{"id":802993,"date":"2020-12-15T17:17:31","date_gmt":"2020-12-16T00:17:31","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/musteri-deneyimi-ve-cabasi\/"},"modified":"2020-12-15T17:17:31","modified_gmt":"2020-12-15T17:17:31","slug":"musteri-deneyimi-ve-cabasi","status":"publish","type":"post","link":"https:\/\/www.questionpro.com\/blog\/tr\/musteri-deneyimi-ve-cabasi\/","title":{"rendered":"M\u00fc\u015fteri Deneyimi ve \u00c7aba"},"content":{"rendered":"

Saat Dilimi Sorular\u0131<\/b><\/p>\n

Ger\u00e7ekten bir se\u00e7enek olarak g\u00f6r\u00fclmeden \u00e7ok \u00f6nce, y\u0131llard\u0131r uzaktan \u00e7al\u0131\u015f\u0131yorum. Avrupa merkezli \u015firketler i\u00e7in \u00e7al\u0131\u015fm\u0131\u015f olmak ve Rocky Mountain eyaletlerinde ya\u015famak kesinlikle baz\u0131 zamanlama zorluklar\u0131 yaratt\u0131, ancak erken saatlere ald\u0131rmad\u0131m. Yak\u0131n zamanda \u00fc\u00e7 saat dilimi daha bat\u0131ya ta\u015f\u0131nd\u0131m. Fark\u0131 neredeyse hi\u00e7 fark etmedim. <\/span><\/p>\n

Bir mentorluk g\u00f6r\u00fc\u015fmesinde, ki\u015fi kendi zaman dilimine g\u00f6re programlamam\u0131 ger\u00e7ekten takdir etti\u011fini belirtti. Bu, davetlilerin karar vermesini kolayla\u015ft\u0131rmak i\u00e7in her zaman davetlilerin saat diliminde saatler \u00f6nerdi\u011fim ve ayn\u0131 zamanda saati yanl\u0131\u015f yorumlamak i\u00e7in \u00e7ok az yer b\u0131rakt\u0131\u011f\u0131m konusunda daha derin bir tart\u0131\u015fmaya yol a\u00e7t\u0131. <\/span><\/p>\n

Bu benim a\u00e7\u0131mdan biraz \u00e7aba m\u0131 gerektiriyor? Kesinlikle, ama bana yard\u0131mc\u0131 olan ara\u00e7lar var. Takvimimde s\u00fcrekli olarak iki saat dilimi g\u00f6sterilerek ya\u015fad\u0131m. Gibi zamanlama uygulamalar\u0131 <\/span>
\n Calendly <\/span>
\n<\/a>beni destekliyor. Ayr\u0131ca internette bulunan saat dilimi d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fclerini de s\u0131k s\u0131k kullan\u0131yorum. <\/span> <\/p>\n

M\u00fc\u015fterilerinize Yard\u0131m Etmeye Nereden Ba\u015fl\u0131yorsunuz?<\/b><\/p>\n

T\u00fcm bu \u00e7abalar\u0131n \u00e7o\u011funlukla fark edilmedi\u011fini d\u00fc\u015f\u00fcnme e\u011filimindeyim, kesinlikle nadiren bahsediliyor. Ancak, bu vakada oldu\u011fu gibi, birilerinin fark ettiklerini ve bunun takdir edildi\u011fini s\u00f6yledi\u011fini duymak g\u00fczel. Bu ad\u0131mlar\u0131 atmad\u0131\u011f\u0131m durumlar\u0131 da d\u00fc\u015f\u00fcn\u00fcyorum. Seyrek de olsa, sadece kendi yerel saat dilimimde randevu verdi\u011fim zamanlarda kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bazen do\u011fruyu bulmak i\u00e7in birka\u00e7 yineleme gerekebilir ve bazen birileri hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frayabilir. \u00c7o\u011fu zaman, ba\u015flang\u0131\u00e7ta g\u00f6sterdi\u011fim daha az \u00e7aba, uzun vadede bana zaman kazand\u0131rd\u0131.<\/span><\/p>\n

Benim i\u00e7in ders her zaman olduk\u00e7a basit olmu\u015ftur, m\u00fc\u015fterinizin sizinle i\u015f yapmas\u0131 i\u00e7in \u00e7ok fazla \u00e7aba sarf etmemesi gerekir. Benim i\u00e7in, m\u00fc\u015fterilerimin benimle bulu\u015fmas\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in benimle zaman planlamak gibi k\u00fc\u00e7\u00fck bir \u00e7aba \u00f6nemlidir. Bir perakendeci, m\u00fc\u015fterilerin ba\u015fvurabilece\u011fi yerlerde ma\u011faza saatlerinin g\u00fcncel oldu\u011fundan emin olmak isteyebilir. Oteller bile, m\u00fc\u015fterilere konaklamalar\u0131 s\u0131ras\u0131nda deneyimlerini etkileyebilecek in\u015faatlar\u0131 bildirmek i\u00e7in ekstra bir ad\u0131m atabilir. <\/span><\/p>\n

K\u00fc\u00e7\u00fck Ad\u0131mlar M\u00fc\u015fteriler \u0130\u00e7in B\u00fcy\u00fck \u015eeyler \u0130fade Eder <\/b><\/p>\n

