Data Mapping

Data mapping allows you to capture and store data points into the CX survey's custom variables each time an intercept is shown to a website visitor.

• Navigate to the intercept for which you want to configure data mapping.
• Click on the Add button to begin setting up the data mapping.
• A new pop-up window will appear:
  1. Choose the custom variable where you want to store the mapped data.
  2. In the next drop-down, select the type of data mapping you want to apply.
  3. In the provided text box, enter the variable name or ID from which the data should be saved to the selected custom variable.
  

1. HTML element – It will save the value present in the HTML element of which the ID is entered in the data mapping.
2. Data layer – It is one of the most important type of data mapping using which information or data points present on the website can be directly saved in the required custom variable. The data layer mapping will save the values present in the variable added to the data mapping.
   Note: You can refer to the variable by either way:

   • objectName.variableName
   • just variable name if the variable is defined globally on the website
3. URL parameter – This type of data mapping helps to save the values passed in the URL parameters. The system will save the values of the URL parameters added in the data mapping.