{"id":800333,"date":"2022-05-25T19:14:49","date_gmt":"2022-05-25T19:14:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri%cc%87-i%cc%87li%cc%87ski%cc%87leri%cc%87\/"},"modified":"2022-05-25T19:14:49","modified_gmt":"2022-05-25T19:14:49","slug":"musteri%cc%87-i%cc%87li%cc%87ski%cc%87leri%cc%87","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri%cc%87-i%cc%87li%cc%87ski%cc%87leri%cc%87\/","title":{"rendered":"M\u00fc\u015fteri ili\u015fkileri: Ne olduklar\u0131 ve neden \u00f6nemli olduklar\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00fckemmel m\u00fc\u015fteri ili\u015fkileri giri\u015fimleri, m\u00fc\u015fterilere iyi davranmaya, sorular\u0131 yan\u0131tlamaya ve beklentileri a\u015fmaya odaklan\u0131r. Bu strateji, kurulu\u015flar\u0131n m\u00fc\u015fterilerle etkile\u015fime girmesine ve sa\u011flam ili\u015fkiler kurmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2>M\u00fc\u015fteri ili\u015fkileri nedir?<\/h2>\n<p>M\u00fc\u015fteri ili\u015fkileri, bir \u015firketin t\u00fcketicileriyle olan ili\u015fkileridir. Bir \u015firket m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131n\u0131 ve isteklerini ne kadar iyi anlarsa, her ciddi i\u015fletme i\u00e7in gerekli olan m\u00fc\u015fteri sadakatini geli\u015ftirme \u015fans\u0131 da o kadar artar.<\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileri sad\u0131k tutmak, i\u015fletme i\u00e7in m\u00fc\u015fteri edinme maliyetlerini azalt\u0131r. Ara\u015ft\u0131rmalar, <a href=\"https:\/\/www.questionpro.com\/blog\/customer-onboarding\/\">yeni m\u00fc\u015fterileri<\/a> i\u015fe alman\u0131n mevcut m\u00fc\u015fteri ili\u015fkilerini k\u0131s\u0131rla\u015ft\u0131rmaktan yakla\u015f\u0131k 5 kat daha pahal\u0131 oldu\u011funu g\u00f6steriyor. Memnun m\u00fc\u015fteriler savunuculara d\u00f6n\u00fc\u015f\u00fcr ve savunucular\u0131n hizmetlerinizi tavsiye etme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir, b\u00f6ylece gelecekteki potansiyel b\u00fcy\u00fcme ve yeni i\u015f f\u0131rsatlar\u0131 i\u00e7in s\u00fcrekli bir huni olu\u015fturur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bir i\u015fletme m\u00fckemmel m\u00fc\u015fteri ili\u015fkileri yoluyla g\u00fcven in\u015fa etti\u011finde, ara\u015ft\u0131rmalar m\u00fc\u015fterinin yeni harcama f\u0131rsatlar\u0131yla geri d\u00f6nme olas\u0131l\u0131\u011f\u0131n\u0131n %50 ila %60 oldu\u011funu g\u00f6stermektedir.<\/span><\/p>\n<h2>M\u00fc\u015fteri ili\u015fkileri ve M\u00fc\u015fteri Sadakati<\/h2>\n<p><span style=\"font-weight: 400;\">Sad\u0131k m\u00fc\u015fteriler, pazarlama departman\u0131n\u0131n pazarlama mesaj\u0131n\u0131 g\u00fc\u00e7lendirebilecek y\u00fcksek kaliteli referanslar ve \u00e7evrimi\u00e7i geri bildirimler sa\u011flar. G\u00fc\u00e7l\u00fc m\u00fc\u015fteri ili\u015fkileri, m\u00fc\u015fterilerin 3 y\u0131l boyunca ilk sat\u0131n al\u0131mlar\u0131ndan 8 kat daha fazla gelir harcamas\u0131na yol a\u00e7abilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmalar, g\u00fc\u00e7l\u00fc m\u00fc\u015fteri ili\u015fkilerine sahip m\u00fc\u015fterilerin sat\u0131n alma tercihlerini \u00e7o\u011funlukla pazarlama mesajlar\u0131na k\u0131yasla hesap\/destek y\u00f6neticisinden gelen \u00f6nerilere g\u00f6re yapt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birle\u015fik Krall\u0131k \u015firketlerinin yakla\u015f\u0131k %90&#8217;\u0131 10 y\u0131l i\u00e7inde kapanmaktad\u0131r. Buna katk\u0131da bulunan konulardan biri de korkun\u00e7 m\u00fc\u015fteri ili\u015fkileridir. Al\u0131c\u0131lar, h\u0131zl\u0131 ve etkin bir \u015fekilde ele al\u0131nmayan sorunlar nedeniyle sinirleniyor.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durum, bir i\u015fletme m\u00fc\u015fterilerinin endi\u015felerini izlemek, vurgulamak ve ele almak i\u00e7in gereken operasyonel sistemleri devreye sokarak m\u00fc\u015fteri ili\u015fkilerine \u00f6ncelik vermedi\u011finde ger\u00e7ekle\u015fir. Bu m\u00fc\u015fteriler daha sonra kurumun itibar\u0131na geri d\u00f6n\u00fclemez zararlar verebilecek k\u00f6t\u00fc niyetli ki\u015filer haline gelebilir.