AskWhy survey question

AskWhy lets you collect insightful information from your customers in 3 easy steps:

• Calculates your NPS score

• Uncovers the reasons behind the score

• Lets customers comment for additional information

Using the data you've uncovered in steps #2 and #3, you can figure out what's working for your promoters and what's not for detractors. This arms you with data to work towards improving your NPS score.

Once a user provides an NPS rating on a scale of 0-10, they get to support their rating with a reason. This is what is known as the root cause, and it's gathered through an open-ended question generated.

Once customers have mentioned their reason, they get the option to upvote comments from other customers. This helps in getting a better perspective on your NPS score.

Example of AskWhy in a survey

Let’s consider a local restaurant that offers home delivery of food as a service. You can use the AskWhy feature to find out how your customers rate you. With the NPS rating, you can clearly track your promoters, passives, and detractors. With the comments format of the AskWhy, you can clearly figure out what areas need improvement or which areas are doing well and should stay on the same track.

Looking at the below example, we can clearly see that restaurant has 2 key areas of concern - delivery time and service. Rather than wondering why their NPS score was low, they now know why it was and work on improving it using the customer feedback.

Uses of AskWhy in surveys

This feature will help QuestionPro CX users understand their customers better. The way it works will help make the most of customer feedback. Since you ask for the reasons behind the rating, you get to know the gap areas and how you can fill them rather than guessing. You can use data from the additional comments to chalk up a plan and work towards improving your NPS score. Some of the key uses of AskWhy are:

• Better analysis: AskWhy question lets you examine your customer feedback and provides in-depth analysis for you to devise necessary decisions and corrective action plans.

• Identify flaming issues: With the voting system in place, other survey respondents can vote for specific feedback from other customers. This helps in bringing to the fore issues that need to be addressed immediately.

Advantages of creating surveys with AskWhy

The key benefits of using AskWhy questions in your surveys are as below:

• Clarity: You know the reasons behind your NPS score, good or bad. It gives you a clear guideline to focus on which aspects of improving and which aspects of continuing.

• Participation: Not only can you provide your feedback, but you can also vote on other customers’ feedback. This ensures you get to tell the brand some concern or positive feedback that you might have missed. This helps in getting wholesome feedback for the brands and gauging the intensity and urgency of some aspects.

• Sentiment analysis: Researchers can run sentiment analysis on the open-ended text questions in the AskWhy feature. Using this, researchers can make out customer feedback is, in general, positive, neutral, or negative.

Distribution chart: You can view customer feedback for a survey on a distribution chart giving you the option to track the number of responses for certain aspects or which aspects were hot spots to look into.

How to use AskWhy in surveys?

To use AskWhy in surveys, check out our help file on AskWhy.