Service Evaluation Survey Questions + Sample Questionnaire Template

As a rule of thumb, it is always important to ask your customers what they think about your product and service. Whether your product is very popular or has had a sudden sell drop, companies have to always ask the customer their feedback. As the access to commodities become more normal, customer experience is the one thing that can be your company's differentiator.

What can you improve? What is it that made the customer choose your product instead of another one from your competition? What are some suggestions or issues your customer is currently experiencing with your product?

The following survey is designed specially to answer the questions above. With open-ended, multi-select and close-ended questions, this survey will give you an advantage as to not start from zero your customer service evaluation survey, making you more productive.

Benefits of using the Product, Company, Customer service Evaluation survey template

1) Check for customer satisfaction
If your customers are not satisfied, they will leave you. Customer churn affects companies not only revenue-wise but also reputation-wise. Dissatisfied customers who churned will talk to people about their less than favorable experiences and hurt your brand image and reputation. Using this questionnaire, you can gauge customer satisfaction and what can be done to improve those.

2) Gauge customer trust and loyalty
This template asks the crucial question that's necessary to know if your customers trust you. It also gives you insights into how loyal your customers are. You can get more information from the open-end text question to make necessary changes and improve consumer loyalty.

3) Know what differentiates you from your competitors
It is essential to know why your customers and potential customers prefer you or your competitors. This is crucial in ensuring consumer loyalty and when you set out to build new products or services. You can leverage this information to outperform and outsell your competitors.

Product, Company, Customer Service Evaluation

Benefits of using the Product, Company, Customer service Evaluation survey template

Related templates and questionnaires

Customer Multi-Mode Service Evaluation Survey Template

Client Service Satisfaction Survey Template

Service Evaluation Internet Service Provider Survey Template

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Awards & certificates

The Experience Journal


Have you ever ordered [PRODUCT] from [COMPANY]? Yes No Overall, how would you rate [COMPANY]? Excellent Good Average Poor Terrible Not Sure How satisfied are you with your service from [COMPANY]? Extremely satisfied Very satisfied Neutral Very dissatisfied Extremely dissatisfied Would you recommend [COMPANY] to a friend? Yes No Not Sure If no, why not? For your NEXT [PRODUCT] purchase, how likely are you to purchase from [COMPANY]? Very likely Somewhat likely May or may not Somewhat unlikely Very unlikely N/A Which of the following modes did you use to place the order for [PRODUCT]? Mail order Internet Over the phone Fax Other What are the THREE main reasons you didn't purchase [PRODUCT] from [OTHER_COMPANY]? What would you change about the process of purchasing [PRODUCT] (i.e. placing the order, mode of payment, delivery etc) from [COMPANY]? Are there any other comments you have for [COMPANY]?