8:00 AM

Registration &
breakfast

Main stage

Registration opens + breakfast

9:00 AM

Main Stage

Welcome

Crystal Wiese & Dan Fleetwood

Crystal Wiese

Marketing Director - QuestionPro

Dan Fleetwood

President, Research & Insights - QuestionPro

9:15 AM

Main Stage

igniting innovation

Vivek Bhaskaran

Vivek Bhaskaran Kicks Off XDay 2024

Join us as Vivek Bhaskaran, CEO & Founder of QuestionPro, kicks off XDay 2024! Vivek will share his vision for the future of market research, highlighting the innovative technologies and methodologies that are transforming the industry.

Drawing from his extensive experience and leadership, he will discuss the critical importance of data quality, the power of advanced analytics, and the role of qualitative research in shaping insights. Additionally, Vivek will unveil the future roadmap of QuestionPro product updates, offering a sneak peek into the cutting-edge features and enhancements on the horizon. Don't miss this dynamic start to XDay 2024!

Vivek Bhaskaran

CEO & Founder - QuestionPro

9:45 AM

Main Stage

Organizational
success:
Empathy meets
science

Dipul Patadia MD

Organizational success: Empathy meets science

For XDay 2024, Dr. Dipul Patadia, a visionary healthcare executive with over 20 years of experience, will lead off the morning keynote sharing his years of leadership, innovation and insights. As the Head of Health System Strategy and Innovation at Salesforce, he has been pivotal in aligning technology with the unique needs of health systems. His extensive background, including roles as Chief Medical Officer at Ascension and Advocate Health, uniquely equips him with insights into the melding of data, and new trends.

Attendees will benefit from his leadership in national healthcare organizations and advisory roles with multiple healthcare startups. Expect to gain actionable insights into transforming your data, AI-driven empowerment, and leading with human centric data.

Dipul Patadia MD

Head of Health System Strategy and Innovation - Salesforce

10:30 AM

Churros and
Coffee!

All rooms

Churros and coffee break

10:45 AM

Main Stage

Creating a
remarkable future
of work

Sanja Licina Ph.D., Eric Ortega, Stephanie
Murphy Ph.D. & Julie Rodda Ph.D.

Our distinguished panel of thought leaders will explore what makes for a great employee experience, how technology can enhance it, and the importance of effectively collecting and acting on employee feedback.

Dive into discussions on the biggest labor market challenges today, the evolving needs of workers post-pandemic, and strategies to become or remain an employer of choice. Discover the trends shaping the employee experience in the coming years and gain actionable insights to create a remarkable future of work.

Sanja Licina Ph.D.

President, Workforce - QuestionPro

Eric Ortega

Employee Experience & Communications Manager - WorldMarket

Stephanie Murphy Ph.D.

Founder & Principal Consultant - MCS Consulting

Julie Rodda Ph.D.

SVP, Head of People & Culture - iRHYTHM Technologies

Bass Ballroom

Beyond AI: The
evolution of
market research

Lydia Morrison, Amy Maret, Isra
Ahmad & Jill Meneilley

Market research is evolving rapidly, driven by more than just artificial intelligence. This insightful session explores the latest advancements reshaping the industry. Discover how advanced data analytics, behavioral insights, and innovative qualitative research methodologies are revolutionizing data collection and interpretation.

Learn how to achieve deeper, more actionable insights and elevate data quality. Understand how to blend human intuition with technological innovations for a comprehensive and future-ready market research approach. Join us to navigate the dynamic landscape of market research and stay ahead of the curve in this ever-changing field.

Lydia Morrison

Marketing Communications Manager - New England Biolabs

Amy Maret

Principal Researcher, Trends & Thought Leadership - Hubspot

Isra Ahmad

Sr Quantitative Researcher - Twitch

Jill Meneilley

Director, Digsite - QuestionPro

Singer room

The re-experience
epiphany: Thinking
wrong about
all the _Xs

Mike Burn

What if everything you've been taught and told about experience was wrong?

An introduction by author Mike Burn to the forthcoming book "Re-experience" co-authored by Mike, and QuestionPro founder and CEO Vivek B. In which they bring forth a new, radical, and status quo-busting perspective on what experience really is, how it can be designed, and why it should be the most important strategic imperative for every organization.

The discussion will introduce you to the concept that what is re-experienced, not what is lived, drives the decisions that the people most important to your success make in the moments that matter most - and why the way experiences are designed must change and how you can do it.

Mike Burn

Author

Kelley room

Increasing VoC
Program Value
through Journey
Management

Sue Hamre-Smith & Raj Sivasubramanian

One of the biggest challenges facing VoC and Insights teams today is the need to demonstrate the value they are bringing to their organizations. VoC and Insights teams perform important functions, but their value is often marginalized because they struggle to drive action to improve the customer experience. This makes it harder for them to show the impact of their work which ultimately reduces their visibility and influence in an organization.

