{"id":798444,"date":"2017-08-28T04:29:01","date_gmt":"2017-08-28T04:29:01","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/7-adimda-iyi-anket-sorulari-yazma-rehberi\/"},"modified":"2017-08-28T04:29:01","modified_gmt":"2017-08-28T04:29:01","slug":"7-adimda-iyi-anket-sorulari-yazma-rehberi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/7-adimda-iyi-anket-sorulari-yazma-rehberi\/","title":{"rendered":"7 ad\u0131mda iyi anket sorular\u0131 yazma rehberi"},"content":{"rendered":"

\u00dcnl\u00fc dini lider ve aktivist Elijah Muhammad bir keresinde “\u0130yi sorular sormak \u00f6\u011frenmenin yar\u0131s\u0131d\u0131r” demi\u015ftir. \u0130nan\u0131yoruz ki <\/span>iyi anket sorular\u0131<\/span><\/a> m\u00fc\u015fterinizin deneyimini veya i\u015fletmenizden beklentilerini tam olarak nas\u0131l \u00f6\u011frenebilece\u011finizdir. Taslak Haz\u0131rlama <\/span>iyi anket sorular\u0131<\/span> roket bilimi de\u011fildir. Bunu birka\u00e7 basit ad\u0131ma indirgeyelim: Do\u011fru yan\u0131tlar\u0131 alman\u0131n s\u0131rr\u0131, ilgili sorular\u0131 sormakt\u0131r.<\/span><\/p>\n

A\u015fa\u011f\u0131da, iyi anket sorular\u0131 olu\u015fturmak i\u00e7in basit ve uygulanabilir ad\u0131mlar\u0131n bir listesi bulunmaktad\u0131r:<\/h2>\n

Ad\u0131m-1: \u00d6ns\u00f6z<\/b>
\nBir anket i\u00e7in herhangi bir soru olu\u015fturmaya ba\u015flamadan \u00f6nce, m\u00fc\u015fterinin kurulu\u015funuzla olan yolculu\u011fundaki temas noktalar\u0131n\u0131 belirleyin. Voil\u00e0! Anketiniz i\u00e7in tan\u0131mlanm\u0131\u015f bir yap\u0131n\u0131z ve ak\u0131\u015f\u0131n\u0131z var.<\/span><\/p>\n

Ad\u0131m-2: Onlar\u0131n yerine ge\u00e7in<\/b>
\nM\u00fc\u015fteri yolculu\u011funu haritaland\u0131rd\u0131ktan sonra kendinize, m\u00fc\u015fteri veya m\u00fc\u015fteri olsayd\u0131n\u0131z M\u00fc\u015fteri Deneyimi a\u00e7\u0131s\u0131ndan her a\u015famada kurulu\u015ftan ne beklerdiniz diye sorun.<\/span><\/p>\n

Ad\u0131m-3: Hedefi Tam Onikiden Vurun<\/b>
\nSorular\u0131 a\u00e7\u0131k, net ve isabetli tutun. Her seferinde bir soru sordu\u011funuzdan emin olun.<\/span><\/p>\n

Ad\u0131m-4: Liderlik etmeyin<\/b>
\n\u0130yi anket sorular\u0131<\/span> tarafs\u0131zd\u0131r. M\u00fc\u015fterilerinizden samimi geri bildirimler almak istiyorsan\u0131z, sorular ve cevap se\u00e7enekleri (varsa) cevaplay\u0131c\u0131y\u0131 d\u00fcr\u00fcst fikirleri olmayabilecek bir cevaba y\u00f6nlendirmemelidir.<\/span><\/p>\n

Ad\u0131m-5: Anketinizi ak\u0131ll\u0131 hale getirin<\/b>
\nQuestionPro yakla\u015f\u0131k 30 standart ve geli\u015fmi\u015f soru tipine sahiptir; \u00c7oktan se\u00e7meli, yorum kutusu, yan yana matris ve Net Promoter Score sorular\u0131 bunlardan birka\u00e7\u0131d\u0131r. Anketin uzunlu\u011funu \u00f6nemli \u00f6l\u00e7\u00fcde azaltmak i\u00e7in soru se\u00e7iminden ve dallanma mant\u0131\u011f\u0131ndan yararlan\u0131n. <\/span><\/p>\n

Ad\u0131m-6: Uzman tavsiyesi al\u0131n<\/b><\/p>\n

Bir ankette en az bir a\u00e7\u0131k u\u00e7lu soru<\/a> bulundurulmas\u0131 tavsiye edilir. Bu, kat\u0131l\u0131mc\u0131n\u0131n markan\u0131zla ilgili geri bildirimlerini veya sahip olabilecekleri di\u011fer endi\u015feleri payla\u015fmas\u0131na olanak tan\u0131r.<\/span><\/p>\n

Ad\u0131m-7: \u00d6zel sorular kullan\u0131n<\/b><\/p>\n

Baz\u0131 anket sorular\u0131<\/a> \u00f6zelle\u015fmi\u015f, odaklanm\u0131\u015f ve belirli bir soru t\u00fcr\u00fcne yan\u0131t almak i\u00e7in m\u00fckemmeldir. \u00d6rne\u011fin Net Tavsiye Skoru (NPS)<\/a> sorusu, sekt\u00f6rde test edilmi\u015f bir m\u00fc\u015fteri<\/a> anketi sorusudur ve anket yan\u0131tlar\u0131na g\u00f6re marka destek\u00e7isi, pasif veya k\u00f6t\u00fcleyici olarak kategorize ederek marka sadakatleri ve s\u00fcreklilikleri hakk\u0131nda h\u0131zl\u0131 geri bildirim almak i\u00e7in m\u00fckemmeldir.  <\/span><\/p>\n

\u0130lgin\u00e7 bir bilgi :<\/strong> Collins S\u00f6zl\u00fc\u011f\u00fc ‘iyi bir soruyu’ hemen yan\u0131tlanmas\u0131 zor bir soru olarak tan\u0131mlar. Geleneksel olarak, bir soruya yan\u0131t olarak ‘\u0130yi soru’ dedi\u011finizde, bunun yan\u0131tlamas\u0131 zor bir soru oldu\u011funu veya belki de yan\u0131ttan utand\u0131\u011f\u0131n\u0131z\u0131 veya yan\u0131t\u0131 bilmedi\u011finizi ifade etmi\u015f olursunuz. Bununla birlikte, \u015funlar\u0131 tan\u0131mlamak istiyoruz <\/span>iyi anket sorular\u0131<\/span> Hedef kitlenizin nabz\u0131n\u0131 anlamak i\u00e7in ihtiyac\u0131n\u0131z olan t\u00fcm yan\u0131tlar\u0131 alabilecek “do\u011fru anket sorular\u0131”<\/strong> olarak.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00dcnl\u00fc dini lider ve aktivist Elijah Muhammad bir keresinde “\u0130yi sorular sormak \u00f6\u011frenmenin yar\u0131s\u0131d\u0131r” demi\u015ftir. \u0130nan\u0131yoruz ki iyi anket sorular\u0131 […]<\/p>\n","protected":false},"author":86,"featured_media":613088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1127],"tags":[],"yoast_head":"\n7 ad\u0131mda iyi anket sorular\u0131 yazma rehberi | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u00dcnl\u00fc dini lider ve aktivist Elijah Muhammad bir keresinde "\u0130yi sorular sormak \u00f6\u011frenmenin yar\u0131s\u0131d\u0131r" demi\u015ftir. \u0130nan\u0131yoruz ki iyi anket sorular\u0131\" \/>\n<meta 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