SMS surveys

With the world at our fingertips, and millions owning a smartphone, survey re sending out text messages with a survey link is a handy survey distribution technique.

Example of an SMS survey

Let’s take the example of a supermarket chain that wants to run a customer satisfaction survey. Supermarkets have a variety of shoppers, belonging to different age groups, ethnicities, and financial backgrounds. The chances of them accessing a mobile device are much higher than their chances of accessing emails (regularly). SMS surveys are the best way to reach out to shoppers, far and wide, belonging to various demographic groups.

Uses of SMS surveys

Researchers and organizations use SMS surveys primarily when they do not have email addresses of the sample. Email addresses may not be collected at the POS, but there is a high chance of mobile numbers being captured. For example, retail stores and restaurants are more likely to capture mobile numbers than an email address. As soon as they’ve checked out of the POS, an SMS is triggered to capture direct customer experience.

Advantages of SMS surveys

SMS surveys have the following advantages:

• Boost survey response rates: An SMS has a higher chance of being opened compared to an email. Respondents tend to answer more SMS surveys compared to email surveys.

• Simple to setup and distribute: SMS surveys are easy to setup and distribute through QuestionPro’s distribution feature. All you need is a list of mobile numbers.

• Cost-effective: The cost of running SMS surveys is much lower than conducting in-person paper surveys.

• User-friendly and attractive: An SMS is a user-friendly and instantly grabs the attention of respondents belonging to varied demographics. Take advantage of this to increase your responses.

How to use SMS surveys?

Learn how to set up this feature with our help file on SMS surveys.