How can VoC teams reverse this trend and increase their value and visibility? Join this workshop to learn how a customer journey management approach can increase the actionability of your insights and ensure the right CX improvements are being made. The techniques we cover will help you increase your VoC program value which will ultimately be beneficial to both you and your customers.

Sue Hamre-Smith

Director of Customer Experience and Operations Planning - former Delta

Raj Sivasubramanian

Vice President, Journey Management & CX consulting - QuestionPro

11:30 AM

Break

All rooms

Break

11:45 AM

Main Stage

Fireside chat

Stan Sthanunathan &
Manjiri Patwardhan

Join us for an engaging fireside chat featuring Manjiri Patwardhan and Stan Sthanunathan. Stan, who recently retired as Executive Vice President of Consumer & Market Insights at Unilever, brings a wealth of experience from his global roles, including his time as Vice President of Marketing Strategy & Insights for The Coca-Cola Company.

Post-retirement, he founded i-Genie.AI, an AI/ML company focused on delivering real-time insights. Stan is a prominent figure in the industry, having spoken at numerous conferences and lectured at prestigious business schools. Don't miss this opportunity to gain insights from a leader who has significantly shaped the market research landscape.

Stan Sthanunathan

VP Consumer & Market Insights - Unilever

Manjiri Patwardhan

VP of Sales, CX & AutoX - QuestionPro

Bass Ballroom

Rock, Paper and CX:
Insights from
Leading
Practitioners

Scott Steele, Sean Albertson & Ken Peterson

Join top Customer Experience (CX) practitioners, including Scott Steele, Ken Peterson, and Sean Albertson, as they share their expertise on delivering exceptional customer experiences. Discover trends, strategies, and best practices driving CX success.

Scott Steele, with nearly 28 years in media and broadcasting, will discuss the good and bad of AI within the broadcast and entertainment industries and its impact on listener and fan experience, particularly in boosting engagement and Ad revenue. Sean Albertson of CX4ROCKS, will speak about how to identify and address top customer challenges, sharing proven methods for leveraging customer insights to drive success. Elevate your CX initiatives with valuable takeaways from this engaging discussion.

Scott Steele

Program Director - Morgan Murphy Media

Sean Albertson

Founder & CEO - CX4ROCKS

Ken Peterson

President, Customer Experience - QuestionPro

Singer room

Integrating
Systems Thinking
for Enhanced
Customer
Experiences

Karl Sharicz

In an ever-evolving business landscape, delivering exceptional customer experiences requires an integrated approach. Systems Thinking provides a powerful framework for understanding the interconnected elements of your organization and their impact on customer experience.

This 50-minute workshop, based on a chapter from the book CX-PRO: A Practical Guide for the New Customer Experience Manager and a module in the CX-PRO course, offers valuable insights and practical tools to transform your CX efforts. Learn about interrelationships, feedback loops, and patterns of change. Understand how people, processes, and technology interact to influence customer experience. Embrace Systems Thinking to create cohesive, adaptive, and exceptional customer experiences.

Karl Sharicz

Founder, President, and Chief Experience Officer - HorizonCX

Kelley room

The workplace
trust imperative

Dan Riley

People and organizations need a network of trusted relationships in order to survive and thrive. Dan will discuss how shifting design energy to the “who, what and how” of work (away from the “where”) presents a business imperative to redesign cultures, policies, workplaces and technology to help build and maintain the trusted connections that people and organizations need to thrive.

It all starts with a true understanding of other people as individuals.

Dan Riley

Founder - Radicl

12:30 PM

Lunch

All rooms

Lunch

1:30 PM

Main Stage

AI Revolution:
transforming
employee,
customer and
market research

Divya Varshney, Mainak Mazumdar,
Jeremy Welland Ph.D. & Sumair Sayani

Artificial intelligence is revolutionizing employee, customer, and market research, offering unprecedented opportunities for deeper insights and improved decision-making. In this panel, industry experts will explore how AI is enhancing data collection, analysis, and interpretation across these fields.

Learn how AI-driven tools can uncover hidden patterns in employee engagement, predict customer behaviors, and identify market trends with greater accuracy. The panel will discuss the ethical considerations and challenges of integrating AI and provide practical strategies for leveraging AI to drive innovation and efficiency.

Discover how AI can transform your research approach and position your organization at the forefront of the industry.

Divya Varshney

Sr. Director, Global Healthcare Marketing - Microsoft

Mainak Mazumdar

Chief Research and Analytics Officer - FOX

Jeremy Welland Ph.D.

