al\u0131c\u0131lar ger\u00e7ek hayat hikayeleri duymak ister. Ve e\u011fer bu tavsiyeleri bir e\u015f ya da arkada\u015f gibi g\u00fcvenilir bir kaynaktan dinlerlerse, bu tavsiyelere g\u00fcvenme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. Markan\u0131z\u0131n \u015fampiyonlar\u0131n\u0131n markan\u0131z hakk\u0131nda konu\u015fmas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131n\u0131zda, eri\u015fim alan\u0131n\u0131z\u0131 geni\u015fletirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri Savunuculu\u011fu sadakat ve ba\u011fl\u0131l\u0131k yarat\u0131r. Ancak her \u015fey \u015firketinizin m\u00fc\u015fteri odakl\u0131 bir i\u015f modeline yat\u0131r\u0131m yapmas\u0131yla ba\u015flar. Olumlu bir m\u00fc\u015fteri deneyimi, m\u00fc\u015fteriyi elde tutma stratejinizin geri kalan\u0131na da yans\u0131yacakt\u0131r.<\/span><\/p>\n<h2 id=\"how_to_boost_your_customer_advocacy\">QuestionPro M\u00fc\u015fteri Destek\u00e7ili\u011finizi art\u0131rman\u0131za nas\u0131l yard\u0131mc\u0131 olabilir?<\/h2>\n<p>Piyasada \u00e7ok say\u0131da ara\u00e7 bulunmaktad\u0131r; ancak QuestionPro CX, giri\u015fimcilerin ve kurulu\u015flar\u0131n m\u00fc\u015fteri odakl\u0131 stratejileri etkili bir \u015fekilde uygulamalar\u0131na olanak tan\u0131yan en \u00f6zel ihtiya\u00e7lar\u0131 kar\u015f\u0131lamak i\u00e7in uzmanlar taraf\u0131ndan olu\u015fturulmu\u015ftur.<\/p>\n<p>QuestionPro CX, m\u00fc\u015fterileriniz ve markan\u0131z aras\u0131ndaki her temas noktas\u0131n\u0131 de\u011ferlendirmenize olanak tan\u0131r. M\u00fc\u015fteri memnuniyeti d\u00fczeyini \u00f6\u011frenebilecek ve ger\u00e7ek zamanl\u0131 geri bildirim alabileceksiniz. Bu \u00f6nlemler, potansiyel k\u00f6t\u00fc niyetli ki\u015filerin olumsuz etkilerini \u00f6nler veya en sad\u0131k ve memnun m\u00fc\u015fterilerinizin <a href=\"https:\/\/www.questionpro.com\/blog\/tips-for-word-of-mouth-marketing\/\">a\u011f\u0131zdan a\u011f\u0131za tan\u0131t\u0131m\u0131n\u0131<\/a> te\u015fvik eder.<\/p>\n<p>QuestionPro CX&#8217;i kullanarak \u00e7e\u015fitli \u00f6zelliklere eri\u015febilirsiniz. T\u00fcm ihtiya\u00e7lar\u0131n\u0131z i\u00e7in idealdir. Ayr\u0131ca, bir grup platforma eri\u015fiminiz ve en \u00f6nemlisi, projelerinizin ba\u015far\u0131s\u0131n\u0131 garanti alt\u0131na almak i\u00e7in sizi desteklemeye istekli bir grup uzman\u0131n deste\u011fine sahip olursunuz.<\/p>\n<p>\u00dcr\u00fcn\u00fcm\u00fcz hakk\u0131nda daha fazla bilgi edinmek istiyorsan\u0131z veya yan\u0131tlanmas\u0131n\u0131 istedi\u011finiz sorular\u0131n\u0131z varsa, platformumuzu \u00fccretsiz olarak deneyebilir ve bir temsilcinin sizinle en k\u0131sa s\u00fcrede ileti\u015fime ge\u00e7ebilmesi i\u00e7in kay\u0131t olabilirsiniz.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/button><br \/>\n<\/a>       <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <button>\u00dcCRETS\u0130Z DENEME<\/button><br \/>\n<\/a><\/p>\n<style>#toc_container {<br \/>\n    background: #f9f9f9 none repeat scroll 0 0;<br \/>\n    border: 1px solid #aaa;<br \/>\n    display: table;<br \/>\n    font-size: 95%;<br \/>\n    margin-bottom: 1em;<br \/>\n    padding: 20px;<br \/>\n    width: auto;<br \/>\n}<\/p>\n<p>.toc_title {<br \/>\n    font-weight: 700;<br \/>\n    text-align: center;<br \/>\n}<\/p>\n<p>#toc_container li, #toc_container ul, #toc_container ul li{<br \/>\n    list-style: outside none none !important;<br \/>\n}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Bir ki\u015fi ne zaman sad\u0131k bir m\u00fc\u015fteriden savunucuya d\u00f6n\u00fc\u015f\u00fcr? M\u00fc\u015fteri savunuculu\u011fu, sekt\u00f6re g\u00f6re de\u011fi\u015fen sofistike bir stratejidir. Ayr\u0131ca, m\u00fc\u015fteriler daha [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":711907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1192],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Savunuculu\u011fu: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri savunuculu\u011fu, her sekt\u00f6rde rekabet\u00e7i kalabilmek i\u00e7in \u00f6nemlidir. Stratejinin elde tutmay\u0131 nas\u0131l art\u0131rabilece\u011fini ve yeni m\u00fc\u015fterileri nas\u0131l \u00e7ekebilece\u011fini g\u00f6relim.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Savunuculu\u011fu: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri savunuculu\u011fu, her sekt\u00f6rde rekabet\u00e7i kalabilmek i\u00e7in \u00f6nemlidir. Stratejinin elde tutmay\u0131 nas\u0131l art\u0131rabilece\u011fini ve yeni m\u00fc\u015fterileri nas\u0131l \u00e7ekebilece\u011fini g\u00f6relim.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T18:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T11:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.questionpro.com\/blog\/wp-content\/uploads\/2022\/05\/customer-advocacy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabyio Villegas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabyio Villegas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/\"},\"author\":{\"name\":\"Fabyio Villegas\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#\/schema\/person\/4f0c1596eb1a64b215717f16e263068d\"},\"headline\":\"M\u00fc\u015fteri Savunuculu\u011fu: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?\",\"datePublished\":\"2022-05-31T18:14:00+00:00\",\"dateModified\":\"2022-05-31T11:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/\"},\"wordCount\":1687,\"publisher\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/\",\"url\":\"https:\/\/www.questionpro.com\/blog\/tr\/musteri-savunuculugu-nedir-ve-nasil-calisir\/\",\"name\":\"M\u00fc\u015fteri Savunuculu\u011fu: Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/www.questionpro.com\/blog\/tr\/#website\"},\"datePublished\":\"2022-05-31T18:14:00+00:00\",\"dateModified\":\"2022-05-31T11:14:00+00:00\",\"description\":\"M\u00fc\u015fteri savunuculu\u011fu, her sekt\u00f6rde rekabet\u00e7i kalabilmek i\u00e7in \u00f6nemlidir. 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