Here’s a brand awareness survey questions example with sample questions that offer a short yet simplistic method of measuring brand recognition and brand awareness amongst consumers. It contains a series of brand awareness survey questions that you can use as-is or customize with demographic and other questions of your like to get insights from a particular population segment.
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Which of the following products have you tried? (Select all that apply) When you think of this product, what brand name comes to your mind? Can you recall the last time you used this product category? How many brands have you heard of before? (Select all that apply) (Your Brand Name) (Your Product Name) Have you heard of the above brand name before? When was the first time you heard about our brand? Where have you seen or heard about our brand recently? (Select all that apply) In the last few days, how often have you heard people speaking about our brand? Have you purchased our product before? How was your experience with the product? Do you currently use our product? Do any other brand comes to your mind while thinking about our brand? Of all the brands offering similar products, which do you feel is the best brand? On a scale of 1 to 10, how likely is that you would recommend our brand to a friend or colleague? 0 Very Unlikely to 10 Very Likely |