Internet Shopper Survey Template

Internet Shopper Survey Template offers questions to determine academic study benchmarking internet use and shopper profiles and behavior. QuestionPro questionnaire sample has questions that consider each aspect of internet shopping behavior a respondent. For example, questions about whether the respondent had taken time out to shop via the internet during the holiday season.

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Thank you for your help! You are one of just a few people we are asking, so your answers are very important to us. Some questions may seem similar to each other in the survey, but please answer all the questions. For most, you need only check a box or enter a number for your answer. The survey will prompt you to complete all questions. Overall, it will take about 15 minutes of your time.

What is your own personal yearly income, before taxes?

Under $30,000

$30-$39,999

$40-$49,999

$50-$59,999

$60-$69,999

$70-$79,999

$80-$89,999

$90-$99,999

$100-$150,000

Over $150,000

Other (Please Specify)

Did you personally make, influence, or participate in any purchases on the Internet during this past Holiday season?

Yes

Other (Please Specify)

About how much in total did you spend on those purchases:

About how much of this was spent on gifts for others:

What types of products did you purchase on the Internet?
Please check all that you bought:

Software

Books or magazines

Computer hardware

Music, CDs, recordings

Videos, DVDs

Home Electronics

Travel (airlines, car rentals, hotels)

Clothing

Flowers

Tickets (concert, movies, etc.)

Services (insurance, legal)

Other (Please Specify)

Overall gift purchases, in total:

About how much of that was spent for ...

Purchases at local retail stores:

Purchases through mail-order catalogs:

Purchases on the Internet:

Used by you personally on-line for e-mail or Internet access

Used by you personally for purposes other than on-line access

Used by someone else on-line for e-mail or Internet access

Used by someone else for purposes other than on-line access

Please think about your own personal use of a computer in your home just during the Holiday season. About how often did you use it for each of the following activities? Please check one box for each item.

	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all
Check or send e-mail messages	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Look at financial information (stocks, trends)	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Read on-line news or magazines	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Conduct business-related work	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Visit Internet sites related to my hobbies	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Visit auction sites	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Visit other retail sites looking for merchandise	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all
Visit sites looking for tickets or reservations	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Play games	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Look for job opportunities	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Find & view photographs, clipart, or images	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Search for or download software	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Chat on-line	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Visit message news-groups	Daily	2-3 times a week	Once a week	2-3 times a month	Once a month	Under once a month	Not at all

Below are some statements of people

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I think on-line buying is (or would be) a novel, fun way to shop.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I like the help & friendliness I can get at local stores.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

For me, shopping in stores is a hassle.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I think Internet shopping would avoid the hassle of local shopping.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

Local stores have better prices & promotions than Internet stores.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I dislike the delivery problems & back-orders of Internet buying.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I find the Internet ordering process is hard to understand & use.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

How well does each statement describe you?

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I don't want to give out my credit card number to a computer.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I think Internet shopping offers better quality than local stores.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I don't know much about using the Internet.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I often go to the Internet to preview products.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I would like not having to leave home when shopping.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I like it that no car is necessary when shopping on the Internet.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I often go to the Internet for product reviews or recommendations.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I like having products delivered to me at home.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I want to see things in person before I buy.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

How well does the each statement describe you?

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I think Internet shopping offers better selection than local stores.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

None of my friends shop on the Internet.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I would shop on the Internet (more) if the prices were lower.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I dislike the idea of shipping charges when buying on the Internet.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I often buy using lay-away or store payment programs.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I think local stores have better service policies than Internet stores.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I always search for the lowest price in just about everything I buy.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I worry about my credit card number being stolen on the Internet.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

How well does the statement describe you?

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I want my purchases to be absolutely private.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

Buying things on the Internet scares me.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I often return items I have purchased.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

It would be a real hassle to return merchandise bought on-line.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I think the Internet offers lower prices than local stores.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I enjoy buying things on the Internet.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I like browsing on the Internet.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I like to go shopping with my friends.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

How well do the following statements describe you?

