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Gender (please choose one)
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Occupation (please choose your industry)
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Purchaser's Annual Income (USD): |
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Is price important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot): |
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Is integration with other devices (computer/tablet) important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot): |
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Are the applications in the "App Store" important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot): |
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Is the camera important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot): |
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Is battery life important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot): |
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Is the user interface important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot): |
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Are the overall look and design important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot): |
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Who or what is your main source of information when considering the purchase of a new smartphone?
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At what kind of store would you prefer to purchase your smartphone?
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How likely would it be for you to purchase a smartphone that none of your friends have? |
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Does the warranty/service package affect your decision to purchase a smartphone?
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Do you currently have Apple Care for your iPhone?
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How important are Apple’s complementary services to you (e.g. Workshops, Genius Bars)? |
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How important is the Apple brand to you? |
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I perceive the Apple iPhone as a status symbol (choose one option):
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How often do you visit an Apple store? |
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What's the average amount of money you spend on any single app? |
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If as many apps were available on a different smartphone, would you considering switching to another phone? |
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In light of the above question, if those contents are also available on another Phone/OS, would you consider switching to another phone/OS? |
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If you answered "no" to the previous question, why? |
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Do you own a PlayStation, Xbox, Nintendo device, or other gaming systems? |
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Do you expect your phone to support gameplay, i.e. via apps like Fruit Ninja? |
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Which feature of the iPhone do you use most frequently?
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Which hardware feature of the iPhone do you currently value the most?
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Do you own other Apple devices besides the iPhone? |
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Are you considering switching from iOS to a different OS?
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Does the wireless carrier affect your choice to buy a new smartphone? |
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If you were to switch to another phone, which one would it be?
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What would a smartphone have to offer to get you to discontinue use of the iPhone? |
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