Online Retailer Evaluation Survey Template

Online retail businesses have changed the way people purchase retail merchandise. However, the same platform, the Internet, which has allowed people to sell, has also allowed people to share, recommend and provide feedback at a Global scale.

What does this mean for your business?

This means that your customers alone can make or break your retail business. Online retailers are increasingly customer-centric. Organizations like Amazon, spend billions of dollars each year, not to just make profits, but to get real customer loyalty. Because they understand how important it is to cultivate real customer loyalty in a market that is consistently reshaping itself with new businesses emerging as strong competitors.

This online retailer evaluation questionnaire covers some of the most in insightful and eye-opening research questions that every online retail business should ask their customers:

1. This sample survey asks customers a series of questions to understand “why” they prefer your business over other competitors - within and outside your immediate scope of competition.
2. This survey tries to understand the influence of rewards and loyalty programs.
3. Whether your customer truly recommend your brand to other businesses using the world renowned Net Promoter Score (NPS) survey question.
4. The aesthetic appeal that comes from the look and feel of your online retail market place - which in this case is your website.
5. This survey template captures critical future purchase pattern, habit and intention to give you real insights on your customer retention in the foreseeable future.
6. It capture details on possible discomforts or challenges that your customers may face while doing business with you.

• After observing purchasing patterns and habits, you can make changes accordingly in your online retail business to enhance customer satisfaction and loyalty.
• Introduce new reward and loyalty programs for improved customer engagement.
• Improve retail services in comparison to the others in the market by including questions for competitive analysis.
• Keep making changes in the aesthetics of your online retail business in accordance to customer feedback.