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The economic impact of Beyonce's Renaissance World Tour | QuestionPro
Beyonce
Renaissance World Tour
Research by QuestionPro®
questionpro-beyonce-study
Study published on 08.11.2023
Taylor Swift may shake cities, but nobody can shake Beyonce’s crown

The tour could generate

$4.5 Billion

in economic impact

Concertgoers spent

$1,870

approximately per show

91%

of concertgoers say it was worth the experience

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With 91% loyalty, fans say they would definitely attend another Renaissance concert if given the chance.
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Methodology

As the Renaissance World Tour traverses across the US, a new study by online research, insights and experience company QuestionPro finds concertgoers are spending about $1,800 per concert goer, with 80 percent saying it was worth the experience and 91 percent saying they’d go again. This amount is about $300 more than the average spent per concert goer at Taylor Swift’s The Eras Tour.

The survey of 893 people also found:

The tour could generate

$4.5 Billion

in economic impact

Outspending Swifties by

$300

per concert-goer

39.9% of the attendants are between

35 - 44

years old

80%

Of concertgoers say it was worth the experience

Achieving a

71
NPS

91%

Saying they'd go again

Concertgoers spent

$1,870

approximately per show

893

Survey answers

$400

Average spent fo outfits

  • Fans are crazy in love. 47 percent noted attending with their romantic partner. While friends or the single ladies came in at 53 percent of attendees.

  • People were prepared to spend big. 70 percent of concert goers said they did not go over budget with an average of $1,485 as their total prepared concert experience budget.

  • A rare achievement. The Renaissance World Tour achieved a Net Promoter Score of 71, tying Beyonce with some of the best brands in the world. The top 3 admired brands such as Costco, USAA, and Southwest Airlines are the industry standard for high NPS ratings.

  • No ticket drama here. Only 8 percent of concert goers said that they had to secure a ticket on the secondary market.

  • Dressed to the nines. Fans spending on average of $400 for outfits for the Renaissance Tour.



“As Beyonce would say….who runs the world? Girls!,” said Crystal Wiese, Director of Marketing at QuestionPro. “These numbers are truly exceptional and showcase Beyonce's unrivaled fan dedication. The Renaissance World Tour has not only captivated audiences but also is leaving its own mark on the economy.”

For more about the study reach out to QuestionPro here
With a 71 Net Promoter Score, Beyonce is a Top 3 Brand

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