Ge\u00e7en hafta <\/span>
\n CX Forumlar\u0131: ConneXt Live!<\/span>
\n<\/a>m\u00fc\u015fteri deneyimini yakalamak ve daha iyi anlamak i\u00e7in kullan\u0131lan metrikleri tart\u0131\u015fma f\u0131rsat\u0131m oldu. Tart\u0131\u015f\u0131lan konulardan biri \u015fuydu <\/span>M\u00fc\u015fteri \u00c7aba Puan\u0131<\/span><\/a>. Tek ba\u015f\u0131na, sadece bir skor. Her m\u00fc\u015fteri deneyimi metri\u011finde oldu\u011fu gibi, skor eylemlerden etkilenir. Beni yanl\u0131\u015f anlamay\u0131n, do\u011fru durum i\u00e7in do\u011fru \u00f6l\u00e7\u00fct\u00fc savunurum (\u0130pucu: dikkat ederseniz, her zaman ayn\u0131 de\u011fildir). Ancak M\u00fc\u015fteri Memnuniyeti Puan\u0131 (CSAT), Net Tavsiye Skoru (NPS) ve hatta Yeniden Sat\u0131n Alma Olas\u0131l\u0131\u011f\u0131 gibi kavramlar\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcmde, isimlendirme konvansiyonu neredeyse fazla i\u00e7e d\u00f6n\u00fck kal\u0131yor. M\u00fc\u015fteri \u00c7aba Puan\u0131’n\u0131 kullanman\u0131n en b\u00fcy\u00fck faydalar\u0131ndan birinin bu fikre geri d\u00f6nmek oldu\u011funu s\u00f6yleyebilirim: M\u00fc\u015fterilerin sizinle i\u015f yapmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131yor musunuz?<\/span><\/p>\n

Bu, tuvalet ka\u011f\u0131d\u0131 abonelikleri, daha b\u00fcy\u00fck otoparklar veya kredi kartlar\u0131nda otomatik \u00f6demelere d\u00f6n\u00fc\u015fen \u00fccretsiz denemelerle ilgili de\u011fildir. Hatta tam tersi bile olabilir – bir m\u00fc\u015fteri bir i\u015flemi kolayca iptal edebilir mi? Belki de seyahat veya ekonomik ko\u015fullar nedeniyle bu aboneli\u011fi ask\u0131ya alm\u0131\u015f olabilirsiniz. Belki otopark\u0131n bir k\u0131sm\u0131n\u0131 temass\u0131z teslim alma i\u00e7in yeniden kullanabilirsiniz. <\/span><\/p>\n

Nihayetinde, politikalar\u0131n\u0131z m\u00fc\u015fterilerin sizinle i\u015f yapmas\u0131na yard\u0131mc\u0131 oluyor mu? Yoksa onlardan daha fazla i\u015f alman\u0131z\u0131 kolayla\u015ft\u0131rmak i\u00e7in mi? Ne kadar \u00e7aba sarf etmeleri gerekiyor ya da onlarla yar\u0131 yolda bulu\u015fmak i\u00e7in birka\u00e7 k\u00fc\u00e7\u00fck ad\u0131m atmaya istekli misiniz? Bu ad\u0131mlardan baz\u0131lar\u0131n\u0131 atmaya istekli de\u011filseniz, m\u00fc\u015fteri deneyimine yakla\u015f\u0131m\u0131n\u0131z\u0131 yeniden d\u00fc\u015f\u00fcnmenin zaman\u0131 gelmi\u015f olabilir. Belki de bu \u00f6nlemlerin hi\u00e7birini kullanmamal\u0131 ve m\u00fc\u015fterinin ger\u00e7ekten \u015firketinizi daha iyi hale getirmeye y\u00f6nelik s\u00fcrekli ke\u015ffin bir par\u00e7as\u0131 olup olmad\u0131\u011f\u0131na karar vermelisiniz. <\/span>her ikisi de<\/span> payda\u015flar\u0131n\u0131z ve m\u00fc\u015fterileriniz i\u00e7in.<\/span><\/p>\n

Harekete Ge\u00e7me \u00c7a\u011fr\u0131s\u0131<\/b><\/p>\n

Bir sonraki ConneXt Live! etkinli\u011fine kat\u0131l\u0131n. <\/span>
\n Priscilla McKinney<\/span>
\n<\/a>. 20 dakika boyunca \u00f6\u011frenin ve CX’te sizinle benzer ilgi alanlar\u0131na sahip sekiz ila on yeni insanla tan\u0131\u015f\u0131n. CX Talks’u be\u011fendiyseniz, bu yeni format daha da ilgi \u00e7ekici, interaktif ve bilgilendirici olacakt\u0131r. Kay\u0131t olabilirsiniz <\/span>
\n Burada<\/span>
\n<\/a>. <\/span> <\/p>\n

QuestionPro, mevcut en geli\u015fmi\u015f m\u00fc\u015fteri deneyimi ara\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 sunar.<\/strong> M\u00fc\u015fterilerinizin duygu ve d\u00fc\u015f\u00fcnceleri hakk\u0131nda de\u011ferli bilgiler edinin <\/span>
\n QuestionPro CX yaz\u0131l\u0131m\u0131<\/span>
\n<\/a> Bug\u00fcn.<\/span><\/p>\n

Kitap Demosu<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Saat Dilimi Sorular\u0131 Ger\u00e7ekten bir se\u00e7enek olarak g\u00f6r\u00fclmeden \u00e7ok \u00f6nce, y\u0131llard\u0131r uzaktan \u00e7al\u0131\u015f\u0131yorum. Avrupa merkezli \u015firketler i\u00e7in \u00e7al\u0131\u015fm\u0131\u015f olmak ve […]<\/p>\n","protected":false},"author":46,"featured_media":689687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1187],"tags":[],"yoast_head":"\nM\u00fc\u015fteri Deneyimi ve \u00c7aba | QuestionPro<\/title>\n<meta name=\"description\" content=\"Benim i\u00e7in ders her zaman olduk\u00e7a basit olmu\u015ftur, m\u00fc\u015fterinizin sizinle i\u015f yapmas\u0131 i\u00e7in \u00e7ok fazla \u00e7aba sarf etmemesi gerekir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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