STUDY ON THE MOTIVATION OF BRITISH CUSTOMERS TOWARDS HOLGUIN DESTINATION
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Dear British client: The Department of Tourism at the University of Holguin, Cuba, is developing a research project with the aim of reintroducing UK tourism activity to Holguin destination. In the following survey, your confidentiality is guaranteed and the use of the information provided is academic only. Thank you for your cooperation!
Gender:
Female
Male
Other (specify)
Age:
Under 12
12-18
19-30
31-50
Over 50
Territory of provenance:
Select the times of the year when you prefer to travel outside your country of residence:
-- Select --
January-March
April-June
July-September
October-December
Where are your favourite destination?
(Please rank 1-5 the following in order of interest)
Drag your choices here to rank them
The Americas
1
Europe
2
Asia
3
Africa
4
Australia and Oceania
5
Before travelling, you look for information on:
(You can select several options)
Instagram
TikTok
YouTube
Facebook
Others
When you are going to travel, you consult the opinions of:
(You can select several options)
Family members
Friends
Social network users
Other social group
Normally you use the Tour Operator:
Jet2holidays
TUI
On the Beach
We Love Holidays
Other
You usually book your trip through:
Travel agencies
Online booking sites
Other
What forms of tourism do you enjoy when moving outside the UK?
(You can select several options)
Sun and Beach
Nature
Cultural
Business
Other
For how many days do you usually go sightseeing outside your country of residence?
Under 3
3-5
6-10
Over 10
You usually travel:
Alone
As a couple
With friends
With your family
In which type of accommodation do you feel most comfortable?
Private rental houses
Hotels
Motels
Rural camping
Other
On how many occasions have you visited Holguin?
0
1
2
3-5
Over 5
How determined are you to visit Holguin?
Not decided at all
not very decided
moderately decided
decided
completely decided
Decision level
According to your current knowledge, Holguin destination is:
Not very
Very
Irrelevant / Attractive
Boring / Exciting
Stressful / Relaxing
Frightening / Splendid
How much money would you be willing to pay in total for a full trip to Holguin?
Under 400
400-600
600-800
800-1000
Over 1000
Amount of money (£)
Done
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