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Consumer surveys are used to gain knowledge regarding a customer's opinions about certain products or services. They can already be on the market or currently in development. Learning about what a customer would like to see in terms of new products or changes to existing products, is invaluable information. With two different aspects of this survey, it's important to have a goal in mind in terms of the information you want to receive.

The QuestionPro Survey Creation Process

Create. There are over 50 pre made templates that you can choose from. Choose one, change the color and theme, and add your own questions.

Distribute. When you're finished creating your survey, pick from a multitide of ways to send your survey out, which includes social media, email, and printing your own signs and flyers.

Analyze. Using this online survey software tool, you can begin to examine your results with the built in real-time summary. Simply export your results to SPSS or Excel if you're looking for advanced analysis.

Click here to view our selection of survey templates.

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Various Consumer Survey Template Types

Consumer Surveys from QuestionPro

Customer Satisfaction

This type of survey deals with overall customer satisfaction. Taking the whole process into consideration, how happy is the customer with the overall experience, including pricing, quality, store location, etc.?

VOC Feedback Surveys

VOC (Voice of Customer)

Choosing voice of the customer questions means you want to try and measure their feelings/emotions about your company, mainly your brand.

Product Experience Feedback Survey Software

Product Experience

The product experience specifically deals with the product itself. Was there any installation or assembly required? If so, how easy was it? How is the warranty, if any?

Service Evaluation - Consumer Feedback Survey

Service Evaluation

Service evaluation questions deal solely with service. How was the service of the employees? Were they kind? Helpful? Knowledgeable?

Creating Your First Consumer Survey

QuestionPro has the tools to get you started with creating your first feedback survey. By performing the following the steps, you can be making your first feedback survey today!

Step 1: Sign up for a QuestionPro account
Step 2: Click on "create a survey" once you've logged in;
Step 3: From here, pick one of three options, either starting from a template, uploading questions you have already, or starting fresh from a blank template.

Making a Feedback Survey in QuestionPro

Implementing Consumer Surveys - Things to Remember

QuestionPro provides the tools needed so you can start creating surveys as soon as you login, with distribution and analysis of your results a breeze - all for free. If you're evaluating other consumer survey creators, think about the following points:

How is the sign-up process? Can you quickly and easily create an account in seconds or are you bogged down with text boxes to fill in? Once you log in, how easy is it to start creating surveys? Are you able to choose from multiple survey creation methods?

QuestionPro can provide all of these features!

When you're done with your survey, what sort of options do you have for sending it out? Can you manage custom email lists with all of your recipients grouped into certain categories? How about providing you with embeddable HTML code so you can easily implement the survey on your blog or website?

QuestionPro's answer to all these is yes!

What kind of analysis do you need on your results? Are you given access to an overview of your results, being able to see how many people started your survey, finished it, and the average time it took them? Are there visuals that accompany this data such as graphs and pie charts?

With QuestionPro, you can do everything mentioned!

Creation

Distribution

Analysis

The Consumer Survey Creation Process with QuestionPro

Feedback Survey Tools from QuestionPro

Survey Creation

The first step in the survey creation process is to sign up on QuestionPro. The process is free and takes only a few seconds. After you log in with your account, you'll have over 50 templates available to use as full surveys, or to act as a baseline to customize a more subject specific survey. If you have questions already typed up in Microsoft™ Word™, you can easily upload them into QuestionPro for further editing. In addition, you always have the option of starting with a blank template.

Collect Feedback With Surveys

Feedback Collection

When your survey is finished, you have multiple distribution options. You can easily embed your survey onto your website or blog using the provided HTML code. You can manage your email contacts using custom made lists that can sent out to specific individuals. Two clicks is all you need post your survey to your social media networks such as Facebook, LinkedIn and Twitter. If you want all avenues covered, you can also generate a QR code that links to your online survey.

Analyze the Results of your Consumer Feedback Survey

Analyzing Results

Either during the time your survey is live or finished, you can go to QuestionPro and view the results of your survey, including a snapshot overview, in real-time, stating who viewed your survey, completed it, and how long it took them to complete it. It is accompanied by visual aids like pie-charts and graphs for every question. You can apply filtering, look at trend analysis, as well as export the raw data into Excel or SPSS for more comprehensive analysis. You can send any of these report via email, social media, and QR code.

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