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Exit Survey
 
 
Age
 
12 or below
 
13-20
 
21-25
 
26-35
 
36-64
 
65 or above
 
 
 
Gender (please choose one)
 
Male
 
Female
 
 
 
Occupation (please choose your industry)
 
Education
 
Technology
 
Healthcare
 
Student
 
Financial Services
 
Architecture and Engineering
 
Legal
 
Entertainment, Sports & Media
 
Protective Service
 
Hospitality
 
Retail
 
Building, Grounds Cleaning & Maintenance
 
Personal Care
 
Sales
 
Farming, Fishing & Forestry
 
Construction
 
Installation, Repair & Maintenance
 
Transportation
 
Other (please specify): ______
 
 
 
Purchaser's Annual Income (USD):
 
$0-$9,000
 
$9,000-$25,000
 
$25,001-$36,000
 
$36,001-$88,000
 
$88,001-$183,000
 
$183,001-$398,000
 
$398,001-$400,000
 
$400,001+
 
 
 
Is price important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot):
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
Is integration with other devices (computer/tablet) important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot):
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
Are the applications in the "App Store" important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot):
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
Is the camera important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot):
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
Is battery life important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot):
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
Is the user interface important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot):
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
Are the overall look and design important when considering the purchase of a smartphone? Rank how important it is from 1-10 (1 for valuing a little, 10 for valuing a lot):
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
 
 
Who or what is your main source of information when considering the purchase of a new smartphone?
 
Advertising (i.e. shop fronts, commercials, billboards, etc.)
 
Word of mouth
 
Online informational reviews (i.e. CNET)
 
News sources
 
Personal research (i.e. blogs, Google or Yahoo! searches)
 
Flagship stores
 
Other
 
 
 
 
At what kind of store would you prefer to purchase your smartphone?
 
Online store (i.e. Apple’s website)
 
Local mobile retailer (i.e. Best Buy)
 
Local brand-specific retailer (i.e. Apple Store)
 
Third-party online auction or retailer (i.e. eBay, Amazon, Craig’s List)
 
It makes no difference to me where I purchase my smartphone
 
Other
 
 
 
 
How likely would it be for you to purchase a smartphone that none of your friends have?
 
Very likely
 
Somewhat likely
 
Somewhat unlikely
 
Very unlikely
 
I’m not sure
 
 
 
Does the warranty/service package affect your decision to purchase a smartphone?
 
Yes
 
No
 
 
 
Do you currently have Apple Care for your iPhone?
 
Yes
 
No
 
 
 
How important are Apple’s complementary services to you (e.g. Workshops, Genius Bars)?
 
Very important
 
Somewhat important
 
Somewhat unimportant
 
Unimportant
 
I’m not sure
 
 
 
How important is the Apple brand to you?
 
Very important
 
Somewhat important
 
Somewhat unimportant
 
Unimportant
 
I’m not sure
 
 
 
I perceive the Apple iPhone as a status symbol (choose one option):
 
True
 
False
 
 
 
How often do you visit an Apple store?
 
Daily
 
Weekly
 
Monthly
 
Once Per Year
 
Never
 
Other
 
 
 
 
What's the average amount of money you spend on any single app?
 
I never pay for apps
 
Between $0.01 and $0.99
 
Between $1.00 and $1.99
 
Between $2.00 and $2.99
 
More than $2.99
 
 
 
If as many apps were available on a different smartphone, would you considering switching to another phone?
 
Yes
 
No
 
Other
 
 
 
 
In light of the above question, if those contents are also available on another Phone/OS, would you consider switching to another phone/OS?
 
Yes
 
No
 
 
 
If you answered "no" to the previous question, why?
 
 
Other
 
 
 
 
Do you own a PlayStation, Xbox, Nintendo device, or other gaming systems?
 
Yes
 
No
 
 
 
Do you expect your phone to support gameplay, i.e. via apps like Fruit Ninja?
 
Yes
 
No
 
Other
 
 
 
 
Which feature of the iPhone do you use most frequently?
 
FaceTime
 
iTunes/App store
 
Siri
 
iMessage
 
Mail
 
Safari
 
Organizational tools (Reminders, Notes, iCal)
 
 
 
Which hardware feature of the iPhone do you currently value the most?
 
Body of the phone (metallic, plastic, polycarbonate, etc.)
 
Screen resolution
 
Screen size
 
Thickness of the phone
 
Camera
 
Speakers
 
Other
 
 
 
 
Do you own other Apple devices besides the iPhone?
 
Yes
 
No
 
 
 
Was iOS your first OS?
 
Yes
 
No
 
 
 
Are you considering switching from iOS to a different OS?
 
Yes
 
No
 
 
 
Does the wireless carrier affect your choice to buy a new smartphone?
 
Yes
 
No
 
 
 
If you were to switch to another phone, which one would it be?
 
Nokia
 
Samsung
 
HTC
 
Google Nexus
 
Other
 
 
 
 
What would a smartphone have to offer to get you to discontinue use of the iPhone?
 
Better graphics (i.e. screen resolution)
 
Faster speeds
 
More variety of applications
 
Better camera
 
Nothing (I would never switch)
 
Other