Chief Data Officer - Gusto

Sumair Sayani

Global Lead AI Programs - QuestionPro

2:40 PM

Break

All rooms

Break

3:00 PM

Main Stage

CX: Your highest
ROI brand initiative

Michael Bair

Michael is a customer experience executive who cares deeply about wowing customers, exceeding goals, and developing future leaders. He has worked at diverse organizations from startups to Fortune 50 companies, including B2B SaaS, B2C subscription, and DTC e-commerce.

He has been a senior leader on 3 exits including a 2021 IPO. He has managed customer success, inside sales, customer support/service, and quality assurance teams.

He’s built teams from scratch to 100-plus people. He loves leading organizations with a customer-centric mentality and has been consistently recognized as a leader of people, culture, and values.

Michael Bair

SVP, Customer Experience - FIGS

Bass Ballroom

Radical self
compassion as a
superpower

Dr. Andrea Hollingsworth

Mistakes can feel like monumental setbacks. But what if our failures, flaws, and foibles held the key to unlocking our true potential? In this empowering talk, Dr. Andrea explores the transformative power of radical self-compassion in the workplace and beyond.

By reframing our worst fears and failures into opportunities to shine, she explores how we can find resilience and renewal in the face of life’s inevitable messes and mishaps. Audiences will gain practical strategies for finding grit, grace, and resilience, transforming failures into growth opportunities, and supporting and uplifting others.

Dr. Andrea Hollingsworth

Founder and CEO - Hollingsworth Consulting

Singer room

Ask an AI expert
anything

Cody Dodd & Adrian Mendes

Join AI expert Cody Dodd and QuestionPro’s Head of Customer Success, Adrian Mendes, for an engaging session that demystifies artificial intelligence within research and insights. This interactive discussion focuses on the practical risks and opportunities of AI while making the technology accessible for everyone. Whether you’re just starting or deep into AI, you’ll gain valuable insights on how it can enhance data-driven decision-making and research processes. Come prepared with your questions for a lively, informative conversation!

Cody Dodd

Co-Founder & Director of R&D - ResearchAI

Adrian Mendes

Head of Customer Success - QuestionPro

Kelley room

Collaboration
is the new
competition

Priscila McKinney

In today's fast-paced business environment, collaboration has become the new competition. Join Priscila McKinney, CEO of Little Bird Marketing, as she delves into the transformative power of collaborative efforts in driving business success. Discover how fostering a culture of cooperation and partnership can unlock new opportunities, enhance innovation, and propel your organization forward.

Learn practical strategies to break down silos, build strong alliances, and create a thriving ecosystem where everyone wins. This session is essential for leaders looking to embrace collaboration as a competitive advantage and navigate the complexities of the modern marketplace effectively.

Priscila McKinney

CEO - Little Bird marketing

4:00 PM

Main Stage

How can AI
be your next
best friend

Tim Sanders

In this insightful keynote, Tim Sanders will explore how AI can transform business and leadership by becoming your “next best friend.” He’ll dive into the disruptive economics of AI as a prediction machine and why leaders should embrace its potential rather than fear its takeover. Tim will also discuss how concerns like bias, hallucinations, and job displacement will be resolved, offering actionable insights on AI’s return on investment models and the importance of developing an AI-first mindset to stay ahead in the evolving business landscape.

Tim Sanders

Author and VP of Research Insights - G2

5:30 PM - 8:00 PM

Rooftop dinner
reception

Dinner reception at Arriba Abajo Rooftop Cantina

Click here for directions

QuestionPro in your language

Awards & certificates

The Experience Journal

Welcome

igniting innovation

Organizationalsuccess:Empathy meetsscience

Creating aremarkable futureof work

Beyond AI: Theevolution ofmarket research

The re-experienceepiphany: Thinkingwrong aboutall the _Xs

Increasing VoCProgram Valuethrough JourneyManagement

Fireside chat

Rock, Paper and CX:Insights fromLeadingPractitioners

IntegratingSystems Thinkingfor EnhancedCustomerExperiences

The workplacetrust imperative

AI Revolution:transformingemployee,customer andmarket research

CX: Your highestROI brand initiative

Radical selfcompassion as asuperpower

Ask an AI expertanything

Collaborationis the newcompetition

How can AIbe your nextbest friend

QuestionPro in your language

Awards & certificates

The Experience Journal

Organizational
success:
Empathy meets
science

Creating a
remarkable future
of work

Beyond AI: The
evolution of
market research

The re-experience
epiphany: Thinking
wrong about
all the _Xs

Increasing VoC
Program Value
through Journey
Management

Rock, Paper and CX:
Insights from
Leading
Practitioners

Integrating
Systems Thinking
for Enhanced
Customer
Experiences

The workplace
trust imperative

AI Revolution:
transforming
employee,
customer and
market research

CX: Your highest
ROI brand initiative

Radical self
compassion as a
superpower

Ask an AI expert
anything

Collaboration
is the new
competition

How can AI
be your next
best friend