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
When it comes to promoting causes, I am a doer & not just a talker. I use the Internet to actively support causes that make people or communities better.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I want my family to run smoothly & I use the Internet to make me & those I love more productive & successful.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

Internet games unlock my imagination & help me to meet interesting people & do neat stuff.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

Hobbies are a very important part of my life. I use the Internet to expand my world of fascinating hobbies, interests, & activities.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I am fascinated by art, culture, & knowledge from around the world. I use the Internet to explore art & culture.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I consider myself an expert on the computer. When people have questions about the Internet, I always have the answer.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I have lots of friends & stay close to my family. I spend a lot of time on the Internet writing family & friends with e-mail.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

On-the-job productivity is the key concern for me.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I use the Internet to help me get more done with the time & energy I have to spend on work-related activities.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I use the Internet to meet interesting people. I watch chat rooms & participate with people on topics I find interesting.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
I love using the Internet to shop.	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

For each of the following, please rate the level of difficulty for you to perform.

	This is easy for me	I could do this	I don't know how to do this
Sending or reading email messages	This is easy for me	I could do this	I don't know how to do this

Using word-processing programs	This is easy for me	I could do this	I don't know how to do this

Installing computer software	This is easy for me	I could do this	I don't know how to do this

Configuring computer drivers	This is easy for me	I could do this	I don't know how to do this

Fixing a system (e.g., Windows) problem	This is easy for me	I could do this	I don't know how to do this

Installing an operating system (e.g., Windows)	This is easy for me	I could do this	I don't know how to do this

Browsing the Internet	This is easy for me	I could do this	I don't know how to do this

Using an Internet search engine	This is easy for me	I could do this	I don't know how to do this

Making a purchase on the Internet	This is easy for me	I could do this	I don't know how to do this

Finding the best price on the Internet	This is easy for me	I could do this	I don't know how to do this

	This is easy for me	I could do this	I don't know how to do this
Using an Internet shopping bot	This is easy for me	I could do this	I don't know how to do this

Finding Internet-retailer ratings	This is easy for me	I could do this	I don't know how to do this

What type of Internet connection do you have at home?
Please check one.

None

I don't know

Dial-up modem

Cable or ISDN

DSL Line

T1 or Faster

Other (Please Specify)

For each item below, please check the one box that best indicates how descriptive the statement is of you.

	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me
It is important to me to be treated well	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I have somewhat old-fashioned tastes and habits	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I like my clothes to look up to date	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I never have enough time to shop	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I think I am a little bit wild	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I think shopping is fun	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I often buy things on impulse	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

I have lots of leisure time	Just like me	Quite a lot like me	Somewhat like me	Not much like me	Not at all like me

How well does the statement describe you?
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
I expect to have more money next year
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
My world seems to be coming apart at the seams
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I think I am a smart shopper
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I like to be outrageous
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I feel I get a raw deal out of life
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I think a woman's place is in the home
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I prefer stores where prices are always low
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I never seem to have enough money
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I regularly read the newspaper
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
I have more money now than last year
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me
Just
like me
Quite a
lot like me
Somewhat
like me
Not much
like me
Not at
all like me
When I shop, I just want to get it over with
Just
like me
Quite a
lot like me Somewhat
like me Not much
like me Not at
all like me

Please select your gender:

Male
Female
Other (Please Specify)

and are you...

Married
Single
Other (Please Specify)

Your age is...

Under 13
13 to 18
19 to 29
30 to 44
45 to 64
65 or older
Other (Please Specify)

Are there any children in your home? If so, what are their ages?

Under 10
10 to 15
16 to 19
No, no children at home
Other (Please Specify)

What type of housing do you live in?

Apartment
Condominium
Mobile/Trailer
Single unit home
Other (Please Specify)

And do you...

Own
Rent your home
Other (Please Specify)

What is your highest level of education?

High school
Trade school
Some college
College grad
Advanced degree
Other (Please Specify)

What is your total yearly household income, before taxes?

Under $30,000
$30-$39,999
$40-$49,999
$50-$59,999
$60-$69,999
$70-$79,999
$80-$89,999
$90-$99,999
$100-$150,000
Over $150,000
Other (Please Specify)

What is your zip code?
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