Restaurant Survey Questions + Sample Questionnaire Template

1. To measure the overall customer satisfaction levels.

2. To measure the food quality and taste satisfaction levels of your customers.

3. To measure the impact and effect of your restaurant's ambiance on your customer's happiness levels.

4. To gather feedback around your restaurant's service and improve it.

While the basic aesthetics of the survey ain't all that important, creating a survey that will fetch maximum responses is. It is important for your business that the maximum number of your customers should be able to finish the survey. A good number of feedback means you will be able to collect meaningful data. Here are 7 steps to design your survey:

1. Identify what you want to ask: It is important what questions you ask in your survey, however, what is more, important is what is the goal of your survey and know what you want to ask. Once you as a business owner have clarity, it will be a matter of minutes, you can start.
2. Ask essentially important questions: Once you have identified why you want to deploy the survey, next comes what questions are you going to ask your customers. It is effective that only extremely important questions should be asked to avoid irritating the customers. Ask simple straightforward questions and give them appropriate answer options to choose from.
3. Keep it short: It's easy to get carried away in emotions, however, it is advisable to keep your survey short and precise. If your survey is complicated and lengthy, there are chances your customers will get bored with survey fatigue and there will be a number of dropouts and you will not be able to gather the necessary feedback. This sample survey template has the optimum number of questions for the respondents to read in an answer.
4. Ask one question at a time: It is advisable to ask your respondents one question at a time. While designing a survey you might be tempted to stuff in many questions thinking you need answers to all of them, this is an absolute sin while designing your survey. Stuffing in too many questions in one single question will totally confuse the respondent and they will leave the question unanswered.
5. Avoid using Jargon : Restaurant industry has a jargon of their own and for professionals and restaurant owners they are regular words and not jargon, so there is a tendency to use those jargons, but for customers, it could appear Greek or Latin. Remember, what your customers don't understand they won't respond to that. In this case, again, questions will be left unanswered and the purpose of deploying the survey will be defeated.
6. Spend time to design your survey: Please note, you have a purpose, a reason to deploy this survey and that is to collect information and feedback from your customers to help your business improve and grow. Spend time to design your survey. Know what questions you want to include, what will be the layout of your survey etc. In this restaurant survey questionnaire, the questions have been designed and curated by experts to obtain maximum responsiveness from the respondents.
7. Take your survey for a ride: Even before you start sending out the survey, circulate it internally amongst your friends, colleagues, and staff to make sure there are no spelling mistakes, to check survey layout and design, and most importantly to check the ease of filling out the survey. Once you are satisfied and have tested the survey internally it is now ready to be deployed.

Once you receive the feedback, make sure you analyze and strategize it. There is no meaning in deploying the survey if you are not going to act on the feedback given to you by your customers. Make sure you let them know that their feedback was needed and valued. This is one way of appreciating and thanking your customers.