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Learn How To Measure Customer Satisfaction

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Have you ever wondered how to measure customer satisfaction? One of the best ways you can do so is by creating and distributing a survey. With the advancement in technology and widespread use of the internet, online surveys have become the ideal method of gauging the attitudes and perceptions of customers. QuestionPro has become the premium provider of survey creation, distribution and analysis. Within minutes, you can create a survey and start obtaining data based on a specific customer satisfaction measurement.

The QuestionPro Survey Creation Process

Create. With over 50 different templates that QuestionPro provides you with, you can change the colors, fonts, and add questions to any of them.

Distribute. Once your survey is ready to be sent out to your respondents, pick from a variety of distribution methods that include social media, email, and QR codes.

Analyze. Start to analyze your results by using the built in real-time summary. If you need advanced analysis, simply export your results to SPSS or Excel.

Click here to view our selection of survey templates.

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Various Customer Satisfaction Measurement Surveys

Learn How To Measure Customer Satisfaction

Voice of the Customer

Voice of the customer surveys typically deal with a customer's brand loyalty and how they would feel if the company changed certain aspects of their image.

Choose An Effective Customer Satisfaction Measurement

Overall Customer Satisfaction

These types of surveys usually include multiple question types and take the respondent some bit of time to complete, especially when particular topics aren't covered in detail.

Service Surveys For Consumers

Service Evaluation

Often included are questions relating to the knowledge and friendliness of employees of certain company.

Company Product Assessments

Product Surveys

These types of surveys deal with products. For example, how often does a customer use them, what do they like about it or what don't they like about it?

How To Measure Customer Satisfaction

The QuestionPro interface has a host of valuable features and options to ensure you create the perfect kind of survey. To get you on the ball, we've added a short video to show you how to sign up. To begin, just perform these steps:

Step 1: Create a free account with QuestionPro;
Step 2: Choose "Create A Survey" on the page;
Step 3: It's from here where you can choose how you'd like to begin creating your survey. You have over 50 customer service templates you can pick and customize from the survey template library. You can import a survey using Microsoft Word if you have one already made. Additionally, you can start from a blank template, choosing from a variety of question types and personalization options.

Survey Creation In QuestionPro

Customer Satisfaction Measurement - Things To Keep In Mind

With a huge variety of options for survey creation and development, you can be sure to make and distribute the exact type of survey you need. If you happen to be looking at other providers who claim to perform similar things, ask yourself these questions:

What's it like to create an account? Can you do so effortlessly in a matter of seconds? Once you're in, can you browse a vast template library and pick a survey to edit and customize? What you happen to have a survey already typed up, that you simply wish to import? Are you able to do that? And what if you just simply want to start from a blank template?

With QuestionPro, you can do everything mentioned above, plus more.

When you're done with your survey creation, what do you have available for sending it out? If you have your respondents email addresses, can you easily import them into a list for easy management? If your respondents are those that are connected to you via social media, can you easily send them your survey with a simple post? Are you able to generate QR codes that link directly to your survey?

When you choose QuestionPro, you'll have all of these features, and even more.

With responses coming in, what are you able to do with them? Do you have any sort of data visualization tools available to you such as infographic or word cloud creation? If you need some sort of analysis performed, can you do trend or TURF analysis from within the interface?

QuestionPro can perform all of these things and more!

Creation

Delivery

Reports

How To Measure Customer Satisfaction: The QuestionPro Process

Creating Your Customer Survey

Making Your Questionnaire

Starting an account in QuestionPro is simple and quick. Once you login, you can choose from three different ways to create a survey, which include picking a template from the library, uploading a questionnaire that you've already made or starting fresh from a blank template. You can customize any survey, rearranging the question order, changing question types and picking from a wide variety of customization options.

Survey Distribution

Collecting Your Feedback

For survey delivery, you have a few options for sending it out. You can easily import a list of email addresses so you can manage lists for easy distribution. If you needed your social media connections to take your survey, you can post your survey to your LinkedIn, Twitter or Facebook walls from within QuestionPro. You can generate custom QR codes that link directly to your survey, as well as being provided with custom HTML code that makes embedding your survey on your website or blog extremely easy.

Satisfaction Reporting And Analysis

Reporting Your Results

When your responses start coming in, you have a few options for interpreting your results. You can create data filters and pivot tables and even perform TURF or trend analysis. For creating reports, within QuestionPro you can create word clouds and infographics as well as see real-time results on the number of people to take your survey and complete it. If you need your results backed up, you can export them to the cloud such as Dropbox or Google Docs.

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