After the dot-com explosion in the early 2000s, internet has changed the way people make purchases, read the news, make critical investments or any other transaction. Internet shopping, in particular, has become incredibly popular in the last 10 years and is constantly growing at the rate of almost 20% year-on-year. In 2016-17, it was reported that customers prefer doing 51% of their shopping on the internet. Experts at QuestionPro have recognized the need to cater to purchasing products on the internet and the habits consumers exhibit while shopping on the internet and designed a survey template accordingly.
This sample questionnaire offers questions that provide researchers insights about frequency of online purchases, category of purchases, reason for a particular purchase, will to spend for a specific product and other aspects related to purchasing over the internet.
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In the past three months, have you purchased products or services through the Internet, for your personal use? Please check the product or service category you most recently purchased. Thinking back to the Internet retailers you've purchased from, have you ever: When you began shopping on this occasion, were you: How much did you spend on this transaction? Did you return the merchandise or cancel the service after you received it? Did you contact the customer service department of this Internet retailer with a complaint or problem? How much would you estimate you have spent with this Internet retailer in the past twelve months? How many transactions have you made with this Internet retailer over the past 12 months? Thank you for your participation. |