<\/span><\/p>\n<h2><b>\u00c7al\u0131\u015fan\u0131n rol\u00fc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fanlar, \u00e7al\u0131\u015fanlar\u0131n katk\u0131lar\u0131na sayg\u0131 duyan, yeni d\u00fc\u015f\u00fcncelere ilham veren ve m\u00fc\u015fterilerle adil bir \u015fekilde ilgilenen kurumlarda \u00e7al\u0131\u015fmay\u0131 tercih etmektedir. Do\u011fru d\u00fczeyde m\u00fc\u015fteri ili\u015fkileri ve hizmeti sunan bir kurulu\u015f i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131nda, rollerine daha fazla ba\u011flan\u0131rlar ve destekleyici olma olas\u0131l\u0131klar\u0131 daha y\u00fcksektir; zor zamanlarda i\u015fletmede kalmaya ve \u00fcr\u00fcn veya hizmetlerden memnun olmayan m\u00fc\u015fterilere i\u015fletmeyi savunmaya daha meyillidirler.<\/span><\/p>\n<h3><b>M\u00fc\u015fteri ili\u015fkileri i\u00e7in QuestionPro<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da benimsenen yakla\u015f\u0131m yukar\u0131da bahsedilen her iki fakt\u00f6r\u00fc de dikkate almaktad\u0131r: \u0130lk temas an\u0131ndan itibaren misafirperver, ilgili ve m\u00fc\u015fterilerimizin hedeflerini anlamaya odaklanm\u0131\u015f olmaya \u00e7al\u0131\u015f\u0131yoruz, her m\u00fc\u015fterinin denenmi\u015f ve test edilmi\u015f bir tan\u0131t\u0131m, e\u011fitim ve destek plan\u0131yla i\u015fe al\u0131nd\u0131\u011f\u0131ndan emin oluyoruz, hedeflerine ula\u015fmada rahat olduktan sonra, hizmetlerimizi geli\u015ftirmek i\u00e7in \u00e7al\u0131\u015f\u0131rken arka planda tetikte kal\u0131yoruz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hesap y\u00f6neticisi ve destek y\u00f6neticisi taraf\u0131ndan m\u00fc\u015fteriyle rahat ettikleri bir s\u0131kl\u0131kta d\u00fczenli ileti\u015fim kurulur; bu da g\u00fcven, \u015feffafl\u0131k ve en \u00f6nemlisi her ad\u0131mda yanlar\u0131nda oldu\u011fumuzun g\u00fcvencesi anlam\u0131na gelir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirket i\u00e7inde, t\u00fcm QuestionPro personelinin s\u00f6z sahibi oldu\u011funu hissetmesine olanak tan\u0131yan a\u00e7\u0131k bir ileti\u015fim ve yolda\u015fl\u0131k k\u00fclt\u00fcr\u00fc vard\u0131r; ister bir m\u00fc\u015fteri destek talebi olsun, ister ek e\u011fitim istemek veya tamamen yeni bir \u00fcr\u00fcn grubu \u00f6nermek olsun, ekip (y\u00f6neticiler de dahil olmak \u00fczere) dinleyecektir, bu da ekibin bir aile olma duygusuyla ileriyi savunarak tek bir ki\u015fi gibi hissetmesini sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  Ailenizle her zaman iyi ge\u00e7inemeseniz de, onlar\u0131 korumak ve do\u011fru olan\u0131 yapmak i\u00e7in \u00e7abalayacaks\u0131n\u0131z! Bu aile duygusu, her bir m\u00fc\u015fterimize, potansiyel m\u00fc\u015fterimize ve kom\u015fumuza 1. s\u0131n\u0131f m\u00fc\u015fteri ili\u015fkileri sunarak ilerlememiz i\u00e7in hepimize g\u00fcven veriyor!  <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/a\/showEntry.do\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\u00dcCRETSIZ HESAP OLU\u015eTUR<\/strong><\/a><\/p>\n<p><strong>Yazarlar<\/strong> Kirk &amp; Suprativ<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fckemmel m\u00fc\u015fteri ili\u015fkileri giri\u015fimleri, m\u00fc\u015fterilere iyi davranmaya, sorular\u0131 yan\u0131tlamaya ve beklentileri a\u015fmaya odaklan\u0131r. Bu strateji, kurulu\u015flar\u0131n m\u00fc\u015fterilerle etkile\u015fime girmesine ve [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":711417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1187],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri ili\u015fkileri: Ne olduklar\u0131 ve neden \u00f6nemli olduklar\u0131 | QuestionPro<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri ili\u015fkileri, bir \u015firketin m\u00fc\u015fteri sadakati geli\u015ftirme \u015fans\u0131n\u0131 art\u0131rmak i\u00e7in t\u00fcketicileriyle kurdu\u011fu 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