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Easily Make A Consumer Survey For Gathering Market Research. Sign Up Today For Free on QuestionPro!

What is a consumer market research survey? If you're a manager or work in marketing or research and development, having information about how your customers perceive your products and company can be crucial for long term success. Fortunately, QuestionPro has made it the process of creating, distributing and analyzing surveys quick and easy. Conducting consumer surveys for customer feedback on existing products and services, especially for ones currently in development, is a great way to retain customers.

The QuestionPro Survey Creation Process

creation

Create. QuestionPro provides you with over 50 different survey templates to choose for full customization. Select any one, modify the color and theme, as well as add your own questions.

distribution

Distribute. When you're finished, select a variety of different ways to distribute your survey, including social media, printing signs and flyers, email and QR codes.

analysis

Analyze. For analysis, you can begin as soon as results start to accumulate, using the built in real-time summary. If you're looking for advanced analysis, just export your results to Excel or SPSS.

Click here to view our selection of survey templates.

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Popular Consumer Survey Questions Used For Market Research

Create A Consumer Survey

Customer Satisfaction

On the topic of customer satisfaction, questions asked are those related to frequency of use, alternatives one might consider, likelihood of repurchase, and overall satisfaction.

Conduct A Consumer Market Research Survey

Focus Group

You may use focus groups for whatever reasons you may want, but most use this time to conduct market research efforts.

Employee Assessment

Service Quality

Every business has a service related aspect during some part of the sales process, but you should ask specific questions related to service such as the quality of treatment & knowledge of employees.

Self Assessment Evaluation

Purchase Motivation

When a customer has so many different alternatives to choose from, what motivated them to purchase yours? Knowing this information can be essentially in ensuring future sales.

Choosing A Consumer Survey To Use In QuestionPro

With many features offered by QuestionPro, it's simple and easy to begin creating and distributing surveys. To help get you going with QuestionPro, we've included a short video. Just follow these steps to get started:

Step 1: Make your own account on QuestionPro;
Step 2: Towards the top of the page, click on "Create A Survey";
Step 3: From here, you can choose from three different ways to begin your survey creation. You can start by browsing the QuestionPro template library, which has over 100 pre-made templates to edit and customize. A second option you have is importing a questionnaire that you may have used in the past. Lastly, you can start with a blank template, and choose from over 30 question types and wide variety of personalization options.

Creating An Account On QuestionPro

Using A Consumer Market Research Survey - A Few Things To Consider

QuestionPro has a host of features that allow you to easily create and customize any type of survey you need. If you've been looking at a particular survey provider, think about these following questions during your search:

What is it like to sign up for an account? Is it fast, free and easy, taking only a few seconds? Are you able to use not only your email but your account on social media like Facebook or LinkedIn to sign up? When you want to create a survey, what sort of options do you have? Are you able to browse a giant template library with a host of pre-made surveys that you can edit and customize?

When you choose QuestionPro, you'll have all of this available to you and more!

When you've created the perfect survey which you want to send out, how many different options do you have for distribution? If you have your respondents email addresses, are you able to easily import them? What if you'd like to share a quick post across your social media channels such as Facebook and Twitter? Do you have the direct link to your survey so that you can easily embed it into your website or blog?

You can distribute your surveys using these methods, plus many more!

When surveys start being completed, how is the process of viewing your results and generating reports? Are you able to see how many started your survey, completed it and the time it took them to finish them? When it comes to creating reports, what kind of options do you have? Do you have the ability to create custom made word clouds or infographics that look professionally created?

With QuestionPro, you can do all of these things, plus much more.

Creation

Delivery

Reports

Creating Consumer Market Research Surveys In QuestionPro - The Process

Create Your Evaluation

Develop Your Survey

When you choose QuestionPro, signing up for an account is easy and only takes a few seconds. Once you log in, you can select from three different ways to create a survey. You can either choose a pre-made template from the survey library, you can upload questions that you want to include, or you can start from a blank template and choose from a variety of question types.

Distribute Your Evaluation

Send It Out

When you're done with your survey, you have multiple ways to distribute it. If you have your respondents' email addresses, you can easy load them into QuestionPro and create a custom list that you can manage. If you just want to send it out over social media, you can do so with just a couple of clicks. If you're going to a tradeshow or convention, you can download the QuestionPro app, so that you conduct your survey offline.

Evaluation Reports

Collect Data And Analyze

After your survey has been distributed and you start collecting data, you can view a quick snapshot of your results, which show you how many people have viewed, started and completed your survey. For reports, you can create a professional looking infographic and word cloud, as well as cross tabs and data filters. If you need some in-depth analysis performed, you can export your results and open them in programs like Excel and SPSS.

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