Emotional Ties Survey Template and Sample Questionnaire

1. Gauge customer loyalty
This sample questionnaire will help you understand if your customers are loyal to your brand and why. Customer loyalty is vital for consumer retention and sustained business revenue. You can find out if your customers are likely to move to your competitors.

2. Customer trust
Customer loyalty and retention are dependent on consumer trust. It is built not only by providing products or services they need but also through fair practices, impeccable customer service, and customer empathy. Find out if your customers trust you and your offerings. If your customers do not trust your brand, you may inquire with them to know what can be done to increase consumer trust.

3. Net Promoter Score (NPS)
The survey template uses the NPS question that lets you measure consumer loyalty. Based on the responses, you can categorize customers into promoters, detractors, and passives. Turn your promoters into brand advocates, and connect with passives and detractors to learn how you can improve their experience.