Demographic Survey Questions + Sample Questionnaire Template

Here are some of the reasons for conducting a demographic survey:

• There is nothing more disheartening than designing an entire survey and then realizing that key demographic questions haven’t been included in the survey, that would have given a deeper understanding of the data.
• To avoid this negative or sinking feeling, be careful to include demographic questions if it is needed. Composing demographic questions can be a little tricky. A researcher needs to be mindful not to hurt anybody’s sentiments with those questions.
• QuestionPro’s Demographic Survey question examples are carefully curated by experts and can be used by anyone who needs to collect data based on demographic information. In this survey template questions related to age, gender, sexual orientation, family members, health issues, food preferences, household income, political views, a field of employment, languages spoken, religion etc are covered.

QuestionPro’s demographic surveys can provide users in any field irrespective of the industry- public or private with relevant information about any target audience. It can also help segment audiences based on various needs and other demographic factors. Here are a few areas where demographic questions in a survey can help collect meaningful insights:

• Market research: Demographic and psychographic data can help shape products and services offered by brands or businesses. These questions tend to group a population based on their interests and views. Like men and women would have a different opinion on the same product offered by a brand.
• Academic research: A researcher who is building on a research project focused on specific population can use this demographic survey to confirm that he/she has correctly identified the population for research. Once a demographic survey is deployed the data collected can be put to academic research use.
• Healthcare: If a researcher is conducting a research in the healthcare sector then demographic questions are an excellent choice to understand if the sample involved in the researcher belongs to a specific ethnic group. What socio-economic factors might impact the patients etc?
• Non-profit programs: By deploying this survey non-profit organization can get a great amount of usable data and meaningful insights. In case of a natural disaster or calamity demographic information can help non-profit organizations provide relief to people in areas affected. Many non-profit organizations address the needs of specific population Many non-profit programs address the needs of specific demographic populations. Using demographic questions from time to time can help non-profits make sure their programs are aligned with the evolving needs of those they serve.